Riverdale Travel

What Riverdale Travel does

Riverdale Travel is a privately held, full-service U.S. travel agency headquartered in Coon Rapids, Minnesota, claiming continuous operation since 1924. The company sells customized leisure, cruise, guided-tour, group, destination-wedding, and corporate travel packages through a distributed network of destination-specialist travel consultants located across at least 10 U.S. states (including MN, WA, WI, TX, MD, TN, PA, SD, KS). Core offerings span vacation packages (beach, adults-only, all-inclusive, family, Disney, luxury, adventure), ocean/river/luxury cruises, escorted guided tours, group travel, and a separate Business Travel concierge program for corporate clients.

The operating model is commission-based: Riverdale Travel does not own proprietary booking technology but rather resells inventory through global supplier partnerships with cruise lines (Viking, Ama Waterways, Crystal, Silversea, Regent Seven Seas, Celebrity, Holland America, Disney Cruise Line, Lindblad/Nat Geo, HX, Hurtigruten, UnCruise, Star Clippers), tour operators (Contiki, Globus, Insight Vacations, Cosmos, Goway), and Disney/Universal park operators. Pricing is quote-based and delivered one-on-one via phone or in-person consultation; no fees are publicly listed. Demand generation relies on a content-marketing blog, digital magazine, promotions page, email newsletter, and word-of-mouth referrals reinforced by 200+ Google/Facebook verified reviews.

The agency holds seller-of-travel registrations in Florida, California, and Washington, and BBB accreditation. Ownership appears to be founder/operator-led (Robert Herman listed as founder/owner), with no disclosed external investors, parent company, funding rounds, M&A activity, or AI/ML capability. Related or affiliated brands All Sights Travel, Genie Travel Company, and Liahona Travel are referenced on the corporate site, indicating a small multi-brand portfolio within the host-agency space.

Name

Riverdale Travel

Legal name

Riverdale Travel

Website

https://riverdaletravel.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Riverdale Travel is a privately held, full-service U.S. travel agency (founded 1924, Coon Rapids, MN) that books leisure vacations, cruises, guided tours, group travel, and corporate travel via a network of destination-specialist consultants earning supplier commissions.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

River Cruise Booking & Distribution (Direct/Agents/OTAs) (THAEACAF)

Keywords

• Travel agency services
• Vacation packages
• Cruise bookings
• Guided tours
• Corporate travel

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: Riverdale Travel acts as a traditional travel agency, earning commissions from bookings made with supplier partners including cruise lines (Ocean, River, Luxury), tour operators, resorts, airlines, and rental agencies. The company has global partnerships with suppliers such as Ama Waterways, Viking, Celebrity Cruises, Disney Travel Co., Contiki, Globus, and others. No service fees are mentioned to customers; the agency appears to earn commissions from suppliers on bookings facilitated through its consultants.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Riverdale Travel is a full-service travel agency that plans and books customized vacations, cruises, guided tours, group travel, and business travel for consumers and corporate clients. Services are delivered by destination-specialist travel consultants who provide itinerary design, supplier coordination, exclusive perks, and active trip monitoring. The agency earns commissions from supplier partners including cruise lines, tour operators, resorts, and rental agencies rather than charging direct service fees to clients.

Product overview

Riverdale Travel operates as a full-service travel agency offering a unified suite of travel booking and planning services. The core offering consists of vacation package bookings across multiple categories (beach, adults-only, adventure, all-inclusive, Disney, family, luxury, exotic), cruise bookings (ocean, river, luxury), guided tours, group travel planning, and business travel services. All services are delivered through a network of destination-specialist travel consultants who provide personalized trip planning, insider knowledge, and exclusive promotions. The company has been in operation since 1924 and is headquartered in Coon Rapids, MN with additional consultants in Washington State.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Packages Customized vacation packages across categories including beach, adults-only, adventure, all-inclusive, Disney, family, luxury, and exotic travel experiences, designed by destination-specialist travel consultants for individual travelers and families.
• Cruise Bookings Ocean, river, and luxury cruise booking services through global cruise line partnerships including Ama Waterways, Viking, Celebrity, Crystal, Silversea, Regent Seven Seas, Holland America, Lindblad/National Geographic, HX/Hurtigruten, Star Clippers, and UnCruise Adventures.
• Guided Tours Escorted and guided tour packages including Contiki tours (18-35 demographic), Globus, Insight Vacations, Cosmos, and other guided experiences across Europe, North America, and worldwide destinations.
• Group Travel Small group travel and destination wedding planning services, including multi-generational family reunions and social group coordination.
• Business Travel Concierge Program Corporate travel planning concierge program targeting business travelers and companies, offering preferred rates, hotel upgrades, and claimed 30% cost savings through consolidated booking support and global assistance.
• Travel Consultation Personalized travel advisor services connecting clients with destination-specialist consultants for customized trip planning, available via phone (763-323-3665), office appointment in Coon Rapids, MN, or online consultation booking.

Quantifiable outcome

• Riverdale Travel claims its exclusive perks can help corporate clients save around 30% on travel costs
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core.

• Ama WaterwayscoreChannel Partner/ Reseller/ DistributorAma Waterways is a river cruise line and one of Scott Miller's listed supplier partners at Riverdale Travel. Riverdale Travel books river cruise itineraries (e.g., Danube, Rhine, Seine, Douro) on behalf of clients through this partnership.
• Viking (Ocean, River & Expedition Cruises)coreChannel Partner/ Reseller/ DistributorViking is listed as a supplier partner for river, ocean, and expedition cruises. Riverdale Travel offers Viking cruise itineraries including European river cruises, ocean voyages, and expedition cruises.
• Crystal CruisescoreChannel Partner/ Reseller/ DistributorCrystal Cruises is listed among Scott Miller's supplier partners, offering ultra-luxury ocean cruise experiences booked through Riverdale Travel.
• Silversea CruisescoreChannel Partner/ Reseller/ DistributorSilversea Cruises is listed as a supplier partner for luxury expedition and ocean cruises, booked through Riverdale Travel consultants.
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorRegent Seven Seas Cruises is a supplier partner providing all-suite, all-inclusive luxury ocean cruise itineraries booked through Riverdale Travel.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorCelebrity Cruises is listed as a supplier partner offering modern cruise experiences across ocean itineraries worldwide, booked through Riverdale Travel.
• Holland America CruisescoreChannel Partner/ Reseller/ DistributorHolland America Line is a supplier partner for ocean cruises, including Alaska, Caribbean, and international itineraries, booked through Riverdale Travel.
• Lindblad / Nat Geo ExpeditionscoreChannel Partner/ Reseller/ DistributorLindblad Expeditions / National Geographic Expeditions is a supplier partner for small-ship expedition cruises to remote destinations, booked through Riverdale Travel.
• HX Expeditions (Hurtigruten Expeditions)coreChannel Partner/ Reseller/ DistributorHX Expeditions (Hurtigruten Expeditions) is a supplier partner for expedition cruises in polar regions and unique destinations, booked through Riverdale Travel.
• ContikicoreChannel Partner/ Reseller/ DistributorContiki is a guided tour company exclusively for 18–35-year-olds, with over 300 itineraries worldwide. Riverdale Travel advisors (including Brianna White) have participated in Contiki educational trips and book Contiki tours for clients seeking social, guided group travel experiences.
• GlobuscoreChannel Partner/ Reseller/ DistributorGlobus is a guided tour operator and supplier partner of Riverdale Travel (referenced on Brianna White's profile), offering escorted tours across Europe, North America, and worldwide destinations.
• Insight VacationscoreChannel Partner/ Reseller/ DistributorInsight Vacations is a luxury guided tour operator listed as a supplier partner, offering premium itineraries booked through Riverdale Travel.
• Walt Disney Travel Co.coreChannel Partner/ Reseller/ DistributorWalt Disney Travel Co. (both California and Florida operations) is listed as a supplier partner. Riverdale Travel's Disney specialist (Kristin Bender) books Disney World, Disneyland, Adventures by Disney, and Disney Cruise Line vacations for families.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorDisney Cruise Line is a supplier partner, with Disney specialist Kristin Bender booking family cruise vacations through Riverdale Travel.
• Universal Parks & Resorts VacationscoreChannel Partner/ Reseller/ DistributorUniversal Parks & Resorts Vacations (UPRV) is a supplier partner. Riverdale Travel books Universal Studios theme park vacations in Orlando and Hollywood.
• Star ClipperscoreChannel Partner/ Reseller/ DistributorStar Clippers is a tall-ship sailing cruise line operating the Royal Clipper, Star Clipper, and Star Flyer. Riverdale Travel's blog identifies Star Clippers as a top trusted vendor for unique sailing adventures, offering intimate cruises in the Mediterranean, Caribbean, and Southeast Asia.
• UnCruise AdventurescoreChannel Partner/ Reseller/ DistributorUnCruise Adventures is a small-ship expedition cruise operator with yachts carrying 22–86 guests to destinations including Alaska, Hawaii, Galápagos, and Costa Rica. Riverdale Travel identifies UnCruise as a top trusted vendor for unique sailing and expedition experiences.
• HurtigrutencoreChannel Partner/ Reseller/ DistributorHurtigruten is a Norwegian cruise operator with over 130 years of tradition, offering coastal voyages along Norway's fjords and Arctic waters. Riverdale Travel identifies Hurtigruten as a top trusted vendor for authentic Norwegian experiences.
• Goway TravelcoreChannel Partner/ Reseller/ DistributorGoway Travel is a tour operator listed as a supplier partner, specializing in destinations worldwide booked through Riverdale Travel consultants.
• CosmoscoreChannel Partner/ Reseller/ DistributorCosmos is a budget-friendly guided tour operator listed as a supplier partner for value-oriented travelers booking through Riverdale Travel.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AAA Travel: Established travel agency division of AAA serving club members with cruise, tour, and vacation packages. Comparable to Riverdale in leisure/cruise/tour offerings and commission-based revenue, but with massive national footprint and membership base.
• Internova Travel Group: Large travel services company encompassing leisure, corporate, and luxury agency brands (Travel Leaders, FROSCH, Protravel). Comparable to Riverdale in leisure and cruise booking offerings, but operates at vastly larger scale across multiple brands and segments.

Direct peers

• Cruise Planners: Cruise-focused home-based travel agency franchise with strong cruise line supplier partnerships. Directly comparable to Riverdale Travel as a cruise-specialist agency earning supplier commissions, though Cruise Planners operates a larger franchise network model.
• Avoya Travel: Independent travel agency network specializing in cruise and vacation packages with supplier-direct partnerships. Comparable to Riverdale in commission-driven leisure/cruise model, supplier relationships, and value proposition of exclusive perks.
• Dream Vacations (CruiseOne): Travel agency franchise focused on cruise and vacation bookings via supplier commissions. Directly comparable to Riverdale's commission-based leisure and cruise booking model, with similar home-based advisor structure.
• Travel Planners International: Host travel agency supporting independent advisors with supplier access and cruise/vacation booking infrastructure. Comparable to Riverdale's commission-based, advisor-driven model serving leisure and cruise clients.
• Expedia Cruises: Cruise-specialist retail brand under Expedia Group offering cruise and vacation packages with supplier partnerships. Comparable to Riverdale in cruise-focused offering and supplier commission model, but with significantly larger brand and technology footprint.
• Nexion Travel Group: Host travel agency providing back-office support and supplier access to independent travel advisors. Comparable to Riverdale's commission model and independent-advisor structure, though Nexion operates at significantly larger scale.
• Liberty Travel: Long-established full-service leisure travel agency retail chain. Directly comparable to Riverdale's full-service vacation booking model (beaches, Disney, all-inclusive, cruises), with similar supplier-commission revenue model.

Emerging players

• Fora Travel: Tech-enabled travel agency platform connecting modern travelers with independent advisors for cruise, leisure, and luxury bookings. Comparable to Riverdale in advisor-driven cruise/leisure model, but with proprietary technology platform and younger-skewing clientele.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/riverdaletravel
• Facebookfacebook.com/RiverdaleTravel
• LinkedInlinkedin.com/company/riverdale-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverdale Travel