Grace Bay Resorts
- Company typePrivate
- Founded1993
- HeadquartersFort Lauderdale, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Grace Bay Resorts firmographics
Firmographics- Name
- Grace Bay Resorts
- Legal name
- Grace Bay Resorts, Inc.
- Website
- https://gracebayresorts.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Grace Bay Resorts industry classification
Industry- Product category
- Luxury Resort Operations
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Luxury Eco-Resorts (THAGACAK), Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where Grace Bay Resorts is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Grace Bay Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others
Revenue model
- Luxury Resort Accommodations: The primary revenue stream is room revenue from six luxury resorts and private villas, including Grace Bay Club (adults-only Hotel Building, family-friendly Villa Suites, and uber-luxe Estate Residences), Rock House, South Bank, Point Grace, West Bay Club, and the Private Villa Collection. Accommodations range from junior suites to 14-bedroom private villas.
- Food & Beverage Operations: Diverse dining venues generate substantial revenue including Infiniti Restaurant (fine dining), The Grill (casual Italian), Krave (gourmet comfort food), The Lounge (beach cocktails), Infiniti Sushi Bar (Japanese-influenced), The Rum Shack (swim-up bar), and Off Shore (beachfront tacos). The company hosts the annual Caribbean Food & Wine Festival.
- Spa & Wellness Services: The Spa at Grace Bay Club features eight treatment rooms offering massages, facials, body treatments, and nail services using Elemis products. Treatment prices range from $30 add-ons to $430 signature experiences.
- Real Estate Sales & Branded Residences: Grace Bay Resorts markets branded residences and real estate opportunities at its properties through partnership with Turks & Caicos Sotheby's International Realty. The company develops new villa and residence projects including The Point at Grace Bay.
- Retail (COCO Boutique): Curated resort wear, swimwear, and accessories boutique featuring international brands including Vilebrequin, Zimmermann, and lemlem, located at multiple properties.
- Water Transportation & Excursions: Revenue from water activities including The Princess Grace (65-foot catamaran), Axopar 37' Suntop powerboats, and curated ocean excursions through partnership with Caicos Luxury Charters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Beach Escapes Package - Up to 30% savings on luxury stays |
| Subscription | Multi-year contract | Romance Package - Couples romantic getaway experience |
| One time/ perpetual license | Pay-as-you-go | Diamond Anniversary Package - Ultimate 4-night luxury experience |
| One time/ perpetual license | Pay-as-you-go | Ultimate Yacht Party - 8-hour private yacht experience |
| Subscription | Multi-year contract | Uchi VIP Membership Package - Four-night culinary experience |
| Transaction based/ take rate | Pay-as-you-go | Off Shore Beachfront Dining - Casual beach restaurant |
| Transaction based/ take rate | Pay-as-you-go | Infiniti Sushi Bar - Premium Japanese dining |
| Transaction based/ take rate | Pay-as-you-go | Spa Treatment Menu - Full-service wellness |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Grace Bay Resorts product offering
Product offeringCore offering
Grace Bay Resorts develops and operates six luxury resort properties and branded residences in Providenciales, Turks & Caicos Islands, including Grace Bay Club, Rock House, Point Grace, West Bay Club, South Bank, and the Private Villa Collection. The company delivers luxury accommodations, multiple dining venues, a full-service spa, a children's program, curated water excursions, retail boutiques, and concierge services to affluent leisure travelers, families, and groups.
Product overview
Grace Bay Resorts is a boutique hospitality company operating six luxury resort properties across Providenciales, Turks and Caicos: the flagship Grace Bay Club (adults-only and family sections), Rock House, Point Grace, West Bay Club, South Bank, and the Private Villa Collection. The portfolio includes diverse dining venues including Infiniti Restaurant, Infiniti Sushi Bar (Caribbean's longest bar), The Grill, Krave, The Lounge, The Rum Shack, and Off Shore. Additional offerings include a mobile app, COCO Boutique retail, Spa at Grace Bay Club, Kids Town children's program, Personal Concierge services, the Caribbean Food & Wine Festival, and the Community Foundation. The company has been operating since 1993.
Differentiator
Problem solved
Functional benefit
Products and services
- Grace Bay Club Flagship luxury all-suite resort on Grace Bay Beach in Providenciales featuring three distinct sections — The Hotel Building (adults-only), The Villa Suites (family-friendly), and The Estate Residences (ultra-luxury) — for discerning leisure travelers and families.
- Rock House Boutique resort on Providenciales evoking the charm of Capri and the South of France, featuring lush native landscape, pristine ocean views, ancient trees, and limestone cliffs for travelers seeking a private and soulful escape.
- Point Grace Boutique beachfront resort and member of Small Luxury Hotels of the World, renowned for its prestigious Grace Bay beachfront, tranquil setting, and the iconic Grace's Cottage restaurant.
- West Bay Club Luxury beachfront resort on Providenciales' Lower Bight Road offering refined accommodations and amenities for discerning leisure travelers.
- South Bank Resort and Marina Oceanfront resort and marina spanning 31 acres on Providenciales' southern shores with 92 waterfront accommodations and the island's first ocean swimming lagoon, blending luxury and adventure experiences.
- Private Villa Collection Collection of standalone luxury villas in Providenciales ranging from 4 to 14 bedrooms (including Villa Frangipani, Villa Portofino, Sundog, Turtle Inlet, Seascape, Kisiwa House, Legasea Villa, Seaclusion, La Dolce Vita, and Seaclusion Oasis) for families, multigenerational groups, and private buyouts.
- Infiniti Restaurant Premier oceanfront fine dining restaurant at Grace Bay Club offering fresh ingredients and modern presentations in a sophisticated Caribbean setting for resort guests and visitors.
- Infiniti Sushi Bar 90-foot sushi and cocktail bar at Grace Bay Club — the Caribbean's longest bar and the world's first infinity-edge bar — featuring Japanese-influenced cuisine and a curated sake selection ($30–$700).
- The Grill Casual oceanfront bistro at Grace Bay Club serving breakfast, lunch, and dinner with Italian-inspired cuisine and a full children's menu for families and all-day diners.
- Krave Restaurant at The Estate at Grace Bay Club offering gourmet comfort food in a relaxed ambiance adjacent to the Estate Pool.
- The Lounge Contemporary beachfront lounge at Grace Bay Club offering Caribbean-infused tapas, cocktails, world music, and sunset views.
- The Rum Shack Poolside swim-up bar at Grace Bay Club featuring creative cocktails, frozen drinks, and a collection of 40 Caribbean rums.
- Off Shore Beachfront pop-up bar and restaurant at Grace Bay Club offering gourmet tacos, chips, salsa, and rosé with toes-in-the-sand dining (menu items $15–$37).
- Spa at Grace Bay Club Full-service spa at Grace Bay Club with eight treatment rooms (including a couple's room) offering facials, massages, body treatments, and nail services using Elemis products, with signature treatments priced from $30 add-ons to $430 for the Caribbean Paradise experience.
- Grace Bay Resorts Mobile App Proprietary mobile application for iOS and Android enabling resort guests to explore amenities, request services, book activities, access property details, and discover exclusive experiences across all six Grace Bay Resorts properties.
- Kids Town Children's program at Grace Bay Club offering complimentary on-site activities including arts, crafts, and water sports, plus fee-based afternoon eco-excursions for children ages 5–12.
- Personal Concierge Service Dedicated personal concierge service available via mobile phone to Grace Bay Club guests, providing pre-arrival preference forms, fridge stocking, dinner reservations, and activity arrangements.
- COCO Boutique Curated resort boutique at Grace Bay Resorts properties offering resort chic clothing, swimwear, apparel, and accessories for men, women, and children from international brands including Vilebrequin, Zimmermann, and lemlem.
- Branded Residences and Real Estate Branded residential ownership opportunities at Grace Bay Club, Rock House, Point Grace, West Bay Club, and the Private Villa Collection, marketed in partnership with Turks & Caicos Sotheby's International Realty.
- Caicos Luxury Charters Water Excursions Curated luxury water transportation and ocean excursions operated through an exclusive partnership with Caicos Luxury Charters for guests across all six Grace Bay Resorts properties.
- Caribbean Food & Wine Festival Annual culinary festival celebrating food and wine excellence in Turks and Caicos, featuring ticketed events, tastings, and special dinners such as the 30th Anniversary Wine Dinner with rare 1993 wines.
Quantifiable outcome
- Over 115,000 gallons of water recycled daily across all properties
- +2 more outcomes
Companies that use Grace Bay Resorts
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Grace Bay Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Grace Bay Resorts partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Caicos Luxury CharterscoreExclusive partnership for luxury water transportation and ocean excursions. Caicos Luxury Charters oversees itinerary planning, bookings, and execution of luxury tours for guests across all six Grace Bay Resorts properties. The fleet includes The Princess Grace (65-foot catamaran), two Axopar 37' Suntop powerboats, and additional vessels accommodating up to 60 guests.
- Uchi (Japanese Sushi Institution)flagshipAcclaimed Japanese sushi institution founded by James Beard Award-winning Chef Tyson Cole partnered with Grace Bay Resorts for a pop-up dinner series at Infiniti Restaurant & Raw Bar (December 6-9, 2023). Featured custom omakase menus with signature tastings, sushi, and seasonal offerings. Extended VIP membership package offered starting at $8,304.
- Caicos Dream Tours Catamaran ChartersminorRecommended partner for half-day private charters including snorkeling, seafood lunch, and island sightseeing. Half Day Private Charter (Single Deck) up to 8 guests with additional guest rate of $99 per person.
- Turks & Caicos Sotheby's International RealtycoreExclusive real estate partner for branded residences and property sales at Grace Bay Resorts properties. Handles marketing of residential ownership opportunities at Grace Bay Club, Rock House, Point Grace, West Bay Club, and Private Villa Collection.
- TC Crystal (Local Water Company)minorLocal water company partnership for sourcing in-house bottled water locally to reduce carbon emissions. Bottles are collected daily, sanitized, and refilled by TC Crystal, eliminating waste.
- United Way TCIcoreCommunity partnership focused on advancing literacy programs, providing essential resources, educational opportunities, and support for lifelong learning in Turks & Caicos Islands.
- Turks and Caicos Reef FundflagshipEnvironmental partnership for coral reef conservation, marine research, and education. Grace Bay Resorts supports new coral installation at Coral Gardens snorkel site within protected reserve. GB30 cocktail donates 30% of proceeds to TCRF.
- Small Luxury Hotels of the WorldcorePoint Grace is a member of Small Luxury Hotels of the World (SLH), providing global distribution through LHW's network. Includes Leaders Club membership program offering complimentary Wi-Fi, daily continental breakfast for two, and early check-in/late check-out preference.
- Chase TravelcoreChase Travel selected Grace Bay Club as one of favorite hotels worldwide with special benefits for Chase Sapphire Reserve cardmembers. Provides marketing exposure to Chase's affluent customer base.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Grace Bay Resorts competitors and assessment
Company assessmentBroad incumbents
- Belmond (LVMH): Owner/operator of luxury hotels, resorts, and experiential properties. Comparable in the small-portfolio, high-AUR luxury resort model and growing emphasis on branded residences in resort destinations.
- The Ritz-Carlton: Operates luxury resorts and branded residences in Caribbean destinations (e.g., Turks & Caicos, Grand Cayman). Directly competes for the same affluent family and luxury leisure guests on Providenciales.
- Rosewood Hotels & Resorts: Larger luxury hotel and branded residence operator with global beachfront and resort properties. Competes in the same luxury tier with broader geographic diversification than Grace Bay Resorts.
- Four Seasons Hotels and Resorts: Global luxury hotel operator with extensive branded residences and Caribbean presence. Overlaps with Grace Bay Resorts on luxury beachfront, spa, and family travel segments, but at significantly larger scale.
Direct peers
- Aman: Ultra-luxury resort operator and developer with a small-portfolio, design-led model in premier destinations. Operates branded residences and competes in the same ultra-high-net-worth Caribbean and global luxury segment Grace Bay Resorts targets.
- The Palms Turks and Caicos: Luxury beachfront resort on Grace Bay, Providenciales. Direct competitor in the same destination for luxury couples, families, and group stays.
- COMO Hotels and Resorts: Owner/operator of small luxury and wellness-led resorts in island and exotic destinations (e.g., Parrot Cay, Turks & Caicos). Highly comparable to Grace Bay Resorts' wellness, family, and beachfront positioning in the same Caribbean geography.
- One&Only Resorts: Boutique luxury resort collection with branded residences in beachfront and island destinations. Comparable in scale, product positioning, and UHNW traveler focus to Grace Bay Resorts' flagship properties.
- Beach Enclave: Luxury private villa and beachfront resort operator on Providenciales, Turks & Caicos. Directly comparable to Grace Bay Resorts' Private Villa Collection and family/multigenerational offering in the same destination.
Regional players
- Sailrock Resort: Luxury resort on the Caicos Islands (formerly Parrot Cay-affiliated). Comparable luxury wellness/beachfront positioning within Turks & Caicos, complementing rather than directly competing with Grace Bay Resorts' Providenciales cluster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Grace Bay Resorts social profiles
Digital presenceGrace Bay Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grace Bay Resorts leadership team
Management profileNumber of profiles
Profiles13 records
Grace Bay Resorts subsidiaries and ownership
Company hierarchySubsidiaries7 records
Grace Bay Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grace Bay Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grace Bay Resorts
What does Grace Bay Resorts do?
Grace Bay Resorts develops and operates six luxury resort properties and branded residences in Providenciales, Turks & Caicos Islands, including Grace Bay Club, Rock House, Point Grace, West Bay Club, South Bank, and the Private Villa Collection. The company delivers luxury accommodations, multiple dining venues, a full-service spa, a children's program, curated water excursions, retail boutiques, and concierge services to affluent leisure travelers, families, and groups.
Is Grace Bay Resorts a public or private company?
Grace Bay Resorts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grace Bay Resorts founded?
Grace Bay Resorts was founded in 1993. It employs 251 to 500 people.
Where is Grace Bay Resorts based?
Grace Bay Resorts is headquartered in Fort Lauderdale, United States, in the North America region.
How does Grace Bay Resorts make money?
Six revenue lines are on record. Luxury Resort Accommodations are the primary driver. The others are food & Beverage Operations, spa & Wellness Services, real Estate Sales & Branded Residences, retail (COCO Boutique) and water Transportation & Excursions.
Who are Grace Bay Resorts's main competitors?
Broad incumbents on record are Belmond (LVMH), The Ritz-Carlton, Rosewood Hotels & Resorts and Four Seasons Hotels and Resorts. Direct peers are Aman, The Palms Turks and Caicos, COMO Hotels and Resorts, One&Only Resorts and Beach Enclave. Sailrock Resort is listed as a regional player.
Does Grace Bay Resorts have an API?
No public API is recorded for Grace Bay Resorts.
What industry is Grace Bay Resorts in?
Grace Bay Resorts's product category is Luxury Resort Operations. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 72111 and its SIC code is 7011.