Delisse
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Delisse firmographics
Firmographics- Name
- Delisse
- Legal name
- Delisse
- Website
- https://delisse.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Delisse industry classification
Industry- Product category
- Bakery & Café
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
- akta.pro secondary industries
- Patisseries & Viennoiserie (French-Style) (THAFAFAB), Delis & Sandwich Specialty Stores (CRAHAGAF)
Keywords
Where Delisse is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Delisse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Food Sales: Direct sales of French pastries, sandwiches, salads, soups, and beverages through company-owned and franchise retail locations.
- Corporate Catering: Catering orders for corporate events including breakfast meetings, team sessions, and office functions. Orders placed online with next-day delivery capability.
- Franchise Fees and Royalties: Initial franchise fees plus ongoing royalty fees (5% of sales) and marketing contribution (2%) from franchisees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items and beverages |
| Unit Pricing | Pay-as-you-go | Catering platters and packages |
| One time/ perpetual license | Multi-year contract | Franchise investment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Delisse product offering
Product offeringCore offering
Delisse operates quick-service French food cafés across six Sydney locations, selling freshly prepared pastries, baguette sandwiches, stuffed croissants, quiches, salads, soups, cakes, and hot and cold beverages for grab-and-go and dine-in consumption. The business also runs a Sydney corporate catering division serving breakfast, lunch, morning/afternoon teas, and meetings, and licenses its brand through a turnkey franchise program (AUD 250k–350k set-up, 5% royalty, 2% marketing contribution).
Product overview
Delisse is a French-inspired food franchise operating as a single-brand quick-service café concept. The core offering centers on fresh French food including crispy croissants, pastries, baguettes, sandwiches, quiches, salads, and soups, complemented by a corporate catering service. The product portfolio consists of the core café menu (pastries, sandwiches, salads, soups, beverages) and the catering division offering breakfast, morning/afternoon tea, and sandwich platters. The company also offers franchise opportunities for expansion. All locations operate without heavy kitchen equipment, offering grab-and-go food throughout the day.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Pastries
Companies that use Delisse
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Delisse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Delisse partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Delisse competitors and assessment
Company assessmentDirect peers
- Bakers Delight: Australia's largest specialty bakery franchise, operating grab-and-go bakeries nationwide. Directly comparable to Delisse on product category (bread, pastries), grab-and-go retail format, franchise-led growth model, and Australian consumer base.
- Michel's Patisserie: Long-established Australian café-bakery franchise serving cakes, pastries, sandwiches, and coffee. Closely comparable concept, customer mix (mall and suburban trade area), and franchise operating model.
- Banjo's Bakery Cafe: Australian bakery café franchise chain serving pies, pastries, sandwiches, and coffee in suburban and regional locations. Comparable on combined bakery/café format, franchise unit economics, and Australian consumer demographic.
- The Coffee Club: One of Australia's largest café franchise chains with a broad breakfast, lunch, and coffee menu. Comparable on café franchise model, mall and CBD trading locations, and broad-daypart offering.
- Muffin Break: Australian café-bakery franchise chain specializing in muffins, coffee, and light meals. Highly comparable on bakery/café hybrid offer, franchise model, and shopping-centre and CBD locations.
- Gloria Jean's Coffees: Major Australian and global specialty coffee and café franchise. Comparable on franchise-driven café model, beverage-led grab-and-go format, and Australian mall and high-street presence.
- Jamaica Blue: Australian premium café franchise serving breakfast, lunch, and specialty coffee. Comparable on full-day café franchise model, mall and CBD trade areas, and competitive positioning against Delisse for similar morning/afternoon trade.
- San Churro: Australian dessert and café franchise chain serving churros, desserts, coffee, and light meals. Comparable on café franchise model, dessert/pastry-adjacent product mix, and Australian shopping-centre real estate footprint.
- The Cheesecake Shop: Australian specialty grab-and-go dessert franchise with a strong e-commerce ordering platform. Comparable on grab-and-go sweet treat category, franchise model, suburban trade area footprint, and online ordering infrastructure.
- Boost Juice: Iconic Australian grab-and-go food and beverage franchise. Comparable on franchise-led growth, Australian mall and CBD footprint, broad payment and digital integration stack, and focus on convenience-driven consumer occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Delisse social profiles
Digital presenceDelisse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delisse leadership team
Management profileNumber of profiles
Profiles1 record
Delisse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delisse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delisse
What does Delisse do?
Delisse operates quick-service French food cafés across six Sydney locations, selling freshly prepared pastries, baguette sandwiches, stuffed croissants, quiches, salads, soups, cakes, and hot and cold beverages for grab-and-go and dine-in consumption. The business also runs a Sydney corporate catering division serving breakfast, lunch, morning/afternoon teas, and meetings, and licenses its brand through a turnkey franchise program (AUD 250k–350k set-up, 5% royalty, 2% marketing contribution).
Is Delisse a public or private company?
Delisse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Delisse founded?
Delisse was founded in 2013. It employs 11 to 50 people.
Where is Delisse based?
Delisse is headquartered in Sydney, Australia, in the Oceania region.
How does Delisse make money?
Three revenue lines are on record. Retail Food Sales are the primary driver. The others are corporate Catering and franchise Fees and Royalties.
Who are Delisse's main competitors?
Direct peers on record are Bakers Delight, Michel's Patisserie, Banjo's Bakery Cafe, The Coffee Club, Muffin Break, Gloria Jean's Coffees, Jamaica Blue, San Churro, The Cheesecake Shop and Boost Juice.
Does Delisse have an API?
No public API is recorded for Delisse.
What industry is Delisse in?
Delisse's product category is Bakery & Café. Its primary akta.pro industry code is THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus), with a secondary code of THAFAFAB, Patisseries & Viennoiserie (French-Style). Its NAICS code is 722513 and its SIC code is 5810.