GreenScreen
GreenScreen is a commercial green infrastructure brand, now part of Tournesol Siteworks, that designs and sells three-dimensional trellis panels for walls, fencing, columns, and overhead applications. It serves architects, contractors, and commercial property owners via enterprise sales and e-commerce in the United States.
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GreenScreen does
GreenScreen is a commercial green infrastructure brand specializing in three-dimensional trellis panels engineered for plant growth and durable exterior installations. Originally founded in 1993 as a standalone company, GreenScreen was acquired by Tournesol Siteworks and now operates as a product line within Tournesol's broader portfolio of commercial pots, planters, and site furnishings. The core technology consists of modular panels configurable for walls, columns, fencing, infill, and overhead applications, enabling vertical greening, architectural screening, and decorative trellis installations on commercial buildings and outdoor spaces. Named reference projects span hospitality (Serif & The Line Hotel, San Francisco), healthcare (Anderson & Desimone Healing Garden, Boston), and real estate development (The Bluffs at Playa Vista).
The company serves three primary customer segments: design professionals (architects and landscape architects who specify products), contractors who install them, and commercial property owners who maintain installed green infrastructure. Revenue is generated through one-time commercial product sales, priced via quote requests rather than disclosed public pricing. The go-to-motion is enterprise field sales supported by dedicated advisors, designer consultations booked online, contractor-facing quote workflows, and an e-commerce storefront (shop.tournesol.com) for smaller purchases. Distribution is concentrated in the United States.
GreenScreen's strategic positioning emphasizes sustainability credentials, including a published Health Product Declaration and a 2024 Environmental Impact Report, targeting specification in LEED and WELL-certified projects. Marketing operates across the main Tournesol channels: website, blog, project galleries, digital look book, and social media on Facebook, Instagram, LinkedIn, and Pinterest. The Greenscreen line was recently extended with the launch of Aloft Facade Planters, and products are bundled into named Spacemaking Collections (Boulevard, Camino, Montara, Wilshire, etc.) that combine trellis panels with broader site furnishings for solution-oriented selling.
GreenScreen firmographics
Firmographics- Name
- GreenScreen
- Legal name
- Tournesol Siteworks
- Website
- https://greenscreen.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- GreenScreen is a commercial green infrastructure brand, now part of Tournesol Siteworks, that designs and sells three-dimensional trellis panels for walls, fencing, columns, and overhead applications. It serves architects, contractors, and commercial property owners via enterprise sales and e-commerce in the United States.
- Ownership category
- akta.pro rank
GreenScreen industry classification
Industry- Product category
- Commercial Green Infrastructure
- NAICS
- Ornamental and Architectural Metal Products Manufacturing (33232)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG)
- akta.pro secondary industry
- Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ)
Keywords
Where GreenScreen is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GreenScreen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Landscape Products: Greenscreen products are sold as commercial-grade pots, planters, and site furnishings for green infrastructure. Revenue is generated through product sales including trellis walls, fencing, columns, infill/overhead systems, and planters. The company offers both standard products and custom solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based commercial pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GreenScreen product offering
Product offeringCore offering
GreenScreen designs, manufactures, and sells three-dimensional metal trellis panels configured for plant growth on commercial building exteriors. Its product lines include trellis walls, fencing, columns, infill/overhead systems, and integrated planters sold to designers, contractors, and property owners for urban greening and living wall installations.
Product overview
Greenscreen is a product line for green infrastructure and urban greening, consisting of three-dimensional panels engineered for plant growth and reliable exterior installations. The portfolio includes five distinct product configurations: Trellis Walls, Fencing, Columns, Infill/Overhead, and Custom solutions. Greenscreen was acquired by Tournesol Siteworks, enabling integrated solutions combining Greenscreen's vertical greening panels with Tournesol's pots, planters, and site furnishings for commercial landscape infrastructure. All Greenscreen products are available through Tournesol's e-commerce platform (shop.tournesol.com) and can be complemented with custom design services and advisory support.
Differentiator
Problem solved
Functional benefit
Brands
- Greenscreen: Green infrastructure products including trellis walls, fencing, columns, infill/overhead, and planters for urban greening applications. All Greenscreen projects start with three-dimensional panels engineered for plant growth and reliable exterior installations.
Products and services
- Greenscreen Trellis Walls Three-dimensional panels engineered for plant growth and reliable exterior installations, configured as trellis walls for vertical green infrastructure in commercial projects. Used by architects, landscape designers, and contractors for building facades and outdoor walls.
- Greenscreen Fencing Greenscreen panels configured as fencing for green infrastructure applications, enabling living fences and boundary treatments in commercial landscape projects.
- Greenscreen Columns Greenscreen panels configured as columns for green infrastructure installations, supporting vertical plant growth on structural columns in commercial settings.
- Greenscreen Infill/Overhead Greenscreen panels configured for infill and overhead applications in green infrastructure projects, including parking structure facades and overhead canopy installations.
- Planters with Greenscreen Trellis Planters integrated with Greenscreen trellis systems for combined planting and vertical growth solutions in commercial landscape and urban greening projects.
- Greenscreen Custom Custom Greenscreen solutions tailored to specific project requirements for green infrastructure, supported by advisors, CEU courses, and design consultation services.
- Aloft Facade Planters New hanging facade planters designed for elevated exterior installations on commercial buildings, offered as part of the Tournesol Siteworks product portfolio that complements Greenscreen green facade offerings.
Companies that use GreenScreen
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
GreenScreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GreenScreen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tournesol SiteworkscoreGreenscreen was acquired by Tournesol Siteworks, enabling mutual expansion of product offerings with integrated and innovative solutions for green infrastructure and urban greening. The acquisition combines Greenscreen's panel technology with Tournesol's existing portfolio of pots, planters, and site furnishings for commercial landscape infrastructure.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
GreenScreen competitors and assessment
Company assessmentRegional players
- Biotecture: U.K.-based designer and installer of living walls and green facades for commercial and public projects. Comparable product category in green facades but operates in a different geographic market.
Direct peers
- Garden on the Wall: Provider of preserved and living green wall installations for commercial interiors and exteriors across hospitality, healthcare, and corporate projects. Comparable in customer profile and product category to Greenscreen.
- LiveWall: Manufacturer and supplier of living wall and green wall systems for commercial and exterior applications. Directly comparable to Greenscreen's three-dimensional trellis and wall systems targeting architects and landscape designers.
- Sage Vertical Garden Systems: Offers vertical garden and living wall modular systems for exterior and interior commercial applications. Directly overlaps with Greenscreen's product positioning and target market.
- Habitat Horticulture: Specializes in the design, installation, and maintenance of green walls and living walls for commercial and hospitality properties. Comparable to Greenscreen in serving enterprise green facade projects.
Broad incumbents
- BrightView Landscapes: Largest U.S. commercial landscape services company providing design, installation, and maintenance across commercial real estate. Comparable commercial landscape customer base as an alternative channel for greenscaping.
- Ambius (Rentokil Initial): Large-scale interior and exterior plantscaping service provider with a portfolio of biophilic solutions. Comparable end-customer base (hospitality, commercial real estate) for green infrastructure installations.
- Tournesol Siteworks: Parent company of Greenscreen and the broader commercial landscape infrastructure platform (pots, planters, site furnishings, water features, irrigation). Acquired Greenscreen and is the most direct commercial counterpart given its ownership and integrated product portfolio.
Emerging players
- Elmich Pte Ltd: Manufactures vertical greening, green roof, and landscaping solutions including trellis and modular systems used on building exteriors. Comparable technology stack for engineered green facade panels.
- Veradek Outdoor: Designs and manufactures decorative and functional outdoor architectural products including planters, screens, and modular garden products. Overlaps with Greenscreen on commercial outdoor structure and planter offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenScreen social profiles
Digital presenceGreenScreen compliance and trust
Trust signalCompliance1 record
GreenScreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenScreen leadership team
Management profileNumber of profiles
GreenScreen subsidiaries and ownership
Company hierarchySubsidiaries1 record
GreenScreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenScreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenScreen
What does GreenScreen do?
GreenScreen designs, manufactures, and sells three-dimensional metal trellis panels configured for plant growth on commercial building exteriors. Its product lines include trellis walls, fencing, columns, infill/overhead systems, and integrated planters sold to designers, contractors, and property owners for urban greening and living wall installations.
Is GreenScreen a public or private company?
GreenScreen is a private company. It is classified as corporate owned and is currently acquired.
When was GreenScreen founded?
GreenScreen was founded in 1993. It employs 11 to 50 people.
Where is GreenScreen based?
GreenScreen is headquartered in Los Angeles, United States, in the North America region.
How does GreenScreen make money?
One revenue line is on record: commercial Landscape Products.
Who are GreenScreen's main competitors?
Biotecture is listed as a regional player. Direct peers are Garden on the Wall, LiveWall, Sage Vertical Garden Systems and Habitat Horticulture. Broad incumbents are BrightView Landscapes, Ambius (Rentokil Initial) and Tournesol Siteworks. Emerging players are Elmich Pte Ltd and Veradek Outdoor.
Does GreenScreen have an API?
No public API is recorded for GreenScreen.
What industry is GreenScreen in?
GreenScreen's product category is Commercial Green Infrastructure. Its primary akta.pro industry code is HSAIAJAG, Pergola, Arbor & Trellis Installation/Repair, with a secondary code of HSAIAJAJ, Privacy Screens, Lattice & Windbreak Installation/Repair. Its NAICS code is 33232 and its SIC code is 3442.