Trowel Trades Supply

What Trowel Trades Supply does

Trowel Trades Supply is a Williston, Vermont-based building materials distributor founded in 1968, operating as a wholly-owned subsidiary of GMS (Gypsum Management & Supply, Inc.), a national building products distribution conglomerate with operations across 40+ states. The company serves commercial and residential construction professionals in the New England/Northeast region, distributing a portfolio spanning 20+ product categories including steel framing, drywall, acoustical ceilings, insulation, masonry, brick, block, stone, landscape/hardscape materials, tools, fasteners, FRP panels, rainscreen cladding systems, EIFS, joint treatment, lumber, siding, shower systems, access doors, caulking, firestop, and surface protection. Distributed brands include ClarkDietrich, Rockfon, Glasteel, DeWalt, Aliva, Trespa, and TruBrix.

The company operates a multi-channel distribution model combining a physical yard and showroom in Williston, VT with a fleet of commercial delivery vehicles (boom trucks, flatbeds, semi-tractors, portable forklifts) for jobsite delivery, alongside digital channels including an e-commerce website, a Customer Portal with ACH payment capabilities, and native iOS/Android mobile applications. Revenue is generated through transactional product sales using a sales-led go-to-market approach supported by digital self-service ordering. The 2024 technology investment cycle added multiple payment types, spreadsheet views, customized views, and improved notifications to the Customer Portal, and the company launched PRO2GO as an enhanced e-commerce platform.

The company's competitive positioning combines the procurement scale and brand relationships of its GMS parent with local New England expertise, particularly in specialized masonry, cut stone, and high-end rainscreen cladding work. This is demonstrated by signature institutional projects including the $1.5M Middlebury College Battell Hall masonry package and the supply of 83,000 SF of Alu.covering aluminum rainscreen panels for the Harvard Enterprise Research Campus. The 11-50 employee footprint reflects a single-yard regional operation with executional depth in specialty trades rather than mass-market volume.

Name

Trowel Trades Supply

Legal name

Trowel Trades Supply, Inc.

Website

https://troweltradessupply.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Trowel Trades Supply is a Williston, Vermont-based building materials distributor serving commercial and residential construction professionals in New England across 20+ product categories including steel, drywall, masonry, insulation, tools, and rainscreen cladding systems. Founded in 1968, it operates as a subsidiary of GMS.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Building Material and Supplies Dealers (4441), Other Construction Material Merchant Wholesalers (423390)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Building materials distribution
• Construction supply
• Masonry products
• Drywall and steel
• Commercial building supplies

Headquarters

HQ city

Williston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Distribution: Trowel Trades Supply operates as a distributor of building materials, selling products to commercial and residential construction professionals. Revenue is generated through product sales across multiple categories including drywall, steel, masonry, insulation, tools, and landscaping materials. The company offers special ordering services for specialty products not in regular stock.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trowel Trades Supply is a building materials distributor selling construction products including drywall, steel framing, masonry, insulation, acoustical ceilings, tools, landscaping materials, FRP panels, and rainscreen cladding systems. The company serves commercial and residential construction professionals through a Williston, Vermont yard/showroom, an e-commerce website with Customer Portal, a mobile app (iOS/Android), and commercial jobsite delivery services.

Product overview

Trowel Trades Supply is a building materials distributor offering a comprehensive portfolio of construction products organized across 20+ core product categories. The primary offerings include steel framing products (light/heavy gauge studs, track, clips, channels), drywall products (standard, specialty, finishing), acoustical ceiling systems (Armstrong, CertainTeed, USG, Rockfon), insulation (fiberglass, mineral wool), masonry products (brick, stone, block, mortar), landscape/hardscape materials, tools (DeWalt, Makita, Milwaukee), FRP panels (Glasteel), and rainscreen cladding systems. The company operates an e-commerce platform with a Customer Portal for online ordering, invoice management, and delivery tracking, supported by a mobile app (iOS/Android) and PRO2GO enhanced services. Trowel Trades Supply is a subsidiary of GMS (Gypsum Management & Supply) and serves commercial and residential construction professionals in Vermont and surrounding areas.

Differentiator

Problem solved

Functional benefit

Brands

• PRO2GO: An enhanced e-commerce experience for construction professionals, offering additional products, delivery options, and exclusive features.

Products and services

• Steel Products Light and heavy gauge steel framing products including metal studs, track, furring channel, RC channel, flat stock, angles, clips, channels, slotted track, flex track, cold rolled channels, and strut channel for commercial and residential construction.
• Drywall Products Full range of drywall products including standard drywall (regular, fire-rated, mold-resistant, ceiling board, sheathing), specialty drywall (abuse/impact, glass-matted, veneer/plaster board), tile backer, shaft wall liner, and drywall finishing supplies.
• Acoustical Products Acoustical ceiling tiles, panels, and accessories from Armstrong, CertainTeed, USG, and Rockfon. Includes mineral fiber, fiberglass, and gypsum ceiling tiles for sound control and reverberation reduction.
• Insulation Insulation products including fiberglass (faced, unfaced, kraft), mineral wool, foil/FSK, rigid, and specialty insulation for thermal resistance and sound attenuation.
• Masonry Products Masonry supplies including mortars, anchorage systems, reinforcing, flashing, drainage products, cleaners, sealers, and insulation systems for masonry construction.
• Building Stone, Brick & Block Comprehensive masonry materials including calcium silicate manufactured stone, cast stone, thin brick, full brick, manufactured thin stone, quarried building stone, natural thin stone masonry, and concrete block.
• Landscape Products Landscape and hardscape materials including clay brick pavers, concrete pavers (Techo-Bloc, Unilock, Belgard), wall systems (Allan Block), stone pavers, flagging, steps, slabs, treads, natural stone walls, suspended paving systems (Bison), landscape lighting (Kichler), and landscape accessories.
• Tools Construction tools including automatic taping tools, blades & bits, drywall finishing, hand tools, lasers & leveling, measuring & marking, power tools, sanding, powder actuated tools, stilts/ladders/scaffolding. Features DeWalt power tools, Makita, Milwaukee, Bosch, and other major brands.
• FRP (Fiberglass Reinforced Plastic) Fiber-reinforced plastic products and accessories including Glasteel FRP panels (Glasliner Class C), divider bars, end caps, corners for commercial and residential applications in food processing, kitchens, restaurants, healthcare, and industrial settings.
• Rainscreen Cladding Systems Division 7 ventilated facade systems including aluminum rainscreens (Aliva Alu.covering), high-pressure laminate panels (Trespa Meteon), thin brick siding (TruBrix), thin stone rainscreens, and terracotta systems (Agrob Buchtal).
• Fasteners Fastening products including anchors, clips, nails, nuts & bolts, screws (wood, metal, framing), shots & pins, staples, struts, tapes & adhesives from brands like Grabber, Scorpion, Simpson Strong-Tie, Ramset, and Arrow.
• Cut Stone Cut-to-size dimension stone including granite, limestone, sandstone, bluestone, and slate. Services include sampling, budgeting, design consultation, bidding, shop drawing, project management, and delivery for building veneers, thin stone systems, and landscape elements.
• Safety Products Personal protective equipment including fall protection, gloves, hard hats, safety apparel, safety glasses, safety supplies, vests & jackets.
• EIFS & Stucco Exterior Insulation and Finish Systems including base coat & adhesives, finishes, mesh, EPS foam, metal lath, and trims & accessories.
• Joint Treatment Drywall finishing products including all-purpose compound, lightweight compound, setting compound, tape, beads & trim (Fry Reglet, metal, paper-faced, plastic), plaster, and specialty products.
• Lumber Lumber products including dimensional lumber and plywood for construction applications.
• Siding & Accessories Siding products and trims & accessories for exterior cladding applications.
• Shower Systems Shower system products for bathroom construction and renovation.
• Access Doors Access panels and doors for walls and ceilings enabling ease of access to plumbing, electrical, or other concealed systems.
• Caulking & Adhesives Caulking and adhesive products for construction sealing and bonding applications.
• Firestop Products Firestop materials including fire-rated caulk, spray, and compound for fireproofing and fire barrier applications.
• Surface Protection Surface protection products for protecting floors, walls, and other surfaces during construction.
• Hardware General hardware products for construction applications.
• Delivery Services Commercial delivery services using a fleet of boom trucks, flatbeds, semi-tractors with trailers, portable forklifts, vans, and pickups. Weekend and after-hours delivery available for construction jobsites.
• Showrooms & Customer Pick-ups Physical showroom locations where customers can browse product selections, consult with staff, and pick up orders at the Williston, VT yard location.
• Special Ordering Special ordering service for specialty and non-stocked products to meet specific project requirements beyond the standard inventory.
• Safety/Site Reviews Safety consultation and site review services for construction sites, providing expert guidance on safety product selection and site safety practices.

Quantifiable outcome

• $1M+ saved on subframe by substituting specified terracotta with Alu.covering aluminum panels for Harvard ERC project
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, key, specialty and supporting.

• Gypsum Management & Supply (GMS)coreOthersGMS is the parent company of Trowel Trades Supply. GMS opened its doors in 1971 in Atlanta, Georgia and serves residential and commercial construction customers via hundreds of distribution centers across 40+ states nationwide. Trowel Trades Supply operates as a local subsidiary benefiting from national scale while maintaining local expertise and community relationships.
• AlivakeyChannel Partner/ Reseller/ DistributorAliva is a manufacturer of extruded aluminum rainscreen cladding systems. Trowel Trades Supply distributes Aliva Alu.covering products for ventilated facade systems in New England. Major projects include Harvard Enterprise Research Campus (83,000 SF of Alu.covering panels).
• ClarkDietrich Building SystemskeyChannel Partner/ Reseller/ DistributorClarkDietrich is a major manufacturer of metal framing products. Trowel Trades Supply distributes ClarkDietrich products including FastBridge clips, FastClip slides, Uni-Clip end clips, Spazzer bridging bars, resilient channels, and various steel framing accessories.
• TrespakeyChannel Partner/ Reseller/ DistributorTrespa manufactures Meteon high-pressure laminate (HPL) rainscreen panels. Trowel Trades Supply distributes Trespa products for decorative facade systems in New England construction projects.
• RockfoncoreChannel Partner/ Reseller/ DistributorRockfon is a leading global provider of acoustical ceiling products and suspension systems, subsidiary of ROCKWOOL International A/S. Trowel Trades Supply distributes Rockfon ceiling tiles, wall panels, and suspension products in Vermont.
• GlasteelcoreChannel Partner/ Reseller/ DistributorGlasteel is a leading manufacturer of fiberglass reinforced plastic (FRP) panels in North America, subsidiary of Stabilit America Inc. Trowel Trades Supply distributes Glasteel FRP products including Glasliner panels, divider bars, end caps, and corner pieces.
• DeWaltkeyChannel Partner/ Reseller/ DistributorDeWalt is a leading American brand of hand and power tools. Trowel Trades Supply offers DeWalt power tools including 20V and 60V Max tools for contractors and builders, with inventory available for order or pickup at Vermont locations.
• TruBrixspecialtyChannel Partner/ Reseller/ DistributorTruBrix manufactures mechanically anchored thin brick siding systems. Trowel Trades Supply distributes TruBrix products as an alternative to adhesive-based thin brick systems, designed for harsh Northern climates.
• MBA Building SupplysupportingChannel Partner/ Reseller/ DistributorMBA Building Supply manufactures metal framing products. Listed among manufacturer videos and resources available through Trowel Trades Supply.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Allied Building Products (Beacon Building Products): Beacon's legacy Allied division is a national distributor of roofing, siding, and waterproofing building products serving professional contractors; overlaps with Trowel Trades Supply's exterior and cladding categories.
• Builders FirstSource: Largest U.S. supplier of building materials, manufactured components, and services to homebuilders, with a national footprint and broader end-market exposure; competes with Trowel Trades Supply for pro contractor wallet share.
• Ferguson Enterprises: Large North American distributor of plumbing, HVAC, and specialty building products; broader product focus than Trowel Trades Supply but operates with a comparable branch-and-pro-customer distribution model.
• Boise Cascade: Major manufacturer and distributor of wood products and building materials including engineered wood, lumber, and panels; competes with Trowel Trades Supply in the lumber and structural materials segments.

Direct peers

• Foundation Building Materials: Specialty distributor of building products including drywall, steel framing, insulation, and acoustical ceilings to professional contractors across North America, with a comparable branch-based distribution model and product mix overlapping Trowel Trades Supply's core categories.
• Lansing Building Products: National specialty distributor of exterior building products including rainscreen systems, cladding, and related categories, with branches across the U.S. Directly comparable in the architectural envelope and exterior cladding distribution business.
• ABC Supply Co. Largest wholesale distributor of roofing, siding, and exterior building products in North America, operating 900+ branches with a branch-and-delivery model very similar to Trowel Trades Supply's yard-plus-jobsite-delivery approach.
• BlueLinx Holdings: Wholesale distributor of building products including lumber, panels, siding, and millwork serving dealers, home centers, and pro customers across the U.S., with a comparable product breadth and pro-channel focus.
• SRS Distribution: National building products distributor focused on roofing, siding, and complementary categories, operating hundreds of branches with a branch-led, pro-customer model analogous to Trowel Trades Supply.
• White Cap: Formerly HD Supply Construction & Industrial, White Cap is a leading distributor of specialty hardware, tools, and building materials to professional contractors in the U.S., operating hundreds of branches with a similar pro-dealer yard model and product breadth to Trowel Trades Supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/nHs2SZ-BAms
• LinkedInlinkedin.com/company/trowel-trades-supply
• Facebookfacebook.com/troweltradessupply

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trowel Trades Supply