What Future-Fit Foundation does

Future-Fit Foundation is a UK-registered non-profit organization founded in 2013, operating from Waltham Cross with a small team of 1-10 employees. It develops and disseminates the Future-Fit Business Benchmark, a free, open-source methodology that translates 30+ years of systems science research (including Planetary Boundaries, Doughnut Economics, and the Framework for Strategic Sustainable Development) into actionable sustainability guidance for businesses, investors, and advisors.

The core methodology comprises 23 Break-Even Goals defining minimum performance thresholds and 24 Positive Pursuits identifying outcomes that accelerate societal progress, supported by 600+ pages of in-depth guidance covering procurement, ethics, product design, and circular economy. Supplementary tools include the Excel-based Future-Fit Progress Calculator, the Q&A-based Future-Fit Risk Profiler, and the three-step Company Health Check Template. The Benchmark is published under a Creative Commons Attribution-ShareAlike 4.0 International license and is available in English, Spanish, Portuguese, and Chinese.

The organization's revenue model is freemium: the core Benchmark and all documentation are free public goods with no direct sales motion. Monetization occurs through optional paid training programs (Business Resilience Masterclass, Accredited Advisor Training, System Thinker Course, System Changer Program) and accreditation fees for advisors and software developers who incorporate Future-Fit methodology into their services. Distribution is entirely digital and self-serve, relying on organic content marketing, the Changemaker Community, Local Chapters, and mutual alignment partnerships with major frameworks including B Corp, GRI, SBTi, UN SDGs, TCFD, EU Taxonomy, CSRD, and ISSB. Notable users span Chanel, Virgin Money UK, Eastern Metropolitan Regional Council, and S and J Building Services.

Name

Future-Fit Foundation

Legal name

Future-Fit Foundation

Website

https://futurefitbusiness.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Future-Fit Foundation is a UK non-profit that develops the free, open-source Future-Fit Business Benchmark, providing science-based sustainability guidance through 23 Break-Even Goals and 24 Positive Pursuits for companies, investors, and advisors across 47+ countries.

Ownership category

akta.pro rank

Product category

Corporate Sustainability Methodology

NAICS

Scientific Research and Development Services (5417), Research and Development in the Social Sciences and Humanities (54172), Computer Systems Design and Related Services (54151)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industries

Research & Science Grantmaking Foundations (BPAGAKAI), International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Sustainability benchmarking
• ESG assessment tools
• Corporate sustainability methodology
• Impact measurement framework
• Regenerative business methodology

Headquarters

HQ city

Waltham Cross

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Free Benchmark (Core Public Good): The Future-Fit Business Benchmark is provided completely free of charge under a Creative Commons Attribution-ShareAlike 4.0 International license. The core methodology, all guides, and supporting tools are freely accessible online. Optional accreditation programs exist for advisors, assurers, and software developers who wish to incorporate the work into their products and services, but the core benchmark itself is a free public good with no revenue generation from the methodology.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Future-Fit Foundation develops and freely distributes the Future-Fit Business Benchmark, a science-based methodology translating 30+ years of systems science into actionable business guidance. The offering comprises 23 Break-Even Goals, 24 Positive Pursuits, and 600+ pages of guidance covering environmental and social topics, accompanied by free tools (Risk Profiler, Progress Calculator, Health Check Template) and paid training programs (Business Resilience Masterclass, System Thinker Course, Accredited Advisor Training, System Changer Program).

Differentiator

Problem solved

Functional benefit

Products and services

• Future-Fit Business Benchmark Free science-based methodology comprising 23 Break-Even Goals and 24 Positive Pursuits that helps companies, investors, and advisors assess and improve environmental and social performance aligned with planetary boundaries and social foundations. Published under a Creative Commons Attribution-ShareAlike 4.0 International license.
• Business Resilience Masterclass

Quantifiable outcome

• 23 Break-Even Goals define minimum performance thresholds all businesses must reach
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• B CorporationscoreStrategic or Co-development PartnerB Corporations strive to balance profit and purpose. Future-Fit helps them on the journey by giving a clear destination to aim for and a way to steer toward it. Any Certified B Corp can use the Future-Fit Benchmark to holistically assess positive and negative impacts of every decision they make.
• Global Reporting Initiative (GRI)coreStrategic or Co-development PartnerGRI creates and maintains the most widely-used sustainability reporting standards. Future-Fit helps any company publishing a GRI report to gain more insight from the data it is already collecting. The Progress Indicators are designed to help companies make better day-to-day decisions in key areas such as procurement and product design.
• Science-Based Targets initiative (SBTi)coreStrategic or Co-development PartnerThe SBT initiative helps organizations set ambitions to tackle the climate crisis. Future-Fit supports organizations which commit to an SBT by providing a consistent way to explain the extent of and reasons for their GHG elimination commitments, and their progress and plans toward reaching them.
• UN Sustainable Development Goals (SDGs)coreStrategic or Co-development PartnerThe UN SDGs serve as a global call to action to protect the planet and ensure prosperity for all. The Future-Fit Business Benchmark helps any business respond holistically to the SDGs, making credible positive contributions while ensuring they aren't undermining progress elsewhere.
• Task Force on Climate-related Financial Disclosures (TCFD)coreStrategic or Co-development PartnerTCFD works to establish consistent, meaningful climate reporting. Future-Fit can support engagement by equipping companies with actionable guidance and progress indicators to improve understanding and decision-making across an organisation in areas ranging from procurement to product design.
• EU TaxonomycoreStrategic or Co-development PartnerThe EU Taxonomy is a classification system identifying which economic activities can be considered environmentally sustainable. Future-Fit supports organizations by clarifying what 'doing no harm' means in practice and helping to report impact in a consistent, comparable way aligned with the Taxonomy's criteria.
• Corporate Sustainability Reporting Directive (CSRD)coreStrategic or Co-development PartnerCSRD significantly expands sustainability reporting requirements for companies operating in the EU. Future-Fit aligns strongly with CSRD by helping companies understand and manage their most material sustainability impacts, risks, and dependencies, supporting more robust inputs for CSRD and ESRS reporting.
• International Sustainability Standards Board (ISSB)coreStrategic or Co-development PartnerISSB, part of the IFRS Foundation, develops globally consistent standards for sustainability disclosure. Future-Fit complements ISSB standards by addressing extra-financial materiality—what matters at a societal and environmental level—helping investors and companies understand systemic impacts.
• Flourishing Business CanvascoreStrategic or Co-development PartnerThe Flourishing Business Canvas is a visual collaborative design tool enabling leaders to co-create the Future-Fit business model of their organization. Developed over 10 years with input from thousands of leaders and entrepreneurs in 47 countries. Promoted by a not-for-profit and freely available at FlourishingBusiness.org.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• EcoAct: Provides carbon accounting, climate strategy, and sustainable development consulting services. Comparable to Future-Fit's advisor ecosystem: both translate sustainability frameworks into corporate advisory offerings, though EcoAct operates a for-profit consultancy model.

Direct peers

• Forum for the Future: Mission-driven non-profit working to accelerate sustainability transformation, known for programmes like the School of System Change. Closely comparable as a fellow small UK-headquartered non-profit translating systems thinking into practical tools for businesses.
• B Lab: Non-profit behind the B Corp certification, providing a holistic framework for businesses to measure and manage social and environmental performance. Highly comparable to Future-Fit as both translate systems-thinking into corporate assessment tools with a global community of certified/registered companies.
• Doughnut Economics Action Lab (DEAL): Non-profit promoting Kate Raworth's Doughnut Economics model, the same conceptual lineage Future-Fit builds upon. Strong methodological overlap and potential ecosystem ally or competitor as both translate Doughnut Economics into actionable business guidance.
• Science Based Targets initiative (SBTi): Provides a science-based framework (and validation services) for companies to set greenhouse gas reduction targets. Comparable to Future-Fit as a science-based sustainability methodology provider that organisations voluntarily adopt to align corporate strategy with planetary boundaries.
• BSR (Business for Social Responsibility): Sustainable business network and consultancy working with companies on ESG strategy and implementation. Comparable to Future-Fit as a non-profit that convenes companies around sustainability frameworks and translates them into practice, though BSR is much larger and consultancy-driven.
• World Business Council for Sustainable Development (WBCSD): CEO-led coalition of 200+ forward-looking businesses working on sustainability. Comparable to Future-Fit as both provide corporate sustainability frameworks and convening platforms, though WBCSD operates as a membership association with corporate dues.

Broad incumbents

• ISSB (International Sustainability Standards Board): Develops globally consistent sustainability disclosure standards under the IFRS Foundation. Comparable as a sustainability framework provider, but ISSB is a regulatory standard-setter with mandatory disclosure adoption across major jurisdictions.
• CDP (Carbon Disclosure Project): Runs the global disclosure system for environmental impacts (climate, water, forests) used by thousands of listed companies and major investors. Comparable to Future-Fit as an environmental assessment and disclosure framework but with significantly larger institutional backing and reach.
• Global Reporting Initiative (GRI): The most widely used sustainability reporting standard globally. Comparable to Future-Fit as both provide frameworks that companies use for environmental and social impact disclosure, but GRI has institutional scale, regulatory codification, and a far larger team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/future-fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future-Fit Foundation