WhoIsHostingThis.com

What WhoIsHostingThis.com does

WhoIsHostingThis.com is a content-driven web hosting and website builder comparison platform that operates as an SEO-optimized discovery engine for SMBs, entrepreneurs, and individuals seeking to establish or migrate an online presence. The platform combines expert editorial reviews (covering 20+ hosting providers including Bluehost, Hostinger, SiteGround, DreamHost, WP Engine, and Kinsta, plus 12+ website builders including Wix, Squarespace, Webflow, and Weebly) with user sentiment analysis to produce approval ratings and recommendations. Free utility tools — WHOIS Search, Hosting Speed Test, and IP Address Lookup — extend the platform into diagnostic queries and serve as top-of-funnel traffic capture.

The underlying technology is a web-based content platform with domain lookup and hosting identification tools, protected by Google reCAPTCHA. There is no API, SDK, mobile app, or proprietary model infrastructure disclosed. Distribution is entirely self-serve through organic search, with brand credibility reinforced by press features in CNN, Forbes, Wall Street Journal, New York Times, Wired, and CNET. Editorial leadership consists of named journalists and industry experts including Amy Nichol Smith (Content Director), Tony Moles (Director of Brand), and Johnathan Bell (consultant, Cloud/DevOps/SRE).

The business model is exclusively affiliate/referral revenue: users access content and tools for free, and the site earns commissions when users sign up for hosting services or website builders through referral links. There is no disclosed pricing on the platform itself, no enterprise tier, no B2B sales motion, and no disclosed advertiser relationships beyond standard affiliate partnerships. The company is privately held, operates from Seattle, Washington with 51-100 employees, and shows no disclosed funding rounds, acquisitions, parent company, or institutional investors in the available data.

Name

WhoIsHostingThis.com

Legal name

WhoIsHostingThis.com

Website

https://WhoIsHostingThis.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

WhoIsHostingThis.com is a content-driven web hosting and website builder comparison platform that helps SMBs and individuals choose hosting providers through expert reviews, user sentiment analysis, and free diagnostic tools (WHOIS, speed test, IP lookup), monetizing exclusively via affiliate referral commissions from hosting providers and website builders.

Ownership category

akta.pro rank

Product category

Hosting Comparison Platform

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Web hosting reviews
• Website builder reviews
• Hosting comparison platform
• WHOIS lookup tools
• Affiliate content site

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: The site earns commissions when users sign up for web hosting services or website builders through referral links on the platform. The 'Affiliate Disclosure' link confirms this revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WhoIsHostingThis.com is an online content platform that publishes expert reviews, side-by-side comparisons, and user-sentiment-driven ratings of web hosting providers and website builders. It also offers free utility tools — most notably a WHOIS Search Tool that identifies the hosting provider behind any domain, plus a Hosting Speed Test and an IP Address Lookup Tool. The platform monetizes these free consumer offerings through affiliate referral commissions when users sign up for hosting plans or website builder subscriptions.

Product overview

WhoIsHostingThis.com is a web hosting and website builder review platform that provides expert reviews, comparisons, and educational resources to help users choose the best hosting and website building solutions. The platform's core offerings include Web Hosting Reviews (covering 20+ hosting providers such as Bluehost, Hostinger, SiteGround, DreamHost) and Website Builder Reviews (covering 12+ builders including Wix, Squarespace, Weebly, Webflow). These reviews combine expert analysis with real user feedback and sentiment analysis. The platform also offers free utility tools including a WHOIS Search Tool for identifying domain ownership and hosting providers, a Hosting Speed Test, and an IP Address Lookup Tool. Educational content including how-to guides on website creation, WordPress setup, and blogging complements the review offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Hosting Reviews Expert reviews and head-to-head comparisons of more than 20 web hosting providers, including Bluehost, Hostinger, SiteGround, DreamHost, A2 Hosting, Cloudways, GoDaddy, WP Engine, Kinsta, and others, for individuals and small businesses choosing a hosting plan.
• Website Builder Reviews Reviews and comparisons of 12+ website building platforms including Wix, Squarespace, Weebly, Webflow, Duda, Jimdo, GoDaddy Websites + Marketing, Strikingly, Web.com, and Zoho Sites, targeted at users creating websites without technical expertise.
• WHOIS Search Tool Free lookup tool that lets any user enter a website URL and discover who owns the domain and which hosting provider is hosting the site.
• Hosting Speed Test Free utility for checking the speed and performance of a website's hosting provider, used by consumers evaluating or comparing hosts.
• IP Address Lookup Tool Free tool for identifying and looking up the IP address associated with a website.
• Educational Resources How-to guides and tutorials on website creation, WordPress setup, blogging, and web hosting basics, intended for first-time site owners and small businesses.

Quantifiable outcome

• Expert reviews from journalists with technology and marketing expertise combined with real user sentiment analysis for unbiased recommendations

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Capterra: Gartner-owned software review and comparison marketplace covering hosting, builders, and adjacent SMB software categories. Competes for SMB buyer-intent traffic with a broader, less hosting-specialized catalog.
• G2: Large-scale B2B software marketplace with reviews across thousands of categories including hosting and website builders. Operates as a broader incumbent that captures some of the same commercial-intent traffic with deeper vendor profiles and verified reviews.
• Trustpilot: Open consumer review platform that hosts reviews of virtually every major hosting provider. Functions as a broad incumbent alternative to specialized review sites for users seeking hosting-provider reputation data.
• Tom's Guide: Major generalist tech publication that publishes hosting and website builder roundups alongside broader tech reviews. Represents a large incumbent editorial brand competing for the same top-of-funnel hosting queries.

Direct peers

• HostingAdvice.com: A leading hosting review and comparison site covering dedicated, VPS, shared, WordPress, and cloud hosting providers. Directly competes for the same commercial-intent SERP keywords and operates a similar affiliate-driven business model.
• Web Hosting Talk: Long-running hosting community and review forum where users evaluate and discuss hosting providers. Represents an alternative discovery channel for the same audience WhoIsHostingThis.com targets.
• Website Planet: Publishes expert reviews and how-to guides across web hosting, website builders, domains, and SMB tools with an affiliate-supported model. Operates as a direct content and SEO competitor in the hosting-review category.
• ToolTester: Independent review platform with deep coverage of web hosting, website builders, e-commerce platforms, and online marketing tools, monetized via affiliate partnerships. Closely mirrors WhoIsHostingThis.com's editorial scope and audience.
• WPBeginner: Largest WordPress resource site with extensive hosting and builder reviews targeted at SMBs and bloggers. Competes for the same WordPress hosting and builder commercial-intent keywords.

Others

• Hostinger: One of the major hosting providers reviewed on the platform and a key affiliate partner. Relevant as an upstream supply-side participant whose commission economics and direct-to-consumer marketing directly influence WhoIsHostingThis.com's revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WhoIsHosting
• Facebookfacebook.com/whoishostingthis
• LinkedInlinkedin.com/company/whoishostingthis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhoIsHostingThis.com