Green Army

What Green Army does

Green Army is a privately held, Dallas-based home services company that operates as a multi-vertical platform for residential and commercial property maintenance. Founded in 2011 and officially launched in early 2017, the company offers services across up to six divisions under a unified brand: Green Army Clean (window cleaning, pressure washing, gutter cleaning, garage organization, outdoor furniture cleaning), Green Army Lighting (holiday, landscape, business, and bistro lighting), Green Army Mosquito (event spraying, misting systems, mosquito treatment), Green Army Pest (inspection, prevention, pest control, wildlife trapping), Green Army Pool (maintenance, equipment repair, remodeling), and Green Army Lawn. The company positions itself as an eco-conscious alternative to fragmented single-service providers, emphasizing trained employees rather than contractors and a single-call convenience proposition for homeowners. Operations are concentrated in Texas with active geographic expansion signaled through franchise and operator recruitment.

Green Army operates a dual go-to-market combining direct-to-consumer acquisition (website quote requests, toll-free phone ordering, and digital/social marketing including blog content, Facebook, Instagram, YouTube, and LinkedIn presence) with a franchise/operator partnership model in which entrepreneurs run local service divisions under the Green Army brand. Revenue is generated through per-job pricing and recurring maintenance plans across all divisions, supplemented by one-time franchise/operator license fees from new partners joining the network. On the technology side, Green Army is developing a proprietary enterprise-level sales application and integrated billing platform intended to unify multi-division operations and customer access, though no public APIs, integrations, or AI/ML capabilities are disclosed. Marketing is supported by earned media coverage in WFAA (Good Morning Texas), D Magazine, Bravo TV, and Voyage Dallas.

The company is founder-owned, structured as Green Army, LLC (a Texas LLC), with no disclosed institutional investors, parent company, or capital raises. With 11-50 employees, the franchise model is the primary lever for scaling service capacity without proportionate corporate headcount expansion. Public reporting does not include revenue, customer counts, funding, or unit economics data, so financial scale must be inferred from headcount, geographic footprint, and division count.

Name

Green Army

Legal name

Green Army, LLC

Website

https://greenarmy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Army is a Dallas-based, privately held multi-service home services company operating up to six divisions (cleaning, lighting, mosquito, pest, pool, and lawn) for residential and commercial customers in Texas via direct-to-consumer delivery and a franchise/operator partnership model.

Ownership category

akta.pro rank

Product category

Residential Home Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Residential Green Recurring Cleaning (HSAEAGAA)

Keywords

• Home cleaning services
• Pest control services
• Outdoor lighting installation
• Pool maintenance services
• Mosquito control services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Home Services (One-time and Recurring): Green Army generates revenue through one-time and recurring home service fees across five divisions: Clean (window, pressure washing, gutter, garage, outdoor furniture), Lighting (holiday, landscape, business, bistro), Mosquito control, Pest control, and Pool (maintenance, remodeling). Services are priced per job or through recurring maintenance plans.
2. Franchise/Operator Partnerships: Revenue is generated from franchise operators and business partners who pay to join the Green Army network, contributing to the company's expansion model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Green Army is a multi-service home and business maintenance company offering six service divisions under a unified brand: Green Army Clean (window cleaning, pressure washing, gutter cleaning, garage organization, outdoor furniture cleaning), Green Army Lighting (holiday, landscape, business, and bistro lighting), Green Army Mosquito (event spraying, misting systems, treatment), Green Army Pest (inspection, prevention, control, wildlife trapping), Green Army Pool (maintenance, equipment repair, remodeling), and Green Army Lawn (lawn care and maintenance). Services are delivered by trained employees using eco-conscious products and are available as one-time jobs or recurring plans.

Product overview

Green Army is a multi-service home and business maintenance platform offering six service divisions under a unified brand: Green Army Clean (home cleaning, window cleaning, pressure washing, gutter cleaning, garage organization, outdoor furniture cleaning), Green Army Lighting (holiday, landscape, business, and bistro lighting), Green Army Mosquito (event spraying, misting systems, mosquito treatment), Green Army Pest (inspection, prevention, pest control, wildlife trapping), Green Army Pool (maintenance, cleaning, equipment repair, remodeling), and Green Army Lawn (lawn care and maintenance). The company operates as a platform combining multiple specialized service verticals under one brand, enabling customers to access various home services through a single provider. Founded in early 2017 and headquartered in Dallas, Texas, Green Army positions itself as an eco-conscious home services company using professional employees rather than contractors.

Differentiator

Problem solved

Functional benefit

Brands

• Green Army Clean: Home cleaning services including window cleaning, pressure washing, gutter cleaning, garage clean and organize, outdoor furniture cleaning
• Green Army Lighting
• Green Army Mosquito
• Green Army Pest
• Green Army Pool

Products and services

• Green Army Clean Professional home cleaning services offering window cleaning, pressure washing, gutter cleaning, garage organization, and outdoor furniture cleaning for residential and commercial properties.
• Green Army Lighting Outdoor lighting installation and maintenance services including holiday lighting, landscape lighting, business/permanent lighting, and bistro lighting for residential and commercial properties.
• Green Army Mosquito Mosquito control and prevention services featuring event spraying, misting systems, and mosquito treatment to protect outdoor spaces from mosquito activity for residential properties.
• Green Army Pest Comprehensive pest management services including inspection and prevention, pest control and maintenance, specialty pest control, insulation reapplication, common pest management, and wildlife trapping.
• Green Army Pool Pool maintenance, cleaning, equipment repair, and remodeling and renovation services for residential pools.
• Green Army Lawn Lawn care and maintenance services for residential properties including mowing, edging, and lawn care maintenance.

Quantifiable outcome

• One call/email/text handles all home service needs

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Authority Brands: Authority Brands is a multi-brand home services franchisor (The Cleaning Authority, Mosquito Squad, DoodyCalls, and others). Like Green Army, it bundles multiple residential service verticals under a corporate platform and supports franchise operators across regions.
• Mosquito Joe: Mosquito Joe is a franchise brand focused specifically on mosquito control and outdoor pest services. It directly competes with Green Army Mosquito and represents what a specialized franchise in one of Green Army's verticals looks like at scale.
• Neighborly: Neighborly is the largest multi-brand home services franchise platform, owning brands like Mr. Handyman, Molly Maid, Mosquito Joe, and BrightStar. It is the closest analogue to Green Army's multi-vertical home services franchise model and serves as a benchmark for the platform strategy Green Army is pursuing.
• Mosquito Squad: Mosquito Squad is a national mosquito and tick control franchise brand. It competes directly with Green Army Mosquito and is part of Authority Brands' portfolio, providing a benchmark for brand development within this vertical.
• The Grounds Guys: The Grounds Guys is a Neighborly-owned franchise brand offering residential and commercial landscaping and lawn care services. It directly competes with Green Army Lawn and operates within the same franchise platform model.

Broad incumbents

• TruGreen: TruGreen is the largest U.S. lawn care service company, offering recurring residential and commercial lawn treatments. It directly competes with Green Army Lawn and represents the dominant incumbent in one of Green Army's service lines.
• ServiceMaster Brands: ServiceMaster Brands owns Terminix (pest control), Merry Maids (residential cleaning), and ServiceMaster Restore, operating a national home services franchise network. It competes with Green Army across pest and cleaning divisions at a national scale.
• BrightView Holdings: BrightView is the largest U.S. commercial landscaping services provider and also serves high-end residential clients. It is a broad incumbent in the landscaping vertical where Green Army Lawn operates, with significantly greater scale and capital resources.

Emerging players

• Pool Scouts: Pool Scouts is a pool services franchise brand focused on recurring pool maintenance and cleaning. It directly competes with Green Army Pool and serves as a peer benchmark for a single-vertical franchise approach within Green Army's platform.

Others

• Angi: Angi (formerly Angie's List) operates the leading marketplace connecting homeowners with home service professionals. It is adjacent to Green Army's GTM as both compete for the same residential customer's home services budget, but via a marketplace model rather than direct delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaw2Qx-PCkYkksniQraP4jQ
• Facebookfacebook.com/GreenArmyHome
• LinkedInlinkedin.com/company/greenarmy-homeservices
• Instagraminstagram.com/greenarmyhome
• Xx.com/GreenArmyPest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Army