Genrose Stone and Tile
- Company typePrivate
- Founded1988
- HeadquartersMiddletown, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Genrose Stone and Tile firmographics
Firmographics- Name
- Genrose Stone and Tile
- Legal name
- GENROSE Stone + Tile
- Website
- https://genrose.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Genrose Stone and Tile industry classification
Industry- Product category
- Tile and Stone Retail
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Cut Stone & Stone Products (3281), Structural Clay Products (3250), Pottery & Related Products (3260)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Tile & Stone Flooring Installation (HSAPAGAE), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)
Keywords
Where Genrose Stone and Tile is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Genrose Stone and Tile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tile and Slab Products: Revenue from selling porcelain tile, ceramic tile, natural stone tile, glass/enamel/metal tile, and natural stone slabs. Products include premium materials such as marble, quartzite, granite, limestone, travertine, and soapstone sourced from quarries worldwide.
- Custom Fabrication and Installation: Revenue from custom stone fabrication services including templating, crafting, and installation. Services include slab refinishing, waterjet cutting, sandblasting, and custom mosaic work.
- Cabinetry and Accessories: Revenue from GENROSE Custom Cabinetry, kitchen cabinets and vanities, outdoor cabinets, sinks, and made-to-order vanity tops.
- Quemere Designs Handmade Tiles: Revenue from proprietary handmade tile line featuring over 300 designs in 180+ colors. Custom orders are produced together to ensure one dye lot.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultative pricing based on project requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Genrose Stone and Tile product offering
Product offeringCore offering
Genrose Stone and Tile is a retailer, distributor, and fabricator of tile, natural stone slabs, and related surfacing products, operating 15 showrooms across the northeastern United States. The company sells porcelain, ceramic, natural stone, glass/enamel/metal, and luxury vinyl tile, along with natural stone, quartz, and porcelain slabs, cabinetry, and sinks sourced from quarries and manufacturers worldwide. It also offers in-house custom fabrication services including waterjet cutting, sandblasting, slab refinishing, permanent sealing, custom mosaics, and FreePower wireless surface charging integration, supported by free design consultations and an A+D Division serving architects and designers.
Product overview
GENROSE Stone and Tile is a distributor and fabricator of tile, natural stone, and slabs with a comprehensive portfolio spanning porcelain tile, ceramic tile, natural stone tile, glass/enamel/metal tiles, and specialty products. The company operates as a single brand offering a unified product catalog organized into core product categories (tile, stone, slabs, cabinetry, outdoor products, custom fabrication services) and its Quemere Designs sub-brand featuring handcrafted tiles. Custom capabilities include waterjet cutting, sandblasting, slab refinishing, permanent sealing, and FreePower wireless charging integration. The company was founded in 1988 and serves homeowners, architects, and designers across showrooms in Connecticut, Massachusetts, New Hampshire, and New York.
Differentiator
Problem solved
Functional benefit
Brands
- Quemere Designs: Handmade ceramic tile brand featuring hand carves, hand crafted, and hand painted tiles. Offers over 300 tile designs in more than 180 colors and 5 finishes. Production studio is situated at the Connecticut headquarters.
Products and services
- Porcelain Tile Durable and versatile porcelain tile suitable for modern kitchen and bathroom flooring and wall applications, sold to homeowners, contractors, and designers.
- Ceramic Tile Residential and commercial ceramic tiles available in dozens of colors, patterns, and finishes for backsplashes, showers, and walls.
- Natural Stone Tile Versatile natural stone tiles in various colors and sizes for indoor and outdoor applications including walls, backsplashes, flooring, and patios.
- Glass, Enamel, and Metal Tile Contemporary glass, enamel, and metal tiles for kitchen and bathroom applications, with glass suitable for walls and enamel suitable for floors and fireplace surrounds.
- Quemere Designs Handmade Tiles Proprietary handmade ceramic tile line originating from French design traditions, featuring hand-carved, hand-crafted, and hand-painted tiles including field tiles, decorative relief tiles, deco inserts, architectural borders, mosaics, and murals.
- Designer Tile Collections Exclusive tile collaborations with leading interior designers featuring unique aesthetics for residential and high-impact commercial projects.
- Bisazza Glass Mosaics Premium glass mosaic tiles from Italian manufacturer Bisazza, available through the showroom.
- Luxury Vinyl Tile and Flooring Luxury vinyl tile and flooring options for residential and commercial applications.
- Natural Stone Slabs Handpicked natural stone slabs sourced from quarries worldwide for countertops and large surface applications.
- Quartz Stone Slabs Quartz stone slabs for countertops and surfaces, offering durability and consistent patterning.
- Porcelain Slabs Large-format porcelain slabs for countertops, backsplashes, and wall applications, including the SapienStone brand.
- GENROSE Custom Cabinetry Custom cabinetry solutions for residential and commercial interior applications.
- Kitchen Cabinets and Vanities Indoor kitchen cabinets and bathroom vanities, including the Fabuwood brand.
- Kitchen and Vanity Sinks Kitchen and bathroom vanity sinks for complementing stone and tile installations.
- Made-To-Order Vanity Tops Custom vanity tops made to order in natural stone materials.
- Slab Refinishing and Resurfacing Custom fabrication service for refinishing and resurfacing stone slabs to new condition.
- Permanent Sealing of Natural Stone and Honed Quartz Permanent sealing treatment service for natural stone and honed quartz surfaces.
- Waterjet Cutting Precision waterjet cutting service for custom shapes and designs in stone and tile.
- Sandblasting Sandblasting service for texturing and finishing stone surfaces.
- Custom Mosaics and Field Tiles Custom mosaic and field tile design and production services.
- FreePower Wireless Surface Charging Integrated wireless charging technology for countertops and surfaces, enabling wire-free power delivery.
Companies that use Genrose Stone and Tile
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Genrose Stone and Tile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Genrose Stone and Tile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Quemere DesignscoreQuemere Designs handmade tile factory began in 1987 and is now situated at Genrose's Connecticut headquarters. The production studio creates hand-carved, hand-crafted, and hand-painted tiles. Genrose has exclusive control over this proprietary product line featuring over 300 designs in 180+ colors.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Genrose Stone and Tile competitors and assessment
Company assessmentDirect peers
- Stone Source: Architectural stone, tile, and slab distributor with showrooms in major US design markets. Comparable in curating premium natural stone and porcelain for architects and interior designers, with a similar A+D specification sales motion.
- Tile Shop Holdings (The Tile Shop): Specialty tile retailer operating company-owned showrooms across the US with design consultants, custom fabrication, and a focus on premium tile and natural stone — a closely comparable business model to Genrose's showroom + consultation + custom services approach.
- Tilebar: Direct-to-consumer online tile and stone retailer with strong designer brand partnerships and curated assortments. Comparable in offering premium and design-forward tile (mosaics, porcelain, natural stone), but distributes primarily e-commerce rather than through showrooms.
- Walker Zanger: Luxury tile, stone, and slab brand and distributor serving architects, designers, and high-end residential and commercial projects. Closely aligned with Genrose's premium positioning, A+D focus, and curated natural stone/porcelain offerings.
- Ann Sacks (Kohler): Luxury tile, stone, and slab company owned by Kohler, operating showrooms nationwide. Competes in the same premium residential and architectural specification market with comparable product breadth in tile, natural stone, and cabinetry-adjacent categories.
- Bedrosians Tile & Stone: Family-owned tile and natural stone distributor with showrooms across the western and southern US. Comparable in being a multi-generational specialty distributor carrying tile, slabs, mosaics, and setting materials for residential and commercial customers.
- Arizona Tile: Privately-held slab and tile distributor with locations across the western US and a strong natural stone slab assortment. Comparable in offering curated stone and tile with design consultant support for homeowners, designers, and contractors.
- Marble & Granite Inc: Natural stone slab and tile fabricator and distributor operating showrooms in the Northeast US. Direct overlap with Genrose's natural stone slab offering, custom fabrication services, and CT/MA/RI geographic footprint.
Broad incumbents
- Floor & Decor Holdings: Largest US specialty retailer of hard-surface flooring including tile, stone, and wood with 200+ warehouse-format stores. Directly comparable product categories and customer base (homeowners, pros, contractors) though at vastly greater scale and broader geographic reach.
- Daltile: Largest US manufacturer and distributor of ceramic, porcelain, and stone tile, selling through dealer networks and company-owned Design Studios. Overlaps with Genrose on product categories but operates upstream as a manufacturer and at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Genrose Stone and Tile social profiles
Digital presenceGenrose Stone and Tile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genrose Stone and Tile leadership team
Management profileNumber of profiles
Genrose Stone and Tile subsidiaries and ownership
Company hierarchySubsidiaries1 record
Genrose Stone and Tile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genrose Stone and Tile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genrose Stone and Tile
What does Genrose Stone and Tile do?
Genrose Stone and Tile is a retailer, distributor, and fabricator of tile, natural stone slabs, and related surfacing products, operating 15 showrooms across the northeastern United States. The company sells porcelain, ceramic, natural stone, glass/enamel/metal, and luxury vinyl tile, along with natural stone, quartz, and porcelain slabs, cabinetry, and sinks sourced from quarries and manufacturers worldwide. It also offers in-house custom fabrication services including waterjet cutting, sandblasting, slab refinishing, permanent sealing, custom mosaics, and FreePower wireless surface charging integration, supported by free design consultations and an A+D Division serving architects and designers.
Is Genrose Stone and Tile a public or private company?
Genrose Stone and Tile is a private company. It is classified as family owned and is currently operating.
When was Genrose Stone and Tile founded?
Genrose Stone and Tile was founded in 1988. It employs 101 to 250 people.
Where is Genrose Stone and Tile based?
Genrose Stone and Tile is headquartered in Middletown, United States, in the North America region.
How does Genrose Stone and Tile make money?
Four revenue lines are on record. Tile and Slab Products are the primary driver. The others are custom Fabrication and Installation, cabinetry and Accessories and quemere Designs Handmade Tiles.
Who are Genrose Stone and Tile's main competitors?
Direct peers on record are Stone Source, Tile Shop Holdings (The Tile Shop), Tilebar, Walker Zanger, Ann Sacks (Kohler), Bedrosians Tile & Stone, Arizona Tile and Marble & Granite Inc. Broad incumbents are Floor & Decor Holdings and Daltile.
Does Genrose Stone and Tile have an API?
No public API is recorded for Genrose Stone and Tile.
What industry is Genrose Stone and Tile in?
Genrose Stone and Tile's product category is Tile and Stone Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327991 and its SIC code is 3281.