Wowbiz
Wowbiz is a Hamburg-based independent digital agency founded in 2014 by Felix Erdmann, providing brand development, web design, UX, and communication consulting to German fintech, asset management, and consumer clients, with a sub-brand for executive presentations.
- Company typePrivate
- Founded2014
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wowbiz does
Wowbiz is an independent digital agency based in Hamburg, Germany, operating as a sole proprietorship under founder Felix Erdmann. Since its founding in 2014, the firm has focused on brand development, web design, communication consulting, and UX design for a primarily German-speaking client base, with a pronounced specialization in the crowdinvesting, asset management, and fintech sectors. Named clients span large consumer retailers (Rossmann), mid-market financial firms (GSP asset management, Merz Capital, Aquila Capital, GreenVesting, Adina Fund Management), and growth-stage startups (SkyTender Solutions, PlayersTech, Zinsland/CIVUM GmbH, Baudek und Schierhorn).
The agency's delivery is project-based and covers the full brand-to-web lifecycle, including corporate identity, websites built on standard CMS and framework stacks (WordPress, Drupal, Symfony/PHP), UX work in Adobe XD, and motion/animation in Adobe Animate. Wowbiz has cultivated partnerships with German white-label crowdinvesting platform providers Portagon and CrowdDesk, which positions it as a preferred creative and UX implementation partner for issuers launching campaigns on these platforms. The firm also operates a sub-brand, "Der Powerpointer," dedicated to executive and investor presentation design.
Commercially, Wowbiz runs on a boutique project-and-retainer model, with revenue tied directly to founder-led execution across a relatively small number of active engagements. There is no evidence of external funding, headcount expansion beyond the 1-10 employee band, M&A activity, or formal certifications; the firm's competitive identity rests on vertical specialization, long-tenured client relationships (notably the multi-year CIVUM/Zinsland engagement that continued after CIVUM's acquisition by Exporo), and the personal involvement of its founder in delivery.
Wowbiz firmographics
Firmographics- Name
- Wowbiz
- Legal name
- Wowbiz · Felix Erdmann
- Website
- https://wowbiz.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wowbiz is a Hamburg-based independent digital agency founded in 2014 by Felix Erdmann, providing brand development, web design, UX, and communication consulting to German fintech, asset management, and consumer clients, with a sub-brand for executive presentations.
- Ownership category
- akta.pro rank
Wowbiz industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Wowbiz is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Wowbiz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Agency Services: Professional agency fees for brand development, communication strategies, online shops, websites, and communication consulting services. Long-term partnership-oriented collaboration with clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Wowbiz product offering
Product offeringCore offering
Wowbiz is a small, independent digital agency in Hamburg that develops brands, communication strategies, online shops, and websites for its clients. It operates as an on-demand in-house agency, frequently working directly on-site at client locations, with particularly deep experience in crowdinvesting and investment platforms. Its offerings span brand development and corporate identity, web design and development, UX design for investment dashboards, and communication strategy consulting, with a complementary sub-brand (Der Powerpointer) for executive-class presentation design.
Product overview
Wowbiz is a small, independent digital agency based in Hamburg, Germany, offering strategic consulting and creative services. The company operates as an on-demand in-house agency, working directly with clients, particularly startups and companies without internal design and communication capabilities. The core offering consists of three integrated service areas: (1) Markenentwicklung & Branding for brand development and corporate identity; (2) Webdesign & Webentwicklung for website and online shop creation; and (3) Kommunikations-Strategie & Beratung for communication strategy and consulting. Additionally, the company offers specialized services including UX-Design for investment dashboards and Crowdinvesting Platform Solutions for White-Label investment platforms. A complementary sub-brand, Der Powerpointer, provides executive-class business presentations in PowerPoint and Keynote format.
Differentiator
Problem solved
Functional benefit
Brands
- Der Powerpointer: Executive-class business presentation services including high-level pitch decks, CEO and top-management presentations, business plans, and consulting.
Products and services
- Webdesign & Webentwicklung (Web Design & Development) Custom web design and web development services including responsive design, SEO optimization, and user-friendly interfaces for websites and online shops, delivered to clients across startups, asset managers, and crowdinvesting platforms.
- Markenentwicklung & Branding (Brand Development) Brand development services including naming, corporate design, slogan development, and brand positioning strategies for startups and established companies.
- Kommunikations-Strategie & Beratung (Communication Strategy & Consulting) Communication consulting including online and offline marketing strategy, content creation, and ongoing client support for platforms and brands.
- Der Powerpointer (Executive Presentation Design) Executive-class business presentation services including pitch decks, CEO and top-management presentations, and business plans, designed in Microsoft PowerPoint and Apple Keynote, created and led by Felix Erdmann.
Quantifiable outcome
- Successful 3-year partnership leading to Zinsland's acquisition by Exporo in 2019
Companies that use Wowbiz
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Wowbiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Wowbiz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PortagoncorePortagon is a white-label SaaS solution for crowdinvesting platforms that Wowbiz uses as a technical foundation for client projects. Wowbiz integrates the Portagon API with WordPress websites, creating custom widgets for platforms like GreenVesting. The partnership enables clients to launch crowdinvesting platforms quickly while maintaining brand differentiation.
- CrowdDeskcoreCrowdDesk is a Frankfurt-based white-label platform provider for crowdinvesting solutions. Wowbiz leverages CrowdDesk for clients requiring established legal standards and technical infrastructure, while adding unique branding and design differentiation through white-label customization.
- WordPresscoreWordPress CMS is a primary development platform for Wowbiz client websites including Baudek und Schierhorn, GreenVesting, Adina Fund Management, and property landing pages. Wowbiz creates custom WordPress themes and plugins including API integration widgets.
- Symfony/PHPcoreSymfony framework with PHP is used for custom development projects requiring flexible environment extension, particularly for wealth management and investment platforms like Merz Capital.
- Adobe XDcoreAdobe XD is used for design mockups and prototyping across client projects including Investment Cockpit redesign for real estate fund provider and GreenVesting website design through wireframes and mockups.
- DrupalcoreDrupal CMS used for Merz Capital investment platform development, leveraging its structured content types and role-based access system for displaying different project details to different user roles.
Scale indicators3 records
Recent moves4 records
Expansion highlights2 records
Wowbiz competitors and assessment
Company assessmentDirect peers
- Lonas Digital GmbH: German digital agency offering web design, branding, and UX services for SMEs and mid-market firms. Similar in size and service breadth with comparable client profile.
- UBERMORGEN GmbH: Independent German digital studio focused on web design, branding, and creative consulting for mid-market clients. Similar independent positioning and project-based service model to Wowbiz.
- dotFly GmbH: German digital studio providing web design, CMS implementation, and branding services for SMBs and startups. Comparable in scale and CMS-led delivery model (WordPress, Symfony).
- Fork GmbH: Hamburg-based independent digital agency offering web design, branding, and UX services for mid-market and enterprise clients. Closely comparable in geography, scale, and service mix to Wowbiz.
- piabo GmbH: Berlin-based communications and digital agency with a specific focus on FinTech, venture, and platform clients. Closely aligned with Wowbiz's crowdinvesting/investment platform niche.
Broad incumbents
- SinnerSchrader (Accenture Song): Hamburg-anchored digital experience agency now part of Accenture Song, offering UX, branding, and platform development. Overlaps Wowbiz's services for enterprise clients, particularly in financial services.
- Scholz & Friends: Long-standing Hamburg-rooted creative/advertising agency network offering brand strategy, campaigns, and digital services. Larger and broader than Wowbiz but competes for the same DACH brand and mid-market clients.
- denkwerk GmbH: Established German digital agency headquartered in Cologne with a wider service portfolio spanning strategy, design, and technology. Comparable on offering and target market, but at significantly greater scale.
- Wiethe Content Marketing GmbH: Mid-sized German content and digital marketing agency offering branding, web, and content services. Competes for similar mid-market accounts but at greater operational scale.
- Serviceplan Group: Largest owner-managed digital and communications agency group in the DACH region with full-service creative, digital, and platform capabilities. Sets the upper bound of competition for Wowbiz's enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wowbiz social profiles
Digital presenceWowbiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wowbiz leadership team
Management profileNumber of profiles
Profiles1 record
Wowbiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wowbiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wowbiz
What does Wowbiz do?
Wowbiz is a small, independent digital agency in Hamburg that develops brands, communication strategies, online shops, and websites for its clients. It operates as an on-demand in-house agency, frequently working directly on-site at client locations, with particularly deep experience in crowdinvesting and investment platforms. Its offerings span brand development and corporate identity, web design and development, UX design for investment dashboards, and communication strategy consulting, with a complementary sub-brand (Der Powerpointer) for executive-class presentation design.
Is Wowbiz a public or private company?
Wowbiz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wowbiz founded?
Wowbiz was founded in 2014. It employs 1 to 10 people.
Where is Wowbiz based?
Wowbiz is headquartered in Hamburg, Germany, in the Europe region.
How does Wowbiz make money?
One revenue line is on record: agency Services.
Who are Wowbiz's main competitors?
Direct peers on record are Lonas Digital GmbH, UBERMORGEN GmbH, dotFly GmbH, Fork GmbH and piabo GmbH. Broad incumbents are SinnerSchrader (Accenture Song), Scholz & Friends, denkwerk GmbH, Wiethe Content Marketing GmbH and Serviceplan Group.
Does Wowbiz have an API?
No public API is recorded for Wowbiz.
What industry is Wowbiz in?
Wowbiz's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.