What Create Room does

Create Room is a US-based, direct-to-consumer furniture company that designs and manufactures modular craft storage and workspace systems under the flagship DreamBox line. Its products center on proprietary modular cabinets that integrate clear acrylic InView Totes, adjustable shelves, fold-out work surfaces, and a universal track system, allowing users to configure storage for sewing, quilting, paper crafting, fiber arts, and other maker activities. The portfolio spans DreamBox 3.0 (flagship), DreamBox XL (premium large format), DreamBox Center (compact entry SKU), DreamStation (electric-lift sewing hub), DreamCart 2 (mobile cart), Cubby (modular under-storage), and a range of accessories and craft-specific bundles, all built around the same universal track ecosystem.

The business model is overwhelmingly one-time purchase DTC furniture: products retail between $349 (Cubby) and $5,499 (DreamBox XL), supplemented by accessory attach rates, a Pre-Assembly service ($99-$199 add-on), and optional white-glove or in-garage delivery. Distribution is exclusively direct via createroom.com, a Cedar Hills, Utah showroom, and a phone/chat Creator Consultant sales desk; financing is enabled through partnerships with Bread Pay (Comenity Capital Bank) and Affirm Shop Pay Installments, but does not itself generate revenue. Manufacturing is performed at two US factories in St. George, Utah and Fredonia, Arizona using CARB-approved melamine-finished particle board, with LTL freight through Old Dominion Freight Line delivering US-wide and to Canada.

The company was rebranded from The Original ScrapBox to Create Room in April 2020, broadening positioning beyond scrapbooking to all creators. It is privately held and bootstrapped with no disclosed funding rounds or institutional investors; Yvonne Hubert is identified as Co-Founder. Marketing is community-led, anchored by the tiered Creator Club loyalty program (3,000+ members), the ScrapBox Family Facebook group, recurring virtual and in-person crafting events, and earned media placements including HGTV, House Beautiful, BuzzFeed, Lauren Conrad, and an upcoming June 2026 appearance on The Price Is Right. There are no mobile apps, public APIs, or AI/ML capabilities inherent to the product.

Name

Create Room

Legal name

Create Room

Website

https://createroom.com

Company type

Private

Operating status

Operating

Short description

Create Room is a US direct-to-consumer furniture company that designs and manufactures modular craft storage and workspace systems, primarily the DreamBox line, for hobbyist crafters across the United States and Canada.

Ownership category

akta.pro rank

Product category

Craft Storage Furniture

NAICS

Furniture and Related Product Manufacturing (337), Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Decorative Storage & Baskets Retail (CRAIACAF)

Keywords

• Craft storage furniture
• Modular workspace furniture
• Sewing organization furniture
• Hobby room storage
• Creative workspace furniture

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Furniture Sales: One-time purchase of modular craft storage furniture (DreamBox, DreamBox XL, DreamBox Center, DreamStation, DreamCart, Cubby). Core revenue stream with add-on accessories.
2. Accessories: Supplementary products including totes, shelves, rods, organizers, power strips, cutting mats, and decorative items. Cross-sell and upsell opportunities.
3. Pre-Assembly Service: Optional service to cut assembly time in half - main sections built in advance. Additional fee for delivery and white glove services.
4. Financing Partnerships: Revenue not directly generated but enables higher average order values through financing. Partner with Bread Pay (Comenity Capital Bank) and Shop Pay Installments (Affirm).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Create Room designs, manufactures, and sells modular all-in-one craft storage and workspace furniture, anchored by the DreamBox line (DreamBox 3.0, DreamBox XL, DreamBox Color Collection, DreamBox Center), along with complementary pieces such as DreamStation, DreamCart 2, and Cubby. Products feature the proprietary InView Totes system and a universal track for cross-product compatibility and are made in the USA from CARB-approved materials. Revenue is generated primarily through one-time furniture sales, with supplementary revenue from accessories, Pre-Assembly services, White Glove Delivery, and third-party financing partnerships (Bread Pay, Shop Pay Installments).

Product overview

Create Room is a furniture company specializing in craft storage and organizational furniture designed and assembled in the USA (Fredonia, Arizona and St. George, Utah). The product portfolio centers on the DreamBox line—modular, all-in-one creative workspaces that combine storage totes, adjustable shelves, and integrated work tables. The core DreamBox family includes DreamBox 3.0 (flagship model), DreamBox XL (27% larger with 120 totes), and DreamBox Center (compact entry point). Complementary furniture products include DreamStation (sewing and crafting hub with electric machine lift), DreamCart (mobile craft station), and Cubby (stackable modular storage). Special Edition DreamBoxes offer color-customized variants (Petal, Mist, Willow, White Oak) as premium sub-brands. Craft-specific bundles provide curated configurations for paper crafting, sewing, and fiber arts. The accessory ecosystem includes InView Totes, organizational inserts, lighting (Crown Light), and workspace accessories. Services include Pre-Assembly, White Glove Delivery, financing options (Bread Pay, Shop Pay Installments), and free Creator Consultant consultations. The company also offers a Creator Club loyalty program and community events.

Differentiator

Problem solved

Functional benefit

Products and services

• DreamBox 3.0 The flagship all-in-one creative workspace featuring 74 or 29 InView Totes, adjustable shelves, integrated folding table (50 lbs weight limit), and a customizable organization system designed for crafters to keep supplies organized and accessible.
• DreamBox XL The largest all-in-one workspace offering 27% more storage and 14% more table space than the standard DreamBox, including 120 InView Totes (44 Large, 32 Medium, 10 Small, 34 Mini) and a luxury built-in look (closed dimensions: 7'3" W x 1'9" D x 6'3" H).
• DreamBox Color Collection Special edition DreamBoxes available in Petal, Mist, Willow, and White Oak finishes, bundled with Crown LED lights, Shaker-style doors, Full Tote Package (74 totes), and Pre-Assembly. White Oak features thermally fused laminate with oak finish.
• DreamBox Center Compact modular crafting solution (75H x 78W x 20D inches) for small spaces; functions as a standalone piece or expands into a full DreamBox, with fold-up table, adjustable shelves, and modular upgrade options.
• DreamStation Sewing and crafting hub with fully electric machine lift supporting machines up to 45 lbs, 23.3" W x 11.9" D machine platform, two large table leaves, and built-in tote storage; connects to DreamBox for a DreamSuite setup.
• DreamCart 2 Mobile craft station with pull-through storage, 12 large totes, extendable table leaf (40 lbs max), and locking wheels (60L x 19.7D x 29.25H inches with extension; 34L without); designed to work alongside DreamBox.
• Cubby Modular organization and storage unit (29L x 15W x 26.5H inches) using the universal track system and InView Totes; compatible with other Create Room Furniture; available with or without wheels; can be stacked or placed side by side.
• DreamBox Craft-Type Bundles (Paper Crafting, Sewing, Fiber Arts) Curated DreamBox configurations with specialized accessories tailored for paper crafting, sewing/quilting, and fiber arts.
• Pre-Assembly Service Optional factory service that pre-assembles main sections of DreamBox furniture to cut customer assembly time in half; available for DreamBox, DreamBox XL, and DreamBox Center for an additional fee.
• White Glove Delivery Premium delivery service for pre-assembled DreamBoxes, including Room-of-Choice or In-Garage Delivery.
• Bread Pay Financing (0% APR Pay-Over-Time) Pay-over-time financing through Comenity Capital Bank (Bread Financial) with 0% APR for 12 months on orders $2,999+ (up to 18 months on smaller orders), 6-48 month terms, and APR ranging 0.00%-34.99% based on credit qualifications.
• Shop Pay Installments (Affirm) Buy-now-pay-later option through Affirm integrated via Shop Pay; allows bi-weekly or monthly installment payments with eligibility determined at checkout.
• Creator Consultant Service Free consultation service with DreamBox experts who help customers design their customized setup; available via phone (888-817-8856), live chat, or Calendly booking; consultants are fellow creators who own the products.

Quantifiable outcome

• 98% of DreamBox owners love their product
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Old Dominion Freight LinecoreOthersFreight carrier responsible for shipping products to customers via LTL shipping. Products delivered in 18-wheeler semi-trucks for curbside delivery.
• Love Quilt ProjectminorStrategic or Co-development PartnerCharitable partner for Creator Club Crafting for a Cause events. Partnership involves community events to support the nonprofit's mission.
• OlisominorStrategic or Co-development PartnerSewing and crafting iron/accessory brand featured as a recommended pairing with Create Room products. Described as 'A Dream Team for Makers' in blog content.
• TaskRabbitminorImplementation/ SI/ Consulting PartnerAssembly assistance partner for customers who need help assembling their Create Room furniture after delivery.
• GlowforgeminorGTM or Marketing PartnerLaser cutter brand partnered for Creator Club events and content featuring complementary crafting technology.
• SiserminorGTM or Marketing PartnerHeat transfer vinyl brand featured in Creator Club events for craft tutorials and content collaboration.
• YarnspirationsminorGTM or Marketing PartnerYarn and craft supply brand featured in Creator Club events for fiber arts tutorials and content collaboration.
• Creative MemoriesminorGTM or Marketing PartnerScrapbooking and paper crafting brand featured in Creator Club holiday events and content.
• Paper SourceminorGTM or Marketing PartnerPaper crafting brand featured in Creator Club virtual events for paper crafting tutorials.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Container Store: Specialty retailer of storage and organization solutions for the home, including custom closets, modular shelving, and organizational products. Closely comparable to Create Room's craft-storage focus and direct-to-consumer home organization value proposition, though Container Store serves broader home organization use cases beyond crafters.
• ClosetMaid: Manufacturer and retailer of modular storage and organization systems including shelving, closets, and wire organization products. Comparable to Create Room's modular track-based system and direct-to-home shipping model for organization furniture.
• Honey-Can-Do: Specialty storage and organization brand offering baskets, bins, shelving, and modular home organization products. Closely comparable to Create Room's home storage and craft-organization focus, with similar D2C distribution and accessory ecosystem model.
• Whitmor: Home organization and storage solutions provider with product lines spanning laundry, closet, kitchen, and craft/hobby storage. Directly comparable to Create Room's craft-storage specialization and D2C distribution model.

Broad incumbents

• IKEA: Global home furnishings giant offering modular storage, shelving, and organizational furniture including craft/hobby solutions. Comparable to Create Room in modular storage design and flat-pack self-assembly model, though operating at vastly greater scale and broader geographic footprint.
• Wayfair: Massive online home goods and furniture marketplace with extensive storage and organization assortment. Comparable to Create Room in home-furniture D2C distribution, but at vastly different scale and across all home categories rather than craft specialization.
• Pottery Barn: Premium home furnishings retailer offering furniture, storage, and home organization solutions. Comparable to Create Room in premium home furniture positioning and D2C model, though Pottery Barn operates at much broader scale across living, bedroom, and dining categories.
• Bush Furniture: Established US furniture manufacturer with home office, storage, and organizational furniture lines. Comparable to Create Room in modular furniture design, US manufacturing, and direct-to-consumer distribution, but at significantly larger scale and broader product breadth.
• Sauder: Larger US-based ready-to-assemble furniture manufacturer offering home office, storage, and modular furniture. Comparable in manufacturing model (US production, melamine/particle board) and D2C/home delivery distribution, though Sauder operates at much broader scale across multiple furniture categories.

Emerging players

• Calico Brands: Craft, sewing, and quilting-focused retailer with fabric, notions, and craft storage. Partial overlap with Create Room's craft-hobby customer base, particularly paper crafting and fiber arts, though focused primarily on consumable craft supplies rather than furniture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/createroom
• YouTubeyoutube.com/c/CreateRoom
• Facebookfacebook.com/CreateRoomCo
• Instagraminstagram.com/createroomco
• Pinterestpinterest.com/createroomco
• TikToktiktok.com/@createroom?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Room