What Founders 3 does

Founders 3 is a privately held commercial real estate services firm headquartered in Brookfield, Wisconsin, formed in 2017 through the merger of three Wisconsin-based firms: Commercial Property Associates, Inc., RFP Commercial, Inc., and Siegel-Gallagher Management Company. The company operates as a vertically integrated platform combining brokerage services — Office, Retail, Industrial, Investment, and Land — with full-service property management across apartments, condominiums, commercial properties, marinas, airports, and facilities. It employs 300+ real estate professionals and manages 5,000+ apartment and condo units across Wisconsin, while its Investment Brokerage team has closed approximately $7 billion in transactions over a 20-year operating history.

The company's product architecture follows a platform-plus-modules model: core brokerage and property management services are supplemented by add-on modules including Asset Management, Risk Management, Maintenance Services, Accounting Services, and Leasing & Marketing. The underlying technology stack is intentionally lean, anchored by a computerized work order system for tenant maintenance requests, Google reCAPTCHA for form validation, Paylocity for recruiting, and integrations with national Internet Listing Services for multi-family leasing exposure. The F3 Marina sub-brand operates internationally across Florida, Illinois, and New York as a distinct vertical under the Founders 3 umbrella.

Founders 3 generates revenue through three primary streams: commission-based brokerage (tenant representation, landlord representation, investment sales, site acquisitions and dispositions), managed services (full-service property management with fees tied to managed assets), and professional services (advisory and consulting). Pricing is quote-based and engagement-specific with no public pricing tiers. The go-to-market model is sales-led, organized by property type across specialized divisions serving commercial property owners, investors, developers, and tenants, with named enterprise relationships including Dollar Tree, Auto Zone, Verizon, and the Building Trades United Pension Trust Fund.

Name

Founders 3

Legal name

Founders 3 Management Company

Website

https://founders3.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Founders 3 is a Wisconsin-based commercial real estate services firm offering integrated brokerage (office, retail, industrial, investment, land) and property management (apartments, condos, commercial, marina, airport, facilities) to property owners, investors, and tenants across the Midwest and select international marina markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Brokerage Services: Commission-based real estate brokerage services including tenant representation, landlord representation, investment services, site acquisitions & dispositions, and consulting across office, retail, industrial, and land sectors.
2. Property Management Services: Full-service property management for apartments, condos, commercial, marina, airport, and facilities including asset management, risk management, maintenance services, accounting, and leasing & marketing.
3. Consulting Services: Advisory services including asset analysis, property operations analysis, buy-sell strategy, market analysis, and portfolio strategy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Founders 3 is a commercial real estate services firm that provides full-service brokerage across office, retail, industrial, investment, and land categories, as well as property and facility management for apartments, condos, commercial properties, marinas, and airports. The firm operates with more than 300 real estate professionals and supports clients such as Dollar Tree, Auto Zone, Verizon, and the Building Trades United Pension Trust Fund.

Product overview

Founders 3 is a commercial real estate management and brokerage firm that operates as a platform-plus-modules architecture. The core offering combines property management services (F3 Apartments, F3 Condos, F3 Commercial, F3 Marina, F3 Airport, F3 Facilities) with brokerage services (Office, Retail, Industrial, Investment, and Land Brokerage). The company provides additional add-on modules including Asset Management, Risk Management, Maintenance Services, Accounting Services, and Leasing & Marketing that enhance the core property management and brokerage offerings. F3 Marina operates as a distinct international brand under the Founders 3 umbrella, offering marina-specific management and consulting services worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• F3 Marina: International marina management and consulting services including waterfront development, marina management, and operational financial performance.

Products and services

• Office Brokerage Brokerage services for office properties, including leasing, sales, and tenant representation, serving owners, investors, and occupiers of office space.
• Retail Brokerage Brokerage services for retail properties, including tenant representation and investment sales for clients such as Dollar Tree and Auto Zone.
• Industrial Brokerage Brokerage services for industrial properties, including leasing, sales, and tenant/investor representation.
• Investment Brokerage Brokerage services for commercial real estate investment sales, supporting owners and institutional investors in acquisitions and dispositions.
• Land Brokerage Brokerage services for land transactions, including site sales and acquisitions for development.
• Apartment Property Management Property management services for apartment owners, including leasing, maintenance, tenant relations, and reporting.
• Condominium Property Management Property management services for condominium associations and owners, including operations, maintenance, and board reporting.
• Commercial Property Management Property management services for commercial owners and investors, covering office, retail, and mixed-use assets.
• Marina Management (F3 Marina) Specialty management services for marinas, operated under the F3 Marina sub-brand, including international marina engagements.
• Airport Management Management services for airport facilities, providing operational and facility oversight for airport owners and operators.
• Facility Management Facility management services supporting owners and occupiers, including maintenance operations and on-site service delivery.

Quantifiable outcome

• $7 billion in real estate transactions completed over the past 20 years
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CBRE Group: The world's largest commercial real estate services firm, offering brokerage, property management, investment sales, and consulting across all property types. A direct competitor for enterprise tenant-rep, landlord-rep, and investment mandates that Founders 3's national clients (Verizon, AutoZone) might outsource at scale.
• Jones Lang LaSalle (JLL): Global commercial real estate services firm with full-service brokerage, property management, and investment sales capabilities. Competes with Founders 3 for mid-market and enterprise CRE mandates across the Midwest and nationally.
• Cushman & Wakefield: Major global CRE services platform offering brokerage, valuation, property management, and consulting. Directly comparable business model and competes for institutional and corporate client mandates that overlap with Founders 3's investor and tenant segments.
• Transwestern: Privately held commercial real estate firm offering investment, leasing, and management services across office, industrial, and retail. Comparable to Founders 3 in integrated service offering and private ownership structure.

Direct peers

• Colliers International: Global CRE services firm with strong property management and brokerage divisions. Closely comparable to Founders 3's integrated brokerage-plus-management platform, particularly in regional/Midwest markets.
• Newmark Group: CRE services firm focused on investment sales, leasing, and advisory. Comparable to Founders 3's investment brokerage division, which has completed $7B of transactions, and competes for similar investor clients.
• Marcus & Millichap: Specialized investment real estate brokerage firm with strong focus on commercial investment property sales. Closely comparable to Founders 3's Investment Brokerage team in transaction-type and fee model.
• Avison Young: Privately held global CRE services firm offering brokerage, property management, and consulting. Directly comparable in private-company structure and integrated service offering to Founders 3.
• NAI Global: Network of independently owned commercial real estate firms offering brokerage and property management. Highly comparable to Founders 3's regional commercial brokerage-plus-management model, with similar tenant/landlord representation services.

Others

• Siegel-Gallagher (legacy entity): One of the three predecessor firms that merged to form Founders 3. Referenced here for completeness as a historical peer/competitor; today its operations are integrated into the Founders 3 platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Founders3RE

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Founders 3