Montelvini
Montelvini is a fifth-generation family-owned Italian winery producing Asolo Prosecco Superiore DOCG sparkling wines across six collections, serving premium consumers, modern retail, HORECA, and no-low alcohol segments via DTC e-commerce, retail, and export channels.
- Company typePrivate
- Founded1881
- HeadquartersVolpago Del Montello, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Montelvini does
Montelvini S.r.l. is a family-owned Italian winery founded in 1881 by the Serena family and currently in its fifth generation of ownership, headquartered in Volpago del Montello in the Veneto region. The company produces a portfolio of six sparkling and still wine collections built around Glera grapes and Asolo Prosecco Superiore DOCG denomination, with technical differentiation anchored in three proprietary assets: the FM333 First Cru Method (free-run juice fermentation from the Fontana Masorin vineyard at 333m altitude, limited to 3,333 boxes annually), the Vigneto Ritrovato project (recovery of the ancient ISV VA8 Glera clone first documented in the Napoleonic Cadastre 1807-1810, with first harvest in 2024), and Rotating Cone Column dealcoholization technology used for the ZERO non-alcoholic sparkling line. Six collections span premium (SERENITATIS, including FM333), accessible Prosecco DOC (MASTER), traditional/HORECA (PROMOSSO), modern retail (PLUMAGE with FSC-certified labels), limited still wines (VINTAGE including Montello Rosso DOCG), and alcohol-free (ZERO). Two wholly-owned subsidiaries extend the portfolio: S.Osvaldo (still Veneto wines) and Monvin (wine-on-tap market leader).
Montelvini firmographics
Firmographics- Name
- Montelvini
- Legal name
- MONTELVINI S.R.L.
- Website
- https://montelvini.it
- Company type
- Private
- Founded year
- 1881
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Montelvini is a fifth-generation family-owned Italian winery producing Asolo Prosecco Superiore DOCG sparkling wines across six collections, serving premium consumers, modern retail, HORECA, and no-low alcohol segments via DTC e-commerce, retail, and export channels.
- Ownership category
- akta.pro rank
Montelvini industry classification
Industry- Product category
- Italian Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Montelvini is headquartered
LocationHeadquarters
- HQ city
- Volpago Del Montello
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Montelvini business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through montelvini.it website with international shipping. Customers can purchase directly from the winery's digital storefront.
- Wine Shop Retail: Physical wine shop located at the company headquarters in Volpago del Montello, open Monday-Saturday with tasting and direct sales to consumers.
- Modern Trade / GDO Distribution: Plumage collection is specifically designed and positioned for major retail chains (GDO), representing exclusive offerings for national and international large-scale distribution.
- Wine Tourism / Experiences: Asolo Experience offerings including vineyard tours, tastings, press dinners, and exclusive events that generate direct revenue and build brand awareness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FM333 Asolo Prosecco Superiore DOCG Brut Millesimato - Premium First Cru |
| Unit Pricing | Pay-as-you-go | SERENITATIS Collection - Super Premium Line |
| Unit Pricing | Pay-as-you-go | PLUMAGE Collection - Modern Retail Line |
| Unit Pricing | Pay-as-you-go | PROMOSSO Collection - Value Line |
| Unit Pricing | Pay-as-you-go | ZERO Collection - Non-Alcoholic Sparkling |
| Other | Pay-as-you-go | Shipping Costs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Montelvini product offering
Product offeringCore offering
Montelvini is a family-owned Italian winery that produces DOCG and DOC wines, primarily Prosecco, organized across six branded collections. The portfolio covers sparkling, still, and dealcoholized wines, sold via direct-to-consumer e-commerce, an on-site wine shop, and modern-trade distribution, and is complemented by on-site wine tourism experiences at the Volpago del Montello estate.
Product overview
Montelvini is a family-owned Italian winery (since 1881, five generations of the Serena family) producing a portfolio of six wine collections plus an alcohol-free line. The product portfolio comprises: SERENITATIS (premium super-premium Asolo Prosecco Superiore DOCG and Prosecco DOC Treviso, including the flagship FM333 cru); MASTER (Prosecco DOC Treviso in Astro bottle for easier drinking); PROMOSSO (traditional versatile sparkling for wine bars and cocktails); PLUMAGE (modern, trendy line for large retail with FSC-certified labels); VINTAGE (limited edition still wines including reds and passito); and ZERO (alcohol-free sparkling beverages). The wines are produced from Glera grapes (primary variety), with Pinot Nero for rosé styles, and regional varieties like Manzoni Bianco and Cabernet blends for still wines.
Differentiator
Problem solved
Functional benefit
Brands
- SERENITATIS: Super premium line featuring the finest selection of Asolo Prosecco Superiore DOCG and Prosecco DOC Treviso, distinguished by custom bottle design featuring the owl emblem.
- MASTER
- PROMOSSO
- PLUMAGE
- VINTAGE
- ZERO
Products and services
- SERENITATIS collection Premium Prosecco and DOCG/DOC sparkling wines positioned at the high end of the Montelvini portfolio, targeted at collectors, gift purchasers, and fine-dining channels.
- MASTER collection Mid-tier DOC/DOCG sparkling and still wines serving retail and HORECA channels that need consistent everyday premium Italian wines.
- PROMOSSO collection Entry-tier DOC wines aimed at broad modern-trade distribution, hospitality, and high-volume promotional occasions.
- PLUMAGE collection Artisanal Prosecco and DOCG still wines featuring limited-edition and special-vintage bottlings for enthusiast buyers.
- VINTAGE collection Vintage-dated DOCG Prosecco and Riserva sparkling wines targeting collector and connoisseur segments.
- ZERO collection Dealcoholized sparkling wines produced via Rotating Cone Column technology for consumers seeking no/low-alcohol premium alternatives and for hospitality operators expanding alcohol-free menus.
- S.Osvaldo subsidiary wine brand Sibling wine brand operated under the Serena family umbrella, offering additional DOC/DOCG wines that complement the Montelvini portfolio.
- Monvin subsidiary wine brand Sibling wine brand operated under the Serena family umbrella that extends the group's portfolio with complementary Italian wines.
- On-site wine tourism experiences (Asolo Experience) Tastings, tours, and events hosted at the Montelvini estate in the Volpago del Montello / Asolo area, serving consumer visitors and trade guests.
Quantifiable outcome
- 93 points at Falstaff Best of No-Low Alcohol competition for Montelvini 0% Alcohol Free Sparkling
- +3 more outcomes
Companies that use Montelvini
Customer profileSegments4 records
Ideal customer profiles2 records
Montelvini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Montelvini partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VENEGAZZU VINI S.p.A.coreCo-partner in the ATI 'TRE ECCELLENZE VENETE PROMUOVONO I LORO VINI IN EUROPA' project alongside Montelvini (lead/capofila) and Paladin V.P. S.P.A. The project aims to increase internationalization through participation in trade fairs (Vinitaly, Prowein, Vinexpo Paris), international consulting, and incoming buyer programs targeting 14 countries.
- PALADIN V.P. S.P.A.coreCo-partner in the ATI 'TRE ECCELLENZE VENETE PROMUOVONO I LORO VINI IN EUROPA' project alongside Montelvini (lead) and Venegazzù Vini S.p.A. The consortium focuses on promoting Veneto wine excellence internationally through trade fair participation and incoming programs.
- CREA (Consiglio per la Ricerca in Agricoltura)minorAgricultural research institute affiliated with the Ministry of Agricultural Policies. Collaborated on the Vigneto Ritrovato project for analyzing and preserving ancient Glera vines (clone ISV VA8) recovered from the historic vineyard in Asolo.
- Regione Veneto / EU POR FESRcoreEuropean Regional Development Fund project financing international promotion activities. Total contribution granted: €250,000.00 for the 'TRE ECCELLENZE VENETE' internationalization initiative.
- Regione Veneto / PSC VenetominorCompetitiveness support grant of €150,000.00 on eligible expenditure of €500,000.00 for Industry 4.0 modernization and energy efficiency improvements including palletizing systems and steam generators.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Montelvini competitors and assessment
Company assessmentDirect peers
- Bisol 1542: Historic Prosecco Superiore producer from Valdobbiadene DOCG with comparable premium positioning, single-vineyard cru wines, and family heritage similar to Montelvini. Directly competes in the same premium Prosecco Superiore category with overlapping international distribution.
- Adami Prosecco: Family-owned Prosecco Superiore di Valdobbiadene DOCG producer with similar emphasis on single-vineyard expressions (Cartizze, Rive) and traditional winemaking. Comparable size, heritage, and premium DTC positioning to Montelvini.
- Nino Franco: Family-owned Prosecco Superiore di Valdobbiadene DOCG producer with comparable premium positioning, international export focus, and family heritage. Directly competes in the same Prosecco DOCG category with similar wine tourism and DTC strategies.
- Ruggeri: Historic Prosecco Superiore DOCG producer from Valdobbiadene with comparable family ownership and premium positioning. Competes directly with Montelvini in the DOCG category with similar export-oriented distribution model.
- Col Vetoraz: Prosecco Superiore di Valdobbiadene DOCG producer with comparable premium positioning and family-scale operations. Directly competes in the Prosecco Superiore DOCG premium tier with similar DTC and HORECA distribution.
- Le Colture: Family-owned Prosecco Superiore di Valdobbiadene DOCG producer with comparable size, heritage, and premium positioning. Direct competitor in the DOCG category with overlapping international markets.
Broad incumbents
- Zonin 1821: Large family-owned Italian wine group producing Prosecco DOC alongside multiple other Italian wine categories across multiple regions. Competes with Montelvini in Prosecco but at significantly larger scale with broader portfolio.
- Mionetto (Henkell Freixenet): One of the largest Prosecco brands globally, now owned by Henkell Freixenet. Competes with Montelvini across all Prosecco price tiers but at massive scale with extensive international distribution and marketing budgets.
- La Marca Prosecco: Large-scale Prosecco producer owned by Araldica Castelvero, competing primarily in the US market mass-premium tier. Competes with Montelvini's Plumage collection in modern retail channels at lower price points.
Emerging players
- Thomson & Scott: Premium non-alcoholic and organic sparkling wine producer focused on the no/low-alcohol category where Montelvini's ZERO collection competes. Comparable emerging positioning in the alcohol-free sparkling segment with similar DTC focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Montelvini social profiles
Digital presenceMontelvini compliance and trust
Trust signalCompliance1 record
Montelvini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Montelvini leadership team
Management profileNumber of profiles
Profiles3 records
Montelvini subsidiaries and ownership
Company hierarchySubsidiaries2 records
Montelvini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Montelvini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Montelvini
What does Montelvini do?
Montelvini is a family-owned Italian winery that produces DOCG and DOC wines, primarily Prosecco, organized across six branded collections. The portfolio covers sparkling, still, and dealcoholized wines, sold via direct-to-consumer e-commerce, an on-site wine shop, and modern-trade distribution, and is complemented by on-site wine tourism experiences at the Volpago del Montello estate.
Is Montelvini a public or private company?
Montelvini is a private company. It is classified as family owned and is currently operating.
When was Montelvini founded?
Montelvini was founded in 1881. It employs 51 to 100 people.
Where is Montelvini based?
Montelvini is headquartered in Volpago Del Montello, Italy, in the Europe region.
How does Montelvini make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wine Shop Retail, modern Trade / GDO Distribution and wine Tourism / Experiences.
Who are Montelvini's main competitors?
Direct peers on record are Bisol 1542, Adami Prosecco, Nino Franco, Ruggeri, Col Vetoraz and Le Colture. Broad incumbents are Zonin 1821, Mionetto (Henkell Freixenet) and La Marca Prosecco. Thomson & Scott is listed as an emerging player.
Does Montelvini have an API?
No public API is recorded for Montelvini.
What industry is Montelvini in?
Montelvini's product category is Italian Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.