Itasca Park District
Itasca Park District is a public governmental entity operating recreation facilities and programs for Village of Itasca, Illinois residents, including a waterpark, fitness center, nature center, historical museum, early childhood education, youth services, and athletic offerings.
- Company typePublic
- Founded1964
- HeadquartersItasca, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Itasca Park District does
The Itasca Park District is a unit of local government established in 1964 that operates public recreation, parks, and aquatic facilities for residents of the Village of Itasca, Illinois. The district manages a concentrated multi-facility portfolio including the Recreation Center, Itasca Waterpark, iFit Fitness Center, Springbrook Nature Center, Depot Museum, Peacock Park, Franzen Park, Ray Franzen Bird Sanctuary, and the Kaleidoscope early childhood facility. Programming is organized across early childhood education (Junior Kindergarten, Preschool, Alphabet Artists, Music Movement & Masterpieces), youth services (Klub House before/after-school care, day camps, athletic camps, swim lessons), aquatic programs (Parent & Tot, Tiny Tots, Journey swim lessons, Junior Dolphins swim team), adult and senior recreation, athletics, gymnastics, and dance, as well as facility rentals such as waterpark birthday parties.
Program enrollment and membership management are handled through WebTrac, a third-party online platform powered by Vermont Systems, with supplementary walk-in, phone, and mail-in registration. No proprietary technology, public API, or AI/ML capabilities are documented. The platform stack is otherwise conventional, built on a CivicPlus content management system for the public website and standard social media channels (Facebook, Twitter/X, Instagram, Pinterest) plus an email newsletter for marketing.
Revenue is generated through a combination of property taxes (as a government entity), program fees structured with a resident/non-resident pricing differential, facility rentals (waterpark birthday parties range $160-$300), season pool passes and fitness center memberships, day camp fees ($58-$64 per day), and grants from the Illinois Department of Natural Resources. The district is governed by an elected board of commissioners and led by Executive Director Maryfran Leno, with functional leadership including the Superintendent of Finance, HR & IT, Superintendent of Recreation, Superintendent of Buildings and Parks, and an Assistant Superintendent of Recreation. It has earned three National Gold Medal Awards (2003, 2009, 2017) from the National Recreation and Parks Association for populations of 30,000 or fewer, and the Village of Itasca was the first municipality in Illinois and fifth in the nation to receive Safe Communities America designation in April 2009.
Itasca Park District firmographics
Firmographics- Name
- Itasca Park District
- Legal name
- Itasca Park District
- Website
- https://itascaparkdistrict.com
- Company type
- Public
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Itasca Park District is a public governmental entity operating recreation facilities and programs for Village of Itasca, Illinois residents, including a waterpark, fitness center, nature center, historical museum, early childhood education, youth services, and athletic offerings.
- Ownership category
- akta.pro rank
Itasca Park District industry classification
Industry- Product category
- Public Parks and Recreation Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
- akta.pro secondary industries
- Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)
Keywords
Where Itasca Park District is headquartered
LocationHeadquarters
- HQ city
- Itasca
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Itasca Park District business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Program Fees: Fees charged for recreation programs including swim lessons, day camps, youth athletics, gymnastics, dance, early childhood education, and specialty classes. Pricing varies by residency status (resident vs. non-resident).
- Facility Rentals: Rental revenue from Nature Center, Waterpark birthday parties, and facility bookings. Waterpark birthday parties range from $160-300 depending on residency and day of week.
- Memberships & Passes: Season Pool Passes and potentially fitness center memberships provide recurring revenue. Water Park Pass Registration system available.
- Day Camp Programs: Full-day camp programs including Camp Adventure, Camp Butterflies, Camp Caterpillars with registration fees ranging from $58-64 per day for day camps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Waterpark Birthday Party - Weekday (Resident/Non-Resident) |
| One time/ perpetual license | Pay-as-you-go | Waterpark Birthday Party - Weekend (Resident/Non-Resident) |
| Unit Pricing | Pay-as-you-go | Parent & Tot Swim Lessons |
| Unit Pricing | Pay-as-you-go | Tiny Tots Swim Lessons |
| Unit Pricing | Pay-as-you-go | Journey Swim Lessons |
| Unit Pricing | Pay-as-you-go | Junior Dolphins Swim Team |
| Unit Pricing | Pay-as-you-go | Kids Day Off Camp |
| Subscription | Annual | Klub House AM/PM - Full Year 2026-2027 |
| Unit Pricing | Pay-as-you-go | Music, Movement & Masterpieces |
| Unit Pricing | Pay-as-you-go | Early Childhood Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Itasca Park District product offering
Product offeringCore offering
Itasca Park District is a unit of local government that provides public recreation facilities and programming to residents and non-residents of Itasca, Illinois. Its core offerings include a waterpark, fitness center, nature center, depot museum, sports fields, gymnastics/dance studios, and a wide range of youth, adult, early childhood, aquatic, and athletic programs, as well as facility rentals and birthday party services.
Product overview
Itasca Park District operates as a community recreation provider offering a unified portfolio of park district services organized around facilities and programmatic offerings. The core facility-based products include the Itasca Waterpark (seasonal aquatic center), the Fitness Center (iFit), and the Nature Center with museum exhibits. These are complemented by an extensive catalog of recreational programs across categories including aquatic programs (swim lessons, swim team), youth programs (before/after school Klub House, summer day camps, athletic camps), early childhood education (preschool, Junior Kindergarten), athletics (various sports leagues), and gymnastics/dance. All programs and facility rentals are managed through the WebTrac online registration system, which serves as the unified consumer-facing platform for enrollment, membership management, and activity scheduling.
Differentiator
Problem solved
Functional benefit
Brands
- iFit: Fitness center operated by the Itasca Park District
- Itasca Waterpark
- Nature Center
- Springbrook Nature Center
- Depot Museum
- Franz en Park
- Peacock Park
- Ray Franzen Bird Sanctuary
- Kaleidoscope
Products and services
- Itasca Waterpark
Companies that use Itasca Park District
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Itasca Park District technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Itasca Park District partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Safe Communities AmericaminorThe Village of Itasca became the first municipality in Illinois and the fifth in the nation to be designated as a Safe Community in April 2009. The program involves community collaboration including police, schools, park districts, fire protection districts, public health organizations, and citizen groups to promote safety and health.
- NEDSRA (Northeast DuPage Special Recreation Association)minorPartnership providing special recreation services for individuals with disabilities within the Itasca Park District service area.
- Illinois Department of Natural Resources (IDNR)minorAwarded multiple grants including Public Museum Capital Grants for Springbrook Nature Center ($335,000 in 2014), Peacock Park renovation ($396,200 in 2013), and Historical Depot Museum exhibit ($110,000 in 2012). Also awarded OSLAD Grant ($363,500 in 2015) for Ray Franzen Bird Sanctuary.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Itasca Park District competitors and assessment
Company assessmentDirect peers
- Wood Dale Park District: Neighboring DuPage County suburban Chicago park district of comparable size and service scope, offering fitness, aquatics, youth programming, and parks to a similar small municipality.
- Bloomingdale Park District: Adjacent DuPage County park district serving a similar suburban Chicago community with a comparable mix of recreation center, fitness, aquatic, and parks programming.
- Roselle Park District: Suburban Chicago park district with overlapping facility mix including aquatic center, fitness programming, youth athletics, and community events for a comparable-sized municipality.
- Bensenville Park District: DuPage/Cook County suburban park district offering similar recreation, fitness, aquatics, and early childhood programming to a community of comparable scale.
- Addison Park District: Nearby DuPage County park district operating fitness, aquatic, and youth programming with a similar community recreation model to Itasca.
- Elk Grove Park District: Larger suburban Chicago park district in the same broader market with a directly comparable portfolio of recreation centers, fitness facilities, aquatics, and parks programming.
- Carol Stream Park District: DuPage County suburban park district with a comparable facility mix and program catalog, serving a similar demographic profile of families and youth.
Broad incumbents
- Schaumburg Park District: Larger-scale DuPage/Cook suburban park district with a broader portfolio of facilities and programs than Itasca, providing a regional benchmark for what scaled-up park district operations look like.
- Arlington Heights Park District: Major suburban Chicago park district with an extensive facility and program portfolio, offering a comparison point for award-winning large suburban park district operations.
Others
- National Recreation and Parks Association (NRPA): National industry association that administers the Gold Medal Award program and provides benchmarking, certification, and best-practice frameworks directly relevant to Itasca's operational standards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Itasca Park District social profiles
Digital presenceItasca Park District financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itasca Park District leadership team
Management profileNumber of profiles
Profiles2 records
Itasca Park District funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itasca Park District M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itasca Park District
What does Itasca Park District do?
Itasca Park District is a unit of local government that provides public recreation facilities and programming to residents and non-residents of Itasca, Illinois. Its core offerings include a waterpark, fitness center, nature center, depot museum, sports fields, gymnastics/dance studios, and a wide range of youth, adult, early childhood, aquatic, and athletic programs, as well as facility rentals and birthday party services.
Is Itasca Park District a public or private company?
Itasca Park District is a public company. It is classified as state government owned and is currently operating.
When was Itasca Park District founded?
Itasca Park District was founded in 1964. It employs 101 to 250 people.
Where is Itasca Park District based?
Itasca Park District is headquartered in Itasca, United States, in the North America region.
How does Itasca Park District make money?
Four revenue lines are on record. Program Fees are the primary driver. The others are facility Rentals, memberships & Passes and day Camp Programs.
Who are Itasca Park District's main competitors?
Direct peers on record are Wood Dale Park District, Bloomingdale Park District, Roselle Park District, Bensenville Park District, Addison Park District, Elk Grove Park District and Carol Stream Park District. Broad incumbents are Schaumburg Park District and Arlington Heights Park District. National Recreation and Parks Association (NRPA) is listed as an others.
Does Itasca Park District have an API?
No public API is recorded for Itasca Park District.
What industry is Itasca Park District in?
Itasca Park District's product category is Public Parks and Recreation Services. Its primary akta.pro industry code is BPAIACAI, Parks, Recreation & Cultural Services, with a secondary code of THAJAEAB, Water Parks (Outdoor/Indoor, Wave Pools & Slides). Its NAICS code is 71394 and its SIC code is 7900.