CRM Students
CRM Students is a UK private student accommodation provider operating purpose-built residences across 18 UK cities, serving undergraduate, postgraduate, and international students with all-inclusive rentals and on-site support.
- Company typePrivate
- Founded2003
- HeadquartersOxford, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
CRM Students firmographics
Firmographics- Name
- CRM Students
- Legal name
- CRM Students Limited
- Website
- https://crm-students.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CRM Students is a UK private student accommodation provider operating purpose-built residences across 18 UK cities, serving undergraduate, postgraduate, and international students with all-inclusive rentals and on-site support.
- Ownership category
- akta.pro rank
CRM Students industry classification
Industry- Product category
- Student Accommodation
- NAICS
- Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- International Student Housing Placement & Management (BPAJAJAL)
- akta.pro secondary industries
- Student/Academic Serviced Residences (THAGAEAF), Shared Student Apartments & Roommate-Matching Platforms (EDAIALAD), Student-Focused Co-Living (Flexible, Community-Led) (THAMAGAI)
Keywords
Where CRM Students is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CRM Students business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Student Accommodation Rent: CRM Students generates revenue primarily through rental payments from students occupying their purpose-built accommodation. Students pay rent either annually in full upfront or through instalment plans (typically 3 instalments for those with UK-based guarantors, or 2 instalments for those without). The rental model is recurring on an academic year basis, with properties across 18 UK cities. The company also offers summer stays as a seasonal revenue stream for students wishing to extend their accommodation beyond the standard academic year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard room with shared facilities |
| Subscription | Multi-year contract | Premium room types and studio apartments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
CRM Students product offering
Product offeringCore offering
CRM Students provides purpose-built student accommodation across 18 UK cities, offering ensuite rooms, studio apartments, and shared cluster flats with all-inclusive pricing covering utilities, WiFi, and access to communal facilities. The company serves undergraduate, postgraduate, and international students through multi-year tenancy agreements, with supplementary offerings including Summer Stays for break-period housing and a Housing Hand guarantor partnership enabling instalment payment plans. Operations are supported by an online student portal and on-site accommodation teams at each property.
Product overview
CRM Students is the UK's leading independent student accommodation provider offering purpose-built student housing across 18 UK cities. The core product is student accommodation rooms and apartments with all-inclusive pricing (utilities, WiFi, facilities). The portfolio includes ensuite rooms, studios, and cluster flats at properties under the CRM Students brand. Additional services include Summer Stays for flexible summer housing, the No Visa No Pay policy for international student protection, Housing Hand guarantor partnership for installment payments, and a Resident Portal/App for maintenance and booking management. The company also provides international student services including virtual viewings and airport pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Accommodation
Quantifiable outcome
- No Visa, No Pay protection for international students in England and Wales
- +2 more outcomes
Companies that use CRM Students
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
CRM Students technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
CRM Students partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Housing HandcoreHousing Hand is an international guarantor service partner that enables international students (and UK students lacking a qualified UK guarantor) to pay rent in instalments rather than upfront. CRM Students offers students an affiliate discount of approximately 40% off Housing Hand's standard guarantor fees through their exclusive partnership link. This partnership is essential for international students who cannot provide UK-based guarantors, making instalment payment options accessible. CRM receives referrals through this channel and students benefit from reduced guarantor costs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CRM Students competitors and assessment
Company assessmentBroad incumbents
- Unite Students: LSE-listed largest UK PBSA operator with c.70,000 beds across 25 university cities. Directly comparable business model, target customer, and product type to CRM, but at significantly greater scale and with public-market capital access.
Direct peers
- iQ Student Accommodation: Major UK PBSA provider with properties across more than 25 university cities serving both UK and international students. Closely comparable product (ensuites, studios, all-inclusive pricing) and direct competitor in multiple shared markets with CRM.
- Homes for Students: UK-focused purpose-built student accommodation provider operating 25,000+ beds across 50+ properties. Highly comparable in geography, customer base, and product offering, and directly competitive in cities like Sheffield, Exeter, and Newcastle.
- Vita Student: Premium UK student accommodation operator focused on studio-led product in major university cities. Comparable premium positioning, international student targeting, and all-inclusive amenity model to CRM's higher-end offerings.
- Chapter Living: UK student accommodation brand operating in London and other major university cities with ensuite and studio product. Comparable target market, product type, and amenity-led positioning, with overlap in London boroughs where CRM operates.
- Downing Students: UK PBSA operator with properties in cities like Liverpool, Nottingham, and Brighton. Comparable purpose-built product, student target market, and direct booking model to CRM.
- The Student Housing Company: Premium international student accommodation brand with UK presence in cities including London and Edinburgh. Comparable international student focus, premium product positioning, and all-inclusive pricing to CRM.
- Pure Student Living: UK student housing operator in London, Edinburgh, and other major university cities with studio-focused portfolio. Comparable in geographic focus on UK student housing, premium positioning, and direct-to-student booking approach.
- Host Students: UK student accommodation provider in cities including Birmingham, Bath, and Exeter. Comparable target market, product mix, and direct-booking distribution model, with overlap in several provincial university cities.
Others
- CRM Partners (Yugo) — International Operating Peers: Yugo's other global student housing operations (US, EU, Australia) are sister brands under CRM's parent. They share the same operating model, product design, and technology stack, and represent the closest peer benchmarks for CRM's unit economics and capex approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CRM Students social profiles
Digital presenceCRM Students compliance and trust
Trust signalCompliance9 records
CRM Students financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRM Students leadership team
Management profileNumber of profiles
CRM Students funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRM Students M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRM Students
What does CRM Students do?
CRM Students provides purpose-built student accommodation across 18 UK cities, offering ensuite rooms, studio apartments, and shared cluster flats with all-inclusive pricing covering utilities, WiFi, and access to communal facilities. The company serves undergraduate, postgraduate, and international students through multi-year tenancy agreements, with supplementary offerings including Summer Stays for break-period housing and a Housing Hand guarantor partnership enabling instalment payment plans. Operations are supported by an online student portal and on-site accommodation teams at each property.
Is CRM Students a public or private company?
CRM Students is a private company. It is classified as corporate owned and is currently operating.
When was CRM Students founded?
CRM Students was founded in 2003. It employs 101 to 250 people.
Where is CRM Students based?
CRM Students is headquartered in Oxford, United Kingdom, in the Europe region.
How does CRM Students make money?
One revenue line is on record: student Accommodation Rent.
Who are CRM Students's main competitors?
Unite Students is listed as a broad incumbent. Direct peers are iQ Student Accommodation, Homes for Students, Vita Student, Chapter Living, Downing Students, The Student Housing Company, Pure Student Living and Host Students. CRM Partners (Yugo) — International Operating Peers is listed as an others.
Does CRM Students have an API?
No public API is recorded for CRM Students.
What industry is CRM Students in?
CRM Students's product category is Student Accommodation. Its primary akta.pro industry code is BPAJAJAL, International Student Housing Placement & Management, with a secondary code of THAGAEAF, Student/Academic Serviced Residences. Its NAICS code is 72131 and its SIC code is 7000.