CRM Partners
- Company typePrivate
- Founded2012
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
CRM Partners firmographics
Firmographics- Name
- CRM Partners
- Legal name
- CRM Partners Pty Ltd
- Website
- https://crmpartners.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CRM Partners industry classification
Industry- Product category
- Microsoft Dynamics 365 Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH), CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Systems Integration (BPAFAFAB)
Keywords
Where CRM Partners is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CRM Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cloud Solutions Implementation: Custom implementation and deployment of Microsoft Dynamics 365, Office 365, and Azure cloud solutions tailored to specific industry needs in healthcare, insurance, and councils
- Cloud Strategy Consulting: Strategic consulting services to help clients develop pragmatic cloud strategies based on their business requirements, working collaboratively to identify optimal cloud approaches
- Solution Hosting and Support: Ongoing cloud hosting and support services including infrastructure management, solution diagnostics, and continuous support options
- Solution Development: Custom solution development using project management methodologies (SureStep and Prince 2) to deploy online business solutions tailored to specific client needs
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CRM Partners product offering
Product offeringCore offering
CRM Partners is an Australian IT consulting firm that implements Microsoft Dynamics 365 cloud solutions for healthcare, insurance, and local council clients. The company delivers pre-built industry solutions (Claims Management, Disability Client Management, Aged Care Client Management) along with professional services spanning cloud strategy, hosting, solution development, diagnostics, and ongoing support.
Product overview
CRM Partners delivers a suite of industry-specific cloud solutions built on Microsoft Dynamics 365, Office 365, and Azure platforms. The core product portfolio includes three specialized solutions: the CRMP Claims Management Solution for Insurance Service Providers (offering job management, resource allocation, compliance tracking, and real-time reporting), the CRMP Disability Client Management Solution for NDIS providers (with support plans, goals tracking, and outcome reporting), and the CRMP Aged Care Client Management Solution (featuring ACFI estimation and resident care management). These are complemented by professional services including Cloud Strategy, Cloud Hosting, Solution Development (using SureStep and Prince 2), Solution Diagnostics, and Support Options. The solutions integrate with tools like ClickDimensions for marketing automation, eWay and SecurePay for payment processing, Resco for mobile field services, and ADX Studio for web portal capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- CRMP Claims Management Solution
Quantifiable outcome
- Increased operational productivity
- +5 more outcomes
Companies that use CRM Partners
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
CRM Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
CRM Partners partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MicrosoftcoreAs a certified Microsoft Silver Cloud Partner, CRM Partners specializes in building and supporting complete cloud solutions using Microsoft Dynamics CRM, Office 365, Enterprise Mobility Suite, and Azure. This certification recognizes CRM Partners' expertise in delivering high quality online solutions and provides exclusive access to Microsoft tools, utilities and toolkits.
- Click DimensionscoreClick Dimensions provides email marketing, web intelligence, lead scoring, campaign automation, nurture marketing, social discovery, form capture, surveys and more. CRM Partners integrates Click Dimensions as part of their marketing automation solutions.
- RescocoreResco is a global leader in mobile solutions for Microsoft Dynamics CRM. They specialize in development of packaged mobile solutions for field sales and field service where mobility increases efficiency of business processes.
- ADX StudiocoreADX Studio, a wholly owned subsidiary of Microsoft Corporation, provides web portal and application lifecycle solutions built for Microsoft Dynamics CRM, extending Microsoft Dynamics CRM to the web with best-in-class web engagement experiences.
- Dicker DataminorDicker Data (ASX: DDR) is an Australian owned and operated, ASX listed hardware distributor with over 35 years' experience. Their dedicated sales and presales teams help customers tailor solutions to suit client needs.
- RackspacecoreRackspace provides secure and reliable cloud hosting infrastructure used for CRM Partners' client implementations, particularly for healthcare organizations requiring scalable hosting solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
CRM Partners competitors and assessment
Company assessmentDirect peers
- Velrada: Australian-headquartered Microsoft-focused consultancy with Dynamics 365 and Azure practices; the closest geographic and capability analog to CRM Partners given similar size, Microsoft partnership, and vertical focus.
- Slalom: Consultancy with deep Microsoft Cloud and Dynamics 365 implementation practices and regional delivery; comparable in business model (consultative Microsoft-led implementations) though operating at larger scale.
- Hitachi Solutions: Global Microsoft Dynamics 365 specialist SI with strong Asia-Pacific presence and vertical accelerators; directly comparable as a Microsoft-only implementation house serving healthcare and public sector.
- PowerObjects: Long-standing dedicated Microsoft Dynamics 365 partner (now part of Companial) offering implementation and managed services; directly overlaps CRM Partners' core offering and vertical template philosophy.
Broad incumbents
- Avanade: Joint Accenture-Microsoft venture and the largest global Microsoft-focused SI; competes for the same Dynamics 365 enterprise implementations but at vastly greater scale and breadth across geographies.
- DXC Technology: Global IT services provider with a sizable Microsoft Dynamics practice; a Tier-1 incumbent that routinely bids against CRM Partners for mid-to-large enterprise and government Dynamics programs.
- KPMG Australia: Big Four advisory firm with a Microsoft Dynamics/ERP consulting practice; competes for the same government, healthcare, and council transformation clients in Australia.
- Accenture Australia: Global consulting and SI with a Microsoft Business Group serving Australian enterprises, including healthcare and public-sector Dynamics programs at significantly larger scale.
- PwC Australia: Big Four consulting firm that delivers Microsoft Dynamics and cloud advisory services to Australian healthcare, councils, and large enterprises - direct competitive overlap in target verticals.
- NTT Data: Global IT services provider with a strong Microsoft partnership and Dynamics practice; broad incumbent competing for similar transformation contracts across healthcare, insurance, and public sector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CRM Partners social profiles
Digital presenceCRM Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRM Partners leadership team
Management profileNumber of profiles
CRM Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRM Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRM Partners
What does CRM Partners do?
CRM Partners is an Australian IT consulting firm that implements Microsoft Dynamics 365 cloud solutions for healthcare, insurance, and local council clients. The company delivers pre-built industry solutions (Claims Management, Disability Client Management, Aged Care Client Management) along with professional services spanning cloud strategy, hosting, solution development, diagnostics, and ongoing support.
Is CRM Partners a public or private company?
CRM Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CRM Partners founded?
CRM Partners was founded in 2012. It employs 11 to 50 people.
Where is CRM Partners based?
CRM Partners is headquartered in Melbourne, Australia, in the Oceania region.
How does CRM Partners make money?
Four revenue lines are on record. Cloud Solutions Implementation is the primary driver. The others are cloud Strategy Consulting, solution Hosting and Support and solution Development.
Who are CRM Partners's main competitors?
Direct peers on record are Velrada, Slalom, Hitachi Solutions and PowerObjects. Broad incumbents are Avanade, DXC Technology, KPMG Australia, Accenture Australia, PwC Australia and NTT Data.
Does CRM Partners have an API?
No public API is recorded for CRM Partners.
What industry is CRM Partners in?
CRM Partners's product category is Microsoft Dynamics 365 Consulting. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites). Its NAICS code is 541511 and its SIC code is 7370.