Accounting Professionals
Accounting Professionals is a privately held Australian chartered accounting and business advisory firm in Shellharbour, NSW, providing tax, SMSF, and lifecycle-stage business advisory services to SMBs and individuals across the Illawarra and South Coast regions.
- Company typePrivate
- Founded1996
- HeadquartersShellharbour, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Accounting Professionals does
Accounting Professionals is a chartered accounting and business advisory firm headquartered in Shellharbour City Centre, NSW, Australia, founded in 1996 by Garry Pinch. The firm provides tax, accounting, and business advisory services to individuals and small-to-medium businesses, operating primarily across the Illawarra, South Coast, and broader New South Wales regions. Its service model is organized around the full business lifecycle — start-up, growth, profitability, and succession — alongside individual tax and self-managed superannuation fund (SMSF) services, plus a structured educational program.
The firm's product surface is divided into three core service lines (Business Advisory, Tax and Accounting, SMSF Services) and several lifecycle-stage service modules. A structured educational offering, the Business Growth Program, packages advisory content into four online webinars at $100 each, two group workshops at $250 each, or a single 4-hour face-to-face consultation at $3,000. The underlying technology is limited to cloud accounting platform integration — Xero and QuickBooks — which the firm uses both internally and to train clients. There is no proprietary platform, no AI/ML product, and no mobile application; delivery relies on standard video conferencing, email, the firm's WordPress-based website, and a YouTube webinar archive.
Accounting Professionals operates a sales-led, direct distribution model anchored in a single physical office, with a remote advisory delivery channel for clients outside the immediate region. Revenue is generated from quote-based professional services fees (tax, accounting, SMSF, advisory) plus the publicly disclosed, pay-as-you-go Business Growth Program. The firm is privately held by its partners, has not raised external capital, and reports no public financials. The team of approximately 20 staff includes chartered accountants, a CFO specialist, business advisors, and administrative personnel, with active recruitment of trainees and graduates in 2024-2025 indicating ongoing capacity build-out.
Accounting Professionals firmographics
Firmographics- Name
- Accounting Professionals
- Legal name
- Accounting Professionals
- Website
- https://apbusinessadvisors.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Accounting Professionals is a privately held Australian chartered accounting and business advisory firm in Shellharbour, NSW, providing tax, SMSF, and lifecycle-stage business advisory services to SMBs and individuals across the Illawarra and South Coast regions.
- Ownership category
- akta.pro rank
Accounting Professionals industry classification
Industry- Product category
- Professional Accounting Services
- NAICS
- Offices of Certified Public Accountants (541211)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Accounting & Bookkeeping Services (BPAHABAC)
- akta.pro secondary industries
- Fixed Assets Accounting (Capitalization, Depreciation, Asset Register) (BPAAAGAF), Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)
Keywords
Where Accounting Professionals is headquartered
LocationHeadquarters
- HQ city
- Shellharbour
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Accounting Professionals business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tax and Accounting Services: Professional tax and accounting services for individuals and businesses including tax return preparation, tax planning, compliance, and ongoing accounting support.
- Business Advisory Services: Strategic business consulting including growth planning, cash flow management, profitability analysis, succession planning, and board of management programs.
- Business Growth Program: Educational programs including 4-stage online webinars ($100 each), 2-stage group workshops ($250 each), and single face-to-face consultations ($3000).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Online Webinar Sessions |
| Subscription | Pay-as-you-go | Group Workshop Sessions |
| One time/ perpetual license | Pay-as-you-go | Face-to-Face Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Accounting Professionals product offering
Product offeringCore offering
Accounting Professionals is a chartered accounting and business advisory firm that delivers tax compliance, accounting, SMSF, and strategic business advisory services to small and medium businesses and individuals. It structures its engagement around the full business lifecycle (start-up, growth, profitability, and succession) and supplements professional services with a paid Business Growth Program delivered via webinars, workshops, and one-on-one consulting.
Product overview
Accounting Professionals is an Illawarra-based chartered accounting and business advisory firm offering a comprehensive suite of professional services. The core offering consists of Business Advisory Services, Tax and Accounting Services, and Self Managed Superannuation Fund (SMSF) Services. These are complemented by specialized service modules for different business lifecycle stages: Start-up Services, Growth Stage Services, Profitability Services, and Succession Planning Services. The firm also offers a structured Business Growth Program available in three formats (online webinars, group workshops, and face-to-face consultations) and educational webinars on various business topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Advisory Services Comprehensive business advisory services for small and medium business owners covering the full business lifecycle from start-up through growth, profitability, and succession planning. Includes strategic mentoring, cash flow management, pricing review, KPI monitoring, Board of Management advisory, marketing strategy, government incentives identification, and ongoing financial mentorship. For owner-operators and directors of small and medium businesses.
- Tax and Accounting Services Tax return preparation and lodgement, tax planning, capital gains tax, fringe benefits tax, tax audit insurance, and ongoing accounting and tax compliance for sole traders, employees, rental property owners, and small businesses. Includes bookkeeping support and integration with Xero and QuickBooks cloud accounting platforms.
- Self Managed Superannuation Fund (SMSF) Services End-to-end SMSF services for individual trustees including SMSF setup, financial preparation, SMSF audits, pension planning, retirement strategies, member reports, and SMSF taxation strategies.
- Business Growth Program A structured business education and advisory program available in three delivery formats: 4-stage online program (AUD $100 per webinar), 2-stage group workshop (AUD $250 per workshop), and a single face-to-face consultation (AUD $3,000). Covers vision and goal setting, measurable targets, budget setting, team engagement, reporting and accountability, pricing strategies, team building, succession planning, profitability, growth, and technology. Designed for small business owners at different stages.
Quantifiable outcome
- Helped South Coast Hand Therapy grow from a 2-person team to 30+ employees with 5 clinics
- +2 more outcomes
Companies that use Accounting Professionals
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
Accounting Professionals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Accounting Professionals partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Bluepoint ConsultingminorFinancial planning expert Tony Bates co-presented a webinar on personal financial and investment strategies to help business owners avoid financial stress.
- Capstone MarketingminorMarketing expert Mick Donohoe co-presented on small business marketing strategies and maximizing digital presence during changing market conditions.
- Kells LawyersminorLegal partner for webinar on SME legal and tax implications caused by COVID-19 disruption. Amy Harper from Kells Lawyers co-presented on evolving legal and tax implications.
- AusIndustry (Australian Government)minorPeter Masterson from AusIndustry co-presented on small business grants, funding and incentive packages available to Australian businesses.
- Paradime Home FinanceminorMortgage broker Ian Jervis co-presented on current trends in bank lending to help businesses understand financing options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Accounting Professionals competitors and assessment
Company assessmentDirect peers
- Carbon Group: Australian accounting, tax, and business advisory group serving SMBs across multiple lifecycle stages with bundled advisory and cloud accounting services. Highly comparable to AP in service mix, SMB focus, and Australian regional delivery model.
- BlueRock: Australian chartered accounting, tax, and advisory firm built through acquisitions, serving SMB and mid-market clients with lifecycle services similar to AP. Comparable in its stage-based service packaging and integration of compliance with strategic advisory.
- Vincents Chartered Accountants: Australian chartered accounting and advisory firm offering tax, business advisory, and wealth services to privately held businesses and individuals. Comparable lifecycle, advisory-led service model and SMB focus.
- Prosperity Advisers Group: Australian accounting, tax, and business advisory firm targeting SMB and family-owned enterprises with integrated tax, structuring, and advisory services. Comparable client profile and bundled advisory offering.
Broad incumbents
- William Buck: Mid-tier Australian chartered accounting and advisory network with broad industry coverage and offices across Australia. Overlaps with AP in SMB tax, advisory, and SMSF services but at significantly larger scale and geographic footprint.
- RSM Australia: Mid-tier global accounting network providing audit, tax, and consulting to Australian SMBs and mid-market companies. Comparable offering breadth (tax, advisory, succession) but with national presence and significantly deeper resources.
- BDO Australia: Large Australian accounting and advisory network serving SMB through mid-market clients with tax, business services, and specialized industry advice. Comparable service taxonomy but broader scope and brand recognition than AP.
- Pitcher Partners: Australian mid-tier accounting, tax, and advisory network with deep SMB and family-business practice. Comparable service taxonomy (tax, business advisory, succession, SMSF) but multi-office, multi-state footprint versus AP's single-office Illawarra base.
Emerging players
- Pilot.com: Tech-enabled accounting, bookkeeping, and CFO services for SMBs and startups in the US. Comparable target customer (SMB owners needing outsourced accounting + advisory) but operates a software-led delivery model at much larger scale.
- Bench (by Employer.com): Bookkeeping and accounting platform serving SMBs with monthly financial statements and tax support. Comparable SMB client base but emphasizes software-driven delivery over the partner-led advisory model AP uses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Accounting Professionals social profiles
Digital presenceAccounting Professionals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accounting Professionals leadership team
Management profileNumber of profiles
Profiles7 records
Accounting Professionals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accounting Professionals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accounting Professionals
What does Accounting Professionals do?
Accounting Professionals is a chartered accounting and business advisory firm that delivers tax compliance, accounting, SMSF, and strategic business advisory services to small and medium businesses and individuals. It structures its engagement around the full business lifecycle (start-up, growth, profitability, and succession) and supplements professional services with a paid Business Growth Program delivered via webinars, workshops, and one-on-one consulting.
Is Accounting Professionals a public or private company?
Accounting Professionals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Accounting Professionals founded?
Accounting Professionals was founded in 1996. It employs 11 to 50 people.
Where is Accounting Professionals based?
Accounting Professionals is headquartered in Shellharbour, Australia, in the Oceania region.
How does Accounting Professionals make money?
Three revenue lines are on record. Tax and Accounting Services are the primary driver. The others are business Advisory Services and business Growth Program.
Who are Accounting Professionals's main competitors?
Direct peers on record are Carbon Group, BlueRock, Vincents Chartered Accountants and Prosperity Advisers Group. Broad incumbents are William Buck, RSM Australia, BDO Australia and Pitcher Partners. Emerging players are Pilot.com and Bench (by Employer.com).
Does Accounting Professionals have an API?
No public API is recorded for Accounting Professionals.
What industry is Accounting Professionals in?
Accounting Professionals's product category is Professional Accounting Services. Its primary akta.pro industry code is BPAHABAC, Accounting & Bookkeeping Services, with a secondary code of BPAAAGAF, Fixed Assets Accounting (Capitalization, Depreciation, Asset Register). Its NAICS code is 541211 and its SIC code is 8700.