Banda B

What Banda B does

Banda B (legally M.K.M. – PORTAL BANDA B LTDA., CNPJ 82.189.689/0001-09) is a privately held regional media company headquartered in Curitiba, Paraná, Brazil, operating both a digital news portal (bandab.com.br) and an FM radio station broadcasting at 89.7 FM. Founded in 1999, the company employs between 11 and 50 staff and focuses editorial coverage on Curitiba, the Greater Curitiba Metropolitan Region (RMC), the state of Paraná, and adjacent cross-border topics such as Paraguay. The product set comprises the Portal Banda B website (organized into news verticals including Últimas, Trânsito, Policiais, Política, Economia, Esportes with dedicated pages for Athletico, Coritiba and Paraná Clube, Cultura, Variedades, Loterias and Horóscopo do Dia), the 89.7 FM radio stream with full programming schedule, native mobile applications distributed under the RIC Rádios brand on Google Play and the Apple App Store, a WhatsApp Channel for direct news delivery, and an Instagram account. A signature recurring content feature is the daily horoscope authored by astrologer Yara Ramos covering all twelve zodiac signs. The company also operates a 'Conteúdo de Marca' branded-content section hosting sponsored topic hubs for clients including the Assembleia Legislativa do Paraná and Jockey Plaza.

Name

Banda B

Legal name

M.K.M. – PORTAL BANDA B LTDA.

Website

https://bandab.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Banda B is a privately held Brazilian regional media company based in Curitiba, Paraná, operating a local news portal (bandab.com.br) and FM radio station at 89.7 FM, serving residents of Greater Curitiba and Paraná with local news, sports, traffic, culture, lottery, and daily horoscope content.

Ownership category

akta.pro rank

Product category

Local/Regional News Media

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYBPAMAJAN

Content Syndication, Distribution & Rights Management Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

SECONDARYMPAHAJAO

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/OTT/Streaming Platform Technology (CMS, Player SDKs, Apps)

SECONDARYMPAHALAG

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Rights, Metadata & Content Supply Chain (Avails, Scheduling, DRM/Watermarking)

Keywords

• Local news broadcasting
• Regional radio station
• Digital news portal
• Horoscope content
• Sports coverage

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsorships: The primary revenue stream is advertising through multiple formats including display ads on the website, branded content sections (Conteúdo de Marca), and sponsorship of content categories.
2. Radio Broadcast Advertising: Traditional radio advertising and sponsorships during programming on 89.7 FM.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Banda B is a regional Brazilian media company that publishes a digital news portal (bandab.com.br) and broadcasts on 89.7 FM radio from Curitiba, Paraná. Its content covers local and regional news for Greater Curitiba (RMC) and the state of Paraná, including politics, economy, traffic, police/security, sports (with dedicated coverage of Athletico, Coritiba, and Paraná Clube), culture, entertainment, lottery results, and daily horoscopes authored by astrologer Yara Ramos. Distribution extends to mobile apps on Android and iOS, a WhatsApp channel, and social media, monetized through advertising and branded-content sponsorships.

Product overview

Banda B is a Brazilian news media company operating as a multi-platform news portal and radio station. The core offering consists of the Portal Banda B website delivering news across categories including local/regional news (Curitiba, RMC, Paraná), national and international news, politics, economy, sports, culture, and entertainment. The company also operates Rádio Banda B 89.7 FM with live streaming capability. Mobile applications for Android and iOS extend reach to mobile users. A notable content feature is the daily horoscope service covering all 12 zodiac signs, authored by astrologer Yara Ramos.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal Banda B (Website) Primary digital news portal covering local news from Curitiba, Greater Curitiba (RMC), and the state of Paraná, with sections including politics, economy, sports, culture, entertainment, traffic, police/security, lottery results, and daily horoscopes. Target audience is residents of Greater Curitiba and Paraná.
• Rádio Banda B 89.7 FM

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Creative HutminorOthersCreative Hut is identified as the developer of the Banda B website, responsible for the digital development and intelligence behind the portal.
• Google Play and App StorecoreTechnology or IntegrationBanda B's mobile application RIC Rádios is distributed through Google Play and Apple App Store platforms, enabling mobile access to radio content and news.
• Grupo RICcoreOthersBanda B operates as part of Grupo RIC media group. The company uses the email domain [email protected] indicating affiliation with the larger media organization.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BandNews FM Curitiba: A 24-hour all-news radio station operating in Curitiba with digital streaming and a national network affiliation. Directly comparable as a Curitiba-based news radio and digital outlet competing for the same local news audience and ad budget.
• CBN Curitiba: Curitiba affiliate of the national CBN news radio network, providing local news coverage, traffic, and sports with online streaming. Closely parallels Banda B's radio-plus-portal news model and Curitiba advertising market.
• Rádio 98 FM Curitiba: Curitiba-based FM radio station with established programming, streaming, and digital presence. Comparable as a regional FM broadcaster competing for the same listener and advertiser pool in Greater Curitiba.
• Gazeta do Povo: Major Paraná-based news outlet with print, web, and digital journalism covering Curitiba, Paraná, and Brazil. Comparable as a regional news source competing for the same advertiser relationships and reader attention.
• RPC (Grupo Paranaense de Comunicação): Affiliated regional broadcaster with TV, radio, and digital operations across Paraná including Curitiba. Competes with Banda B across cross-format news and ad inventory, and shares a similar Paraná-centric audience.

Regional players

• Folha de Londrina: Long-standing regional newspaper and digital portal based in northern Paraná. Comparable in the regional Brazilian Portuguese-language news model with similar advertising-driven monetization, though serving a different sub-region.

Broad incumbents

• Jovem Pan News: National Brazilian news radio and digital media brand with multiple affiliates and a large digital newsroom. Comparable as a content distribution platform blending news radio with portals, though at a national scale well beyond Banda B's regional footprint.
• Band TV / Grupo Bandeirantes: National Brazilian media conglomerate with broadcast, radio, and digital news operations. Comparable as a multi-platform content publisher monetized largely through advertising, and a benchmark for cross-format news at scale.

Others

• Grupo RIC (parent ecosystem): Paraná-based media group to which Banda B is operationally affiliated, operating TV, radio, and digital properties across the state. Materially related through app distribution, shared email infrastructure, and likely shared ad sales.
• Estúdio Fluxo / Creative Hut: Identified website development partner of Banda B. Included as an adjacent ecosystem player whose technology enablement is tied to Banda B's digital property, illustrating the supplier-side dependency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/portalbandab
• Xx.com/portalbandab
• Facebookfacebook.com/PortalBandaB
• LinkedInlinkedin.com/company/portalbandab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banda B