Terco Group

What Terco Group does

Terco Group is an Indian privately-held manufacturer of water pumps and related accessories, founded in 1978 by Shri Nageshwar Saw Ji and Smt. Lila Devi in Ramgarh and currently headquartered in Coimbatore, Tamil Nadu (with a registered office in Ranchi, Jharkhand). The company designs and produces a portfolio of seven product lines: Self Priming Monoblock Pumps, Centrifugal Monoblock Pumps, Horizontal Openwell Submersible Pumpsets, Pressure Booster and Borewell Compressor, Borewell Submersible Pumpsets, Control Panels, and Submersible Flat Cables, with horsepower ratings from 1hp to 7.5hp and borewell applications up to 800 feet.

The company operates three manufacturing plants — in Coimbatore (Tamil Nadu), Rajkot (Gujarat), and Ahmedabad (Gujarat) — and distributes products through a pan-India network of over 2,000 dealers and channel partners. Core technology centers on conventional electromechanical pump engineering using corrosion-resistant aluminium extruded, die cast, and cast iron motor bodies; high-efficiency pump hydraulics that lower power consumption; automatic pressure-control systems; and water-cooled submersible pump architectures.

Revenue is generated almost entirely through hardware sales via the dealer channel, supplemented by direct online customer inquiries through tercogroup.com. The customer base is horizontally segmented across residential/domestic, agricultural, and light commercial use cases with no disclosed named enterprise accounts and no publicly disclosed pricing. The company is family-founded and remains privately held with no disclosed institutional investment, parent entity, or subsidiary structure; current leadership is identified as Founder and CEO Abdur Rashid.

Name

Terco Group

Legal name

Terco Group

Website

https://tercogroup.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Terco Group is an Indian manufacturer of water pumps and related accessories serving residential, agricultural, and commercial customers. Founded in 1978 and headquartered in Coimbatore, the company distributes its products through a pan-India network of over 2,000 dealers.

Ownership category

akta.pro rank

Product category

Water Pump Manufacturing

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Water pumps manufacturing
• Submersible pumpsets
• Monoblock pumps
• Borewell compressors
• Pressure booster systems

Headquarters

HQ city

Ranchi

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Pump Sales: Terco Group generates revenue through the manufacture and sale of various types of water pumps including Self Priming Monoblock Pumps, Centrifugal Monoblock Pumps, Horizontal Openwell Submersible Pumpsets, Pressure Booster & Borewell Compressor, Borewell Submersible Pumpsets, Control Panels, and Submersible Flat Cables. Revenue is generated through their pan-India dealer network and direct sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Terco Group manufactures and sells water pumping products including Self Priming Monoblock Pumps, Centrifugal Monoblock Pumps, Horizontal Openwell Submersible Pumpsets, Pressure Booster & Borewell Compressor, Borewell Submersible Pumpsets, Control Panels, and Submersible Flat Cables. The products are produced at manufacturing plants in Coimbatore (Tamil Nadu), Rajkot, and Ahmedabad (Gujarat) and sold across India through a network of more than 2,000 dealers and channel partners for domestic, agricultural, and commercial water management applications.

Product overview

Terco Group is a pump manufacturing company offering a comprehensive portfolio of water pumping solutions. The product lineup centers on seven core and accessory offerings: Self Priming Monoblock Pumps and Centrifugal Monoblock Pumps for general water transfer applications; Horizontal Openwell Submersible Pumpsets and Borewell Submersible Pumpsets for groundwater extraction; Pressure Booster & Borewell Compressor for maintaining water pressure; and Control Panel and Submersible Flat Cable as supporting accessories. The products serve domestic, agricultural, and industrial water management needs across the Indian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Priming Monoblock Pumps

Quantifiable outcome

• High operating efficiencies result in high water discharge rate and lower power bills

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• QuintSparkminorOthersQuintSpark is the website design and development partner for Terco Group, responsible for the design of tercogroup.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Havells India: Large Indian electrical and appliance conglomerate with a pumps segment that overlaps Terco's domestic and agricultural offerings. Significantly larger scale, brand, and distribution reach than Terco.
• V-Guard Industries: Diversified Indian electrical brand with a growing pumps and motors business. Competes with Terco in residential and small-commercial pump segments while operating a much wider product portfolio.
• Xylem (India): Global water technology company with India operations spanning residential, agricultural, and industrial pump applications. Competitor at the institutional and premium end of the markets where Terco also operates.
• Crompton Greaves Consumer Electricals: Large Indian consumer electrical brand with a meaningful pumps and water-mover portfolio. Competes with Terco in residential and light-commercial pump categories but operates as a much broader electricals player.
• Grundfos (India): Global pump leader with a substantial India presence across domestic, agricultural, and industrial segments. Competes with Terco at the higher-spec end and increasingly in the efficiency-focused domestic market.

Direct peers

• Lubi Pumps: Indian pump manufacturer with a comparable product range spanning monoblock, submersible, and industrial pumps. Similar regional manufacturing footprint and dealer-network distribution model.
• Texmo Industries: Indian pump manufacturer focused on submersible, monoblock, and agricultural pumps with national distribution. Directly comparable to Terco in product mix and dealer-driven GTM.
• Shakti Pumps: Indian manufacturer specializing in submersible pumps and energy-efficient water pumping solutions for agricultural and domestic markets. Strong overlap with Terco's borewell submersible and energy-efficiency positioning.
• CRI Pumps: One of India's largest submersible and monoblock pump manufacturers with a similarly extensive pan-India dealer network. Directly competes with Terco across agricultural, domestic, and industrial pump segments.
• Kirloskar Brothers: Long-established Indian pump manufacturer offering submersible, monoblock, and industrial pumps across agricultural, domestic, and large infrastructure applications. Competes with Terco in the same core product categories with a longer institutional track record.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxXxxxxx
• Facebookfacebook.com/bharatmachine1408
• LinkedInlinkedin.com/company/terco-group
• Xx.com/GroupTerco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terco Group