Ad 2 Tampa Bay
Ad 2 Tampa Bay is a not-for-profit membership chapter of the American Advertising Federation serving advertising professionals under 32 in the Tampa Bay area, offering networking events, mentorship, internships, and an annual pro-bono advertising campaign for a local nonprofit.
- Company typePrivate
- Founded2020
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Ad 2 Tampa Bay does
Ad 2 Tampa Bay is a not-for-profit, membership-based organization operating as the Tampa Bay area chapter of the national Ad 2 network under the American Advertising Federation (AAF). It serves advertising professionals under the age of 32 and students pursuing advertising careers, providing networking, mentorship, internship placement, and professional development through events, a volunteer board, and signature programs including Internship Speed Dating, the Advertising Sprint 24-hour competition, the UNDIVIDED diversity discussion series, and Tampa Bay Advertising Week (officially recognized by the City of Tampa since 2018). The organization also runs an annual pro-bono advertising campaign (Ad 2 The Cause) for a selected local nonprofit, with documented campaigns having produced $101,690 to $190,500 in campaign value for clients such as OASIS Opportunities, Vets 2 Success, Heart Gallery of Tampa, and ALPHA House of Pinellas County.
The organization has no proprietary technology platform; it operates through a self-service membership portal on RegFox, a job board, social media channels (Facebook, LinkedIn, Instagram), and event-based engagement. Revenue is generated from four streams: annual membership dues ($70 student, $80 professional), community partnership sponsorships at Gold ($205), Ad 4 Special ($282), Platinum ($330), and Raymond James Financial ($835) tiers, event ticket sales ($5-$45), and job board posting fees. The organization is governed by a volunteer Board of Directors of approximately 15-17 members, with no paid executive headcount disclosed, and is affiliated with national Ad 2 and the AAF. Named agency partners include PPK, Dunn and Co, 22sq, Bake More Pies, Paradice, Spark, and Sparxoo. Geographic scope is regional (Tampa Bay, Florida). A note on internal data conflict: firmographics list year_founded as 1977 and city as Palo Alto, while the organization's own website and other sources indicate a 2020 founding and a Tampa, Florida headquarters; the first-party website data is preferred.
Ad 2 Tampa Bay firmographics
Firmographics- Name
- Ad 2 Tampa Bay
- Legal name
- Ad 2 Tampa Bay
- Website
- https://ad2tampabay.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ad 2 Tampa Bay is a not-for-profit membership chapter of the American Advertising Federation serving advertising professionals under 32 in the Tampa Bay area, offering networking events, mentorship, internships, and an annual pro-bono advertising campaign for a local nonprofit.
- Ownership category
- akta.pro rank
Ad 2 Tampa Bay industry classification
Industry- Product category
- Advertising Industry Association Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Experiential, Event & Sponsorship Marketing (BPAFAAAH)
Keywords
Where Ad 2 Tampa Bay is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ad 2 Tampa Bay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Membership Fees: Annual membership dues providing access to events, job banks, committees, and Ad 2/AFF resources. Student memberships at $70/year, Professional memberships at $80/year for those 32 and under.
- Community Partnership Sponsorships: Corporate sponsorship packages at Gold ($205), Ad 4 Special ($282), Platinum ($330), and Raymond James Financial ($835) tiers. Includes multiple memberships, free job postings, and waived event registration fees.
- Event Revenue: Ticket sales for workshops and events. General admission typically $10-45, student rates $5-35, members often receive free or discounted admission.
- Job Board Postings: Fee-based job posting submissions. Organizations pay to list positions on the Ad 2 Tampa Bay job board. Number of free postings included with community partnership tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student membership for active registered students in high school or college |
| Subscription | Annual | Professional membership for individuals 32 years of age and younger |
| Subscription | Annual | Gold Community Partner - Three memberships with benefits |
| Subscription | Annual | The Ad 4 Special - Four memberships with two free job postings |
| Subscription | Annual | Platinum Community Partner - Five memberships with premium benefits |
| Subscription | Annual | Raymond James Financial - Thirteen memberships |
| Unit Pricing | Pay-as-you-go | General admission for public events |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Ad 2 Tampa Bay product offering
Product offeringCore offering
Ad 2 Tampa Bay is a not-for-profit membership organization that provides advertising professionals under 32 with networking events, mentorship, internships, education, and an annual pro-bono advertising campaign for a local nonprofit. Revenue is generated through membership dues, tiered community partnership sponsorships, paid event tickets, and job board postings from employers. The organization serves as a regional talent pipeline and community connector for the Tampa Bay advertising industry.
Product overview
Ad 2 Tampa Bay is a not-for-profit organization offering a portfolio of membership-based programs and services for advertising professionals under 32 and non-profits in the Tampa Bay area. The core offerings include Student and Professional memberships (annual subscriptions at $70 and $80 respectively), Community Partnership sponsorships at multiple tiers, and a Job Board. Key programs include the annual pro-bono Ad 2 The Cause public service campaign for non-profits, the UNDIVIDED diversity discussion series, Internship Speed Dating networking events, Tampa Bay Advertising Week, and the Advertising Sprint competition. The organization does not offer a unified software product or platform; rather, it provides in-person and virtual events, mentorship, education initiatives, and advertising campaigns as its service portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Membership Annual membership at $70 for active registered high school or college students, providing free or discounted event admission, internship and mentorship opportunities, workshops, portfolio building, and access to Ad 2 and AAF conferences.
- Professional Membership Annual membership at $80 for individuals 32 years of age and younger, offering job opportunities, mentorship opportunities, and access to events and resources.
- Community Partnership Sponsorship Customizable sponsorship packages for agencies and businesses at Gold ($205), Ad 4 Special ($282), Platinum ($330), and Raymond James Financial ($835) tiers, including multiple membership slots, free job postings, logo placement, and waived event registration fees.
- Job Board Online platform for posting and browsing advertising industry job openings and internship opportunities in the Tampa Bay area; members receive exclusive job bank access and employers can submit paid listings.
- Ad 2 The Cause (Public Service Campaign) Annual pro-bono advertising campaign provided to a selected local non-profit organization, including brand refresh, marketing materials, website development, and media placements.
- UNDIVIDED Diversity Discussion Series Open forum discussion series focused on inclusion and diversity in advertising, advocating for honest and open discussion within the industry.
- Internship Speed Dating Signature event connecting Tampa Bay students with local advertising agencies for one-on-one interviews and networking opportunities to find internship matches.
- Tampa Bay Advertising Week Officially recognized annual advertising industry celebration in Tampa since 2018, featuring industry speakers, panel discussions, networking, and community events.
- Networking Events Various events featuring talented professionals in the advertising industry and highlighting local businesses, including speaker series, social gatherings, workshops, and agency tours.
- Advertising Sprint 24-hour competitive sprint event where teams create advertising campaigns for local companies, providing real-world experience for students and young professionals.
Quantifiable outcome
- Increased students served by 562 through OASIS Opportunities campaign
- +5 more outcomes
Companies that use Ad 2 Tampa Bay
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Ad 2 Tampa Bay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ad 2 Tampa Bay partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ad 2 Tampa Bay competitors and assessment
Company assessmentBroad incumbents
- Ad 2 National: The national Ad 2 organization within the American Advertising Federation. Ad 2 Tampa Bay operates as a local chapter; Ad 2 National provides the umbrella brand, national public service competition, and conference programming that the Tampa Bay chapter participates in.
- American Advertising Federation (AAF): The national parent industry association for advertising in the United States. Ad 2 Tampa Bay is a local affiliate through AAF's Ad 2 network, and shares the same general mandate of advancing the advertising industry through education, networking, and recognition.
- 4A's (American Association of Advertising Agencies): National trade association representing advertising agencies. Overlaps with Ad 2 Tampa Bay's mission of supporting the advertising industry through education, networking, and standards, but focused on agency principals rather than early-career professionals.
- Public Relations Society of America (PRSA): National professional association for PR and communications professionals. Ad 2 Tampa Bay's Media & PR focus and public service campaigns are tangentially adjacent to PRSA's mission of professional development and networking for communications practitioners.
- International Association of Business Communicators (IABC): Global membership association for business communicators. Comparable professional development, networking, and local chapter structure, though broader in scope than Ad 2's advertising-only focus.
- AIGA (Professional Association for Design): National professional association for design. Adjacent to Ad 2 Tampa Bay in serving creative professionals with networking, events, and education, though design-focused rather than advertising-focused.
Regional players
- The Advertising Club of New York: Historic advertising industry club serving the New York metro. Comparable professional development, networking events, and award programs, but anchored in a different geography and a broader age demographic than Ad 2 Tampa Bay.
Direct peers
- Ad 2 Miami: A fellow Florida Ad 2 chapter serving young advertising professionals in the Miami market. Closest directly comparable peer, sharing the same Ad 2/AAF affiliation, under-32 age focus, and pro bono public service campaign model.
- Ad 2 Atlanta: Another major-market Ad 2 chapter serving the Atlanta advertising community under the same national framework. Highly comparable in mission, programming (events, pro bono, networking), and target demographic.
- Local Ad Club Network (AAF district clubs): AAF-affiliated local advertising clubs across U.S. cities (e.g., Ad 2 chapters in other markets, AdFed chapters). The most direct peer category, sharing the same chapter-based professional development, networking, and public service mission under the AAF umbrella.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ad 2 Tampa Bay social profiles
Digital presenceAd 2 Tampa Bay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ad 2 Tampa Bay leadership team
Management profileNumber of profiles
Profiles18 records
Ad 2 Tampa Bay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ad 2 Tampa Bay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ad 2 Tampa Bay
What does Ad 2 Tampa Bay do?
Ad 2 Tampa Bay is a not-for-profit membership organization that provides advertising professionals under 32 with networking events, mentorship, internships, education, and an annual pro-bono advertising campaign for a local nonprofit. Revenue is generated through membership dues, tiered community partnership sponsorships, paid event tickets, and job board postings from employers. The organization serves as a regional talent pipeline and community connector for the Tampa Bay advertising industry.
Is Ad 2 Tampa Bay a public or private company?
Ad 2 Tampa Bay is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ad 2 Tampa Bay founded?
Ad 2 Tampa Bay was founded in 2020. It employs 51 to 100 people.
Where is Ad 2 Tampa Bay based?
Ad 2 Tampa Bay is headquartered in Palo Alto, United States, in the North America region.
How does Ad 2 Tampa Bay make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are community Partnership Sponsorships, event Revenue and job Board Postings.
Who are Ad 2 Tampa Bay's main competitors?
Broad incumbents on record are Ad 2 National, American Advertising Federation (AAF), 4A's (American Association of Advertising Agencies), Public Relations Society of America (PRSA), International Association of Business Communicators (IABC) and AIGA (Professional Association for Design). The Advertising Club of New York is listed as a regional player. Direct peers are Ad 2 Miami, Ad 2 Atlanta and Local Ad Club Network (AAF district clubs).
Does Ad 2 Tampa Bay have an API?
No public API is recorded for Ad 2 Tampa Bay.
What industry is Ad 2 Tampa Bay in?
Ad 2 Tampa Bay's product category is Advertising Industry Association Services. Its primary akta.pro industry code is BPAFAAAH, Experiential, Event & Sponsorship Marketing. Its NAICS code is 5418 and its SIC code is 8600.