What Procat does

Procat (legal entity: PROCAT Danışmanlık Yazılım ve Telekomünikasyon Pazarlama Ticaret Anonim Şirketi) is a privately held Turkish contact centre outsourcing and customer experience technology company founded in 2004 and headquartered in Istanbul. The company operates a near-shore BPO and technology delivery model with 1,500 employees across six sites in Istanbul, Izmir, Antalya, Ankara, London, and Dubai, serving 40+ enterprise brands in e-commerce, retail, finance, tourism, logistics, health, and airlines with multilingual coverage in 18+ languages. Named customers include LC Waikiki, Koton, Karaca, Trendyol, HelloFresh, Türkiye Finans, AgeSA, Corendon Airlines, Jolly Tur, Nesine, Migros Yemek, and Fenerbahçe, plus an unnamed 'Europe's Largest Airline.'

The company's product offering sits on three pillars: (1) end-to-end Contact Centre Services delivered as managed BPO contracts (inbound/outbound support, technical support, collections, sales), (2) CX Technologies developed at its Ministry-registered R&D Center, including Automatic Speech Recognition, Text-to-Speech, Natural Language Understanding, voice biometrics, speech analytics, an award-winning emotion-detection engine, AI chatbots, and omnichannel routing integrated with Genesys platforms, and (3) Corporate Performance Management powered by the proprietary Qua Services platform, an eight-module application suite (Quality, Performance, Request, Exam, Reporting, Task, Scoring, Personnel) for real-time agent and process monitoring. Generative AI is in production use for at least one major retail client.

Commercially, Procat monetizes through managed-services BPO contracts on a quote-based, per-client basis (no public pricing) with a direct enterprise field-sales motion targeting mid-market and large enterprises in Turkey and selected international markets. It maintains nine ISO certifications (27001, 27701, 22301, 9001, 10002, 18295-1, 14001, 45001, 50001) and KVKK/GDPR compliance, and has received Great Place to Work certification three times (2020, 2021, 2023). No revenue, funding, or M&A activity is disclosed; the company appears to be founder/management-owned and self-funded.

Name

Procat

Legal name

PROCAT Danışmanlık Yazılım ve Telekomünikasyon Pazarlama Ticaret Anonim Şirketi

Website

https://procat.com.tr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Procat is a privately held Turkish contact centre BPO and CX technology company with 1,500 employees across six locations in Turkey, the UK, and the UAE, serving 40+ enterprise brands via proprietary speech AI, omnichannel, and Qua Services performance management in 18+ languages.

Ownership category

akta.pro rank

Product category

Contact Centre Services

NAICS

Telephone Call Centers (56142), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

General Customer Service (Order/Account/Inquiries) (BPAAABAA), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Contact centre services
• Customer experience technology
• Speech analytics solutions
• Voice biometrics authentication
• Corporate performance management

Headquarters

HQ city

Kavacik

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contact Centre BPO Services: Outsourced contact center management including inbound/outbound customer support, technical support, collections, and sales operations. Revenue is generated through managed services contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Procat provides outsourced contact centre management (BPO) including inbound/outbound customer support, technical support, collections, and sales operations delivered through multilingual contact centres. Alongside the managed services, it sells proprietary CX Technologies (speech analytics, voice biometrics, TTS, intelligent IVR, omnichannel, chatbot) developed at its R&D center, and the Qua Services Corporate Performance Management platform. The company operates across Turkey and internationally, serving 40+ enterprise brands in retail, finance, tourism, e-commerce, logistics, health, and airline verticals.

Product overview

Procat is a contact centre solutions company offering a platform-plus-modules architecture comprising three core service pillars: Contact Centre Services (end-to-end BPO), CX Technologies, and Corporate Performance Management. The CX Technologies pillar is anchored by Procat's proprietary R&D-developed portfolio including Speech Analytics, Voice Biometrics, Text-to-Speech, Intelligent IVR, Omnichannel Contact Centre Solutions, and Chatbot — all delivered through the company's proprietary Qua Services Corporate Performance Management Platform. Qua Services is a modular platform consisting of eight integrated applications: Quality, Performance, Request, Exam, Reporting, Task, Scoring (Puantaj), and Personnel. The company also implements and integrates third-party Genesys contact centre platforms (PureConnect, Genesys CX) for client deployments. Services span inbound/outbound customer support, technical support, collections, sales, and consulting across e-commerce, retail, finance, tourism, logistics, health, and airline industries.

Differentiator

Problem solved

Functional benefit

Brands

• Qua Services: Corporate Performance Management Platform developed by Procat
• Procat Sales

Products and services

• Contact Centre Services (Iletisim Merkezi Yönetimi) End-to-end management of contact centre operations including inbound/outbound customer support, customer services, technical support, collections, and sales, delivered through Procat's multilingual contact centres across Turkey and internationally.
• CX Technologies (Müsteri Deneyimi Teknolojileri) Suite of customer experience technologies developed at Procat's R&D centre, including AI, speech recognition, natural language processing, voice biometrics, omnichannel solutions, chatbots, predictive dialers, and custom software development.
• Qua Services Corporate Performance Management Platform Procat's proprietary Corporate Performance Management platform enabling real-time monitoring of employee performance and process quality, comprising eight integrated applications covering quality management, performance tracking, demand management, examination, reporting, task management, payroll scoring, and personnel administration.
• Speech Analytics Speech analytics technology for end-to-end analysis of all call centre interactions, enabling quality monitoring, sentiment analysis, crisis detection, and identification of service improvement areas.
• Voice Biometrics Voice biometric solution enabling speaker verification using unique voice signatures, eliminating the need for passwords or security questions and reducing customer authentication times by 30-45 seconds.
• Intelligent IVR (IVR CX) Intelligent IVR solution using speech recognition for voice-driven self-service, replacing complex keypad menus and reducing call handling times (e.g., cutting flight information retrieval from 210 seconds to 55 seconds).
• Omnichannel Contact Centre Solutions Multichannel customer engagement platform supporting voice, email, SMS, chat, social media, and WhatsApp, combined with dashboards, reporting, and AI integration capabilities.
• Chatbot AI-powered chatbot solution for automated customer interactions, handling frequently asked questions and routing complex queries to human agents.
• Corporate Performance Management Services Consulting and platform services for monitoring operational efficiency and service quality, powered by the Qua Services platform for real-time performance and quality management.

Quantifiable outcome

• Reduced flight information retrieval time from 210 seconds to 55 seconds (4x improvement) for airline client
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature10 records

Partnerships

One partnership is on record.

• TESFED (Türkiye Espor Federasyonu)minorStrategic or Co-development Partner · 20 September 2022Partnership for esports development in Turkey, providing technology solutions and support to the esports community and gamers.

Scale indicators8 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management with hundreds of thousands of employees across ~90 countries. Competes directly with Procat on multilingual enterprise BPO but operates at vastly greater scale and geographic breadth, including a meaningful nearshore presence in Turkey and EMEA.
• Concentrix: Major global CX and BPO player with technology-led offerings following the Webhelp/Majorel merger. Direct overlap with Procat on enterprise contact centre outsourcing, omnichannel support, and CX technology — and a direct competitor for Procat's European, MENA, and airline clients.
• Foundever (formerly Sitel Group): Large global CX/BPO provider with strong nearshore delivery in EMEA and Latin America. Competes with Procat on outsourced voice, chat, and digital support for enterprise brands across retail, finance, and travel.
• TTEC Holdings: Global CX technology and services company combining human delivery with proprietary AI/digital platforms (e.g., TTEC Engage). Direct overlap with Procat on enterprise omnichannel CX and CX technology, including CX analytics and AI-enabled self-service.
• Genpact: Global professional services firm with a large CX and digital operations practice covering contact centres, AI automation, and analytics. Competes with Procat in enterprise CX transformation, particularly for BFSI and consumer goods clients.
• Webhelp (now part of Concentrix/Foundever): Pre-merger European-headquartered CX/BPO major with significant nearshore Turkish and Eastern European capacity, now combined into the Concentrix/Foundever group. Closest European incumbent peer for EMEA enterprise deals that Procat targets from its London office.

Direct peers

• Turkcell Global Bilgi: One of the largest Turkish contact centre BPOs, originally a Turkcell subsidiary, serving telecom, banking, and retail clients across Turkey. Closest domestic direct peer to Procat in terms of service portfolio (inbound/outbound, technical support, collections) and Turkish enterprise customer base.
• Komtas: Turkish business process outsourcing and contact centre operator with multilingual delivery for European and Turkish clients. Direct domestic peer to Procat in terms of vertical coverage (banking, telecom, retail) and European-language CX delivery from Turkey.

Regional players

• CallBay (BBN): Turkish contact centre and BPO provider serving enterprise clients in finance, telecom, and retail. Comparable to Procat in Turkish-market positioning, scale, and service mix, but with less disclosed proprietary technology development.

Others

• Genesys: Major CCaaS platform vendor whose PureConnect and Genesys Cloud CX products Procat implements and integrates. Relevant as an ecosystem participant and partial enabler — Genesys competes with Procat's proprietary Qua Services CPM layer but also channels implementation revenue to Procat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/procat_tr
• LinkedInlinkedin.com/company/procat-a-s-
• Facebookfacebook.com/ProcatTechnology

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procat