What Owatrol does

Owatrol is a French specialty coatings brand owned by Groupe Durieu (RCS Nanterre 419 281 456), with its primary operating entity DURIEU S.A. (RCS Evry 785 167 065) headquartered in Bondoufle, France. Founded in 1923, the company manufactures and sells wood and metal protection, treatment, and decorative products under a portfolio of 25+ registered SKUs organized across five verticals: wood (interior and exterior), metal, marine, auto-moto, and arts & décoration. Its core technical platform is non-film-forming wood saturator chemistry — pioneered by Durieu in 1978 — based on alkyd resins and natural oils that penetrate wood fibers rather than forming a surface film, thereby avoiding flaking and blackening. Flagship products include AQUADECKS® (water-based saturator, €33.74), TEXTROL® (solvent-based saturator, €33.68), DEKS OLJE D.1 (high-performance saturator for exotic hardwoods), DEKS OLJE D.2 (marine varnish, €37.39), RUSTOL-OWATROL® (anti-rust treatment, €21.56), FLOETROL® (paint additive, €19.73), and POLYTROL® (multi-surface renovator, €19.43). Manufacturing is 100% French across two production sites.

Owatrol operates a direct-to-consumer e-commerce model through owatrol.com (with home delivery in mainland France and Monaco, free shipping above €60) plus a parallel professional B2B site at owatrol-international.com, supplemented by a reseller network and localized country storefronts for Belgium, Netherlands, Norway, Denmark, Germany, Spain, Italy, China, Poland, Russia, and Greece. Customer segments span individual DIY homeowners (terrace, decking, garden furniture), marine users (boat owners), auto-moto enthusiasts (classic vehicle restoration), professional trades, and arts & decoration users. The go-to-market emphasizes product-led growth via an ambassador program, a guided project selector, an expert advice content library, and social media presence on Facebook, Instagram, and YouTube. Brand-side headcount is 1-10, while the broader Groupe Durieu operates production, customer service, and a dedicated sustainability program (EcoTree partnership for reforestation across four French forests since 2019).

Name

Owatrol

Legal name

DURIEU S.A.

Website

https://owatrol.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Owatrol, a French specialty coatings brand of Groupe Durieu (founded 1923), manufactures and sells wood and metal protection products — including non-film-forming saturators and rust treatments — via DTC e-commerce, professional B2B channels, and resellers across Europe and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Bondoufle

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Owatrol generates revenue through direct online sales of wood and metal protection products to consumers via its e-commerce platform. Products include saturators, cleaners, strippers, varnishes, and rust treatments sold in various sizes. The company also ships internationally through partner websites in multiple countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Owatrol manufactures and sells a comprehensive range of wood and metal protection coatings including non-film-forming wood saturators (AQUADECKS, TEXTROL, DEKS OLJE D.1), marine varnish finishes (DEKS OLJE D.2), anti-corrosion metal treatments (RUSTOL-OWATROL, RUSTOL C.I.P, RUSTOL PRIMER AP 60), paint additives (FLOETROL), multi-surface renovators (POLYTROL), cleaners and strippers (NET-TROL, AQUANETT, DILUNETT), and decorative finish products. Products are 100% manufactured in France across two production sites and sold primarily direct-to-consumers via owatrol.com and to professional trade users via the separate Owatrol Pro platform.

Product overview

OWATROL is a brand of the DURIEU group offering a comprehensive portfolio of wood and metal protection, treatment, and decorative products. The product range centers on non-film-forming wood saturators (invented by DURIEU in 1978) including AQUADECKS® (water-based, 7 trend colors), TEXTROL® (solvent-based for softwoods), and DEKS OLJE D.1 (for exotic hardwoods); marine finishes such as DEKS OLJE D.2 varnish; metal anti-corrosion solutions including RUSTOL-OWATROL® and RUSTOL C.I.P; paint additives like FLOETROL®; multi-surface renovators such as POLYTROL®; cleaners and strippers (NET-TROL®, AQUANETT®, DILUNETT, MARINE STRIP); decorative effects (RUSTOL DECO, RUST SPIRIT); and accessory products. The portfolio is organized by material application: Bois (wood), Métal (metal), Marine, Auto-moto, and Arts & Décoration.

Differentiator

Problem solved

Functional benefit

Products and services

• AQUADECKS® Water-based wood saturator available in 7 trend colors, designed for exterior wood protection on terraces and horizontal wood surfaces such as decking.
• FLOETROL® Paint additive that improves application properties, flow, and finish quality for paint products.
• POLYTROL® Multi-surface renovator that restores and rejuvenates the appearance of various surfaces including metal, plastic, and painted materials.
• RUSTOL-OWATROL® Anti-rust treatment and rust converter that passivates metal surfaces and protects against corrosion.
• TEXTROL® Solvent-based saturator ideal for treating softwoods such as resinous woods and pressure-treated timbers.
• DEKS OLJE D.1 High-performance wood saturator based on alkyd resins and natural oils, designed for marine wood protection and saturating exotic and oily woods.
• DEKS OLJE D.2 Flexible, glossy marine varnish for the protection and finishing of exotic woods exposed to harsh weather conditions, including above- and below-waterline applications.
• NET-TROL® Wood cleaner, brightener, and stain remover formulated for all exterior woods.
• AQUANETT® Gelled wood stripper and graying remover formulated for all woods.
• SEASONITE® New-wood stabilizer that protects new exterior wood during its first year of weathering.
• BOIS COLOR Wood stain and color treatment for exterior wood applications.
• DILUNETT® Versatile paint stripper formulated to remove multiple layers of paint, varnish, and coatings from wood and other surfaces.
• TRANSYL® Multi-function lubricating penetrating oil for releasing seized mechanisms and protecting metal parts.
• DECK CLEANER Concentrated cleaner formulated for wood and composite decking surfaces.
• E.S.P.® Adhesion primer designed for challenging substrates including galvanized metal and difficult-to-paint surfaces.
• RUSTOL DECO

Quantifiable outcome

• Products proven effective for over 90 years
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EcoTreecoreStrategic or Co-development PartnerPartnership for ecological reforestation and forest conservation in France. Since end of 2019, GROUPE DURIEU (parent company of OWATROL) has committed to planting several thousand trees annually in 4 French forests: Sarran (Corrèze), Préaux (Mayenne), Pont de Buis (Finistère), and Luthenay (Nièvre). Partnership also includes biodiversity restoration with 35 hectares of wetland restoration project in Trinité-Langonnet forest.
• Classic GarageminorGTM or Marketing PartnerMarketing partnership with Classic Garage for rust treatment and metal protection solutions in classic vehicle restoration market.
• Bàtar Association (ORKAN Project)coreStrategic or Co-development PartnerPartnership with Bàtar association building ORKAN, a 28-meter replica Viking drakkar ship intended to cross the Atlantic in 2027. OWATROL provides marine wood protection products (DEKS OLJE D.1, DEKS OLJE D.2) and rust protection (RUSTOL-OWATROL) for the ship's construction. The project serves as a real-world testing laboratory for product performance in extreme marine conditions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/@OwatrolOfficial
• Facebookfacebook.com/owatrolproducts
• Instagraminstagram.com/owatrolfrance
• LinkedInlinkedin.com/company/owatrol-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owatrol