EcoTree
- Company typePrivate
- Founded2016
- HeadquartersBrest, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
EcoTree firmographics
Firmographics- Name
- EcoTree
- Legal name
- EcoTree
- Website
- https://ecotree.green
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EcoTree industry classification
Industry- Product category
- Sustainable Forestry and Nature-Based Carbon Solutions
- NAICS
- Support Activities for Forestry (1153), Timber Tract Operations (11311), Support Activities for Forestry (115310)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ)
- akta.pro secondary industries
- Forest Ecosystem Services & Carbon/Conservation Programs (AFAMAAAJ), Timber Tract Operations & Forest Ownership (Timberland) (IMAMAAAA), Timberland & Forest Asset Management (IMAMAJAA)
Keywords
Where EcoTree is headquartered
LocationHeadquarters
- HQ city
- Brest
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
EcoTree business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Tree and Forest Plot Sales: EcoTree generates revenue primarily through the sale of individual trees and forest plots to individuals and businesses. Customers purchase trees at species- and location-specific price points, gaining ownership of the tree and a share in the timber harvest proceeds upon rotation.
- Tree Subscription Plans: EcoTree offers recurring subscription plans allowing customers to regularly contribute to reforestation through periodic tree plantings, providing a recurring revenue stream for the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tree purchases — species- and location-specific pricing |
| Subscription | Monthly | Tree subscription plans for recurring reforestation contributions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
EcoTree product offering
Product offeringCore offering
EcoTree operates an online platform that enables individuals and businesses to purchase individual trees or forest plots in sustainably managed European forests (France, Denmark, Germany), subscribe to recurring monthly tree plantings, gift trees, fund biodiversity restoration projects, and buy carbon credits generated from certified forest growth. Tree owners receive ownership documentation, certificates, and a share of approximately 2% annual return on investment when trees are sustainably harvested for timber.
Product overview
EcoTree is a nature-based solutions platform offering a portfolio of connected products enabling individuals and businesses to invest in sustainable European forestry and biodiversity. The core offering consists of the Tree Shop for individual tree purchases, Forest Subscription for recurring tree investments, Tree Gift for gifting trees, Biodiversity Restoration projects, and Carbon Credits for offsetting. All products share a unified customer account system where users track tree ownership, monitor growth, receive certificates, and track expected return on investment. The platform operates across forests in France, Denmark, and Germany, with forests certified under PEFC and FSC standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Tree Shop Online store where individuals purchase individual trees in PEFC/FSC-certified European forests (France, Denmark, Germany), receive a printable ownership certificate, and earn approximately 2% annual return on investment when their trees are sustainably harvested for timber. Buyers track growth and expected returns through a personal EcoTree account.
- Forest Subscription Monthly subscription service that adds new trees to a subscriber's EcoTree account each month, with annual bonus trees, quarterly field updates, quarterly newsletters, and subscriber-only perks such as anniversary surprises.
- Tree Gift Gifting service enabling customers to purchase trees as gifts with a personal message, delivered as a printable card or via email with a gift code that recipients redeem to discover and manage their gifted trees in European forests.
- Biodiversity Restoration Philanthropic product funding nature-conservation projects such as beehives, wetlands, ponds, nesting boxes, and melliferous hedges in EcoTree forests. Contributors receive annual updates on supported projects but no financial return.
- Carbon Credits High-quality carbon credits generated from EcoTree's sustainably managed European forests and biodiversity restoration projects, sold to companies and individuals to offset their carbon footprint while supporting forest conservation.
Quantifiable outcome
- 1.7 million trees planted or managed across forest portfolio
- +3 more outcomes
Companies that use EcoTree
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
EcoTree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EcoTree partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AmazoncoreAmazon announced water replenishment projects in Germany in partnership with EcoTree as part of its commitment to water stewardship. The partnership involves EcoTree managing forest and water-related ecosystem restoration in German regions.
- ParadorcoreFlooring leader Parador partnered with EcoTree to achieve carbon-neutral production. EcoTree supports Parador's sustainability strategy through climate-resilient forest partnerships, contributing to Parador's ESG and carbon neutrality goals.
- Artelia DenmarkminorArtelia Denmark partnered with EcoTree for tree-planting initiatives, having planted over 700 trees as part of the partnership to support climate action, biodiversity, and the company's own sustainability commitments.
- ShaypcoreEcoTree partners with Shayp to integrate IoT monitoring sensors across its forest holdings, enabling real-time data collection on forest conditions, tree growth, and environmental factors for transparent impact reporting.
- LPO (Ligue de Protection des Oiseaux)minorEcoTree partners with the Ligue de Protection des Oiseaux (LPO), France's bird protection league, to install nesting boxes in its forests, supporting local biodiversity and avian habitats as part of its ecosystem services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EcoTree competitors and assessment
Company assessmentBroad incumbents
- South Pole: Global climate solutions provider and large carbon credit project developer offering nature-based and technology-based offsets to enterprises. Overlaps with EcoTree's B2B carbon credit and corporate ESG business at a much larger scale.
- Ecosia: Berlin-based search engine that uses profits to fund tree-planting projects worldwide, with a large user base and brand recognition in the consumer climate space. Indirect overlap through consumer tree funding rather than direct forest ownership.
Emerging players
- Sylvera: Carbon credit ratings and analytics provider that assesses forest-based and other nature-based carbon projects. Adjacent but enables the buyer side of the same market EcoTree sells into, and could become a partner or competitor depending on vertical integration.
- Pachama: Tech-forward carbon credit marketplace focused on nature-based solutions with satellite monitoring and ML-based verification. Competes in the same corporate carbon procurement market but with a software-first model rather than direct forest ownership.
- Land Life Company: Dutch reforestation technology company using satellite data and the Cocoon planting technology to restore degraded land. Overlaps in the European reforestation services and corporate ESG market, with a different technological approach.
Direct peers
- Tentree: Canadian sustainable apparel brand that finances reforestation projects with each purchase and offers tree-planting certificates. Overlaps with EcoTree's consumer tree gifting and subscription model, primarily competing for eco-conscious consumers.
- Reforest'Action: French reforestation platform that finances and tracks tree-planting projects for individuals and corporations. Direct competitor in the French/European B2B carbon offset and tree-planting market, with comparable corporate ESG offerings.
- One Tree Planted: Nonprofit reforestation organization that plants trees globally through corporate partnerships and individual donations. Competes in the corporate tree-planting partnership space where EcoTree serves Artelia Denmark and similar enterprise customers.
- Treedom: Italian-founded platform enabling individuals and businesses to plant and remotely adopt trees in agroforestry projects globally, with photo updates and CO2 tracking. Closest direct competitor to EcoTree's tree ownership and gifting model, sharing the consumer ESG gifting use case.
Others
- Carbonex (Carbon Engineering / Climeworks): Direct air capture companies selling technology-based carbon removal credits to enterprises. Competes for the same corporate carbon procurement budget but with engineered rather than nature-based solutions, representing an alternative path for ESG spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EcoTree social profiles
Digital presenceEcoTree compliance and trust
Trust signalCompliance4 records
EcoTree financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoTree leadership team
Management profileNumber of profiles
Profiles3 records
EcoTree funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoTree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoTree
What does EcoTree do?
EcoTree operates an online platform that enables individuals and businesses to purchase individual trees or forest plots in sustainably managed European forests (France, Denmark, Germany), subscribe to recurring monthly tree plantings, gift trees, fund biodiversity restoration projects, and buy carbon credits generated from certified forest growth. Tree owners receive ownership documentation, certificates, and a share of approximately 2% annual return on investment when trees are sustainably harvested for timber.
Is EcoTree a public or private company?
EcoTree is a private company. It is classified as venture growth investor backed and is currently operating.
When was EcoTree founded?
EcoTree was founded in 2016. It employs 11 to 50 people.
Where is EcoTree based?
EcoTree is headquartered in Brest, France, in the Europe region.
How does EcoTree make money?
Two revenue lines are on record. Direct Tree and Forest Plot Sales are the primary driver. The others are tree Subscription Plans.
Who are EcoTree's main competitors?
Broad incumbents on record are South Pole and Ecosia. Emerging players are Sylvera, Pachama and Land Life Company. Direct peers are Tentree, Reforest'Action, One Tree Planted and Treedom. Carbonex (Carbon Engineering / Climeworks) is listed as an others.
Does EcoTree have an API?
No public API is recorded for EcoTree.
What industry is EcoTree in?
EcoTree's product category is Sustainable Forestry and Nature-Based Carbon Solutions. Its primary akta.pro industry code is IMAMAAAJ, Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity), with a secondary code of AFAMAAAJ, Forest Ecosystem Services & Carbon/Conservation Programs. Its NAICS code is 1153 and its SIC code is 800.