MATCHA LATTE MEDIA

What MATCHA LATTE MEDIA does

MATCHA LATTE MEDIA operates Yunomi.life, a direct-to-consumer e-commerce platform founded in 2012 in Odawara, Japan, that acts as a global storefront for artisanal Japanese tea. The company curates the world's largest catalog of such tea — over 1,000 SKUs sourced from 200+ small-scale, family-operated farms, factories, and artisans — spanning ceremonial, barista, culinary, and organic matcha grades, full green tea taxonomies (Gyokuro, Sencha, Kabusecha, Asamushicha, Fukamushicha, Hojicha, Genmaicha, Bancha, etc.), Japanese black/oolong/dark teas, flavored and herbal infusions, teaware (Kyusu pots, Chasen whisks, matcha bowls), and complementary Japanese food and lifestyle products. The technology stack is a Shopify storefront with Shopify Planet carbon-neutral shipping, multiple payment methods, and integration with DHL Express, FedEx, UPS, and national postal services for delivery to 90+ countries.

The company monetizes through three streams: unit-priced DTC product sales (teas range roughly $2-20 per unit depending on cultivar, harvest, and rarity), a Subscribe & Save recurring-delivery program (5% discount on first orders, 15% on follow-ups across 1-/2-/3-/4-/6-month cadences), and a wholesale channel that includes OEM/private-label services for businesses and retailers. Customer segments are primarily individual tea enthusiasts globally (SMB/consumer) with a secondary wholesale-buyer base (tea retailers, restaurants, cafes, brands seeking private label). Marketing is content-driven via the Yunomi.Club newsletter, an extensive tea-education blog network (Professional's Guide to Japanese Tea, Ocha culture blog, Japanese Recipes), the Yunomi Dojo sampler program, an active Instagram presence (yunomitea), and a partnership with GJTea for professional-level tea education. Offline presence is anchored by the Yunomi.Matcha cafe in Togoshi Ginza, Shinagawa, Tokyo, which also serves as an order pickup point. The company is privately held and founder-led by Chun Ian, with no disclosed external funding or parent entity.

Name

MATCHA LATTE MEDIA

Legal name

Yunomi.life

Website

https://yunomi.life

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MATCHA LATTE MEDIA operates Yunomi.life, a Japan-based direct-to-consumer e-commerce platform and the world's largest catalog of artisanal Japanese tea (1,000+ SKUs from 200+ small-scale farms), shipping to 90+ countries via DTC, subscription, wholesale, and OEM channels.

Ownership category

akta.pro rank

Product category

Specialty Japanese Tea Retail & Wholesale

NAICS

Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFAKAE

Matcha Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Beverage Shops (Juice, Smoothie, Tea, Non-Alcoholic Specialty)

SECONDARYCRAHAMAH

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale)

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

SECONDARYAFAIAIAG

Ethnic Beverages Wholesale (Specialty/Import)

Agriculture & Food Production/Food Distribution & Wholesale/Specialty & Ethnic Foods Wholesale

Keywords

• Japanese green tea
• Matcha products
• Tea wholesale OEM
• Tea subscription service
• Teaware accessories

Headquarters

HQ city

Odawara

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of Japanese teas, matcha, and accessories to consumers worldwide. Revenue generated through individual product purchases at varying price points.
2. Subscription Services: Subscribe & Save program offering 5% discount on first order and 15% on follow-up orders for recurring deliveries of tea products. Monthly, 2-month, 3-month, 4-month, and 6-month delivery options available.
3. Wholesale: Wholesale channel for businesses including retailers, restaurants, and tea houses. Includes private label/OEM services for businesses wanting to create their own branded tea products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MATCHA LATTE MEDIA operates Yunomi.life, a global direct-to-consumer e-commerce platform that retails artisanal Japanese teas, matcha, and accessories sourced from 200+ small-scale, family-operated tea farms and factories. Its commercial activities span retail e-commerce sales, a Subscribe & Save subscription program, wholesale supply to businesses, and private label (OEM) services, supplemented by a physical matcha cafe (Yunomi.Matcha) in Tokyo.

Product overview

Yunomi.life is a People-to-People e-commerce platform offering the world's largest catalog of artisanal Japanese teas (1000+ products) from 200+ small-scale family-operated Japanese tea farms, factories, and artisans. The platform operates a multi-brand portfolio including the house Yunomi Tea brand (Classics, Palette collections), specialized matcha products (Ceremonial, Barista, Culinary grades), comprehensive green tea collection, and curated sampler sets (Yunomi Dojo). The business also encompasses physical retail (Yunomi.Matcha Tokyo), wholesale/private label OEM services, subscription offerings, and complementary food/lifestyle products. Key differentiators include women-led tea producers collection, limited edition seasonal Shincha releases, and direct relationships with Japanese tea artisans.

Differentiator

Problem solved

Functional benefit

Products and services

• Yunomi House Brand Teas (Classics & Palette Collections) Yunomi's own brand of Japanese teas, including the Classics and Palette collections and curated blends sourced from artisan producers, sold direct to consumers worldwide.
• Matcha Collection Comprehensive matcha offering for ceremonial, barista, culinary, organic, and flavored use cases, including non-tencha powdered teas (hojicha, genmaicha, black tea, soup tea, beverage mixes).
• Green Tea Collection Broad assortment of Japanese green teas (shaded, steamed, roasted, unrefined/derivative, pan-fired, withered) sourced from 200+ small-scale family-operated farms, including seasonal and limited-edition Shincha releases.
• Black, Oolong & Dark Tea Collection Japanese oxidized and fermented teas (black, oolong, dark), flavored black/oolong/green teas, herbal infusions, and tea bags.
• Women in Tea Collection Curated collection of teas from women-led Japanese tea producers, including a dedicated sampler set, highlighting producers who take visible leadership roles in the industry.
• Teaware Collection Japanese tea ceremony equipment and accessories including Kyusu teapots, tea cups, matcha bowls (chawan), bamboo whisks (chasen), tea canisters, and teaware sets for brewing matcha and loose-leaf tea.
• Food & Lifestyle Products

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GJTea (Global Japanese Tea Association)coreStrategic or Co-development PartnerEducational partnership for professional tea education. Yunomi.life promotes GJTea's tea courses including Foundation, Intermediate, and Master level programs on their website, providing curriculum access to customers interested in professional tea knowledge.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Art of Tea: Specialty tea brand with curated loose-leaf and matcha offerings, a private-label program, and a B2B wholesale channel to hospitality and retail customers. Comparable to Yunomi in matcha/tea range, private-label/OEM services, and multi-channel strategy.
• Ippodo Tea Co. Long-established Kyoto-based Japanese tea company (founded 1717) selling premium matcha, sencha, and gyokuro direct-to-consumer globally and through international retail partners. Closest comparable to Yunomi in product mix (high-end Japanese teas, ceremonial and culinary matcha) and global DTC positioning.
• DoMatcha: Direct-to-consumer matcha brand sourcing from Uji, Kyoto and selling globally online. Direct overlap with Yunomi's matcha category and DTC e-commerce model.
• Harney & Sons: Family-owned specialty tea company selling premium loose-leaf teas, sachets, and iced teas through DTC e-commerce and global wholesale to hotels, restaurants, and retailers. Comparable to Yunomi in curated specialty tea positioning, DTC + wholesale model, and content-driven brand.
• Marukyu Koyamaen: Major Japanese matcha producer (established 1688) supplying ceremonial-grade matcha and Japanese teas domestically and internationally to retailers and consumers. Comparable to Yunomi in single-product depth on matcha and Japanese tea heritage.
• Adagio Teas: Online specialty tea retailer with a large multi-category catalog, sampler programs, and subscription offerings. Comparable to Yunomi in e-commerce-first specialty tea retail, breadth of SKUs, and educational/sampler programs.
• Jade Leaf Matcha: US-based direct-to-consumer matcha brand offering ceremonial, culinary, and latte-grade matcha online. Comparable to Yunomi in matcha-centric catalog and DTC-first go-to-market, with similar target buyer (Western tea and wellness consumers).
• Encha: Organic Japanese matcha brand selling directly to consumers in the US and internationally via e-commerce subscription and one-time orders. Highly comparable in DTC matcha focus, premium positioning, and online subscription model.
• Republic of Tea: Specialty tea brand with a broad catalog of premium teas, structured subscription/sampler programs, and a strong DTC e-commerce presence. Comparable to Yunomi in subscription-led specialty tea retail and educational/mission-driven brand positioning.

Broad incumbents

• Aiya Co., Ltd. World's largest matcha producer selling matcha and Japanese tea ingredients to food manufacturers, beverage chains, and retailers globally. Comparable to Yunomi in matcha focus but operates at significantly larger B2B scale with mass-market food-service customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yunomitea
• Xx.com/YunomiTea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATCHA LATTE MEDIA