DNS

What DNS does

DNS is a Value Added Distributor (VAD) of enterprise IT products and solutions headquartered in Prague, operating in the Czech Republic and Slovakia. Founded in 1997-1998, the company distributes infrastructure, security, and software products from more than 25 manufacturers — including Dell, HPE, IBM, Hitachi, Fortinet, Check Point, and Arista Networks — to resellers, system integrators, and IT service providers. DNS operates as a subsidiary of the eD group, a Czech conglomerate reporting 700+ experts and 16B CZK in group revenues, and is reported to have more than 100 employees and over 3.5 billion CZK in annual revenue.

The business model is classic VAD economics: DNS purchases hardware, software, and services from manufacturers at volume terms, holds inventory, and resells to channel partners at margin, layering on technical pre-sales, configuration, training, and certification as value-added differentiators. Beyond pure distribution, the company has built an adjacent services and education stack: ServiceHUB for professional and managed services, Datron as an IT services subsidiary, and Pumpedu (formerly KEY Trainings) as a dedicated training and certification portal. DNS holds ISO 9001, ISO 27001, and ISO 14001 certifications and operates an authorized Fortinet training center, supporting enterprise and public-sector channel requirements. Revenue is generated from product resale margin plus service fees, with end-customer reach occurring indirectly through the channel — named end-customers include HOPI Logistics and Czech Television.

Name

DNS

Legal name

DNS a.s.

Website

https://dns.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

DNS is a Prague-headquartered Value Added Distributor of IT infrastructure, security, and software products, serving resellers and system integrators across the Czech Republic and Slovakia as part of the eD group.

Ownership category

akta.pro rank

Product category

Value-Added IT Distribution

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ)

akta.pro secondary industries

DNS Security Appliances (HDAFAFAK), Fault & Performance Monitoring (SNMP/Telemetry/APM for Networks) (HDAFAMAA), Resilient DNS, Traffic Management & Global Load Balancing (HDABAIAI), Global Server Load Balancing (GSLB) & DNS Traffic Management (HDAFAHAE), Traditional CDN (Static & Dynamic Content Acceleration) (HDABAGAA)

Keywords

• Value-added IT distribution
• IT infrastructure distribution
• Cybersecurity product distribution
• Data center solutions
• Enterprise IT professional services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Product Distribution: Distribution of IT hardware and software products from major technology vendors to reseller partners. Revenue generated through margins on product sales.
2. Value-Added Services: Additional services including consulting, technical configuration, implementation, project management, training, financing, and marketing services provided to partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DNS is a Value Added Distributor (VAD) operating in the Czech Republic and Slovakia, distributing enterprise IT hardware, software, and cybersecurity products from more than 25 leading manufacturers (Dell Technologies, HPE, IBM, Hitachi Vantara, Fortinet, Check Point, Veritas, Commvault, SUSE, etc.) to a network of IT resellers, system integrators, and solution providers. Beyond product distribution, DNS delivers a full suite of value-added services including pre-sales consulting, technical configuration, project management, implementation, training, financing, and marketing support, unified under its ServiceHUB offering and supported by a Prague headquarters, Ostrava logistics center, and Slovak branch in Bratislava.

Differentiator

Problem solved

Functional benefit

Brands

• ServiceHUB: Professional services division providing project management, implementation support, and consulting services. Unifies professional services across the company.
• Partner Development
• Pumpedu
• Datron

Products and services

• Multi-vendor IT Product Distribution Value Added Distribution of enterprise IT hardware, software, data center, networking, and cybersecurity products from more than 25 leading manufacturers, delivered to IT resellers, system integrators, and solution providers in the Czech Republic and Slovakia via the VAD-reseller-customer model.
• ServiceHUB Professional Services Unified suite of value-added professional services from DNS covering project management, implementation support, consulting, technical configuration, and APOS services, delivered to partners and end customers across the VAD ecosystem.
• DNS Portal (Partner Portal and Marketplace) Web-based partner portal operated by DNS offering order tracking, document management, invoicing, account administration, and a marketplace view that IT resellers and solution providers use to manage their purchases from DNS.
• Pumpedu Education and Certification Portal Education portal operated by DNS providing specialized IT training, soft skills courses, and vendor-authorized certification programs (including Fortinet and Pearson VUE authorized tests) for partners, customers, and IT professionals in the Czech Republic and Slovakia.
• Partner Development Program DNS program dedicated to onboarding new IT reseller partners and supporting partners that are developing new technologies or undertaking new IT projects, including access to demo equipment and dedicated project managers.
• Datron IT Services IT services line under DNS staffed by 40 certified experts delivering license products and international certification services to partners and customers in the Czech Republic.

Quantifiable outcome

• More than 25 years of experience in the Czech market, 5 years in Slovakia
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature3 records

Partnerships

26 partnerships are on record, tiered core, major and minor.

• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorDNS is an authorized Dell Technologies distributor providing enterprise computing infrastructure products including servers, storage, and networking solutions with pre-sales support, financial services, and product loans for testing.
• Hewlett Packard Enterprise (HPE)coreChannel Partner/ Reseller/ DistributorDNS distributes the nearly complete HPE portfolio including servers (ProLiant, Synergy), storage (Alletra, MSA), networking (FlexFabric, Aruba), software, and accessories with full support services.
• IBMcoreChannel Partner/ Reseller/ DistributorDNS distributes IBM products including servers, disk arrays, network elements, and broadband solutions as an authorized IBM distributor.
• Hitachi VantaracoreChannel Partner/ Reseller/ DistributorDNS distributes Hitachi Vantara products including servers, disk arrays, network elements, and storage solutions for information and communication technologies.
• FortinetcoreChannel Partner/ Reseller/ DistributorDNS is an authorized Fortinet distributor providing network security products, Security Fabric solutions, and cybersecurity protection with authorized training center status.
• Check PointcoreChannel Partner/ Reseller/ DistributorDNS distributes Check Point enterprise security solutions including Quantum network security, Harmony endpoint and email security, and CloudGuard cloud security products.
• HuaweimajorChannel Partner/ Reseller/ DistributorDNS distributes Huawei products including servers, storage, network elements, and broadband solutions as part of their technology portfolio.
• VertivmajorChannel Partner/ Reseller/ DistributorDNS distributes Vertiv products for data center solutions including power, cooling, and IT infrastructure from cloud to edge.
• Arista NetworksmajorChannel Partner/ Reseller/ DistributorDNS has entered into a strategic distribution partnership with Arista Networks for network infrastructure and solutions, expanding their portfolio in this area.
• Veritas TechnologiesmajorChannel Partner/ Reseller/ DistributorDNS distributes Veritas enterprise data protection and management solutions including Alta, NetBackup, Backup Exec, and InfoScale.
• CommvaultmajorChannel Partner/ Reseller/ DistributorDNS distributes Commvault software solutions for data protection and information management including Complete Backup & Recovery, Hyperscale, and Orchestrate.
• SUSEmajorChannel Partner/ Reseller/ DistributorDNS offers the complete SUSE portfolio from individual license distribution to MSP PAYG distribution, including SLES, Rancher, and Harvester solutions.
• PenteramajorChannel Partner/ Reseller/ DistributorDNS distributes Pentera cybersecurity validation platform offering automated security validation through penetration testing, vulnerability management, and mitigation management.
• BlueCatmajorChannel Partner/ Reseller/ DistributorDNS distributes BlueCat enterprise DDI (DNS, DHCP, IPAM) solutions providing network automation and security for hybrid and multicloud environments.
• KiteworksmajorChannel Partner/ Reseller/ DistributorDNS distributes Kiteworks secure content management and file sharing solutions providing control, encryption, and audit capabilities for sensitive data.
• RadwaremajorChannel Partner/ Reseller/ DistributorDNS distributes Radware ADC, WAF, DDoS protection and API security solutions with flexible on-premise, cloud, and hybrid deployment options.
• OpenTextmajorChannel Partner/ Reseller/ DistributorDNS distributes OpenText digital content management software including ArcSight, Data Protector, Voltage, and Fortify security products.
• GreycortexmajorChannel Partner/ Reseller/ DistributorDNS distributes Greycortex Mendel network security monitoring solution using AI and machine learning for threat detection in IT and OT networks.
• EntrustmajorChannel Partner/ Reseller/ DistributorDNS is the only valid distributor of Entrust (nCipher Security) technologies in the Czech Republic, covering authentication, certificates, and secure communication.
• AnomalimajorChannel Partner/ Reseller/ DistributorDNS distributes Anomali threat intelligence platform that connects threat intelligence, detection, and analytics to help security teams prioritize and respond to threats.
• Garland TechnologyminorChannel Partner/ Reseller/ DistributorDNS distributes Garland Technology network TAP and Packet Broker solutions providing network visibility for enterprises and critical infrastructure.
• FujitsuminorChannel Partner/ Reseller/ DistributorDNS distributes Fujitsu products including PRIMERGY servers, Eternus storage, PRIMEFLEX integrated systems, and client computing devices.
• eD systemcoreChannel Partner/ Reseller/ DistributorPart of the eD group, eD system is a leader in volume B2B distribution in the Czech Republic and Slovakia offering products from top IT and consumer electronics brands.
• Digital First Marketing Group (DFMG)minorGTM or Marketing PartnerDFMG holding creates marketing projects specializing in manufacturing and IT distribution markets.
• DatronminorImplementation/ SI/ Consulting PartnerDatron provides IT services with 40 certified experts including license products and international certifications.
• Společné (k)roky FoundationminorOthersDNS supports the Společné (k)roky foundation focused on helping children from orphanages with psychological care, scholarships, education support, and healthcare.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ingram Micro: Ingram Micro is one of the world's largest IT distributors with comprehensive cybersecurity, cloud, and infrastructure portfolios. Comparable to DNS as a value-added distributor representing many of the same vendors (HPE, Fortinet, etc.) though operating at vastly larger global scale.
• Arrow Electronics: Arrow Electronics is a global IT distributor with extensive enterprise computing and cybersecurity offerings across Europe. Comparable to DNS as a broadline IT distributor serving resellers with similar vendor partnerships (HPE, IBM, Dell) but at vastly larger scale and global footprint.
• ALSO Group: ALSO is one of Europe's largest IT distributors operating across 30+ countries with strong vendor portfolios in servers, storage, networking, and cybersecurity. Comparable to DNS as a pan-European VAD targeting resellers with similar vendor relationships (HPE, Fortinet, etc.), though operating at significantly larger scale.
• TD SYNNEX: TD SYNNEX is a global IT distributor and services company formed from the merger of Tech Data and SYNNEX, with strong European operations. Comparable to DNS as a VAD serving resellers with similar vendor rosters including HPE, Dell, and security vendors at massive scale.
• S&T / Kontron (now Kontron Group): S&T (acquired by Kontron) was a major Central European IT services and distribution company headquartered in Austria with significant CZ/SK operations. Directly comparable to DNS as a regional IT services and infrastructure provider serving enterprise customers across CEE with similar vendor relationships.
• Bechtle AG: Bechtle is Germany's largest IT systems integrator and distributor with EUR 6B+ revenue and a strong presence across the DACH region. Comparable to DNS as a value-added IT infrastructure and cybersecurity distributor with deep vendor partnerships across Dell, HPE, IBM and security vendors.

Direct peers

• Westcon-Comstor: Westcon-Comstor is a specialist cybersecurity and networking VAD owned by Datatec with operations across EMEA. Directly comparable to DNS as a value-added distributor specializing in networking and security vendors (similar to DNS's Fortinet, Check Point, BlueCat portfolio).
• Exclusive Networks: Exclusive Networks is a global cybersecurity-focused VAD headquartered in France with deep Fortinet, Palo Alto, Check Point, and CrowdStrike expertise. Directly comparable to DNS's Security & NewTECH business unit, both serving resellers with cybersecurity value-added distribution in European markets.
• eD system: eD system is the sister volume-distribution company within the eD group, distributing consumer electronics and IT products in CZ/SK. Strongly comparable to DNS as a Czech IT distributor with overlapping parent ownership, complementary product mix (volume vs. value-added), and shared back-office infrastructure.

Regional players

• Asseco Central Europe: Asseco Central Europe is a regional IT distribution and services company serving Czech, Slovak, Polish, and other CEE markets with infrastructure and software solutions. Comparable to DNS as a Central European IT distribution and services company focused on enterprise customers, though with broader service capabilities and different vendor mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=3E_BuoK2xxU&list=PLMhpCYN8fP3patfU0EAjoB-3tc3BR0cLi

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNS