CLUB DEL DEPORTISTA SL

What CLUB DEL DEPORTISTA SL does

Club del Deportista SL, operating commercially as Brands & Players, is a Spanish boutique sports marketing and player management agency founded in 2004 and headquartered in Pozuelo de Alarcón, Spain. The company intermediates between professional footballers (concentrated in LaLiga) and consumer brands, managing end-to-end marketing collaborations: brand-ambassador negotiations, multi-channel campaign execution (digital, TV, social, out-of-home, point-of-sale), and post-campaign compliance. Its named portfolio spans elite footballers including Julián Álvarez, Pedri, Nico Williams, Raphinha and Fermín López, with brand clients such as Mahou, Mondelez/Milka, Red Bull, Bitget, Moeve (formerly Cepsa), and CaixaBank. A notable structural feature is the recurring co-marketing alliance with LaLiga, which provides league-level media amplification that amplifies campaign reach.

The company's product surface extends beyond pure agency commissions. It publishes B&P Magazine, a seasonal print/digital title featuring footballers on the cover (sustained since 2014), which functions as both a content marketing channel and a credibility asset in enterprise sales. Recurring player-facing services include App Players (a mobile application delivering concierge and financial-education content) and Players Renting Club (luxury vehicle rental). Event and activation arms, B&P Eventos and B&P Activaciones, formalize the experiential component of brand work.

Revenue mechanics rest on three streams: transaction-fee commissions from brand-player deals, professional-services fees for advisory and concierge work, and limited advertising-related income from B&P Magazine. Pricing is quote-based and not publicly disclosed, with campaigns typically structured around the negotiating leverage of the player and the scope of multi-channel activation. GTM is relationship-led enterprise sales. Ownership appears founder-managed with Mariano Aguilar as Director General; there is no disclosed institutional capital, no parent company, no subsidiaries, and no M&A history. The team numbers approximately 7 core staff members handling six visible enterprise clients across multiple geographies including Spain, Southeast Asia, Turkey, and Latin America.

Name

CLUB DEL DEPORTISTA SL

Legal name

CLUB DEL DEPORTISTA SL

Website

https://clubdeldeportista.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Brands & Players is a Spanish boutique sports marketing and player management agency founded in 2004, connecting professional footballers with global brands through multi-channel campaigns, concierge services, and content via B&P Magazine and the App Players platform.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)

akta.pro secondary industries

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)

Keywords

• Sports marketing services
• Athlete brand partnerships
• Talent management agency
• Sponsorship activation
• Brand ambassador campaigns

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Brand Marketing Services: The company connects professional footballers with brands to create marketing campaigns, communication strategies, and brand activations. Revenue is generated through commissions or fees negotiated with both brands seeking ambassador partnerships and players seeking brand deals.
2. Concierge Services for Players: Personalized concierge services for football players including car renting programs (Players Renting Club) and brand management advisory.
3. Magazine and Content: B&P Magazine publishes seasonal magazines featuring footballers, potentially generating revenue through advertising and partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Brands & Players connects professional footballers with brands to create marketing campaigns, communication strategies, and brand activations, managing the full lifecycle from analysis and strategy through negotiation, execution, and follow-up. The agency also provides personalized concierge and advisory services to footballers and their families (including brand management advice and the Players Renting Club luxury car program) and publishes the seasonal B&P Magazine.

Product overview

Brands & Players operates as a sports marketing and player management platform connecting professional football players with brands through strategic campaigns, activations, and comprehensive services. The offering includes the App Players mobile application for player concierge services, the B&P Magazine publication, and specialized services for brand partnerships (Brands and Talents, B&P Eventos, B&P Activaciones). Player-focused services include comprehensive advisory (Asesoramiento Integral) and the Players Renting Club vehicle rental program. The platform manages the entire relationship lifecycle from analysis and strategy through negotiation, execution, and follow-up, protecting the interests and reputation of all parties.

Differentiator

Problem solved

Functional benefit

Brands

• App Players: Mobile application for footballers providing concierge services and brand management tools
• B&P Magazine
• Players Renting Club
• B&P Eventos
• B&P Activaciones

Products and services

• App Players Mobile application that provides concierge services and content distribution for professional footballers, including brand content and financial education materials.
• B&P Magazine Seasonal digital and print magazine featuring professional footballers on the cover, distributed via Issuu and used as a content marketing vehicle for sponsorships.
• Brands and Talents Strategic brand partnership service that connects professional football players with brands through marketing campaigns, communication strategies, and activation initiatives.
• B&P Eventos Event organization and management services that produce brand-and-player collaboration events and experiential marketing activations.
• B&P Activaciones Brand activation services that implement strategic marketing activations connecting brands with football players and their audiences.
• Asesoramiento Integral para Futbolistas Comprehensive advisory service for professional footballers covering brand management, career strategy, and personalized support for players and their families.
• Players Renting Club Luxury car rental service for professional footballers and their associates, offering high-end vehicles with flexible terms tailored to athletes' needs; also extends to technical and executive teams of football clubs.

Quantifiable outcome

• Manages comprehensive campaigns from strategy through execution and follow-up for top-tier football players

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• LALIGAcoreGTM or Marketing PartnerOngoing collaboration with LALIGA for multiple campaigns including Julián Álvarez x Mahou, Fermín López x Milka, Raphinha x Bitget, and Pedri x Moeve. LALIGA provides official league branding and media channels for brand activation campaigns featuring professional footballers.
• MahoucoreGTM or Marketing PartnerMahou beer brand partnered with LALIGA and Brands & Players for the 'Cinco de Cinco' campaign featuring Julián Álvarez. The campaign utilized player social media, Mahou media channels, LALIGA media, outdoor advertising, and TV.
• Mondelez InternationalcoreGTM or Marketing PartnerMondelez's Milka brand collaborated with LALIGA and Brands & Players for Fermín López campaign. Campaign appeared across digital, TV, point of sale, and social media channels.
• BitgetcoreGTM or Marketing PartnerTrading platform Bitget partnered with LALIGA and Brands & Players for Raphinha ambassador role covering Southeast Asia, Turkey, and Latin America markets.
• MoevecoreGTM or Marketing PartnerEnergy company Moeve (formerly Cepsa) partnered with LALIGA and Brands & Players for Pedri campaign promoting energy transition through sport, diversity, and overcoming spirit, supporting the brand's rebranding.
• Red BullcoreGTM or Marketing PartnerRed Bull signed Nico Williams as ambassador for 2025 and part of 2026, joining the brand's elite football athlete pool. Brands & Players facilitated this partnership.
• CaixaBankcoreGTM or Marketing PartnerCaixaBank partnered with Brands & Players for 'Fuera del Campo' financial education video series featuring Roberto Jiménez, Toni Lato, and Joaquín. Content distributed via digital channels, App Players, and player social media.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CAA Sports: Major global sports agency representing athletes in marketing, endorsements, and career management. Comparable intermediary role between brands and athletes, particularly in football/soccer, though operates with broader sport coverage and significantly larger scale.
• ICM Stellar Sports: Global sports management division of ICM Partners representing elite football players for transfers, endorsements, and brand deals. Directly comparable athlete representation business model, though operating at global scale with much larger player roster.
• Roc Nation Sports International: International sports division of Roc Nation representing professional athletes including footballers across marketing, endorsements, and commercial deals. Comparable athlete-to-brand brokerage model, though globally scaled with deeper financial backing.
• Wasserman: One of the largest global sports marketing and talent management agencies representing athletes across multiple sports including football/soccer. Comparable business model of brokering athlete endorsements and brand partnerships, though significantly larger and more diversified than Brands & Players.

Regional players

• Gestifute: Portuguese-based football agency (Jorge Mendes) representing elite footballers globally for transfers, image rights, and endorsements. Comparable focus on top-tier football talent and brand intermediation, though primarily focused on Portuguese-speaking and Liga Portugal ecosystems.
• Grupo Stargrowth / Big Time Agency: Spanish and Latin American sports marketing agency focused on football player representation and brand partnerships. Comparable model of connecting footballers with regional brands, though primarily serving Spanish-speaking markets.

Direct peers

• Base Soccer Agency: European football-focused agency representing professional players for transfers and commercial partnerships including brand endorsements. Comparable in serving football players' brand and marketing interests, particularly in European markets.
• Promoesport: Spanish sports marketing and athlete representation agency that manages professional footballers' image rights, brand endorsements, and marketing campaigns for major brands. Closely comparable to Brands & Players in geography (Spain), focus on LaLiga talent, and full-service player-brand intermediation model.
• Stadia Sports (formerly Esama): Spanish football-focused sports marketing and representation agency connecting professional footballers with brands. Comparable niche focus on Spanish market football endorsement intermediation and brand activation services.
• YouFirst Sports: Iberian sports marketing agency representing professional footballers and connecting them with brands for sponsorship and endorsement deals. Comparable in serving LaLiga/Liga Portugal players and offering integrated marketing, events, and brand activation services.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVMVCOqaNzmAU5cIaFYdj3w
• Facebookfacebook.com/clubdeldeportista
• LinkedInlinkedin.com/company/club-del-deportista
• Instagraminstagram.com/brandsandplayers
• TikToktiktok.com/@brandsandplayers
• Xx.com/CdelDeportista

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLUB DEL DEPORTISTA SL