RJM Tax Exemption

What RJM Tax Exemption does

RJM Tax Exemption is a tax compliance services firm focused on US sales tax obligations for ecommerce businesses, operating under the legal entity Mattinson Consultancy LTD (incorporated in the United Kingdom). Founded in 2019 by Reuben Mattinson, the company serves both US-based and international online sellers, with explicit emphasis on cross-border sellers entering the US market who lack an existing US tax footprint or EIN/ITIN. The service portfolio spans sales tax registration, economic nexus tracking, multi-state filing, exemption certificate acquisition, voluntary disclosure agreements, penalty removal, business formation (LLC/EIN), and income tax filing.

The underlying offering combines a proprietary compliance platform with human-led service delivery. The platform integrates with approximately a dozen ecommerce and accounting systems (Shopify, Amazon, eBay, Etsy, WooCommerce, BigCommerce, Magento, Adobe Commerce, Squarespace, Walmart, Stripe, QuickBooks, Sage) to track transactions and monitor economic nexus thresholds across US states. Each customer engagement is supported by a named consultant rather than a fully automated workflow, and the company explicitly positions this as the differentiator versus automated competitors such as Avalara and TaxJar.

RJM monetizes primarily through monthly subscription bundles ($40/month Basic, $80/month Basic Plus), per-return filing fees ($40 per return beyond the 12 included annually), and one-time professional services including LLC/EIN formation ($97-$297) and exemption consulting ($1,397 for Alibaba sellers). The go-to-market is sales-led, initiated through free 30-minute discovery consultations, supported by content marketing, SEO, TrustPilot-driven social proof, and a partner referral program for accountants and bookkeepers. The company claims to have served over 5,000 businesses in five years and holds a claimed #1 U.S. TrustPilot ranking in tax preparation and company registry services with a 4.9-star rating.

Name

RJM Tax Exemption

Legal name

Mattinson Consultancy LTD

Website

https://rjmtaxexemption.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

RJM Tax Exemption provides managed US sales tax compliance, registration, and exemption services for ecommerce sellers, including cross-border sellers lacking US tax footprints. The company pairs a proprietary compliance platform integrated with major marketplaces with human-led consulting delivered under monthly subscription bundles.

Ownership category

akta.pro rank

Product category

Sales Tax Compliance Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Tax Preparation Services (541213)

SIC

Services-Management Services (8741)

akta.pro primary industry

Tax Advisory & Compliance (BPAHABAB)

akta.pro secondary industry

Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ)

Keywords

• Sales tax filing
• Tax compliance services
• Ecommerce tax accounting
• Business formation services
• Tax exemption consulting

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Services: Recurring monthly subscription plans providing ongoing sales tax compliance services including nexus tracking, return filing, and customer support. Plans range from Basic ($40/month) to Basic Plus ($80/month) with additional stores charged at $25/month.
2. Per-Return Filing Fees: Additional sales tax returns beyond the 12 included annually are charged at $40 per return, providing incremental revenue from high-volume sellers.
3. Business Formation Services: One-time services for LLC formation and EIN registration. LLC and EIN package for US citizens is $297; EIN-only for US citizens with SSN is $97. State formation fees are additional.
4. Sales Tax Exemption Services: One-time exemption application services including Alibaba sales tax exemption at $1,397 and other exemption consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RJM Tax Exemption is a managed sales tax compliance and ecommerce tax accounting services firm. It sells monthly subscription bundles (Basic at $40/month, Basic Plus at $80/month) covering sales tax filing, economic nexus tracking, and assigned consultant support, alongside one-time services for LLC and EIN formation, sales tax registration, exemption consulting, marketplace facilitator compliance, voluntary disclosure agreements, penalty removal, income tax filing, and annual report filing. Service delivery is consultant-led and supported by a proprietary sales tax software platform with integrations to major ecommerce and accounting platforms.

Product overview

RJM Tax Exemption is a tax compliance services company for ecommerce businesses, not a unified software platform. The core offering consists of managed services including Basic Bundle ($40/month) and Basic Plus Bundle ($80/month) for ongoing sales tax filing, alongside à la carte services such as LLC and EIN Formation ($97-$297), Sales Tax Exemption consulting, Sales Tax Registration, Income Tax Filing, and Voluntary Disclosure Agreement services. The company positions itself as an Avalara and TaxJar alternative, emphasizing human-led service over fully automated software. Dedicated platform integrations exist for Shopify, Amazon, WooCommerce, eBay, Etsy, BigCommerce, Magento, Walmart, QuickBooks, and Sage, with specialized Alibaba sales tax exemption at $1,397. The service model includes assigned dedicated consultants, economic nexus tracking, and access to RJM's sales tax software.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Bundle Monthly subscription at $40/month for a single ecommerce marketplace store. Includes an assigned RJM consultant, communication with state authorities, economic nexus tracking, unlimited transactions for one store, access to the RJM sales tax software, 12 free sales tax returns per year, and an assigned RJM ecommerce tax accountant. Additional stores are $25/month each and additional returns are $40 each.
• Basic Plus Bundle Monthly subscription at $80/month covering economic nexus tracking for up to three stores (including Shopify) and unlimited transactions for one marketplace store, with assigned RJM consultant support.
• LLC and EIN Ecommerce Company Registration for US Citizens One-time business formation package at $297 for US citizens. Includes expert assistance with LLC formation and ecommerce tax accounting setup, operating agreement, and one year of registered agent service. State formation fees are additional.
• Business Formation Services One-time U.S. business formation services for domestic and international entrepreneurs, covering LLC formation, EIN applications, and company registration to ensure correct setup from the start. State formation fees are additional.
• EIN Formation Services One-time EIN (Employer Identification Number) formation service for US citizens with SSN, priced at $97.
• Sales Tax Registration Services One-time and ongoing U.S. sales and use tax permit registration services across states, helping businesses handle nexus-driven registration requirements and stay compliant from day one of selling in a new state.
• Sales Tax Filing Services Monthly and per-return sales tax filing services that prepare and submit returns with U.S. state authorities to avoid penalties and overpayments, with bundled coverage for multiple states.
• Sales Tax Exemption Services Consulting and managed application services that determine whether a business qualifies for sales tax exemptions and manage exemption certificate acquisition, including resale certificates and entity- or product-specific exemptions.
• Alibaba Sales Tax Exemption Sales tax exemption service specifically designed for Alibaba merchants, priced at $1,397.
• Income Tax Filing Services Annual income tax filing service delivered by a dedicated senior ecommerce tax accountant, covering corporate, LLC, and foreign-owned ecommerce business income tax situations.
• Voluntary Disclosure Agreement (VDA) Services Service for businesses with past U.S. sales tax non-compliance to enter voluntary disclosure agreements with states, limiting or eliminating past liability exposure.
• Marketplace Facilitator Bundles Specialized compliance bundles for sellers using Amazon FBA or Walmart WFS to manage marketplace facilitator tax obligations and seller-side residual liabilities triggered by warehouse inventory.
• Sales Tax Penalty Removal Services Service to help businesses remove or reduce U.S. sales tax penalties arising from late filings or non-compliance.
• Nexus Compliance and Monitoring Services Economic nexus tracking and monitoring service that tracks sales thresholds across U.S. states and ensures timely sales tax registration when thresholds are crossed.
• Business Annual Reports Filing Service that files annual reports in U.S. states where businesses are registered to maintain good standing.

Quantifiable outcome

• Over 5,000 businesses helped in five years
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Avalara: The dominant enterprise sales tax automation platform for ecommerce and B2B. Directly named by RJM as a primary competitor, Avalara competes in the same sales tax compliance and filing category but at larger customers and with a fully software-led model.
• TaxJar: Sales tax filing and calculation service for SMB ecommerce sellers, now owned by Stripe. Directly named by RJM as a competitor and serves the same SMB seller segment with similar software-led compliance offerings.
• Sovos: Global tax compliance and determination platform covering sales/use, VAT, and other indirect taxes. Competes with RJM in the broader sales tax compliance category, primarily at mid-market and enterprise customers.
• Vertex: Enterprise indirect tax automation platform covering sales tax determination, filing, and exemption certificate management. Comparable to RJM in product scope but targeting larger customers with broader ERP integrations.
• TaxCloud: Sales tax calculation and filing service for ecommerce, historically offering free calculation for marketplace sellers. Directly overlaps RJM's SMB ecommerce filing wedge and competes on price-sensitive merchants.

Broad incumbents

• Stripe Tax: Embedded tax compliance product from Stripe covering sales tax, VAT, and GST calculation and filing within the Stripe payments platform. Threatens RJM as a platform-native alternative for sellers already on Stripe.
• Wolters Kluwer (ONESOURCE Indirect Tax): Large-scale indirect tax determination and compliance platform serving enterprise and mid-market customers. Comparable in functional category (sales/use tax compliance) but positioned upmarket from RJM.
• Thomson Reuters (ONESOURCE): Enterprise tax and accounting compliance suite including indirect tax determination. Comparable in product category but targets larger multinational customers with broader finance/ERP integrations.

Others

• Bench: Tech-enabled SMB bookkeeping and tax service. Adjacent to RJM in serving SMB ecommerce sellers with recurring tax-adjacent services, though broader in scope (bookkeeping, income tax, financial statements) and complementary rather than directly competitive.
• H&R Block: Mass-market tax preparation franchise serving individuals and small businesses, including ecommerce filers. Thematically adjacent to RJM's SMB tax work but operates in a different distribution and brand channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rjm_tax

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RJM Tax Exemption