Online Star Register

What Online Star Register does

Online Star Register (OSR), legally Online Star Register BV, is a Netherlands-based direct-to-consumer e-commerce company founded in 2001 that sells personalised star-naming gifts to consumers and corporate buyers. The company operates a proprietary database of more than 1 million named stars, each linked to a unique celestial coordinate and a customisable Star Page hosted on osr.org. CEO Jolijn Zonneveld leads the company from its headquarters in Apeldoorn, with a headcount of 1-10 employees, and the business serves customers across 150+ countries via 20+ language-localised storefronts and 18+ currency support.

OSR monetises through three gift tiers: a digital Online Star Gift at $38 ($29 discounted), a physical OSR Gift Pack at $63 ($47 discounted), and a luxury Super Star Gift at $143 ($107 discounted), all positioned as perpetual one-time purchases rather than subscriptions. Each purchase unlocks access to a companion mobile and web ecosystem, including the AR-enabled OSR Star Finder app (iOS and Android), the 3D One Million Stars web experience, the Fly me to the Stars VR app, and the OSR Starsaver wallpaper tool. Distribution is exclusively digital and direct through osr.org and the Apple App Store / Google Play storefronts, supported by occasion-based SEO landing pages and content marketing rather than third-party resellers.

The go-to-market is fully self-serve DTC, with primary demand coming from individual gift buyers seeking novelty gifts for birthdays, anniversaries, Valentine's Day, weddings, and memorials, and a secondary segment of corporate buyers purchasing bulk packages for employee and client recognition. Recent product additions — including Custom Constellations, an OSR Gift Card, and a Corporate Gifts line — extend the addressable market beyond single-star registrations into grouped collections, last-minute gifting, and B2B use cases. The company has raised no external funding, is wholly founder-managed, and discloses no revenue figures.

Name

Online Star Register

Legal name

Online Star Register BV

Website

https://osr.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Star Register (OSR) is a Netherlands-based DTC e-commerce company founded in 2001 that sells personalised star-naming gifts across 150+ countries via three tiers ($29-$107) and a multi-app ecosystem for individual and corporate gift buyers.

Ownership category

akta.pro rank

Product category

Symbolic Star Naming Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRALAJAE

Greeting Cards, Wrap & Party Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYHSACANAL

Group Gifting & Registry Fulfillment

Home & Personal Services/Event & Personal Concierge Services/Gift Planning, Wrapping & Delivery Services

Keywords

• Star naming service
• Personalized celestial gifts
• Symbolic commemorative gifts
• Online star registry
• Astronomical gift products

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Star Gift Products: One-time purchase revenue from three main gift products: Online Star Gift (digital delivery at $38), OSR Gift Pack (physical gift pack at $63), and Super Star Gift (luxury gift box at $143). Current 25% anniversary discount applies to all products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Online Star Register (OSR) sells star-naming gift packages as symbolic presents for occasions such as birthdays, anniversaries, weddings, Valentine's Day, Christmas, and memorials. Customers receive an officially registered star linked to unique celestial coordinates, a personalized certificate, a customizable Star Page, and access to companion mobile applications (AR star finder, 3D star explorer, VR experience). Products are sold in three tiers: a digital Online Star Gift, a physical OSR Gift Pack, and a premium Super Star Gift with luxury accessories.

Product overview

Online Star Register (OSR) operates a star-naming gift platform with three core gift tiers: the digital-only Online Star Gift ($29), the mid-tier OSR Gift Pack ($47) with physical and digital components, and the premium Super Star Gift ($107) with luxury accessories. All purchases include access to companion mobile applications including the AR-based OSR Star Finder App, the 3D One Million Stars experience, the Fly me to the stars VR App, and the OSR Starsaver wallpaper tool. Additional offerings include the OSR Gift Card, Corporate Gifts program, and Custom Constellations feature. The platform supports 88 officially recognized constellations and 20+ gift themes for occasions ranging from birthdays and anniversaries to memorials and weddings.

Differentiator

Problem solved

Functional benefit

Brands

• OSR Star Finder: Free mobile app for iOS and Android to locate stars and constellations in the night sky using augmented reality
• One Million Stars
• Fly me to the Stars VR
• OSR Starsaver

Products and services

• Online Star Gift Digital gift pack offering instant PDF delivery, star registration with a customizable name, constellation selection, and star date, plus access to all OSR apps (Star Finder, One Million Stars, VR). Priced at $29 (discounted) / $38 regular.
• OSR Gift Pack Premium physical gift pack with envelope and personalized physical documents mailed to a chosen address, plus digital documents and free app access. Most popular option. Priced at $47 (discounted) / $63 regular.
• Super Star Gift Luxury gift box containing digital documents, app access, OSR Telescope, Sparkling Starglobe, VR set, Super Star Poster, certificate in white or blue, and other accessories. Available in 20 gift themes. Priced at $107 (discounted) / $143 regular.
• OSR Gift Card Gift card allowing the recipient to register their own star for free in the Online Star Register. Designed for last-minute gifts where the star name has not yet been chosen.
• OSR Star Finder App Free mobile application for iOS and Android that uses augmented reality to locate named stars and constellations in the night sky by pointing the phone at the sky.
• One Million Stars App Web-based 3D application allowing users to explore one million stars, including personalized OSR stars and astronomer-named stars, through an immersive fly-through 3D universe experience.
• Fly me to the Stars VR App Free virtual reality mobile application for iOS and Android that lets users visit planets, learn about the 88 constellations, play constellation-connecting games, and fly to their special star.
• OSR Starsaver Screen wallpaper application allowing users to set their own named star as the background on their smartphone or computer, visualizing their registered star at any time.
• Corporate Gifts Bulk star naming packages for corporate occasions, team recognition, and business gifting with customization options for employee appreciation, client gifts, and company milestones.

Quantifiable outcome

• Over 1 million stars registered in their permanent database
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Star Register: Star Register offers a star-naming registry service with multiple gift packages, directly competing with OSR's core star-naming offering. It targets the same gift-occasion buyer across global markets.
• International Star Registry: International Star Registry is the original and longest-running commercial star-naming service (founded 1979), offering star-naming packages, kits, and certificates directly competitive with OSR's core product. Both companies sell the same conceptual product through similar DTC e-commerce channels and compete head-to-head on SEO and price.
• Name a Star Live: Name a Star Live is a direct competitor offering star-naming gift packages, often at lower price points than OSR. It competes for the same keyword space and gift-occasion buyer, with similar digital delivery and physical certificate products.
• Adopt a Star: Adopt a Star is an alternative star-naming and adoption service that competes with OSR in the symbolic gifting category. It offers similar framing around celestial objects as personalized gifts.

Broad incumbents

• Personalization Mall: Personalization Mall is a large DTC personalized-gifts retailer offering a broad catalog (engraved jewelry, custom plaques, photo gifts) across all major occasions. It competes with OSR for the personalized-gift wallet but offers many more product categories and gift occasions.
• Things Remembered: Things Remembered is an established personalized-gifts retailer (engraved jewelry, ornaments, gifts) competing in the same personalized-gifting category for similar occasions. It is a broader portfolio player compared to OSR's single-category focus.
• 1-800-Flowers: 1-800-Flowers is a major occasion-based gift retailer (flowers, gift baskets, plush, keepsakes) competing for the same gift-occasion buyer across Valentine's, anniversaries, sympathy, and celebrations. It offers a far broader portfolio but addresses the same underlying demand.
• Etsy: Etsy is a global marketplace for personalized, handmade, and unique gifts, hosting many independent star-naming and astronomy-themed gift sellers that directly compete with OSR's offering. It serves the same gift-occasion buyer with broader assortment and discovery mechanics.

Regional players

• Galaxy Zoo (citizen science astronomy platforms): Zooniverse hosts citizen-science astronomy projects like Galaxy Zoo that intersect with OSR's astronomy domain. While not a commercial competitor, these platforms shape public perception of "what counts" as star engagement and influence the legitimacy narrative around OSR's product.

Emerging players

• Stella & Dot: Stella & Dot is a social-selling jewelry and accessories brand that competes for the gift-occasion buyer (birthdays, anniversaries, Mother's Day) with personalized and curated jewelry offerings. It overlaps with OSR's premium gifting positioning in the romantic/celebratory category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/osrorg
• Facebookfacebook.com/osrorg
• LinkedInlinkedin.com/company/osr-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Star Register