Mosaic Communications

What Mosaic Communications does

Mosaic Communications is a woman- and LGBTQ-owned, full-service Democratic strategic and media consulting firm founded in February 2021 and headquartered in Arlington, Virginia. The boutique agency produces award-winning television, digital-first, and radio advertising; provides strategic consulting and campaign roadmap development; runs hands-on digital and traditional media buying; and produces precision-targeted direct mail. Its portfolio spans federal, statewide, and mayoral Democratic candidates (Cori Bush, Anthony Daniels, Randall Woodfin, Brandon Scott, Vi Lyles, Qasim Rashid, Christale Spain, Marilyn Lands, Pamela Pugh), national party and PAC clients (DCCC, Dems of State, DAGA, Fight Back PAC, LCV Victory Fund), nonprofits (ACLU, GLAAD, Everytown for Gun Safety, People For the American Way), labor unions (AFSCME Ohio Council 8, MSEA), and ballot measure campaigns.

The firm's staffing model is structurally distinctive: the team is composed entirely of professionals from BIPOC and LGBTQIA communities, deliberately positioned as an alternative to conventional Beltway consulting. Leadership includes President and Founding Partner Julie Norton (alumna of SKDKnickerbocker and Trippi Norton Rossmeissl; 10-time Pollie Award winner), co-founder Andrea "Andi" Pringle (former Howard Dean Deputy Campaign Manager and Mark Warner senior advisor), Senior Vice President Daren Berringer, and Vice Presidents Roya Massoudnia, Kevin Harris, Chris Smith, and Roosevelt Holmes, alongside Strategic Partner Brandon Neal and Strategic Advisors Trevor Maloney, Trevor Southerland, Katherine Mora, and Keenan Korth.

Mosaic generates revenue through professional services fees — campaign-by-campaign or multi-year contracts — paid by campaigns, PACs, advocacy nonprofits, and labor unions. Pricing is non-public and negotiated per engagement. Client acquisition is relationship-led inside the progressive political ecosystem, supported by earned media (Rolling Stone, Washington Post, NPR, AL.com), Pollie Award recognition, and portfolio showcasing via video reel. The firm does not report revenue, has not raised institutional funding, and operates as a private LLC with headcount in the 1–10 band.

Name

Mosaic Communications

Legal name

Mosaic Communications LLC

Website

https://mosaiccomms.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mosaic Communications is a woman- and LGBTQ-owned Democratic political consulting firm founded in 2021 in Arlington, Virginia. The boutique agency provides advertising production, strategic communications, media buying, and direct mail services to progressive candidates, PACs, advocacy organizations, and labor unions.

Ownership category

akta.pro rank

Product category

Political Consulting Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Political media consulting
• Campaign advertising production
• Media buying services
• Direct mail production
• Strategic campaign consulting

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Media Consulting: Professional services fees for political advertising production, strategic consulting, digital strategy, media buying, and direct mail services for Democratic candidates, PACs, advocacy organizations, and ballot measure campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mosaic Communications is a full-service Democratic strategic and media consulting firm that produces award-winning television, digital-first, and radio advertising; provides strategic consulting and communications advising; manages digital and traditional media buying with hands-on oversight by senior strategists; and produces precision direct mail. The firm serves federal, state, and local Democratic candidates, PACs, advocacy organizations, labor unions, and ballot measure campaigns with an integrated paid communications approach across TV, digital, radio, and direct mail channels.

Product overview

Mosaic Communications is a full-service strategic, media, and direct mail consulting firm that operates as a boutique agency taking a limited number of clients. The company offers an integrated suite of political consulting services including Award-Winning Advertising (TV, digital-first, and radio production), Strategic Consulting & Communications, Digital Strategy & Media Placement, and Direct Mail services. These offerings work together as a unified paid communications platform designed to help Democratic candidates and progressive causes develop authentic advertising, build campaign roadmaps, execute integrated media strategies, and achieve electoral victories.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising and Production Award-winning television, digital-first, and radio advertising production that advances strategic objectives, combining data-driven insights with non-traditional creative and production partners to create fresh, authentic, and compelling advertisements for Democratic candidates and progressive causes.
• Strategic Consulting & Communications Strategic consulting and communications advising including campaign roadmap development, communications team advising, debate prep, and speech workshopping to develop sharp messages aligned across all communications channels for Democratic campaigns and progressive organizations.
• Digital Strategy & Media Placement Digital and traditional media buying services with hands-on oversight by senior strategists, ensuring fully integrated campaigns that maximize media budgets and reach targeted voters across TV, cable, radio, and digital platforms.
• Direct Mail Direct mail production that provides voters with compelling information, telling stories boldly with precision targeting coordinated across all communications channels for Democratic and progressive campaigns.
• General Consulting Expert development and oversight of major campaign operations including field, fundraising, staffing, and ongoing strategic advice from launch through election day for Democratic campaigns.
• Ballot Measures Comprehensive ballot measure campaign services with in-depth understanding of unique dynamics and drivers that propel ballot initiative campaigns to victory, including voter education and persuasion.
• Issues and Causes Political and communications strategies designed to achieve goals of organizations, nonprofits, or PACs, including issue campaigns and advocacy efforts for progressive causes.
• Diversity, Equity, Inclusion Services Expert guidance and strategies for navigating and engaging key communities, leveraging Mosaic's diverse team's expertise in DEI engagement for clients and campaign outreach.
• IE/PAC Management Development and oversight of political and advertising program strategy for Independent Expenditure (IE) and Political Action Committee (PAC) operations, including large-scale programs such as the $17 million IE program at Everytown for Gun Safety.
• Media Buying TV, cable, and radio media plans fully integrated with digital plans and closely overseen by senior political strategists for optimal campaign performance and maximum budget impact.

Quantifiable outcome

• Produced 'Our Time' ad that contributed to Cori Bush's victory over a 20-year incumbent
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Non-traditional Creative and Production PartnerscoreStrategic or Co-development Partner · 18 February 2021Mosaic Communications works with non-traditional creative and production partners in the creative, production, and media buying spaces to create fresh, authentic advertising. The firm specifically collaborates with women, gender non-conforming, and BIPOC-led firms and professionals.
• March OnminorStrategic or Co-development PartnerFounding Partner Andrea Pringle currently advises March On as Political & Strategic Campaigns Director while co-leading Mosaic Communications.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SKDKnickerbocker: Top-tier Democratic political advertising and strategic communications firm. Directly comparable to Mosaic — same client universe (DCCC, Democratic campaigns, progressive causes), same services (TV/digital/radio ad production, strategic consulting, media placement), and Mosaic President Julie Norton previously served as Managing Director there.
• GMMB: Established Democratic political media and advertising agency producing TV, digital, and direct mail for federal, statewide, and advocacy clients. Overlaps with Mosaic on integrated paid communications, ballot measures, and progressive nonprofit work (e.g., environmental, health, education advocacy).
• Bully Pulpit Interactive: Progressive digital-first communications agency providing creative, media, and CRM services to Democratic campaigns, nonprofits, and advocacy organizations. Directly competes with Mosaic for digital strategy, media placement, and creative production mandates on progressive accounts.
• 270 Strategies: Progressive political consulting firm offering campaign management, organizing, and strategic advisory to Democratic campaigns and progressive causes. Comparable on the strategic consulting and IE/PAC management side of Mosaic's practice.
• Hilltop Public Solutions: Democratic political consulting firm providing strategic communications, advertising, and campaign management for federal, state, and local candidates. Direct overlap with Mosaic's core campaign roadmap, communications, and media buying services.
• Blue State: Digital-first agency serving Democratic campaigns, progressive nonprofits, and advocacy organizations with creative, media, and fundraising programs. Overlaps with Mosaic on digital strategy, online advertising, and progressive cause-based communications.
• Trilogy Interactive: Democratic political digital firm providing website, fundraising, and digital advertising services to campaigns and progressive organizations. Closely comparable to Mosaic's digital strategy and media placement service line.
• Putnam Partners: Political media and consulting firm producing advertising and providing strategic counsel for Democratic and progressive campaigns. Comparable on political TV and digital advertising production, ballot measure work, and direct mail.

Emerging players

• Aligned Communications: Smaller Democratic political communications firm serving progressive candidates and advocacy organizations with media and consulting services. Comparable boutique positioning to Mosaic, with overlapping client types and service mix.
• The Movement Cooperative: Progressive digital agency serving Democratic campaigns, labor unions, and advocacy organizations with digital advertising, web, and data services. Overlaps with Mosaic on labor clients (AFSCME Ohio Council 8 is a shared labor segment) and digital advertising for progressive causes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/l29qVhkbEdI

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosaic Communications