Ability Plus

Name

Ability Plus

Legal name

Ability Plus

Website

https://ability-plus.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobility Equipment Retail

NAICS

Home Health Equipment Rental (532283), Other Personal and Household Goods Repair and Maintenance (811490)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB)

Keywords

• Mobility equipment retail
• Mobility scooter sales
• Motability scheme dealer
• Stairlift installation
• Wheelchair supply

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Mobility Equipment Sales: Retail sales of mobility scooters, power chairs, wheelchairs, stairlifts, and other mobility aids through 5 showrooms and online store. Products sold include own-brand Ability Plus scooters as well as stocked brands from manufacturers like TGA, Invacare, Permobil, Sunrise Medical, and others.
2. Motability Scheme Leasing: Lease agreements for mobility scooters and powered wheelchairs through the UK government Motability Scheme. Customers exchange qualifying disability benefits (Enhanced Rate PIP or Higher Rate DLA) for a 3-year lease. Over 170 products available on scheme, with weekly payments from around £13.50.
3. Repairs and Servicing: Engineering team provides repairs and servicing for mobility equipment, both in their purpose-built workshop and at customer homes. Also offers Total Care Package and insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ability Plus is a Kent-based mobility equipment specialist retailer that sells mobility scooters, power chairs, wheelchairs, stairlifts, rise and recline chairs, rollators, mobility beds, and bathroom adaptations through five physical showrooms and an online store. The company complements product sales with services including Motability Scheme leasing, repairs and servicing, equipment hire, free home demonstrations, a Total Care Package, and equipment insurance, serving customers across Kent and surrounding areas in Southeast England.

Product overview

Ability Plus is a UK mobility equipment retailer and Motability Scheme dealer offering a comprehensive portfolio of mobility products through five retail stores in Kent. The core product offering spans mobility scooters (including road-legal, boot, folding, and medium categories), power chairs (in both standard ready-to-use and prescriptive custom configurations), manual wheelchairs (standard and active lightweight models), rise and recline chairs, stairlifts (straight, curved, and outdoor), rollators, mobility beds, and bathroom adaptations. The company complements its product sales with services including free product demonstrations, equipment hire, repairs and servicing, Motability Scheme leasing, VAT relief eligibility assistance, and insurance offerings. Products are sourced from established manufacturers including TGA, One Rehab, Sterling, Quickie, Permobil, Invacare, eFOLDi, Motion Healthcare, and Cosi Chair. The business serves customers across Kent and surrounding areas through showrooms in Ashford, Bluewater, Chatham Dockside, Herne Bay, and Sittingbourne, with home demonstration and repair services available within 50 miles.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters A wide range of mobility scooters including road-legal, boot-sized, folding, and medium models for individuals with mobility needs. Brands stocked include TGA, One Rehab, Sterling, Excel Mobility, Motion Healthcare, eFOLDi, and Rascal Mobility. Prices range from £699.99 to £4,495.
• Power Chairs Electric wheelchairs available in standard (ready-to-use) and prescriptive (custom-made for complex requirements) configurations, featuring custom seating, tilt and recline, and advanced controls. Brands include Quickie, eFOLDi, Motion, Permobil, and Invacare. Prices range from £849.99 to £9,500.
• Wheelchairs Manual wheelchairs including standard and active/lightweight models from Invacare, Rehasense, Ki Mobility, and Sunrise Medical brands. Active wheelchairs range from £640 to £2,796.
• Stairlifts Motorized chairs that travel along a rail to transport users up and down stairs, available in straight, curved, and outdoor configurations.
• Rise & Recline Chairs Motorized seating furniture that assists users in standing up and provides reclining functionality for comfort, from Cosi Chair, Primacare, Wilcare, and Dallux brands. Prices range from £749.99 to £2,050.
• Rollators Walking aids with wheels and brakes for users who need support while walking, available in various configurations.
• Mobility Beds Electric profiling beds with adjustable positioning for comfort and accessibility, including single, double, and dual configurations from Opera and Cosi brands.
• Home Lifts Vertical home elevators for multi-floor residential mobility access as an alternative to stairlifts.
• Bathroom Adaptations Accessibility-focused bathroom products and modifications for individuals with mobility challenges.
• Walking Sticks Walking aids and canes for individuals requiring minimal mobility support.
• Motability Scheme Leasing UK government program allowing individuals receiving Enhanced Rate PIP or Higher Rate DLA to lease mobility scooters and powered wheelchairs using their mobility allowance over a typical 3-year lease term. Over 170 products available, with weekly payments from around £13.50.
• Repairs & Servicing Engineering services for mobility equipment maintenance and repair, available at the Sittingbourne workshop or at customer homes using latest diagnostic equipment.
• Equipment Hire Short-term rental of mobility scooters and wheelchairs for temporary mobility needs.
• Free Product Demonstrations Complimentary in-store or at-home demonstrations of mobility equipment by expert staff to help customers choose suitable products. Available within 50 miles of store locations.
• Total Care Package Comprehensive service package bundling maintenance, warranty, and support services for mobility equipment.
• Equipment Insurance Mobility equipment insurance coverage offered through Ability Plus to protect purchased scooters and power chairs.

Quantifiable outcome

• Free home demonstrations available within 50 miles of stores
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Motability SchemecoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for the UK Motability Scheme, enabling customers receiving PIP or DLA to lease mobility equipment using their disability benefits over 3-year terms
• Which?minorOthersWhich? Trusted Trader endorsement program providing independent verification of quality service standards for installations, repairs, and customer service
• UK Mobility ManufacturerscoreChannel Partner/ Reseller/ DistributorWorks closely with UK's leading mobility scooter manufacturers including TGA, One Rehab, Motion Healthcare, Rascal Mobility, Sterling, Efoldi, and others to stock wide range of products

Scale indicators4 records

Recent moves4 records

Direct peers

• CareCo: Large UK mobility equipment retailer with multiple showrooms and online sales of scooters, power chairs, wheelchairs, and daily living aids. Highly comparable direct competitor in the same product categories and customer segments as Ability Plus.
• Mobility Smart: UK-based mobility equipment retailer specializing in scooters, wheelchairs, and daily living aids, with a strong e-commerce orientation. Directly comparable on product mix and customer base to Ability Plus's online channel.
• Better Mobility: UK mobility equipment retailer offering scooters, power chairs, and adjustable beds with both showroom and online presence. Comparable in product portfolio, target customers, and authorized Motability dealer status.
• TGA Mobility: UK-based mobility scooter manufacturer and direct seller. Comparable as a mobility scooter specialist selling overlapping products (boot scooters, folding scooters) into the same end-customer base.
• Motion Healthcare: UK mobility equipment manufacturer and distributor of scooters, power chairs, and wheelchairs. Comparable on product range and channel overlap, as Ability Plus actively stocks and resells Motion Healthcare products.
• Wheelfreedom: UK mobility equipment hire and retail specialist focused on manual and powered wheelchairs. Comparable on equipment hire (a service Ability Plus also offers) and on overlapping customer demographics.
• One Rehab: UK mobility equipment brand manufacturing scooters and power chairs that are actively resold by Ability Plus. Comparable on product overlap and as a competing channel for the same mobility-impaired customers in the UK.

Broad incumbents

• Invacare: Global manufacturer of wheelchairs, power chairs, and homecare equipment. Comparable as a key brand stocked by Ability Plus and as a broad incumbent serving the same mobility-impaired end market through both dealer and direct channels.
• Sunrise Medical: Global manufacturer of manual wheelchairs, power chairs, and mobility aids (including Quickie). Comparable as a major stocked brand for Ability Plus and as an established incumbent serving the same end customers.
• Permobil: Global manufacturer of advanced power chairs, including prescriptive complex-rehab models sold through Ability Plus. Comparable as a key supplier whose end-customer base overlaps directly with Ability Plus's prescriptive power chair segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/abilitypluskent
• Xx.com/AbilityOutlet
• LinkedInlinkedin.com/company/abilityplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ability Plus