Name

interactive tools

Legal name

synaigy GmbH

Website

https://interactive-tools.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital agency services
• Corporate website development
• Digital experience platforms
• UX design services
• Enterprise web solutions

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Professional Services: Project-based consulting, design, and development services for corporate websites, DXP implementations, and digital transformation projects. Services include strategy, UX design, development, and ongoing optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

interactive tools is a digital agency providing consulting, design, and technical implementation services for corporate websites, Digital Experience Platforms (DXP), and digital transformation projects. The agency delivers end-to-end engagements spanning strategy, UX design, development (Magnolia, FirstSpirit, Crownpeak, TYPO3), and ongoing optimization for B2B and consumer enterprise clients.

Product overview

interactive tools is a digital agency offering a comprehensive suite of services organized into four main categories: Consulting (Digital Strategy, AI, Customer Centricity, Service Design), Design (UX Design, Accessibility, SEO, Design Pattern Library), Develop (Corporate Websites, Digital Experience Platforms, E-Commerce, Application Development, Headless CMS implementations including Magnolia DXP, Crownpeak DXP, FirstSpirit CMS, TYPO3), and Operate (platform management and optimization). The agency focuses on B2B and Consumer sectors, implementing solutions using platforms like Magnolia DXP, FirstSpirit CMS, TYPO3, and integrating with systems like Salesforce, Microsoft Dynamics, and Viamedici. Their approach combines strategy, creation, and technical implementation under one roof, with emphasis on user research, agile methods, and continuous relaunch methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Consulting Strategic consulting services helping B2B and consumer companies define and execute their digital transformation roadmap from initial strategy through execution.
• UX Design User experience design services including wireframing, prototyping, usability testing, and design pattern library development for enterprise digital platforms.
• Service Design User-centered design methodology combining customer journey mapping, persona development, and touchpoint optimization for improved customer experience.
• Corporate Website Development Development and relaunch of corporate websites with focus on user experience, responsive design, and brand consistency for enterprise clients.
• Magnolia DXP Implementation Headless/microservice-based Digital Experience Platform implementation service enabling centralized content management in the cloud with omnichannel content delivery via REST and GraphQL APIs.
• Crownpeak DXP & FirstSpirit CMS Implementation Enterprise-level Digital Experience Platform and Content Management System implementation with multi-language support and dynamic output capabilities for global corporate websites.
• TYPO3 CMS Implementation TYPO3 open-source CMS implementation and development services for enterprise websites with modular extensions and outstanding usability.
• Application Development Custom application development services including frontend, backend, and full-stack development for web and mobile platforms, with mobile app development for iOS and Android.
• E-Commerce Portal Development E-commerce platform development and optimization services including B2B e-commerce solutions and customer portal implementations with PIM/CRM integrations.
• Digital Accessibility Services Digital accessibility services including WCAG compliance audits, implementation of barrier-free web design, and BFSG/EAA compliance consulting to meet regulatory requirements.
• SEO Services Search engine optimization services to improve organic search visibility and rankings for corporate websites, including search technologies such as Elasticsearch.
• AI Consulting Artificial intelligence consulting services helping companies understand and implement AI solutions including generative AI and hybrid AI search capabilities.
• Marketing Automation Services Marketing automation services including integration with platforms like Salesforce Pardot/MCAE and HubSpot for lead generation and campaign management.
• Continuous Relaunch Services Iterative website development approach using continuous releases and gradual optimization rather than large一次性 relaunches, reducing development risk.

Quantifiable outcome

• Improved lead generation and conversion through customer-centric digital platforms
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• TIMETOACT GROUPflagshipStrategic or Co-development PartnerInteractive tools is part of the TIMETOACT GROUP, a larger digital services organization. This parent company relationship provides scale, resources, and cross-selling opportunities within the group.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• denkwerk GmbH: Cologne-headquartered digital agency offering strategy, UX, and technical implementation for enterprise and B2B clients. Highly comparable in scope (consult/crea/te) and customer type to interactive tools.
• nexum GmbH: Cologne-based digital agency specializing in content management, DXP, and enterprise digital transformation. Directly competes for the same mid-to-large B2B DXP engagements in the DACH market.
• dkd Internet Service GmbH: Frankfurt-headquartered digital agency with deep CMS/DXP and enterprise content platform expertise. Competes head-to-head for FirstSpirit, TYPO3, and Magnolia-driven projects.
• TWT GmbH: Düsseldorf-based digital agency delivering strategy, UX, and technical implementation for enterprise clients. Similar size band and project-based professional services model.
• Pixelpark AG: Berlin-based digital agency with a long track record in corporate websites, UX, and digital platforms. Direct local competitor for enterprise B2B clients in the German market.
• Neofonie GmbH: Berlin-based digital agency with strong content/CMS and search technology capabilities. Comparable DXP implementation, web app development, and enterprise client focus.

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy with a German footprint in enterprise platform modernization and DXP work. Overlaps on enterprise transformation but operates at much larger scale.
• Accenture (Germany): Global professional services firm with a large German practice in digital, cloud, and enterprise platform services. Competes for the same large-enterprise transformation budget.
• Capgemini Invent: Global consulting and digital engineering provider with significant German operations. Competes at the upper end of enterprise digital transformation mandates.

Others

• T-Systems Multimedia Solutions: Deutsche Telekom subsidiary providing digital, cloud, and platform services to enterprise and public-sector clients in Germany. Adjacent ecosystem participant rather than direct boutique competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itools_berlin
• LinkedInlinkedin.com/company/interactive-tools
• Instagraminstagram.com/interactive_tools
• Facebookfacebook.com/interactive.tools

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about interactive tools