St Albans Messenger
St Albans Messenger is a weekly community newspaper established in 1861, serving Franklin County, Vermont with print and digital local news coverage. It is privately owned by family-controlled O'Rourke Media Group and monetizes through recurring subscriptions and local advertising.
- Company typePrivate
- Founded1861
- HeadquartersSaint Albans, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What St Albans Messenger does
St Albans Messenger is a community newspaper established in 1861 that serves Franklin County, Vermont. It publishes a weekly print edition alongside daily digital content on samessenger.com, covering local government, schools, sports, business, crime, arts and entertainment, food, opinion, obituaries, classifieds, and community events. The publication is owned and operated by O'Rourke Media Group, a family-controlled, privately held New York-incorporated local media company that centralizes back-office operations at 112 North Main Street, Saint Albans. The Messenger distributes through print delivery, a self-serve e-Edition, a daily email newsletter (Messenger Daily), and an online marketplace (Shop Local), and it licenses its digitized historical archive through NewsBank and special sections through Calameo. Recurring print and digital subscriptions on auto-renewal are the primary revenue base, supplemented by classified advertising (legal notices, services, items for sale, job listings via OMGHired) and display advertising from local Franklin County businesses. The product surface is managed on the BLOX Digital content management system, with subscription billing handled through Flip-Pay (International Micro Payment Ventures Ltd) and Stripe, and visitor analytics via Google Analytics. O'Rourke Media Group shares staff and infrastructure across its Vermont portfolio, and no external institutional or private equity ownership is indicated in the source materials.
St Albans Messenger firmographics
Firmographics- Name
- St Albans Messenger
- Legal name
- O'Rourke Media Group
- Website
- https://samessenger.com
- Company type
- Private
- Founded year
- 1861
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- St Albans Messenger is a weekly community newspaper established in 1861, serving Franklin County, Vermont with print and digital local news coverage. It is privately owned by family-controlled O'Rourke Media Group and monetizes through recurring subscriptions and local advertising.
- Ownership category
- akta.pro rank
St Albans Messenger industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where St Albans Messenger is headquartered
LocationHeadquarters
- HQ city
- Saint Albans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St Albans Messenger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Subscriptions: Weekly print newspaper delivery with subscription services. Delivery commences within next available delivery cycle after payment confirmation. Auto-renewal available with credit card.
- Digital Subscriptions: E-Edition email delivery and digital access. Digital subscriptions grant immediate access upon successful payment processing. Auto-renewal policy applies.
- Classified Advertising: Classified ads including legal notices, services, announcements, and items for sale. Subject to approval and rate card.
- Display Advertising: Business and service advertisements including local businesses such as Northern Basement Systems, Menard Handyman, D&S Chimney Services, CNB Lawn Care, and professional services.
- Job Listings: Job openings section linking to external job board platform.
- Marketplace/Shop Local: Local marketplace for shopping and services within the community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Print Subscription |
| Subscription | Monthly | Digital/e-Edition Subscription |
| Other | Pay-as-you-go | Classified Advertising |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
St Albans Messenger product offering
Product offeringCore offering
St Albans Messenger publishes a weekly print newspaper and a daily-updated digital news site (samessenger.com) covering local government, schools, sports, business, crime, arts, obituaries, and community events in Franklin County, Vermont. Revenue is generated through print and digital subscriptions, display and classified advertising, job listings, obituaries, and a Shop Local marketplace, supported by an e-Edition, daily email newsletter, and historical archives.
Product overview
St Albans Messenger operates as a local news media company with a multi-platform approach combining print and digital offerings. The core product is the weekly print newspaper (established 1861) supplemented by the samessenger.com website that publishes content daily. Digital products include the e-Edition (electronic newspaper), Messenger Daily email newsletter, and an extensive online archive. Additional services include obituaries, classifieds, marketplace/shop local advertising, special sections/magazines, events listings, photo albums, cannabis news content section, prediction markets, and the Meet Your Business local business directory. The company serves Franklin County, Vermont and is operated by O'Rourke Media Group.
Differentiator
Problem solved
Functional benefit
Brands
- St Albans Messenger: Weekly newspaper covering Franklin County, Vermont, established in 1861
Products and services
- St Albans Messenger Print Newspaper Weekly print edition of the St Albans Messenger covering local government, schools, sports, business, crime, arts, and obituaries for Franklin County, Vermont; delivered to subscribers on a recurring basis.
- samessenger.com News Website
- e-Edition Digital Newspaper
- Messenger Daily Email Newsletter
- Obituary Publishing Service
- Classifieds Marketplace
- Shop Local Marketplace
- Special Sections and Magazines
- Historical Archives
- Meet Your Business Directory
Companies that use St Albans Messenger
Customer profileSegments1 record
Ideal customer profiles2 records
St Albans Messenger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
St Albans Messenger partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
St Albans Messenger competitors and assessment
Company assessmentDirect peers
- Burlington Free Press: Vermont's largest daily newspaper, also covering local Vermont communities and published by Gannett. Closest geographic peer in the Vermont local news market, competing for overlapping advertisers and readers.
- The Caledonian-Record: Family-owned weekly and daily newspaper serving Vermont's Northeast Kingdom region. Comparable as a Vermont community newspaper with print and digital subscriptions, classifieds, and local advertising.
- Valley News: Regional newspaper serving the Upper Connecticut River Valley spanning Vermont and New Hampshire. Operates a print plus digital subscription model covering local government, schools, and community news in a comparable rural market.
- Ogden Newspapers: Family-owned community newspaper chain operating daily and weekly publications across small and mid-sized U.S. markets. Closely comparable in scale and operating model to a single-title community newspaper like the Messenger.
- CNHI (Community Newspaper Holdings Inc.): Operates a portfolio of community newspapers and associated digital platforms across the U.S. Highly comparable business model focused on local news, classifieds, and community advertising in small markets.
- Vermont Community Newspaper Group: Direct sibling publications under the same O'Rourke Media Group parent that owns St Albans Messenger. Operates other Vermont community newspapers with shared sales, editorial, and back-office infrastructure — making it the closest operational peer.
Broad incumbents
- Lee Enterprises: Large publicly-traded newspaper chain operating dozens of local daily and weekly publications across the U.S. Operates similar print+digital subscription and local advertising models across many small markets comparable to the Messenger.
- Gannett Co. Largest U.S. newspaper publisher (USA TODAY Network) operating hundreds of local community publications. Comparable business model with print, digital subscriptions, and local display advertising at scale.
- Hearst Newspapers: Division of Hearst operating regional daily and weekly newspapers across the U.S. including Vermont's Brattleboro Reformer. Operates a comparable multi-platform local news and advertising model.
- McClatchy: Mid-sized U.S. newspaper chain operating regional and community publications. Comparable multi-platform local news and advertising model, though at larger scale than a single Vermont weekly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
St Albans Messenger social profiles
Digital presenceSt Albans Messenger compliance and trust
Trust signalCompliance1 record
St Albans Messenger financial estimates
Financial estimateRevenue estimate
Valuation estimate
St Albans Messenger leadership team
Management profileNumber of profiles
St Albans Messenger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St Albans Messenger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St Albans Messenger
What does St Albans Messenger do?
St Albans Messenger publishes a weekly print newspaper and a daily-updated digital news site (samessenger.com) covering local government, schools, sports, business, crime, arts, obituaries, and community events in Franklin County, Vermont. Revenue is generated through print and digital subscriptions, display and classified advertising, job listings, obituaries, and a Shop Local marketplace, supported by an e-Edition, daily email newsletter, and historical archives.
Is St Albans Messenger a public or private company?
St Albans Messenger is a private company. It is classified as corporate owned and is currently operating.
When was St Albans Messenger founded?
St Albans Messenger was founded in 1861. It employs 251 to 500 people.
Where is St Albans Messenger based?
St Albans Messenger is headquartered in Saint Albans, United States, in the North America region.
How does St Albans Messenger make money?
Six revenue lines are on record. Print Subscriptions are the primary driver. The others are digital Subscriptions, classified Advertising, display Advertising, job Listings and marketplace/Shop Local.
Who are St Albans Messenger's main competitors?
Direct peers on record are Burlington Free Press, The Caledonian-Record, Valley News, Ogden Newspapers, CNHI (Community Newspaper Holdings Inc.) and Vermont Community Newspaper Group. Broad incumbents are Lee Enterprises, Gannett Co., Hearst Newspapers and McClatchy.
Does St Albans Messenger have an API?
No public API is recorded for St Albans Messenger.
What industry is St Albans Messenger in?
St Albans Messenger's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.