Atlantic-Oase
Atlantic-Oase is the North American subsidiary of Germany's OASE Group, manufacturing pumps, drum filters, UVC clarifiers, LED lighting, and aeration systems for residential and commercial water features, sold through distributors, professional contractors, and DTC e-commerce, with patented controls and a WiFi smart-control ecosystem.
- Company typePrivate
- Founded1980
- HeadquartersAurora, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Atlantic-Oase does
Atlantic-Oase is a private North American manufacturer of water feature products, operating as the US arm of Germany's OASE Group. Founded at the New Jersey Shore in the late 1980s and headquartered at 125 Lena Drive, Aurora, Ohio with 51-100 employees, the company designs and sells pumps (Aquarius Eco Premium, Aquarius Eco Expert, AquaMax Eco Classic, AquaMax Eco Premium, AquaMax Eco Expert), drum and pressure filtration systems (ProfiClear Premium Compact M, Compact-L Pump-fed, Compact-L Gravity-fed, BioTec Screenmatic, FiltoClear), UVC clarifiers (Bitron C), LED lighting (ProfiLux Garden RGB, warm white and color-changing systems), smart controllers (Garden Cloud Controller/EGC, Eco Control, Variable Speed Controller, InfiColor Smart Module), and pond/lake aeration subsystems (compressors, diffusers, weighted tubing, floating fountains).
The product portfolio is built around five granted patents (Dynamic Function Control, Seasonal Flow Control, Frost Protection to -4°F, Environmental Function Control, and a Self-Cleaning UVC Rotor) plus proprietary Pulse 6 motor technology. The Oase Control (OC)/Easy Garden Control (EGC) WiFi system integrates pumps, filters, and lights under a single smartphone app supporting up to 10 devices, and the Clear Water Guarantee program bundles matched pump/filter/UVC systems for residential and koi pond applications.
Atlantic-Oase makes money primarily through hardware sales via a distributor/wholesale network and a vetted professional contractor channel (Find a Contractor), supplemented by direct-to-consumer e-commerce (store.atlantic-oase.com), the Contractor Rewards loyalty program (10% cash back on Atlantic-Oase products, 2% on Carlisle EPDM liners), and paid 3-day hands-on training sessions ($150-$299 per attendee) held four times per year at its Aurora, Ohio headquarters. Customer segments span professional landscape and water feature contractors/installers, residential homeowners, and pond/lake management professionals, with sub-brands (biOrb, Indoor Aquatics, Fountain Technology, OASE Lake Therapy) extending reach into indoor aquatics, professional fountain technology, and commercial water body management.
Atlantic-Oase firmographics
Firmographics- Name
- Atlantic-Oase
- Legal name
- Atlantic-Oase
- Website
- https://atlantic-oase.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Atlantic-Oase is the North American subsidiary of Germany's OASE Group, manufacturing pumps, drum filters, UVC clarifiers, LED lighting, and aeration systems for residential and commercial water features, sold through distributors, professional contractors, and DTC e-commerce, with patented controls and a WiFi smart-control ecosystem.
- Ownership category
- akta.pro rank
Atlantic-Oase industry classification
Industry- Product category
- Water Feature Equipment Manufacturing
- NAICS
- Water Supply and Irrigation Systems (22131), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)
- akta.pro secondary industries
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Atlantic-Oase is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlantic-Oase business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Water Feature Products: Atlantic-Oase generates revenue primarily through the sale of water feature products including pumps, filters, UVC clarifiers, lighting, and aeration systems. Products range from consumer-grade fountain pumps ($100-$300) to professional-grade filtration systems ($6,000-$9,000). Revenue is generated through distributor sales to contractors and direct e-commerce to consumers.
- Contractor Rewards Program: Atlantic-Oase offers a contractor rewards program where registered landscape contractors earn 10% cash back on qualifying Atlantic-Oase product purchases. This incentivizes contractor loyalty while the company captures margin on product sales. Rewards are calculated from distributor purchase prices and issued as checks or ACH by March 31 of the following year.
- Professional Training Sessions: Atlantic-Oase generates revenue through paid 3-day hands-on contractor training sessions held at their Aurora, Ohio headquarters. Training fees range from $150-$299 per person depending on accommodation needs (hotel sharing or no hotel required). Training covers product installation, system design, and profitability of water features, creating deep contractor relationships that drive product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Contractor Training Sessions |
| Transaction based/ take rate | Annual | Contractor Rewards Rebate |
| Unit Pricing | Pay-as-you-go | Aquarius Eco Premium Pumps |
| Unit Pricing | Pay-as-you-go | ProfiClear Premium Filters |
| Unit Pricing | Pay-as-you-go | Smart Control Systems |
| Unit Pricing | Pay-as-you-go | Accessory Products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Atlantic-Oase product offering
Product offeringCore offering
Atlantic-Oase manufactures and distributes a comprehensive portfolio of water feature products for residential and commercial applications in North America. The product line includes fountain and filtration pumps (Aquarius Eco Premium, AquaMax Eco series), drum and pressure filters (ProfiClear Premium, FiltoClear), UVC clarifiers (Bitron C), LED lighting systems (ProfiLux Garden), smart home controllers, and sub-surface aeration systems for ponds and lakes. The company sells primarily through a network of professional contractors and distributors, supplemented by direct e-commerce sales to consumers.
Product overview
Atlantic-Oase is a manufacturer of water feature products with over 30 years of experience, producing a comprehensive portfolio of pumps (Aquarius Eco Premium, Aquarius Eco Expert, AquaMax Eco Classic, AquaMax Eco Premium, AquaMax Eco Expert), filtration systems (ProfiClear Premium drum filters, BioTec Screenmatic, BioSmart, BioPress, FiltoClear, Filtral), UVC clarifiers (Bitron C, Bitron Premium, Vitronic), LED lighting (ProfiLux Garden RGB, Warm White, Color Changing systems with controllers like Garden Cloud Controller/EGC and InfiColor Smart Module), and pond/lake management solutions (aeration systems with compressors, diffusers, weighted tubing, floating fountains). The company offers smart home integration through the Oase Control system and provides commercial programs including Contractor Rewards and hands-on training sessions. Their Clear Water Guarantee program bundles pumps, filters, and UVC clarifiers to guarantee clear water quality.
Differentiator
Problem solved
Functional benefit
Brands
- biOrb: Water feature and aquarium product brand
- Indoor Aquatics
- Fountain Technology
- OASE Lake Therapy
Products and services
- Aquarius Eco Premium Pump Energy-efficient fountain pump with Oase Pulse 6 Technology for smoother, quieter, and more powerful operation. Features Patented Dynamic Function Control (DFC) for multiple water patterns and Oase Control compatibility for residential and commercial water feature installations.
- Aquarius Eco Expert Pump Brushless DC pump for demanding fountain applications with robust stainless steel intake screen, frost protection down to -4°F, and Dynamic Function Control for pre-programmed water scenes. Designed for professional fountain installations.
- AquaMax Eco Classic Pump Energy-efficient solids-handling pump with large intake pre-filter and Environmental Function Control (EFC) that automatically shuts off pump if dry run or clogged. Suitable for pond and water garden filtration applications.
- AquaMax Eco Premium Pump Solids-handling pump with second intake for optional auxiliary connection, Pulse 6 motor technology, and Seasonal Flow Control (SFC) that reduces wattage up to 50% as water temperature drops. Designed for pond filtration applications.
- AquaMax Eco Expert Pump Energy-efficient filtration pump with patented frost protection down to -4°F, Seasonal Flow Control for up to 50% energy savings, and Environmental Function Control for run-dry protection. Built for professional-grade koi pond and large water garden installations.
- ProfiClear Premium Compact M Filter Fully automatic pump-fed drum filter with rotating screen for debris removal and moving bed filtration to strip ammonia and nitrites. Handles up to 21,000 gallon ponds for demanding koi and recreational pond applications.
- ProfiClear Premium Compact-L Filter Larger pump-fed drum filter with 40 liters of Hel-X Bio-media for biological filtration. Handles up to 31,500 gallon ponds with self-cleaning drum for high-demand koi pond installations.
- ProfiClear Premium Compact-L Gravity-fed Filter Gravity-fed drum filter installed below pond level for handling larger pond systems up to 37,000 gallons with automatic self-cleaning. Features 60-80 micron filtration and moving bed biological filtration using Hel-X bio-media.
- Bitron C UVC Clarifier UV clarifier with automatic cleaning rotor that prevents debris from settling on quartz glass. Mounts to BioTec Screenmatic2 and ProfiClear Premium filters for algae control and water clarification.
- ProfiLux Garden LED RGB Lighting RGB LED spotlight producing full spectrum of LED light with adjustable head and integrated clamping system. Suitable for use in and out of water to 13 feet depth for decorative water feature illumination.
Quantifiable outcome
- 50% energy savings with Seasonal Flow Control
- +3 more outcomes
Companies that use Atlantic-Oase
Customer profileSegments3 records
Ideal customer profiles3 records
Atlantic-Oase technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Atlantic-Oase partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CarlisleminorCarlisle EPDM Liner products are included in the Atlantic-Oase Contractor Rewards program, qualifying for 2% cash back on purchases. This partnership provides Atlantic-Oase contractors with access to Carlisle's EPDM liner products while creating an additional incentive within the rewards program.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Atlantic-Oase competitors and assessment
Company assessmentBroad incumbents
- Hayward Holdings: Hayward is a leading pool equipment manufacturer with pumps, filters, and lighting products that compete for the same installer and distributor relationships, though its core focus remains residential pools rather than ponds and water features.
- Pentair: Pentair is a major pool and water treatment equipment manufacturer whose broader portfolio includes pumps and filtration that overlap with Atlantic-Oase's pump and filter offerings, though Pentair focuses primarily on pools rather than water features.
Direct peers
- Kasco Marine: Kasco Marine manufactures decorative and aerating fountains, pond/lake aeration systems, and water circulators, directly overlapping with Atlantic-Oase's PondJet and lake aeration product lines for commercial water features.
- Anjon Manufacturing: Anjon manufactures pond and water feature equipment including pumps, filters, UV clarifiers, and liners, directly competing with Atlantic-Oase in the water garden and koi pond segments.
- Savio Engineering: Savio Engineering produces pond and water feature components including filters, skimmers, and water management systems, serving the same contractor and DIY consumer base as Atlantic-Oase.
- Scott Aerator Company: Scott Aerator specializes in pond and lake aeration equipment, including floating fountains and bottom-diffuser systems, directly competing with Atlantic-Oase's pond and lake management product category.
- Laguna (Rolf C. Hagen): Laguna is Hagen's pond equipment brand offering pumps, filters, UV clarifiers, and water treatments, competing with Atlantic-Oase across mass-market retail and specialty pond channels.
- EasyPro Pond Products: EasyPro manufactures and distributes pond, water garden, and lake aeration products including pumps, filters, and UV clarifiers, competing with Atlantic-Oase across similar price points and channels in the North American market.
- Cal Pump: Cal Pump manufactures fountain, pond, and statuary pumps for residential and commercial water features, directly overlapping with Atlantic-Oase's Aquarius and AquaMax pump lines.
- AquaScape Supply Chain: AquaScape is a direct competitor in residential pond and water feature equipment, offering pumps, filtration, lighting, and complete water garden systems through a similar contractor and distributor model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Atlantic-Oase social profiles
Digital presenceAtlantic-Oase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic-Oase leadership team
Management profileNumber of profiles
Profiles1 record
Atlantic-Oase subsidiaries and ownership
Company hierarchySubsidiaries3 records
Atlantic-Oase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic-Oase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic-Oase
What does Atlantic-Oase do?
Atlantic-Oase manufactures and distributes a comprehensive portfolio of water feature products for residential and commercial applications in North America. The product line includes fountain and filtration pumps (Aquarius Eco Premium, AquaMax Eco series), drum and pressure filters (ProfiClear Premium, FiltoClear), UVC clarifiers (Bitron C), LED lighting systems (ProfiLux Garden), smart home controllers, and sub-surface aeration systems for ponds and lakes. The company sells primarily through a network of professional contractors and distributors, supplemented by direct e-commerce sales to consumers.
Is Atlantic-Oase a public or private company?
Atlantic-Oase is a private company. It is classified as corporate owned and is currently operating.
When was Atlantic-Oase founded?
Atlantic-Oase was founded in 1980. It employs 51 to 100 people.
Where is Atlantic-Oase based?
Atlantic-Oase is headquartered in Aurora, United States, in the North America region.
How does Atlantic-Oase make money?
Three revenue lines are on record. Water Feature Products are the primary driver. The others are contractor Rewards Program and professional Training Sessions.
Who are Atlantic-Oase's main competitors?
Broad incumbents on record are Hayward Holdings and Pentair. Direct peers are Kasco Marine, Anjon Manufacturing, Savio Engineering, Scott Aerator Company, Laguna (Rolf C. Hagen), EasyPro Pond Products, Cal Pump and AquaScape Supply Chain.
Does Atlantic-Oase have an API?
No public API is recorded for Atlantic-Oase.
What industry is Atlantic-Oase in?
Atlantic-Oase's product category is Water Feature Equipment Manufacturing. Its primary akta.pro industry code is HSAIABAE, Water Features Design & Installation (Ponds, Fountains, Waterfalls), with a secondary code of HSAIALAC, Filter, Pump & Heater Maintenance/Repair. Its NAICS code is 22131 and its SIC code is 5070.