HSLC Bank

What HSLC Bank does

HSLC Bank (legal name: The Home Savings and Loan Company of Kenton, Ohio) is a privately held, state-chartered savings and loan association founded in 1888 and headquartered at 116 E Franklin St, Kenton, Ohio. The bank operates three branches — one in Kenton, OH and two in Lexington, KY (Hamburg and Wellington) — and serves individual consumers, small-to-medium businesses, agricultural operations, first-time homebuyers, and seniors across Ohio and Kentucky.

The bank offers a full-service retail and commercial banking platform built on a core digital banking system with online and mobile (iOS/Android) channels, bill pay, Zelle P2P, and a STAR-network ATM. Product surface includes Kasasa-branded rewards checking (Cash, Cash Back, Saver) and traditional checking/savings, Christmas Club, CDs, and IRAs on the deposit side; home mortgages (FHA, VA, USDA, conventional, HELOC), auto and personal loans, and a Visa Platinum credit card issued through TCM Bank on the consumer lending side; and business checking, commercial real estate and equipment loans, agricultural lending, merchant services with a 3-year price lock, letters of credit, and wire transfers on the commercial side. Convenience services include safe deposit boxes, notary, direct deposit, night depository, and a VIP Club for customers aged 50+. Investment products are offered through a partnership with Centric Financial Group.

Revenue is generated primarily from net interest income on the loan portfolio (residential mortgages, commercial, agricultural, consumer), with supplemental fee income from service charges, merchant card processing, interchange, and investment product sales. GTM is community-led, emphasizing local decision-making, named relationship bankers, and multi-channel accessibility (in-branch, drive-thru, phone, online, mobile). The bank holds $190M+ in assets, employs 11-50 people, and reports assets up from $40,000 at founding, reflecting 135+ years of steady community banking operations.

Name

HSLC Bank

Legal name

The Home Savings and Loan Company of Kenton, Ohio

Website

https://hslc.bank

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

HSLC Bank is a privately held, state-chartered community savings and loan association founded in 1888, operating three branches in Ohio and Kentucky and offering consumer and business checking, savings, mortgages, agricultural and commercial loans, and merchant services to individuals, SMBs, and farm operators.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Agricultural & Rural Development Banks (FSABAKAE)

Keywords

• Community banking services
• Real estate loans
• Commercial lending
• Agricultural financing
• Merchant services

Headquarters

HQ city

Kenton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Interest Income: Primary revenue stream from interest earned on loan portfolio including real estate mortgages, commercial loans, agricultural loans, and consumer loans including auto loans
2. Deposit Interest Expense: Interest paid to depositors on checking, savings, money market accounts, and certificates of deposit
3. Service Fees: Fees charged for various banking services including account maintenance, wire transfers, and other transaction-based services
4. Merchant Services: Credit card processing services for business customers with 3-year price lock guarantee
5. Investment Products: Revenue from sale of investment products including IRAs, CDs, and related financial consulting services through Centric Financial Group

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

HSLC Bank is a state-chartered community savings and loan association that provides personal and business banking products including checking accounts (Kasasa Cash, Kasasa Cash Back, Regular Checking, Money Market, Graduate Package), savings accounts, certificates of deposit, individual retirement accounts, home mortgage loans, auto and personal loans, Visa Platinum credit cards, business checking, commercial and agricultural loans, merchant card processing, letters of credit, and wire transfer services. Products are delivered through three branch locations in Ohio and Kentucky and through online and mobile banking channels. The bank's core focus is on consumer and small-business relationship banking, real estate and agricultural lending, and deposit gathering within its regional footprint.

Product overview

HSLC Bank (The Home Savings and Loan Company of Kenton, Ohio) operates as a regional community bank offering a comprehensive suite of financial products and services through a unified banking platform. The portfolio includes personal banking products (checking accounts including Kasasa Cash, Kasasa Cash Back, Regular Checking, Money Market, and Graduate Package; savings accounts including standard Savings and Christmas Club; home mortgages, auto/personal loans, credit cards, and investment products including CDs and IRAs), business banking services (Business Checking, commercial and agricultural loans, merchant services, letters of credit, and wire transfers), and convenience services (online and mobile banking, bill pay, financial calculators, direct deposit, safe deposit boxes, notary services, VIP Club for seniors). The bank serves customers across Ohio (Kenton) and Kentucky (Lexington) with three branch locations, providing both consumer and commercial lending, deposit products, and payment services through its digital banking channels.

Differentiator

Problem solved

Functional benefit

Brands

• HSLC: The Home Savings and Loan Company of Kenton, Ohio operating under the HSLC brand name since 2016 rebranding.
• Kasasa
• Kasasa Cash
• Kasasa Cash Back
• Kasasa Saver

Products and services

• Kasasa Cash High-interest bearing free checking account with rates up to 5.50% APY on balances up to $25,000, no monthly fees, and nationwide ATM withdrawal fee refunds when qualifications are met. Targeted at individual consumer deposit customers.
• Kasasa Cash Back Free checking account that rewards accountholders with up to 3.00% cash back on debit card purchases and up to $90 cash back annually, plus ATM fee refunds nationwide when qualifications are met. For individual consumer deposit customers.
• Regular Checking Interest-bearing traditional personal checking account with competitive rates, free online banking, bill pay, debit card, and e-statements. Monthly fees are waived for senior customers.
• Money Market Account Higher interest-earning personal checking account with competitive rates allowing customers to earn more while maintaining easy access to funds.
• Graduate Package Account (GPA) Tailored fee-free personal checking account for post-graduation students, with free online banking and bill pay services. E-statements are required.
• Free Kasasa Saver Automatic savings account linked to Kasasa Cash or Kasasa Cash Back, with competitive APY rates, no maintenance fees, and $50 minimum opening deposit.
• Savings Account Flexible personal savings account for individuals of all ages designed to help reach financial goals, with competitive interest rates and convenient fund access.
• Christmas Club Account Seasonal personal savings account for holiday expenses, with funds automatically saved throughout the year and made available before the holiday shopping season.
• Home Mortgage Loans Home financing solutions including first-time homebuyer programs, USDA, VA, FHA, and conventional mortgages, as well as construction loans and home equity lines of credit (HELOC). Originated under NMLS# 585528 for individual borrowers.
• Auto and Personal Loans Vehicle financing and personal loans with competitive rates and flexible terms covering new and used automobiles, recreational vehicles (boats, motorcycles, ATVs, motorhomes), debt consolidation, and other personal needs for individual borrowers.
• Visa Platinum Credit Card Credit card issued through TCM Bank, N.A. offering reward points (1 point per dollar spent), zero liability protection, travel accident insurance, and worldwide acceptance at 24 million locations. For individual consumer cardholders.
• Certificates of Deposit (CDs) Traditional savings certificates with competitive interest rates, offered in various terms with a range of rates. Penalties apply for early withdrawal.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement accounts available in Traditional (tax-deferred contributions) and Roth (tax-free growth after 5-year holding period) options, with consulting support from Centric Financial Group.
• VIP Club Premium customer club for members 50+ years old offering benefits including free checking, free notary service, free wire transfers, 25% safe deposit box discount, and annual luncheon invitations.
• Online Banking Web-based banking platform providing account access, transfers, loan payments, and bill pay services; free with any account for individual and business customers. Upgraded in October 2024 with improved security and reporting.
• Mobile Banking Mobile application for iOS and Android enabling balance viewing, transfers, and loan payments on smartphones and tablets. Requires online banking enrollment. The mobile app was upgraded in October 2024.
• Online Bill Pay Free electronic bill payment service for scheduling one-time or recurring payments for individual customers. Enrollment in online banking is required.
• Business Checking Account Business checking account with $100 minimum opening balance, free online banking, bill pay, debit card, e-statements, and check reordering. Earns interest and avoids monthly fees with $500 daily balance.
• Business Loans Comprehensive business lending including commercial real estate financing, equipment loans, working capital loans, expansion loans, and business lines of credit for small to medium business borrowers.
• Agriculture Loans Specialized agricultural lending including lines of credit, livestock purchase loans, farm equipment financing, farm real estate loans, facility loans, and FSA guaranteed loans for farmers and agricultural businesses.
• Merchant Services Credit and debit card processing services for businesses with a 3-year price lock guarantee, 24/7 online account access, and transparent pricing.
• Letters of Credit Commercial and standby letters of credit facilitating secure payments between vendors, suppliers, and customers, available in secured or unsecured options with competitive rates.
• Wire Transfers Electronic money transfer service for domestic and international wire transfers with detailed processing instructions for individual and business customers.
• Business Online Banking Online banking platform for businesses providing account management, transfers, and financial oversight; free with business accounts.
• Business Online Bill Pay Electronic bill payment service for businesses with autopay scheduling capabilities. Enrollment in Business Online Banking is required.
• Night Depository After-hours deposit service allowing business customers to securely leave deposits at the northeast corner of the Kenton office for next-business-day processing.
• ATM Services Drive-up ATM at the Kenton office and STAR network membership for nationwide ATM access for individual and business customers.
• Direct Deposit Electronic payment deposit service enabling automated direct deposit of payroll, government benefits, and other recurring payments into customer accounts.
• Safe Deposit Boxes Secure storage for documents and valuables available in 5 different sizes at the Kenton office location. VIP Club members receive a 25% discount.
• Notary Services On-site notary services available for customers and non-customers with valid photo ID required for document notarization. Free for VIP Club members.

Quantifiable outcome

• Assets over $190 million
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Centric Financial GroupminorStrategic or Co-development PartnerFinancial consulting partnership offering investment guidance and strategies to HSLC customers seeking personalized investment solutions.
• TCM Bank, N.A.coreChannel Partner/ Reseller/ DistributorCredit card issuing partner providing Visa Platinum credit cards to HSLC customers. TCM Bank issues cards and manages card servicing, while HSLC markets and processes applications.
• Kasasa, Ltd.coreTechnology or IntegrationLicensing partnership for Kasasa brand checking products (Kasasa Cash, Kasasa Cash Back, Kasasa Saver). Kasasa provides the rewards platform and program structure that HSLC offers to customers.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Park National Corp. Ohio-based community-focused bank holding company operating The Park National Bank and Vision Bank divisions across Ohio and the broader Midwest. Similar community-banking philosophy and Ohio market overlap with HSLC; substantially larger but representative of the consolidator path.
• First Financial Bancorp: Cincinnati-based regional bank holding company with branches across Ohio, Indiana, and Kentucky. Direct geographic overlap with HSLC in the Ohio-Kentucky corridor; offers comparable consumer deposits, mortgages, commercial lending, and wealth services.
• WesBanco Inc. Regional bank holding company headquartered in Wheeling, WV, operating across West Virginia, Ohio, Pennsylvania, and Kentucky. Operates community-banking branches in both Ohio and Kentucky markets served by HSLC, with similar consumer/SMB product set but at much larger scale.
• LCNB Corp. Ohio-based community bank holding company (LCB Financial / LCNB National Bank) serving consumers and small businesses through branches across southwestern Ohio. Closest community-banking peer to HSLC in geographic overlap (Ohio) and product mix, though materially larger in asset size.
• Peoples Bancorp Inc. Ohio-headquartered community bank holding company offering consumer and commercial banking across Ohio, Kentucky, West Virginia, and surrounding states. Comparable community-banking model in overlapping Ohio/Kentucky footprint, though substantially larger in scale; useful benchmark for HSLC's growth and product strategy.
• Civista Bank (Civista Bancshares): Ohio-headquartered community bank serving consumers, businesses, and agricultural customers across Ohio, Indiana, and Kentucky. Highly comparable business model — community banking, agricultural lending, and SMB focus — with direct overlap in HSLC's Kentucky market.
• Stock Yards Bank & Trust Co. Kentucky-headquartered community bank (Stock Yards Bancorp) serving consumers and businesses across Kentucky, Indiana, and Ohio. Comparable mid-sized community banking model with overlapping geography; useful benchmark for HSLC's Kentucky expansion trajectory.
• Republic Bancorp Inc. Kentucky-based bank holding company operating Republic Bank & Trust across Kentucky, Ohio, Indiana, Florida, and Tennessee. Comparable community banking, mortgage, and consumer loan products with direct overlap in HSLC's Kentucky and Ohio markets.
• Central Bank & Trust Co. Lexington, KY-based community bank operating across Central and Northern Kentucky. Direct geographic competitor to HSLC's two Lexington branches, offering consumer and commercial banking with a similar relationship-driven model.

Broad incumbents

• First Commonwealth Financial Corp. Pennsylvania-headquartered regional bank holding company with branches across Pennsylvania, Ohio, and Indiana. Operates as a broader community-banking incumbent with consumer, commercial, and wealth products — comparable in product breadth though operating in an adjacent Midwestern footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hslckenton
• Facebookfacebook.com/hslcbank
• LinkedInlinkedin.com/company/hslcbank
• Instagraminstagram.com/hslckenton

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSLC Bank