Centric Financial Group
- Company typePrivate
- Founded2008
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Centric Financial Group does
Centric Financial Group, LLC is a privately held financial advisory firm founded in 2008 by Cheryl Evans and headquartered in Columbus, Ohio. The firm provides an integrated suite of wealth management, retirement income planning, insurance, estate preservation, and small-business retirement/benefit services. Core offerings include fee-based asset management (percentage of AUM), fixed-fee financial planning, and commission-based products such as term/whole/variable life insurance, variable annuities, long-term care solutions, and securities. The firm operates a 3-step advisory process (consultation, comprehensive financial audit, ongoing plan execution) supported by its proprietary Wealth Building Cornerstones (WBC) education methodology and a Retire Happy self-assessment quiz.
The firm's distribution model combines three Ohio offices (Columbus headquarters plus affiliated offices Encore Financial in Cuyahoga Falls and Hartshorn Financial Services in Granville) with virtual advisory services that extend its reach across the entire U.S. Securities are offered through OneAmerica Securities, Inc. (a Registered Investment Advisor, Member FINRA/SIPC), and the firm maintains a strategic alignment with OneAmerica Financial for product access and advisor training. The customer base targets pre-retirees/retirees (ages 55-62), entrepreneurs and business owners, families seeking estate preservation, and small-to-mid-size businesses in the Midwest needing retirement plan administration and employee benefits.
The go-to-market is sales-led and content-driven: an extensive blog and resource center, themed awareness campaigns, and a Calendly-based booking system feed prospects into personalized consultations. The firm has approximately 10-20 financial professionals and is supported by a career development program that recruits and trains new advisors to establish their own book of business under the Centric umbrella. The firm is founder-led, with no disclosed external funding, parent company, M&A activity, or mobile/digital product suite.
Centric Financial Group firmographics
Firmographics- Name
- Centric Financial Group
- Legal name
- Centric Financial Group, LLC
- Website
- https://centricfinancialgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Centric Financial Group industry classification
Industry- Product category
- Financial Advisory & Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Comprehensive Financial Planning (FSAEAAAA)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Fee-Only Advisory (FSAEAAAL), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where Centric Financial Group is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Centric Financial Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Fee-Based Asset Management: Ongoing relationship-focused investment advice with fees based on a percentage of assets under management (AUM). Provides access to institutional portfolio management and third-party money manager platforms. Customized approach tailored to client needs and objectives.
- Fee-Based Financial Planning: Comprehensive financial planning services offered at any life stage, including investment strategies and other financial objectives. Fixed fee structure for planning engagements.
- Commission-Based Products: Commission-based products including mutual funds, variable annuities, variable life insurance, group annuities, unit investment trusts, and general securities. Flexible product suite allowing clients to choose based on preferences.
- Life Insurance Products: Term life, whole life, and variable universal life insurance policies offered through OneAmerica Financial. Integration of insurance and investments provides synergistic benefits.
- Long-Term Care Solutions: Asset-based long-term care using life insurance and annuities for funding long-term care expenses. Premium options include one-time payments or guaranteed annual premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fee-Based Asset Management |
| Hybrid | Annual | Fee-Based Financial Planning |
| Subscription | Monthly | Fee-Based Investment Advisory |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Centric Financial Group product offering
Product offeringCore offering
Centric Financial Group is a financial advisory firm providing personalized wealth management, retirement planning, and insurance services to individuals and businesses. The firm offers fee-based asset management, financial planning, and commission-based insurance and securities products (life insurance, long-term care, annuities, mutual funds) through its alignment with OneAmerica Financial and OneAmerica Securities, Inc. It also serves small and mid-size businesses with retirement plan administration, employee benefits, and business succession strategies.
Product overview
Centric Financial Group is a financial advisory firm offering an integrated suite of wealth management and insurance services. The firm provides life insurance strategies (term, whole life, and variable universal life), long-term care strategies, investment strategies with fee-based asset management, retirement income planning, estate preservation planning, college planning, charitable giving strategies, business retirement plans, employee benefit solutions, and business succession strategies. The firm is affiliated with OneAmerica Securities, Inc. and securities are offered through that Registered Investment Advisor. The company operates primarily in Ohio with affiliated offices in Columbus, Cuyahoga Falls, and Granville.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance Strategies Comprehensive life insurance offerings including term life insurance, whole life insurance, and variable universal life insurance policies designed to provide financial security and retirement enhancement. Offered to individuals and families through OneAmerica Financial.
- Long-Term Care Strategies Asset-based long-term care solutions using life insurance as a foundation and annuity-based options for funding long-term care expenses. Premium options include one-time payments or guaranteed annual premiums.
- Investment Strategies Diversified portfolio building services offering stock and bond trading, mutual funds, variable annuities, variable life insurance, and fee-based asset management. Flexible product suite allowing clients to choose based on preferences.
- Fee-Based Asset Management & Financial Planning Personalized fee-based asset management and financial planning services using a percentage-of-AUM fee structure with access to institutional portfolio management and third-party money manager platforms. Includes the Centric 3-Step Financial Planning Process.
- Retirement Income Strategies Retirement income planning services for individuals aged 55-62, focusing on diversified portfolio construction, Social Security optimization, and healthcare cost planning.
- Estate Preservation Planning Strategies Estate preservation planning services ensuring assets are distributed according to client wishes while minimizing tax implications.
- College Planning Strategies College planning services combining insurance and investment strategies for funding higher education while ensuring financial stability.
- Charitable Giving Strategies Charitable giving planning incorporating integrated insurance and investment solutions to optimize tax benefits while supporting philanthropic causes.
- Business Retirement Plans Employer-sponsored retirement plan administration including 401(k), 403(b), 457 plans, defined benefit pension plans, cash balance plans, ESOPs, SEP IRAs, SIMPLE IRAs, and Solo 401(k) plans. Targeted at small businesses and self-employed individuals in the Midwest.
- Employee Benefit Solutions Group life insurance, disability insurance, employee assistance programs (EAPs), and travel assistance services for employers.
- Business Succession Strategies Business succession planning services for seamless leadership transitions, including comprehensive analysis of business structure, financial, and operational aspects.
Quantifiable outcome
- Up to 24% increase in Social Security benefits by waiting until age 70 to claim
- +1 more outcomes
Companies that use Centric Financial Group
Customer profileSegments4 records
Ideal customer profiles3 records
Centric Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Centric Financial Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OneAmerica FinancialcoreCentric Financial Group is aligned with OneAmerica Financial, championing the leadership team at the helm. The partnership provides access to product portfolio including life insurance, investments, annuities, and care solutions. Financial professionals receive training and product support from OneAmerica companies.
- Hartshorn Financial ServicescoreAffiliated office of Centric Financial Group located in Granville, Ohio. Operates as An Extension Office of Centric Financial Group. Todd Hartshorn is owner and registered representative. Kathy Robbins serves as Office Manager. Michael Hammersley provides Fee-Based Investment Advisor and Employee Benefits services.
- Encore FinancialcoreAffiliated office of Centric Financial Group located in Cuyahoga Falls, Ohio. Nick Yaw serves as Fee-Based Investment Advisor (CFP®). Robert Heubeck is a registered representative. Michelle Walters serves as Office Manager.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Centric Financial Group competitors and assessment
Company assessmentBroad incumbents
- Northwestern Mutual: Large U.S. carrier-owned advisory network offering an integrated insurance-plus-wealth-management model similar to Centric's OneAmerica-backed approach, with a far larger advisor base and product shelf.
- New York Life: Mutual life insurer with an agent/advisor force selling whole life, long-term care, and retirement income strategies — a large-scale parallel to Centric's insurance-and-planning value proposition.
- Edward Jones: Large retail advisory franchise focused on mass-affluent and pre-retiree clients across small-town America — directly overlaps Centric's target persona and Ohio-style community presence.
- Ameriprise Financial: National financial planning brand whose advisors deliver fee-based planning plus insurance and annuity products, mirroring Centric's hybrid planning-and-protection offering.
- MassMutual: Mutual insurer with a captive and independent advisor force selling whole life, annuities, and investment products — directly comparable to Centric's insurance-led planning model.
Direct peers
- LPL Financial: Largest U.S. independent broker-dealer; its affiliated advisors offer fee-based planning, insurance, and retirement products under a similar advisor-aligned infrastructure model.
- Cambridge Investment Research: Independent broker-dealer supporting financial advisors who offer fee-based planning alongside commission products — closely mirrors Centric's hybrid compensation and Ohio/Midwest advisor base.
- OneAmerica Securities: Centric's own broker-dealer/RIA partner; comparable as the regulated securities and advisory infrastructure platform through which Centric operates.
- Cetera Financial Group: Independent broker-dealer and RIA supporting independent financial advisors with insurance, securities, and planning infrastructure — the closest structural analog to Centric's OneAmerica-aligned model.
- Lincoln Financial Advisors: Wholesale-aligned advisor channel offering insurance, annuities, and fee-based advisory services through affiliated planners — directly comparable product mix and distribution structure to Centric.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Centric Financial Group social profiles
Digital presenceCentric Financial Group compliance and trust
Trust signalCompliance3 records
Centric Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centric Financial Group leadership team
Management profileNumber of profiles
Profiles13 records
Centric Financial Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Centric Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centric Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centric Financial Group
What does Centric Financial Group do?
Centric Financial Group is a financial advisory firm providing personalized wealth management, retirement planning, and insurance services to individuals and businesses. The firm offers fee-based asset management, financial planning, and commission-based insurance and securities products (life insurance, long-term care, annuities, mutual funds) through its alignment with OneAmerica Financial and OneAmerica Securities, Inc. It also serves small and mid-size businesses with retirement plan administration, employee benefits, and business succession strategies.
Is Centric Financial Group a public or private company?
Centric Financial Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Centric Financial Group founded?
Centric Financial Group was founded in 2008. It employs 1 to 10 people.
Where is Centric Financial Group based?
Centric Financial Group is headquartered in Columbus, United States, in the North America region.
How does Centric Financial Group make money?
Five revenue lines are on record. Fee-Based Asset Management is the primary driver. The others are fee-Based Financial Planning, commission-Based Products, life Insurance Products and long-Term Care Solutions.
Who are Centric Financial Group's main competitors?
Broad incumbents on record are Northwestern Mutual, New York Life, Edward Jones, Ameriprise Financial and MassMutual. Direct peers are LPL Financial, Cambridge Investment Research, OneAmerica Securities, Cetera Financial Group and Lincoln Financial Advisors.
Does Centric Financial Group have an API?
No public API is recorded for Centric Financial Group.
What industry is Centric Financial Group in?
Centric Financial Group's product category is Financial Advisory & Wealth Management. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.