Mark Herold Wines
Mark Herold Wines is a privately held, small-production Napa Valley winery producing premium single-appellation Cabernet Sauvignon from Oakville, Coombsville, and Rutherford, sold direct-to-consumer through an Oakville tasting room, e-commerce, and two-tier wine club memberships.
- Company typePrivate
- Founded2010
- HeadquartersNapa, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mark Herold Wines does
Mark Herold Wines is a privately held, small-production Napa Valley winery founded in 2010 by winemaker Mark Herold, a UC Davis Ph.D. in Ecology who previously served as Research Enologist at Joseph Phelps and created the critically acclaimed Merus label. The company produces premium single-vineyard and single-appellation Cabernet Sauvignon from Oakville Ranch (a 330-acre estate with 70 planted acres divided into Terrace, Vista, and Summit blocks) along with Coombsville, Rutherford, and Sonoma Valley sources, and offers an ultra-premium MASTODON single-barrel Cabernet. Its three-block blending philosophy, rooted in Mark Herold's scientific background, is the core production methodology.
The business operates a direct-to-consumer model anchored by a tasting room at 7415 St. Helena Hwy in Oakville, an e-commerce site shipping to most US states, and a two-tier wine club (Tusk at $525-$825 per semi-annual shipment and Mammoth at $1,100-$1,500 per shipment) that drives recurring revenue. Revenue is supplemented by curated paid tasting experiences ($50-$75 per person), ticketed events (Summer Series, Harvest Celebration, holiday movie nights) sold via Explore Tock, and a sister-winery relationship with B. Wise Vineyards that extends the portfolio into Chardonnay and Pinot Noir.
The company serves sophisticated wine enthusiasts, collectors, and Napa Valley tourists seeking terroir-driven, limited-production Cabernet. It is independently owned, has no disclosed external funding, and operates from a single physical location with no public revenue, headcount, or distribution-through-wholesale data available.
Mark Herold Wines firmographics
Firmographics- Name
- Mark Herold Wines
- Legal name
- Mark Herold Wines
- Website
- https://markheroldwines.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mark Herold Wines is a privately held, small-production Napa Valley winery producing premium single-appellation Cabernet Sauvignon from Oakville, Coombsville, and Rutherford, sold direct-to-consumer through an Oakville tasting room, e-commerce, and two-tier wine club memberships.
- Ownership category
- akta.pro rank
Mark Herold Wines industry classification
Industry- Product category
- Premium Napa Valley Wines
- NAICS
- Wineries (312130), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (THAFAEAF)
Keywords
Where Mark Herold Wines is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mark Herold Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: E-commerce sales of wines directly to consumers through the company website, including single bottles and multi-bottle purchases shipped to most US states.
- Wine Club Subscriptions: Two wine club tiers (Tusk Club: 6 bottles, 2x per year at $525-$825/shipment; Mammoth Club: 6 bottles 2x per year at $1,100-$1,500/shipment) providing recurring revenue with exclusive wines, complimentary tastings, and event access.
- Tasting Room Experiences: Paid tasting experiences including Appellation Series ($50/person), Savory Sessions Macaron Edition ($75/person), and private event bookings.
- Event Tickets: Ticketed events including Summer Series (Herold & B. Wise at $30-50), Harvest Celebration ($100-145), and holiday movie nights ($30).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appellation Series Tasting |
| Unit Pricing | Pay-as-you-go | Savory Sessions: Macaron Edition |
| Subscription | Multi-year contract | Herold Tusk Club |
| Subscription | Multi-year contract | Herold Mammoth Club |
| Unit Pricing | Pay-as-you-go | Harvest Celebration Event |
| Unit Pricing | Pay-as-you-go | Summer Series Event |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mark Herold Wines product offering
Product offeringCore offering
Mark Herold Wines is a small-production Napa Valley winery that produces premium Cabernet Sauvignon wines from single vineyards and appellations including Oakville Ranch, Coombsville, and Rutherford, plus a Sonoma Valley Sauvignon Blanc. The winery operates a tasting room at the Oakville estate, two wine club memberships (Tusk Club and Mammoth Club), and curated tasting experiences, with all sales primarily direct-to-consumer via the winery website and tasting room.
Product overview
Mark Herold Wines is a premium Napa Valley wine producer offering single vineyard and appellation Cabernet Sauvignon selections alongside Sauvignon Blanc. The portfolio includes distinct wines from Oakville, Coombsville, Rutherford, and Sonoma Valley AVAs, with the MASTODON Cabernet representing the ultra-premium tier. The company operates wine club memberships (Tusk Club and Mammoth Club) and hosts tasting experiences at their Oakville Estate tasting room.
Differentiator
Problem solved
Functional benefit
Brands
- MASTODON: A premium single vineyard Cabernet Sauvignon from Oakville, representing the ultimate expression of vintage and terroir. Selected from one exceptional barrel in great vintages. Available in 1.5L format.
- B. Wise Vineyards
Products and services
- Herold Oakville Cabernet Single vineyard Cabernet Sauvignon crafted from three distinct blocks (Terrace, Vista, and Summit) within Oakville Ranch estate, expressing the terroir and character of the Oakville AVA. Sold direct-to-consumer to wine enthusiasts and collectors.
- Herold Coombsville Cabernet Sauvignon Single appellation Cabernet Sauvignon from the Coombsville AVA in southern Napa Valley, known for cooler climate and concentrated balance due to extended ripening window from Petaluma Gap winds. Sold to wine enthusiasts and collectors.
- Herold Rutherford Cabernet Sauvignon Single vineyard Cabernet Sauvignon from Upper Range Vineyard bordering Pritchard Hill and Rutherford, featuring mountain farming with powerful structure, deep color, and complex aromatic profiles with notes of sage, blackberry, and mineral. Sold to wine enthusiasts and collectors.
- Uboldi Sauvignon Blanc Sauvignon Blanc and Sauvignon Musque from Uboldi Vineyard in the cool, stony western slopes of Sonoma Valley, producing powerfully aromatic, balanced wines with beautiful acidity. Sold to wine enthusiasts.
- MASTODON Cabernet Sauvignon Ultra-premium single-barrel selection representing the ultimate expression of vintage and terroir from Oakville Ranch's Summit block, presented in 1.5L format. Targeted at collectors.
- Herold Tusk Club Reds-only wine club with $525-$825 per shipment (6 bottles, 2x per year in Spring and Fall), offering 15% off small batch wines, $25 flat rate shipping on 6+ bottles, 4 complimentary tastings per visit, and discounted event tickets. Sold to consumers seeking recurring access to exclusive wines.
- Herold Mammoth Club Collector's level membership at $1,100-$1,500 per shipment with included shipping, 4 complimentary tastings twice per year with annual sharing privileges, and 4 complimentary tickets for Oakville Estate events. Targeted at high-spending wine collectors.
- Mark Herold Appellation Series Tasting Educational wine flight featuring a curated selection of Napa Valley Cabernets from distinctive appellations, offered at $50 per person with reserved seated experience. Targeted at wine country visitors and enthusiasts.
- The Savory Sessions: Macaron Edition Curated wine flight from Mark Herold and B. Wise Vineyards accompanied by paired savory macarons, cheese, and charcuterie at $75 per person. Targeted at wine country visitors seeking elevated food and wine pairings.
Quantifiable outcome
- 97 Points from Robert Parker for inaugural 2010 HEROLD Cabernet
Companies that use Mark Herold Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Mark Herold Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mark Herold Wines partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B. Wise VineyardscoreB. Wise Vineyards is described as a 'sister winery' to Mark Herold Wines. Joint events are hosted including Summer Series at Mark Herold Wines featuring wines from both portfolios. B. Wise Vineyards Series Tasting offers Chardonnay and Pinot Noir from Sonoma. The Savory Sessions features wines from both Mark Herold and B. Wise Vineyards.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Mark Herold Wines competitors and assessment
Company assessmentBroad incumbents
- Caymus Vineyards: Iconic Napa Valley Cabernet producer (Special Selection, Napa Valley Cabernet) with a long-established wine club and tasting room in Rutherford. Operates at larger scale but in the same varietal, AVA, and DTC business model.
- Robert Mondavi Winery: Iconic Oakville, Napa Valley winery offering premium Cabernet and tasting room experiences. Operates at much larger scale but in the same sub-AVA, varietal mix, and DTC + tourism model.
- Opus One: Joint Napa venture producing a single flagship Bordeaux blend from Oakville. Comparable Oakville terroir-driven positioning and luxury pricing, though at materially larger production scale.
Direct peers
- Joseph Phelps Vineyards: Premium Napa Valley producer of flagship Insignia Cabernet and other Bordeaux varieties, where Mark Herold previously served as Research Enologist. Directly comparable in varietal mix, Napa terroir focus, and DTC-plus-club model.
- Harlan Estate: Cult Napa Valley Cabernet estate with ultra-low production, mailing-list allocation, and museum-style tasting. Comparable single-estate terroir model and ultra-premium pricing strategy.
- Pride Mountain Vineyards: Mountain-grown Napa Cabernet producer with a strong wine club and tasting room business. Comparable scale, single-vineyard reserve focus, and member-based recurring revenue structure.
- Groth Vineyards & Winery: Oakville-based family-owned boutique winery producing Reserve and estate Cabernets. Same Napa Valley sub-AVA, similar small-production premium positioning, and similar DTC/wine club distribution model.
- Merus: Mark Herold's own prior critically acclaimed Cabernet brand (founded 1998) from Napa Valley. Highly comparable in product category, Napa sourcing philosophy, and pricing tier, and historically relevant because it represents the founder's own prior expression of the same model.
- B. Wise Vineyards: Mark Herold's 'sister winery' based in Sonoma, producing Chardonnay and Pinot Noir. Comparable in scale, family-owned DTC model, and partnership-driven experiential programming.
- Dominus Estate: Bordeaux-style, terroir-driven Napa Valley estate with cult-status single-vineyard Cabernet (Napanook, Dominus). Comparable premium pricing, single-estate focus, and allocation-driven scarcity model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mark Herold Wines social profiles
Digital presenceMark Herold Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mark Herold Wines leadership team
Management profileNumber of profiles
Profiles1 record
Mark Herold Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mark Herold Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mark Herold Wines
What does Mark Herold Wines do?
Mark Herold Wines is a small-production Napa Valley winery that produces premium Cabernet Sauvignon wines from single vineyards and appellations including Oakville Ranch, Coombsville, and Rutherford, plus a Sonoma Valley Sauvignon Blanc. The winery operates a tasting room at the Oakville estate, two wine club memberships (Tusk Club and Mammoth Club), and curated tasting experiences, with all sales primarily direct-to-consumer via the winery website and tasting room.
Is Mark Herold Wines a public or private company?
Mark Herold Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mark Herold Wines founded?
Mark Herold Wines was founded in 2010. It employs 1 to 10 people.
Where is Mark Herold Wines based?
Mark Herold Wines is headquartered in Napa, United States, in the North America region.
How does Mark Herold Wines make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions, tasting Room Experiences and event Tickets.
Who are Mark Herold Wines's main competitors?
Broad incumbents on record are Caymus Vineyards, Robert Mondavi Winery and Opus One. Direct peers are Joseph Phelps Vineyards, Harlan Estate, Pride Mountain Vineyards, Groth Vineyards & Winery, Merus, B. Wise Vineyards and Dominus Estate.
Does Mark Herold Wines have an API?
No public API is recorded for Mark Herold Wines.
What industry is Mark Herold Wines in?
Mark Herold Wines's product category is Premium Napa Valley Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.