What Tangola does

Tangola Pty Ltd is an Australian privately-held specialist wholesaler and e-commerce retailer of Thai groceries and Asian food products, founded in 1991 and headquartered in Bangholme, Victoria. The business sells an assortment of over 1,000 SKUs organized into nine categories — alcoholic and non-alcoholic beverages, canned fruits and vegetables, cooking oils and coconut milk, dry products and spices, frozen and chilled items, sauces and seasonings, Thai curry pastes, Thai rice and noodles, and kitchen utilities — featuring well-known Thai and pan-Asian brands such as Chaokoh, Aroy-D, Mae Ploy, Maesri, Megachef, and Squid.

The company serves two distinct go-to-market motions from a single e-commerce platform. The first is a direct-to-consumer storefront (B2C) on tangola.com.au, with no minimum order and free shipping for orders over A$100, targeting home cooks and individual buyers of authentic Thai ingredients. The second is a B2B trade/wholesale channel that supplies bulk Thai and Asian grocery stock to Thai restaurants, foodservice operators, and resellers, primarily within Victoria and New South Wales, with new wholesale accounts registering directly through the platform. Distribution is supported by three warehouse nodes — Bangholme (VIC), Wetherill Park (NSW), and Luscombe (QLD) — with delivery coverage extending to South Australia.

The revenue model is transactional on both sides: unit-priced retail purchases and bulk wholesale transactions, both pay-as-you-go with no subscription or membership requirement. The underlying technology is a conventional e-commerce stack (online storefront with product catalog, search, shopping cart, login, and trade-account functionality) plus email newsletter and SEO as marketing channels. There is no native mobile app, no public API, no disclosed third-party integrations, and no AI/ML features. Tangola is independently operated with no parent company, no external funding rounds, and no disclosed M&A activity.

Name

Tangola

Legal name

Tangola Pty Ltd

Website

https://tangola.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Tangola Pty Ltd is an Australian specialist wholesale and e-commerce supplier of Thai and Asian grocery products, offering over 1,000 SKUs to Thai restaurants, resellers, and individual consumers across Victoria, New South Wales, Queensland, and South Australia. Founded in 1991, the company operates from warehouses in Bangholme, Wetherill Park, and Luscombe.

Ownership category

akta.pro rank

Product category

Asian grocery wholesale

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Ethnic & International Foods Distribution (CRAOABAG)

akta.pro secondary industries

International Specialty Ingredients & Import Markets (CRAHAFAL), Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE)

Keywords

• Thai grocery wholesale
• Asian food distribution
• Specialty grocery supply
• Online grocery retailer
• Foodservice supply

Headquarters

HQ city

Branxholme

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Online Retail Sales (B2C): Direct sales of Thai and Asian grocery products to individual consumers through online storefront. Transaction-based purchases with no subscription required.
2. Wholesale Trade Sales (B2B): Bulk wholesale supply of Thai groceries and Asian food products to restaurants and resellers, primarily within Victoria and New South Wales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Tangola is an Australian specialty wholesale distributor of Thai and Asian food products operating an e-commerce platform with over 1,000 product lines across nine categories (beverages, canned goods, cooking oils and coconut milk, dry spices and ingredients, frozen/chilled items, sauces and seasonings, Thai curry pastes, Thai rice and noodles, and kitchen utilities). It serves both individual consumers via direct online purchase and foodservice businesses (Thai restaurants and resellers) via registered trade accounts, delivering across Victoria, New South Wales, Queensland, and South Australia.

Product overview

Tangola is a specialist wholesale supplier of Thai groceries and Asian food products operating an e-commerce platform with over 1,000 product lines. The business serves both B2C retail customers and B2B wholesale/restaurant clients. The product portfolio is organized into nine main categories spanning alcoholic beverages, canned goods, cooking oils and coconut milk, dry spices and ingredients, frozen and chilled products, sauces and seasonings, Thai curry pastes, Thai rice and noodles, and kitchen utilities. Brands featured include Chaokoh, Hom-D, Maeploy, Megachef, Chef's Choice, Aroy-D, and many others. The company operates from multiple warehouse locations across Victoria, New South Wales, Queensland, and South Australia, with temperature-controlled delivery available for frozen products in specific Victorian postcodes.

Differentiator

Problem solved

Functional benefit

Products and services

• Alcohol/Beverage/Drink product line Category of Thai and Asian beverages, drinks, and alcoholic offerings including syrups (Chrysanthemum, Nature's Taste, Hales Blue Boy) and ready-to-drink options (Coconut Water, Green Tea, Thai Tea, Cofe Olieng), sold online to retail and wholesale customers.
• Canned Fruit & Vegetable product line Category of canned goods including canned eggs, canned sardine and mackerel, canned vegetables (bamboo, baby corn, water chestnut), and canned fruits (lychee, mango, pineapple, palm seed, rambutan), sold online to retail and wholesale customers.
• Cooking Oil & Coconut Milk product line Category featuring coconut milk and cooking oils from brands including Chaokoh, Hom-D, TCC, Mae Ploy, Aroy-D, Kara, and Siam Kitchen in various sizes and formulations, sold online to retail and wholesale customers.
• Dry Product & Spice product line Comprehensive dry goods category including baking/cooking aids (potato starch, breadcrumbs), dried ingredients (chilli, coconut), flours (corn, rice, tapioca), nuts, rice paper, snacks, spices, sugars, and sweetened milk, sold online to retail and wholesale customers.
• Frozen & Chill product line Frozen and chilled product category including Thai desserts (banana dumpling, banana fritter, kanom tuoy, taro dumpling, samosa), frozen meat balls (beef, chicken, pork), sour sausage, and chilled items (tofu, noodles, roti, margarine), with temperature-controlled delivery in specific Victorian postcodes.
• Sauce & Seasoning product line Extensive sauce category including oyster sauce (Megachef, Mae Krua, LKK, Healthy Boy, Pun Chun), fish sauce (Squid, Megachef, Magic Chef, Chef's Choice), chilli paste, curry pastes, soy sauce, sweet chili sauce, pad thai sauce, plum sauce, gluten-free sauces, and specialty Asian sauces, sold online to retail and wholesale customers.
• Thai Curry Paste product line Authentic Thai curry pastes including green curry, red curry, massaman curry, panang curry, and other varieties from brands Maesri, Maeploy, Nittaya, and Chef's Choice, sold online to retail and wholesale customers.
• Thai Rice & Noodle product line Rice and noodle products including bean thread noodles, vermicelli, rice stick noodles, instant noodles, jasmine rice (Hom Mali), and sticky rice from brands Jiravadee, Kwan Toong, and Golden Pearl, sold online to retail and wholesale customers.
• Utilities (kitchen supplies) product line Kitchen and cooking utilities including bags, containers, gloves, masks, paper towel, skewers, and wrap/foil for food service operations, sold online to retail and wholesale customers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Indira Foods: Australian specialist Indian and South Asian food distributor selling through e-commerce to both consumers and restaurants. Closely comparable business model, customer segments (diaspora consumers + ethnic restaurant trade), and specialty-grocery positioning as Tangola serves the Thai diaspora.
• Umamicart: US-based online Asian grocery retailer delivering pan-Asian ingredients directly to consumers in major metropolitan areas. Comparable in being an e-commerce-first specialist Asian grocer, though at materially larger scale and broader Asian assortment than Tangola's Thai core.
• Weee!: Leading US-based ethnic (Asian, Hispanic) online grocery platform focused on diaspora consumers and home-cooks. Comparable as an e-commerce-first multi-ethnic food retailer targeting specialty ingredients and authentic brands, analogous to Tangola's B2C positioning but at hyperscale.
• Asian Pantry Australia: Online Australian retailer of Asian pantry staples and groceries targeting home cooks. Direct e-commerce peer with similar product categories (sauces, noodles, rice, curry pastes), though with broader pan-Asian focus rather than Tangola's Thai specialization.

Broad incumbents

• JFC International: Global Asian food distributor and wholesaler serving foodservice operators and retailers across Western markets. Comparable as a broad Asian foodservice distributor with B2B focus on restaurants and wholesale supply, but operating at much larger scale and with broader pan-Asian assortment than Tangola.
• Woolworths Australia: Largest Australian grocery retailer with a significant and expanding Asian and specialty ingredient range across both online and physical stores. Overlaps with Tangola in selling Thai curry pastes, sauces, rice and noodles, but as part of a much broader assortment across all categories.
• Coles Group: Second-largest Australian supermarket operator, offering an extensive Asian foods range in-store and online. Overlaps with Tangola in B2C Thai and Asian grocery categories but serves a fundamentally different (mainstream, mass-market) customer base.

Others

• Lee Kum Kee: Global Chinese-founded sauce and condiment brand with deep presence in Asian foodservice supply. Comparable as a supplier-ecosystem participant whose products (sauces, oyster sauce) are stocked by Tangola; represents both a competitive branded-goods supplier and a potential private-label counterweight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tangolaau
• LinkedInlinkedin.com/company/tangola-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangola