Charlie's Chalk Dust
Charlie's Chalk Dust, founded in 2014, manufactures premium e-liquids and disposable vape products marketed to adult smokers as alternatives to combustible cigarettes, distributed wholesale to specialty retailers in 90+ countries and via direct e-commerce under parent Charlie's Holdings, Inc. (OTC Pink: CHUC).
- Company typePrivate
- Founded2014
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Charlie's Chalk Dust does
Charlie's Chalk Dust, founded in 2014 in the United States by a group of former smokers, manufactures and markets premium e-liquids and disposable vape products positioned as alternatives to combustible cigarettes for adult nicotine users. The product portfolio is structured across multiple tiers: the SubOhm line, BlackLabel (premium tier), and WhiteLabel (standard tier) e-liquids, plus a more recent expansion into single-use disposable vapes launched under the company's 'The Future Is Now' initiative. Core technology centers on proprietary e-liquid formulation and flavor development, an area the company emphasizes has been the focus of its R&D since founding.
The company operates a dual go-to-market model. Wholesale revenue is generated through B2B distribution to specialty vape stores, tobacconists, independent retailers, pharmacies, and convenience stores across more than 90 countries, supplemented by authorized retail partnerships such as the featured relationship with Element Vape. A direct-to-consumer channel runs on a Shopify storefront with account creation and login, providing first-party consumer access alongside the wholesale network. Marketing is concentrated in Facebook, Instagram, and the e-commerce site.
The operating brand sits beneath the publicly traded parent Charlie's Holdings, Inc., which completed its IPO on the OTC Pink marketplace (ticker: CHUC) in spring 2019. The parent structure was established to broaden capital access and reach more adult smokers globally, with wholesale and distribution partners reportedly becoming shareholders of the parent entity. The company positions regulatory compliance, founder credibility, and flavor quality as its primary differentiators in a highly competitive and regulated category.
Charlie's Chalk Dust firmographics
Firmographics- Name
- Charlie's Chalk Dust
- Legal name
- Charlie's Chalk Dust
- Website
- https://charlieschalkdust.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Charlie's Chalk Dust, founded in 2014, manufactures premium e-liquids and disposable vape products marketed to adult smokers as alternatives to combustible cigarettes, distributed wholesale to specialty retailers in 90+ countries and via direct e-commerce under parent Charlie's Holdings, Inc. (OTC Pink: CHUC).
- Ownership category
- akta.pro rank
Charlie's Chalk Dust industry classification
Industry- Product category
- Vaping and E-liquid Products
- NAICS
- Tobacco Manufacturing (312230), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)
- akta.pro secondary industry
- E-Liquid & Nicotine Salt Retail (CRANAEAH)
Keywords
Where Charlie's Chalk Dust is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Markets served
Charlie's Chalk Dust business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- E-liquid Products: Sale of e-liquid products in various formats including subohm, BlackLabel, and WhiteLabel product lines for use in vape devices.
- Disposable Vapes: Sale of disposable vape products (New Eliquid & Disposables line) targeting adult smokers seeking alternatives to combustible cigarettes.
- Wholesale Distribution: B2B wholesale revenue through specialty stores, tobacconists, independent retailers, pharmacies, and convenience stores in more than 90 countries.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Charlie's Chalk Dust product offering
Product offeringCore offering
Charlie's Chalk Dust manufactures and distributes premium e-liquid products (SubOhm, Black Label, and White Label lines) and disposable vape devices as alternatives to combustible cigarettes. The company sells its products wholesale to retail partners globally and direct-to-consumers through its own e-commerce site. Founded in 2014 by former smokers, the company operates as the consumer brand under publicly traded parent Charlie's Holdings, Inc. (OTC Pink: CHUC).
Product overview
Charlie's Chalk Dust is a single-brand e-liquid and vaping products company founded in 2014 that offers a portfolio of premium vaping products. The core offerings include e-liquids (spanning SubOhm lines and Black/White Label tiers) and disposables, all marketed as healthier alternatives to combustible cigarettes for adult smokers. The company operates as a unified brand portfolio under Charlie's Holdings, Inc. (OTC Pink: CHUC), with products distributed through specialty stores, tobacconists, independent retailers, pharmacies, and convenience stores in over 90 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Liquids
Companies that use Charlie's Chalk Dust
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Charlie's Chalk Dust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Charlie's Chalk Dust partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Element VapeminorElement Vape is an authorized retail partner where Charlie's Chalk Dust e-liquids can be purchased for retail sale. Element Vape is featured on the products page as a recommended retail destination for customers.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Charlie's Chalk Dust competitors and assessment
Company assessmentDirect peers
- JUUL Labs: JUUL is a major U.S. e-cigarette brand selling vapor products to adult smokers; it competes with Charlie's Chalk Dust in the same nicotine-alternative category through similar retail and online channels.
- NJOY: NJOY is a U.S.-based e-cigarette and vapor products manufacturer competing directly in the same e-liquid and disposable formats as Charlie's Chalk Dust, targeting adult smokers seeking combustible alternatives.
Broad incumbents
- blu (Imperial Brands):
- Vuse (R.J. Reynolds / BAT): Vuse is the vapor brand of R.J. Reynolds (owned by British American Tobacco) and a market-leading closed-system e-cigarette; competes with Charlie's for the same adult smoker consumer across convenience and tobacconist channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Charlie's Chalk Dust social profiles
Digital presenceCharlie's Chalk Dust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charlie's Chalk Dust leadership team
Management profileNumber of profiles
Charlie's Chalk Dust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charlie's Chalk Dust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charlie's Chalk Dust
What does Charlie's Chalk Dust do?
Charlie's Chalk Dust manufactures and distributes premium e-liquid products (SubOhm, Black Label, and White Label lines) and disposable vape devices as alternatives to combustible cigarettes. The company sells its products wholesale to retail partners globally and direct-to-consumers through its own e-commerce site. Founded in 2014 by former smokers, the company operates as the consumer brand under publicly traded parent Charlie's Holdings, Inc. (OTC Pink: CHUC).
Is Charlie's Chalk Dust a public or private company?
Charlie's Chalk Dust is a private company. It is classified as public and is currently operating.
When was Charlie's Chalk Dust founded?
Charlie's Chalk Dust was founded in 2014. It employs 11 to 50 people.
Where is Charlie's Chalk Dust based?
Charlie's Chalk Dust is headquartered in Costa Mesa, United States, in the North America region.
How does Charlie's Chalk Dust make money?
Three revenue lines are on record. E-liquid Products are the primary driver. The others are disposable Vapes and wholesale Distribution.
Who are Charlie's Chalk Dust's main competitors?
Direct peers on record are JUUL Labs and NJOY. Broad incumbents are blu (Imperial Brands) and Vuse (R.J. Reynolds / BAT).
Does Charlie's Chalk Dust have an API?
No public API is recorded for Charlie's Chalk Dust.
What industry is Charlie's Chalk Dust in?
Charlie's Chalk Dust's product category is Vaping and E-liquid Products. Its primary akta.pro industry code is CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands, with a secondary code of CRANAEAH, E-Liquid & Nicotine Salt Retail. Its NAICS code is 312230 and its SIC code is 2100.