Smart Consulting Solutions

What Smart Consulting Solutions does

Smart Consulting Solutions is a Singapore-based business analytics provider that has operated since 2006, selling a portfolio of specialized software products and consulting services to enterprise clients. The company's product suite spans MEROS (a media enterprise revenue optimization system for broadcasters), ACreS (an automated credit scoring and risk scorecard platform), a Loan Origination System, a Portfolio Optimization Tool, a Fraud Scorer, a Smart Retail Solution, and a Hotel Revenue Management Solution. Underlying technology relies on classical machine learning (logistic regression, multinomial logit, Adaboost), optimization heuristics (Simulated Annealing, Tabu Search, Genetic Algorithms), and big data infrastructure (Hadoop, Pentaho, Hive, NoSQL, Java/R MapReduce), with RESTful webservices for real-time scoring integration. The company reports processing over 15 million transactions per day and over 5 billion historical transactions annually across client engagements.

The company's revenue model is a mix of annual subscription enterprise software (with ACreS also offering a 15-day free trial as a PLG funnel), analytics consultancy services, and corporate training. Go-to-market is B2B enterprise field sales targeting financial institutions, broadcasters, telecom operators, retail, hospitality, logistics, healthcare, and government agencies, executed through 'Request a Demo' CTAs and direct sales engagement. The company has offices in Singapore (headquarters), Dubai (UAE), and Ahmedabad (India), and serves clients across Southeast Asia, the Middle East, South Asia, Europe, and North America. Named customers include Land Transport Authority, Standard Chartered, ING Bank, MSIG, Sun Network, Zee TV, Delhivery, and Edelweiss, alongside IBM and Microsoft as technology partners. The company is privately held, founder-led by Dr. Nilotpal Chakravarti, and holds ISO 27001:2013 certification.

Name

Smart Consulting Solutions

Legal name

Smart Consulting Solutions Pte. Ltd.

Website

https://smartcs.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Consulting Solutions is a Singapore-based business analytics firm offering proprietary software products (MEROS, ACreS, Loan Origination System, Portfolio Optimization Tool, Fraud Scorer) and consulting services to enterprise clients across media, finance, telecom, retail, healthcare, logistics, and government sectors.

Ownership category

akta.pro rank

Product category

Business Analytics Software

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Other Scientific and Technical Consulting Services (54169), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Revenue Management Consulting Tools & Managed RM Services (THALAOAN), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Data, Analytics & AI Consulting (BPAHACAI)

Keywords

• Business analytics software
• Predictive analytics solutions
• Credit scoring systems
• Revenue management software
• Big data analytics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Products (SaaS/Subscription): Annual subscription-based software products including MEROS, ACreS, Loan Origination System, Portfolio Optimization Tool, Fraud Scorer, Smart Retail Solution, and Hotel Revenue Management Solution. Enterprise versions offered on subscription model.
2. Professional Services - Consultancy: Analytics consultancy services provided to clients across media, finance, marketing, retail, telecom, healthcare, logistics, aviation, and smart city sectors.
3. Corporate Training: Revenue management, pricing strategy, data analytics training offered to practitioners and C-level executives. Training customized to specific industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Smart Consulting Solutions develops and sells proprietary AI and machine learning powered analytics software products including MEROS for media revenue optimization, ACreS for credit scoring, Loan Origination System for banking workflows, Portfolio Optimization Tool, Fraud Scorer, Smart Retail Solution, and Hotel Revenue Management Solution. The company also provides analytics consulting services, credit scoring services, big data analytics, revenue management, data cleaning, and corporate training programs across verticals including media, finance, banking, telecom, retail, healthcare, logistics, and government.

Product overview

Smart Consulting Solutions is a business analytics company headquartered in Singapore providing a portfolio of specialized software products and consulting services. The product suite includes MEROS (Media Enterprise Revenue Optimization System) for broadcasters, ACreS (Advanced Credit Scoring) for credit risk management, Loan Origination System for loan processing workflows, Portfolio Optimization Tool using optimization heuristics, Fraud Scorer for detecting fraudulent transactions, Smart Retail Solution for inventory management, and Hotel Revenue Management Solution for hospitality. These products are complemented by service offerings including Credit Scoring, Big Data Analytics, Revenue Management, Data Cleaning, Consultancy Services, and Corporate Training. The portfolio targets industries including Media, Finance, Marketing, Retail, Telecom, Healthcare, Logistics, Aviation, and Smart City sectors. Products can be integrated with each other (ACreS integrates with Loan Origination System) and with client systems via RESTful APIs.

Differentiator

Problem solved

Functional benefit

Brands

• MEROS: Media Enterprise Revenue Optimization System - a revenue optimization solution for broadcasters that focuses on scheduling of commercials, creation of proposals, planning of ad inventory, and scheduling of promos. Claims to deliver 4%-8% incremental revenue gain for broadcasters.
• ACreS
• Loan Origination System
• Portfolio Optimization Tool
• Fraud Scorer
• Smart Retail Solution
• Hotel Revenue Management Solution
• COVID-19 Tracker

Products and services

• MEROS (Media Enterprise Revenue Optimization System) Revenue optimization system for broadcasters that focuses on scheduling of commercials, creation of proposals, planning of ad inventory, and scheduling of promos. Claims to deliver 4%-8% incremental revenue gain for broadcasters.
• ACreS (Advanced Credit Scoring) Automated credit risk assessment tool for building, approving, deploying and monitoring risk scorecards. Features score modelling, review/approve/deploy workflow, RESTful webservices for real-time scoring, and performance monitoring. Designed for banks and financial institutions.
• Loan Origination System (LOS) End-to-end workflow technology supporting loan application processing for banks and financial institutions. Features application creation, approval workflow, scoring, document management, and integration with ACreS scorecards.
• Portfolio Optimization Tool State-of-the-art tool for portfolio managers using Simulated Annealing, Tabu Search, and Genetic Algorithm heuristics to maximize expected return while meeting constraints like Budget, Holding size, Trade limits, Cardinality, Round lots, Short Sales, Turnover, and Beta.
• Fraud Scorer Assessment tool for identifying potentially fraudulent transactions using machine learning techniques. Used for travel insurance fraud detection with Adaboost algorithm achieving KS of 0.84 and detecting 90% of fraudulent cases by examining 5% of claims.
• Smart Retail Solution Inventory planner and product bundling solution for retail operations.
• Hotel Revenue Management Solution Centralized hotel booking portal for revenue management in the hospitality industry.
• Credit Scoring Service Automatic assessment of credit risk through advanced statistical methods for evaluating potential customer default risk and revenue potential.
• Big Data Analytics Service Processing of large and complex datasets using Hadoop, Pentaho, MySQL, Hive, NoSQL, Java and R MapReduce. Processed over 15 million transactions per day and 5 billion historical transactions annually.
• Revenue Management Service Maximizing revenue through optimal inventory allocation, demand forecasting, and pricing strategies using market segmentation and statistical analysis. Claims revenue gain of 4% or higher.
• Data Cleaning Service Process of removing or modifying incomplete and inaccurate records through parsing, correcting, standardizing, matching and consolidating steps.
• Analytics Consultancy Services Analytics consulting services with over 100 years of collective experience across Media, Finance, Marketing, Retail, Telecom, Healthcare, Logistics, Aviation and Smart City sectors.
• Corporate Training Analytics training programs covering Revenue Management, Pricing Strategy, Analytics for Practitioners, and Analytics for C Level Executives. Includes training on R, Hadoop, MapReduce and Spark.

Quantifiable outcome

• 4%-8% incremental revenue gain for broadcasters using MEROS
• +9 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability25 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• IBMcoreTechnology or IntegrationTechnology partnership through IBM logo displayed in 'Our Partners' section. Nature of partnership indicates technology integration or platform collaboration, though specific details not disclosed.
• MicrosoftcoreTechnology or IntegrationTechnology partnership through Microsoft logo displayed in 'Our Partners' section. Nature of partnership indicates technology integration or platform collaboration, though specific details not disclosed.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fractal Analytics: Analytics consulting and products firm serving global enterprises on customer, marketing, pricing, and risk analytics. Highly comparable consulting-plus-product model and India/Singapore operational footprint.
• FICO: Global leader in credit scoring, fraud detection, and decisioning analytics for financial institutions. Directly comparable to Smart Consulting's ACreS, Fraud Scorer, and Loan Origination System offerings serving banks like Standard Chartered and ING Bank.
• AbsolutData: AI and analytics company delivering predictive modeling, marketing analytics, and customer insights to enterprises. Comparable in productized analytics offerings and mid-market enterprise focus.
• Mu Sigma: Large-scale analytics and decision sciences outsourcing firm serving Fortune 500 enterprises. Comparable in target customers (banking, media, retail, telecom) and analytics-services delivery model.
• LatentView Analytics: India-origin analytics and AI consulting firm listed publicly, serving CPG, retail, financial services, and technology clients. Closely comparable in service-plus-product business model and vertical breadth.
• Tiger Analytics: Data and analytics consulting firm focused on predictive modeling, AI/ML, and industry-specific analytics solutions. Closely comparable to Smart Consulting's verticalized analytics consulting + proprietary tooling approach.
• SAS Institute: Enterprise analytics and AI platform with deep credit risk, fraud, and revenue management modules. Closely comparable to Smart Consulting's predictive analytics, credit scoring, and big data analytics stack across banking, insurance, and government.

Broad incumbents

• IRI: Large market measurement and analytics provider for CPG, retail, and media. Comparable to the retail/CPG analytics practice and overlaps with media analytics work adjacent to MEROS.
• Palantir Technologies: Enterprise data platform (Foundry/Gotham) widely used by financial institutions and government agencies for risk, fraud, and operational analytics. Comparable to Smart Consulting's big data analytics and credit/fraud deployments with regulated clients.

Emerging players

• Algonomy (formerly Manthan): Retail and consumer analytics provider with demand forecasting, inventory optimization, and personalization products. Directly comparable to Smart Consulting's Smart Retail Solution and revenue management work in retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/officialsmartcs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Consulting Solutions