StoreAge
- Company typePublic
- Founded1992
- HeadquartersIrvine, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
StoreAge firmographics
Firmographics- Name
- StoreAge
- Legal name
- NetApp, Inc.
- Website
- https://storeage.com
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Ownership category
- akta.pro rank
StoreAge industry classification
Industry- Product category
- Enterprise Data Storage
- NAICS
- Computer Storage Device Manufacturing (334112), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Computer Storage Devices (3572), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Storage Virtualization & Software-Defined Storage (SDS) (HDABAEAF)
- akta.pro secondary industries
- Storage Management, Monitoring & Orchestration (HDABAEAL), Enterprise Storage Arrays (SAN/NAS/Object Storage) (HDACACAB)
Keywords
Where StoreAge is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
StoreAge business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- On-Premises Storage Systems: Sale of enterprise storage hardware including all-flash arrays (AFF, ASA), hybrid-flash systems (FAS), and object storage (StorageGRID). Revenue from hardware appliances, software licenses, and maintenance contracts.
- Cloud Storage Services: Cloud-based storage and data management services including Cloud Volumes ONTAP for AWS, Azure, and Google Cloud. Consumption-based and subscription revenue from cloud deployments.
- Keystone Storage as a Service: Subscription-based flexible consumption model providing access to NetApp's data infrastructure without upfront capital investment. Annual or multi-year subscription contracts.
- Data Services and Software: Revenue from data management software including backup and recovery, disaster recovery, ransomware resilience, replication, classification, and infrastructure insights.
- Professional and Managed Services: Implementation, deployment, and managed services helping customers optimize NetApp infrastructure.
- Training and Certification: Learning services, certifications, and career advancement programs for data and IT professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Keystone Storage as a Service - Flexible subscription model |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
StoreAge product offering
Product offeringCore offering
StoreAge develops management software used in storage-area networks (SANs) and operates within the broader enterprise data infrastructure platform built around ONTAP data management software. It sells unified data storage hardware systems (all-flash, hybrid-flash, SAN, and object storage), cloud storage deployment through Cloud Volumes ONTAP, AI data services, ransomware protection, and a subscription-based consumption model (Keystone). Products target enterprise customers across AI, hybrid cloud, cyber resilience, and data infrastructure modernization use cases.
Product overview
StoreAge (NetApp) offers a unified data storage platform architecture with ONTAP as the core data storage OS spanning hybrid cloud environments. The portfolio includes primary storage systems (AFF A-Series and C-Series all-flash, FAS hybrid-flash, ASA all-flash SAN, E-Series/EF-Series), converged infrastructure (FlexPod), and object storage (StorageGRID). Cloud integration is enabled through Cloud Volumes ONTAP for AWS, Azure, and Google Cloud. The platform is complemented by AI/ML services including the AI Data Engine for semantic search and vectorization, Keystone Storage as a Service for subscription-based consumption, and data services for backup, disaster recovery, ransomware resilience, tiering, and classification. NetApp Console provides unified management across the hybrid environment.
Differentiator
Problem solved
Functional benefit
Brands
- ONTAP: The data storage OS that natively spans hybrid cloud, serving as the core data management software platform.
- NetApp AFX
- AFF A-Series
- AFF C-Series
- FAS
- StorageGRID
- ASA
- FlexPod
- Keystone
- Cloud Volumes ONTAP
- AI Data Engine
- NetApp Console
Products and services
- ONTAP Data storage operating system that natively spans hybrid cloud, providing unified data storage, replication, and management capabilities across on-premises and public cloud environments.
- NetApp AFX Disaggregated storage architecture with enterprise resilience and performance on a unified data foundation, designed as data infrastructure for enterprise AI workloads.
- AFF A-Series All-flash storage system offering multi-protocol data storage with high performance for enterprise workloads.
- AFF C-Series All-flash storage system providing cost-effective flash storage for enterprise data centers.
- FAS Hybrid-flash storage system combining flash and HDD technologies for balanced performance and capacity.
- FlexPod Converged infrastructure solution combining compute, networking, and storage from NetApp and Cisco in an integrated pre-validated platform.
- StorageGRID Object storage solution with all-flash available option for managing unstructured data at petabyte scale.
- ASA (All-Flash SAN) All-flash SAN array for block storage workloads requiring high performance and reliability.
- E-Series / EF-Series Hybrid flash and all-flash storage systems for specific enterprise and application workloads.
- Cloud Volumes ONTAP Cloud storage deployment solution for deploying ONTAP data management into AWS, Azure, and Google Cloud environments.
- NetApp AI Data Engine AI data engine providing real-time curation, vectorization, and semantic search with zero-copy access for AI workloads.
- NetApp Console Unified storage management console providing simplified operations and a security-first approach across hybrid environments.
- Keystone Storage as a Service Subscription-based flexible consumption model providing access to NetApp's data infrastructure without upfront capital investment.
- Instaclustr Open-source infrastructure platform providing managed Apache Cassandra, Kafka, PostgreSQL, Elasticsearch, and other distributed open-source data services.
Companies that use StoreAge
Customer profileNamed customers11 records
Segments13 records
Ideal customer profiles2 records
StoreAge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature12 records
StoreAge partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- AWS (Amazon Web Services)coreStrategic cloud partnership offering Cloud Volumes ONTAP and NetApp storage services through AWS Marketplace. NetApp provides enterprise data management capabilities native to AWS cloud environment.
- Microsoft AzurecoreCloud partnership delivering NetApp storage solutions through Azure Marketplace. Enables enterprise customers to deploy NetApp data infrastructure in Azure cloud.
- Google CloudcorePartnership for deploying NetApp storage in Google Cloud environment. Provides Cloud Volumes ONTAP and integrated data services for Google Cloud workloads.
- Cisco (FlexPod)coreJoint converged infrastructure solution combining NetApp storage with Cisco compute and networking. FlexPod is a pre-validated, ready-to-deploy platform for enterprise data centers.
- InstaclustrstrategicOpen-source infrastructure platform acquired by NetApp. Provides managed services for open-source data infrastructure including Apache Kafka, Cassandra, Elasticsearch, and other distributed systems.
- NVIDIAcoreStrategic partnership for AI data infrastructure. NetApp ONTAP AI combines NVIDIA DGX systems with NetApp storage for enterprise AI workloads. Joint customer case study demonstrates integrated AI platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
StoreAge competitors and assessment
Company assessmentDirect peers
- Pure Storage: Pure Storage sells all-flash enterprise arrays and related data services (FlashArray, FlashBlade) directly competing with NetApp AFF A-Series, AFF C-Series, and ASA in primary storage for enterprise workloads.
- Dell Technologies (Dell EMC PowerStore / PowerScale): Dell EMC offers enterprise block, file, and object storage (PowerStore, PowerScale/Isilon) targeting the same Fortune 500 buyer as NetApp with overlapping primary storage and converged infrastructure use cases.
- HPE (HPE Primera / Nimble / Alletra): HPE competes directly with NetApp in enterprise all-flash and hybrid storage (Primera, Alletra, Nimble), serving similar mid-market and enterprise customers for mission-critical workloads.
- IBM Storage: IBM offers enterprise storage (FlashSystem, Spectrum Scale) overlapping NetApp's primary storage portfolio, including converged and software-defined offerings for hybrid cloud environments.
- Hitachi Vantara: Hitachi Vantara sells enterprise storage arrays (VSP) and data management software targeting the same Fortune 500 and large-enterprise customers as NetApp's AFF and hybrid offerings.
- Rubrik: Rubrik offers data protection, backup/recovery, and ransomware resilience as cloud-delivered services, directly competing with NetApp's Backup and Recovery, Disaster Recovery, and Ransomware Resilience data services.
- Cohesity: Cohesity provides data management and protection (backup, DR, ransomware recovery) overlapping NetApp's data services attach portfolio for enterprise customers.
Emerging players
- VAST Data: VAST Data is an emerging player selling disaggregated, AI-first storage that directly competes with NetApp AFX for AI training and exabyte-scale unstructured data workloads.
- MinIO: MinIO offers S3-compatible object storage software that competes with NetApp StorageGRID in private cloud and Kubernetes-based object storage deployments.
Others
- Cisco (Converged Infrastructure): Cisco is both a FlexPod co-development partner and an adjacent infrastructure provider; their UCS and converged stack competes in some enterprise accounts against NetApp-led FlexPod solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
StoreAge social profiles
Digital presenceStoreAge financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreAge leadership team
Management profileNumber of profiles
StoreAge subsidiaries and ownership
Company hierarchySubsidiaries1 record
StoreAge funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreAge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreAge
What does StoreAge do?
StoreAge develops management software used in storage-area networks (SANs) and operates within the broader enterprise data infrastructure platform built around ONTAP data management software. It sells unified data storage hardware systems (all-flash, hybrid-flash, SAN, and object storage), cloud storage deployment through Cloud Volumes ONTAP, AI data services, ransomware protection, and a subscription-based consumption model (Keystone). Products target enterprise customers across AI, hybrid cloud, cyber resilience, and data infrastructure modernization use cases.
Is StoreAge a public or private company?
StoreAge is a public company. It is classified as venture growth investor backed and is currently operating.
When was StoreAge founded?
StoreAge was founded in 1992.
Where is StoreAge based?
StoreAge is headquartered in Irvine, United States, in the North America region.
How does StoreAge make money?
Six revenue lines are on record. On-Premises Storage Systems are the primary driver. The others are cloud Storage Services, keystone Storage as a Service, data Services and Software, professional and Managed Services and training and Certification.
Who are StoreAge's main competitors?
Direct peers on record are Pure Storage, Dell Technologies (Dell EMC PowerStore / PowerScale), HPE (HPE Primera / Nimble / Alletra), IBM Storage, Hitachi Vantara, Rubrik and Cohesity. Emerging players are VAST Data and MinIO. Cisco (Converged Infrastructure) is listed as an others.
Does StoreAge have an API?
No public API is recorded for StoreAge.
What industry is StoreAge in?
StoreAge's product category is Enterprise Data Storage. Its primary akta.pro industry code is HDABAEAF, Storage Virtualization & Software-Defined Storage (SDS), with a secondary code of HDABAEAL, Storage Management, Monitoring & Orchestration. Its NAICS code is 334112 and its SIC code is 3572.