Stagedhomes.com

What Stagedhomes.com does

Stagedhomes.com (legal entity: Home Staging Inc StagedHomes) is a privately held, US-based education company founded in 1999 that specializes in certified home staging and real estate staging training. Its core product is the tiered Accredited Staging Professional (ASP) credentialing program, which includes the ASP Home Stager course (1-day and 1.5-day formats), the ASP-RE course for real estate agents, the ASA Staging Assistant course for entry-level workers, the ASP Master Scale Advanced Course for experienced practitioners, a business-development module, and a Spain-localized course for international markets. The company owns six federally registered trademarks (Stage, ASP, ASP-RE, ASA, ASPM, Accredited Staging Professional) that anchor its brand identity and credentialing nomenclature.

The technology stack is a thin online learning management system accessed via the stagedhome.com website, with LeadConnector/GoHighLevel-powered intake forms and phone/SMS enrollment follow-up. There is no native mobile app, no public API, no disclosed integrations, and no AI/ML capabilities. Distribution leans on organic social channels (Facebook, Instagram, YouTube, a branded Facebook Group) and a "Find a Pro" directory that routes consumer leads to certified graduates, creating a two-sided network between alumni and prospective home sellers.

The business model is direct-to-consumer education: one-time course enrollment fees paid by individual professionals, plus a renewal pathway for existing members. Pricing is quote-based and not publicly disclosed. The company serves a long-tail of individual real estate agents, aspiring home stagers, and staging assistants, with no enterprise customer concentration. Operations are run from a small (11-50 employee) team headquartered in Littleton, United States, with a self-claimed worldwide footprint.

Name

Stagedhomes.com

Legal name

Home Staging Inc StagedHomes

Website

https://stagedhomes.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Stagedhomes.com is a privately held, US-based education company founded in 1999 that sells tiered home staging and real estate certification courses (ASP, ASP-RE, ASA, ASP Master) to individual real estate agents, aspiring stagers, and staging assistants worldwide.

Ownership category

akta.pro rank

Product category

Home Staging Education

NAICS

Exam Preparation and Tutoring (611691), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

akta.pro secondary industry

Home Staging & Pre-Listing Organization (HSAFAFAJ)

Keywords

• Home staging education
• Real estate staging
• Professional certification training
• Staging business training
• Property staging courses

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Course Enrollment Fees: Revenue generated from selling home staging and real estate education courses at various levels (ASP Home Stager, ASA Staging Assistant, ASP Master). Courses include options for 1-day, 1.5-day, and advanced master-level programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stagedhomes.com delivers home staging and real estate education through an online learning platform, offering certified courses such as the ASP Home Stager, ASP-RE, ASA Staging Assistant, and ASP Master Scale Advanced programs. The company sells course enrollments directly to individual students and supports them with renewal pathways and a consumer-facing 'Find a Pro' directory of certified professionals.

Product overview

Stagedhomes.com offers a comprehensive educational platform for home staging and real estate professionals, positioning itself as "The World Leader in Home Staging and Real Estate Education." The portfolio centers on the core ASP (Accredited Staging Professional) certification program, available in multiple formats (1-day and 1.5-day) for both home stagers and real estate agents. The platform extends through specialized add-on modules including the ASA (Staging Assistant) course for entry-level professionals, the ASP Master Scale Advanced Course for experienced practitioners, and a Spain-specific course for international markets. Additional offerings include the Home Stager Business module for entrepreneurial training and dedicated RE Agent courses. The products follow a tiered progression from foundational to advanced certification levels, with all courses carrying federally registered trademark status (Stage® ASP®, ASP®RE, ASA®, ASPM®).

Differentiator

Problem solved

Functional benefit

Products and services

• ASP Home Stager Course Flagship home stager certification course offered in 1-day and 1.5-day formats, providing comprehensive training in home staging and real estate education for individuals pursuing professional credentials.
• ASP-RE Course Real estate agent-focused home staging course available in 1-day and 1.5-day formats, designed to help real estate professionals stage properties for sale.
• Home Stager Business Course Business-focused course for home staging professionals covering business development, marketing, and operational aspects of running a staging business.
• ASA Staging Assistant Course Training course for individuals seeking to work as staging assistants, covering the fundamentals of supporting professional home stagers.
• ASP Master Scale Advanced Course Advanced-level certification course for experienced home stagers seeking master-level expertise and skills in the field.
• Spain ASP Home Stager Course Specialized home staging course designed for the Spanish market, providing region-specific training for home staging professionals in Spain.
• RE Agents Courses Real estate agent education courses focused on home staging techniques to help agents maximize property appeal and sale value.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights10 records

Direct peers

• Home Staging Institute: Online home staging certification and training provider offering accredited courses to aspiring home stagers. Directly competes with Stagedhomes.com's ASP program in the same niche customer segment.
• International Association of Home Staging Professionals (IAHSP): Industry association offering its own home staging credentials and member directory. Competes with Stagedhomes.com for the same real estate agent and stager audience seeking recognized certification.

Broad incumbents

• The CE Shop: Large online provider of real estate continuing education and licensing courses. Overlaps with Stagedhomes.com's RE-agent audience as a broader alternative for real estate professional education.
• Kaplan Real Estate Education: Established real estate licensing, exam prep, and CE provider. Comparable as a scaled, brand-recognized incumbent in real estate professional education where Stagedhomes.com operates in the staging subset.
• 360training: Online regulatory and continuing education marketplace including real estate CE. Comparable business model (online course delivery) targeting overlapping real estate professional learners.
• Real Estate Express: Online real estate licensing and continuing education provider serving individual agents. Comparable delivery model and target customer base, though broader scope than home staging specifically.
• Mbition: Real estate licensing and education platform (formerly 123RealtySchool). Overlaps as a competing online destination for agent education, particularly in pre-licensing and continuing education.

Others

• Decorating Den Interiors: Home staging and interior decorating franchise network. Adjacent rather than directly competitive — operates on the service-delivery side of the staging industry that Stagedhomes.com's graduates enter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@stagedhomes8625
• Facebookfacebook.com/stagedhomes
• Instagraminstagram.com/STAGEDHOMESWORLDWIDE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stagedhomes.com