AMP Wealth Management
AMP Wealth Management is a Wisconsin-based registered investment adviser founded in 1994 that provides disciplined, research-driven portfolio management strategies — including Quantfolios, an Income Generating Portfolio, and a Rising Dividend Strategy — primarily to medical, dental, and individual clients, now operating under Merit Financial Advisors following its June 2025 acquisition.
- Company typePrivate
- Founded1994
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AMP Wealth Management does
AMP Wealth Management was a Whitefish Bay, Wisconsin-based registered investment adviser founded in 1994 by Dr. Jerome Mahalick to provide academically grounded, research-driven investment management primarily to medical and dental professionals. The firm operates a disciplined investment management process that combines concentration with insightful flexibility, leveraging periodic portfolio adaptations within an internally developed framework to pursue stable, consistent returns across varying market environments.
AMP's product platform comprises three proprietary strategies: Quantfolios — risk-based mutual fund allocations designed to adapt to market conditions; The Income Generating Portfolio, an enhanced fixed income management strategy introduced in 1997; and the Rising Dividend Strategy, an equity strategy introduced in 2006 that targets companies with strong dividend-paying track records and sound business fundamentals. Distribution is conducted through direct, personalized advisory relationships, with client acquisition historically driven by referrals within the medical/dental professional community; the firm has no public app, API, or digital marketing presence.
The firm monetized through recurring, fee-based investment management charges calculated against assets under management, with no publicly disclosed pricing schedule. Effective June 24, 2025, AMP Wealth Management was acquired by Merit Financial Advisors, a Georgia-based RIA backed by HGGC's Aspire Holdings, adding approximately $365 million in AUM to the combined entity. Following the transaction, AMP operates as an integrated division of Merit Financial Group, LLC, retaining its local Whitefish Bay team and office while gaining access to Merit's broader wealth management, tax, insurance, and business-owner solutions platform.
AMP Wealth Management firmographics
Firmographics- Name
- AMP Wealth Management
- Legal name
- Merit Financial Group, LLC
- Website
- https://ampinvestment.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- AMP Wealth Management is a Wisconsin-based registered investment adviser founded in 1994 that provides disciplined, research-driven portfolio management strategies — including Quantfolios, an Income Generating Portfolio, and a Rising Dividend Strategy — primarily to medical, dental, and individual clients, now operating under Merit Financial Advisors following its June 2025 acquisition.
- Ownership category
- akta.pro rank
AMP Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL), Investment Management Advisory (RIA) (FSAEAAAB)
Keywords
Where AMP Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMP Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Investment Management Fees: Fee-based investment management services for wealth management clients, providing stable consistent returns through disciplined investment processes
Distribution channels1 record
Marketing channels1 record
AMP Wealth Management product offering
Product offeringCore offering
AMP Wealth Management provides discretionary investment management and financial planning services to individual clients, primarily medical and dental professionals. The firm delivers diversified portfolio strategies built on rigorous research and analysis, including risk-based mutual fund allocations, enhanced fixed income management, and dividend-equity strategies, with periodic portfolio adaptations to pursue stable returns across varying market conditions.
Product overview
AMP Wealth Management is an investment firm offering a suite of disciplined investment management products. The core offerings include Quantfolios (risk-based mutual fund allocations that adapt to market conditions), the Income Generating Portfolio (enhanced fixed income management developed in 1997), and the Rising Dividend Strategy (an equity strategy targeting strong dividend-paying companies formulated in 2006). These diversified strategies are built on rigorous research and analysis, with periodic portfolio adaptations using AMP's developed structure, seeking to provide stable, consistent returns in varying market conditions.
Differentiator
Problem solved
Functional benefit
Brands
- Quantfolios: Risk-based mutual fund allocations developed by AMP Wealth Management that adapt to market environment.
- The Income Generating Portfolio
- Rising Dividend Strategy
Products and services
- Quantfolios
- Income Generating Portfolio
- Rising Dividend Strategy
- Wealth Management & Financial Planning
Companies that use AMP Wealth Management
Customer profileSegments1 record
Ideal customer profiles1 record
AMP Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AMP Wealth Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Merit Financial AdvisorscoreAMP Wealth Management was acquired by Merit Financial Advisors, a Georgia-based wealth management firm. The merger effective June 24, 2025, combines AMP's established presence in Wisconsin with Merit Financial Advisors' broader platform, providing clients with expanded support and services while maintaining the same local team and office.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
AMP Wealth Management competitors and assessment
Company assessmentDirect peers
- Merit Financial Advisors: Merit Financial Advisors is the Georgia-based RIA that acquired AMP Wealth Management in June 2025. It provides comprehensive wealth management, financial planning, tax, and insurance services to similar mid-market professional clients, making it the closest direct comparable in business model and client profile.
- Modera Wealth Management: Modera Wealth Management is a fee-only RIA providing comprehensive financial planning and investment management to professionals and households. It is highly comparable to AMP in terms of fee-based model, professional client focus, and mid-market positioning.
- Kovack Advisors: Kovack Advisors is an SEC-registered RIA offering wealth management and financial planning services. Comparable to AMP in scope of services and mid-sized RIA positioning, though it serves a broader client base rather than specializing in medical/dental professionals.
- Halbert Hargrove: Halbert Hargrove is a long-standing independent RIA providing wealth management to high-net-worth individuals and professionals. Comparable to AMP for its fee-based model, professional client base, and similar tenure as an independent advisory firm.
Broad incumbents
- Mariner Wealth Advisors: Mariner Wealth Advisors is a large national RIA platform offering comprehensive wealth management services to individuals and institutions. It serves as a broader incumbent comparable given its similar fee-based model and focus on professional and high-net-worth clients, but at significantly greater scale than AMP.
- Creative Planning: Creative Planning is one of the largest independent RIAs in the U.S., offering wealth management, financial planning, and tax services to a broad client base including professionals and business owners. It is comparable as a scaled full-service RIA platform serving similar client archetypes as AMP.
- Carson Wealth: Carson Group (formerly Carson Wealth) is a large RIA platform serving financial advisors and their clients with comprehensive wealth management services. Comparable to AMP for its fee-based advisory model serving professional clients, though operating at significantly larger scale.
- Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the U.S., serving a broad professional and mass-affluent client base with wealth management and financial planning services. Comparable as a scaled RIA serving similar professional client segments as AMP.
Emerging players
- Facet Wealth: Facet Wealth is a digital-first RIA offering flat-fee financial planning and investment management to professionals and households. Comparable to AMP for its professional client focus, though differentiated by a technology-driven delivery model versus AMP's traditional advisor-led approach.
Others
- HGGC Aspire Holdings: HGGC's Aspire Holdings is the private equity platform that backed Merit Financial Advisors' acquisition of AMP. While not a direct peer, it represents the broader RIA consolidation thesis and rollup strategy that has been reshaping the independent wealth management space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AMP Wealth Management social profiles
Digital presenceAMP Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMP Wealth Management leadership team
Management profileNumber of profiles
Profiles1 record
AMP Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMP Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMP Wealth Management
What does AMP Wealth Management do?
AMP Wealth Management provides discretionary investment management and financial planning services to individual clients, primarily medical and dental professionals. The firm delivers diversified portfolio strategies built on rigorous research and analysis, including risk-based mutual fund allocations, enhanced fixed income management, and dividend-equity strategies, with periodic portfolio adaptations to pursue stable returns across varying market conditions.
Is AMP Wealth Management a public or private company?
AMP Wealth Management is a private company. It is classified as private equity controlled and is currently acquired.
When was AMP Wealth Management founded?
AMP Wealth Management was founded in 1994. It employs 1 to 10 people.
Where is AMP Wealth Management based?
AMP Wealth Management is headquartered in Milwaukee, United States, in the North America region.
How does AMP Wealth Management make money?
One revenue line is on record: investment Management Fees.
Who are AMP Wealth Management's main competitors?
Direct peers on record are Merit Financial Advisors, Modera Wealth Management, Kovack Advisors and Halbert Hargrove. Broad incumbents are Mariner Wealth Advisors, Creative Planning, Carson Wealth and Edelman Financial Engines. Facet Wealth is listed as an emerging player. HGGC Aspire Holdings is listed as an others.
Does AMP Wealth Management have an API?
No public API is recorded for AMP Wealth Management.
What industry is AMP Wealth Management in?
AMP Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAAACAL, Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes). Its NAICS code is 523940 and its SIC code is 6282.