EHC Freiburg

What EHC Freiburg does

EHC Freiburg e.V. is a registered German ice sports club (eingetragener Verein) founded in 1984 as the successor to ERC Freiburg, operating from the Echte Helden Arena at Ensisheimerstraße 1 in Freiburg im Breisgau, Germany. The club competes in DEL2, the second tier of German professional ice hockey, and is currently in its 12th consecutive DEL2 season (2026/27). Beyond the professional team, EHC Freiburg operates a comprehensive community sports platform spanning a Laufschule (learn-to-skate program for ages 4-8), competitive youth teams from U7 through U20, a women's team, a para-ice hockey program, and recreational ice stock sport (Eisstockschießen).

The club's business model operates through a hybrid direct-to-consumer and partnership-driven structure. Ticketing revenue derives from season tickets (Dauerkarten, €19.84 to €1,000 across seating blocks and age categories) and single-game sales distributed via the Reservix-powered online shop and on-site arena box office. A multi-tiered sponsorship program anchored by Badische Staatsbrauerei Rothaus AG as main sponsor, plus Diamond sponsors (Müller GmbH, Rudolf Sexauer GmbH), Platinum, Gold, Silver, Bronze, and Classic tiers, contributes a second major revenue stream. Membership fees (€50-160 annually), public ice skating (€4-7.50 per session, €210-250 season pass), merchandise through the online Fanshop, summer camps (€350-400), VIP packages (€175), and a youth Förderkreis (~120 members) round out the revenue base.

EHC Freiburg maintains a multi-channel digital presence across Facebook, Instagram, TikTok, X/Twitter, YouTube, LinkedIn, and WhatsApp, with Sport-Europe.TV providing live streaming of all games. Marketing is event-driven through themed matchdays (Teddy Bear Toss, Kids Day, Club Day) and community engagement. The club's core technology is limited to standard third-party integrations (Reservix ticketing, Google Calendar, Borlabs Cookie, ManageWP) with no disclosed proprietary platform, AI/ML capabilities, or data assets. Corporate governance rests with President Kai Veser, a managing executive board (Michael Müller as 1st Chairman, Volker Sexauer as 2nd Chairman, Jens Ziser as Treasurer, David Danner as Youth Director), and operational leads including Kaufmännischer Leiter Janis Wagner, Sportdirektor Simon Danner, and Head Coach Johannes Nygard.

Name

EHC Freiburg

Legal name

Eishockeyclub Freiburg e. V. (EHC Freiburg e. V.)

Website

https://ehcf.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EHC Freiburg e.V. is a German nonprofit ice hockey club competing in DEL2 (second tier) from its Echte Helden Arena in Freiburg, operating a professional team alongside a youth development pipeline (ages 4-20), public skating, women's and para-ice hockey programs, and community-focused sponsorship and membership revenue.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Ice Hockey Leagues (MPAKAAAE)

Keywords

• Professional ice hockey
• Youth sports development
• Public ice skating
• Sports club management
• Arena ticketing services

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket sales: Revenue from single-game tickets and season tickets (Dauerkarten) for DEL2 home games. Season tickets include all pre-season home games and main round matches.
2. Sponsorship: Multi-tiered sponsorship program including main sponsor (Badische Staatsbrauerei Rothaus AG), diamond, platinum, gold, silver, bronze, and classic sponsors. Also includes VIP partners, health partners, and health partners across various industries.
3. Membership fees: Annual membership fees ranging from 50 EUR (passive, under 18) to 160 EUR (active non-youth members). Includes voting rights at general assemblies and discounts on tickets and merchandise.
4. Public ice skating: Revenue from public skating sessions (Publikumslauf), including single tickets (4-7.5 EUR), 10-ride cards (60-70 EUR), and season passes (210-250 EUR). Skate rental available for additional fee.
5. Merchandise sales: Fan shop (Fanshop) selling club merchandise including jerseys, apparel, and accessories via shop.ehcf.de.
6. Youth programs and summer camps: Revenue from the EHC Summer Camp (350-400 EUR per participant) and youth team participation. Also includes Laufschule (skating school) membership fees of 110 EUR plus monthly ice fees.
7. VIP packages: VIP daily tickets at 175 EUR including arena seating, VIP lounge access, and catering provided by Sonne Malterdingen.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

EHC Freiburg operates a professional DEL2 ice hockey club (the Wölfe) playing home games at the Echte Helden Arena in Freiburg, Germany. Beyond the professional team, the club runs a public ice skating facility, a youth development program (U7 to U20), a learn-to-skate school (Laufschule), para-ice hockey and women's teams, summer training camps, and sells merchandise through its own fanshop. Revenue is generated from ticket sales, sponsorships, memberships, public skating fees, merchandise, and youth programs.

Product overview

EHC Freiburg is a professional ice hockey club competing in DEL2 with a comprehensive portfolio including professional team operations, public ice skating facilities, and extensive youth development programs spanning from learn-to-skate (Laufschule, ages 4-8) through competitive youth teams (U7-U20). The organization offers ticket products (single game and season passes), an official fanshop, summer training camps, and special recreational divisions including para-hockey, women's hockey, and ice stock sports. The club operates the Echte Helden Arena as its home venue.

Differentiator

Problem solved

Functional benefit

Products and services

• DEL2 Professional Ice Hockey Team (Wölfe) Professional ice hockey team competing in DEL2 (Deutsche Eishockey Liga 2), the second-highest tier of German ice hockey. The team plays home games at the Echte Helden Arena.
• Public Ice Skating (Eislaufen) Public ice skating sessions at the Echte Helden Arena, available from October to early April. Offers single tickets, 10-ride cards, and season passes with equipment rental available on-site.
• Youth Development Program (Nachwuchs) Comprehensive youth hockey program with competitive teams from U7 to U20 age groups, including learn-to-skate program (Laufschule). Earned four-star DEB youth rating in April 2026.
• Match Tickets and Season Passes (Einzeltickets & Dauerkarten) Individual game tickets and annual season passes for DEL2 home games. Season passes include all preparation and main round home games with special offers and discounts. Available via Reservix online shop and arena box office.
• Fanshop (Merchandise Store) Official online merchandise store offering team apparel, jerseys, souvenirs, and fan accessories for EHC Freiburg supporters. Also offers gift vouchers redeemable at the box office.
• EHC Summer Camp 2026 Annual summer training camp for children and adolescents, featuring two daily ice sessions, athletics training, camp giveaway, and lunch. Pricing: 350 EUR (members), 250 EUR (siblings), 400 EUR (non-members).
• Laufschule (Skating School) Learn-to-skate program for children aged 4-8 who cannot yet skate, offering four free trial sessions. Membership fee: 110 EUR per season plus monthly ice fees.
• Para Ice Hockey Para ice hockey program where players use sleds for mobility. Teams include players of all genders with and without disabilities.
• Women's Ice Hockey Team (Damen-Mannschaft) Women's ice hockey team providing opportunities for female players to engage in competitive ice hockey.
• Eisstockschießen (Ice Stock Sport) Ice stock sport (similar to curling) offered as a recreational activity for interested participants at the Echte Helden Arena.
• Club Membership (Vereinsmitgliedschaft) Club membership offering voting rights at general assemblies, discounts on tickets, fan shop discounts, reduced public skating rates, and opportunities for voluntary involvement. Annual fees range from 50 EUR (passive, under 18) to 160 EUR (active non-youth members).
• VIP Daily Ticket Package VIP daily ticket at 175 EUR including main tribune seat, VIP lounge access, and catering provided by Sonne Malterdingen. Available in packages of 2 or 4 tickets.

Quantifiable outcome

• DEL2 license successfully renewed for 2026/27 season as part of 14-team league
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered primary, core and minor.

• Badische Staatsbrauerei Rothaus AGprimaryChannel Partner/ Reseller/ DistributorBadische Staatsbrauerei Rothaus AG, a traditional brewery from the Black Forest established in 1791, serves as the main sponsor (Hauptsponsor) of EHC Freiburg. Known for its 'Tannenzäpfle' brand, the brewery represents the club's deepest commercial partnership, providing primary financial sponsorship support.
• Große Spiele – Teamsport FreiburgcoreGTM or Marketing PartnerGroße Spiele is a Freiburg sports cooperation bringing together four regional hall sports clubs to offer joint season highlights with bundled ticket packages. It provides EHC Freiburg with cross-promotional opportunities and additional marketing reach through combined events.
• INITIATIVE für unsere Kinder- und Jugendklinik Freiburg e.V.coreStrategic or Co-development PartnerThe INITIATIVE für unsere Kinder- und Jugendklinik Freiburg e.V. is the club's social responsibility partner that inspired the arena's name 'Echte Helden Arena' (Real Heroes Arena), honoring young patients of the Freiburg children's clinic. The partnership includes charity events, stadium visits for patients, and joint fundraising campaigns. This partnership drives the club's CSR identity and differentiates the EHC brand.
• Müller GmbH (Elektro – Gebäude – Solar)coreChannel Partner/ Reseller/ DistributorMüller GmbH, a regional crafts business from Freiburg operating since 1992 with over 80 employees, provides electrical, building, and solar services as a Diamond sponsor. Represents one of the club's mid-tier commercial partnerships.
• Rudolf Sexauer GmbHcoreChannel Partner/ Reseller/ DistributorRudolf Sexauer GmbH, a family-owned company from Bötzingen specializing in heating, plumbing, and modern building technology for over 60 years, serves as a Diamond sponsor. Another key regional commercial partner in the club's sponsorship structure.
• ReservixcoreTechnology or IntegrationReservix provides the ticketing platform infrastructure for EHC Freiburg's online ticket sales, season tickets, and event management at ehcf.reservix.de.
• Sport-Europe.TVcoreChannel Partner/ Reseller/ DistributorSport-Europe.TV is the official streaming partner providing live broadcasts of all EHC Freiburg games, enabling the club to reach international audiences beyond the local arena.
• Sonne MalterdingenminorGTM or Marketing PartnerSonne Malterdingen provides catering services for the VIP lounge as part of the VIP daily ticket package, enhancing the premium matchday experience.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• ESV Kaufbeuren: Fellow DEL2 club appearing on EHC Freiburg's 2026/27 schedule. Directly comparable as a same-tier German professional ice hockey club with similar revenue mix of tickets, sponsorships, public skating, and youth development in a smaller Bavarian city.
• Bietigheim Steelers: Direct DEL2 peer and 2026/27 opponent of EHC Freiburg. Compares on professional second-tier operations, multi-revenue-stream model (tickets, sponsorship, arena events), and similar regional-community positioning.
• EHC Basel: DEL2 opponent on EHC Freiburg's schedule and fellow cross-border professional ice hockey club. Comparable on league-level competition, professional operations, and cross-regional sponsorship capture.
• Dresdner Eislöwen: DEL2 club referenced in the same 2026/27 licensing announcement. Closely comparable as a same-tier German professional ice hockey club with shared league economics, youth academy, and ticketing/sponsorship structure.

Broad incumbents

• Adler Mannheim: One of Germany's most established professional ice hockey clubs (DEL). Comparable on sport and category but operates at a much larger scale with DEL economics, broader fan base, and substantially higher revenue ceiling.
• ERC Ingolstadt: DEL club and former employer of EHC Freiburg's assistant coach. Comparable on ice hockey category and German professional operations but at top-tier scale, providing a benchmark for promotion upside.

Emerging players

• Pioneers Vorarlberg: Austrian ICE Hockey League club and former employer of EHC Freiburg's head coach Johannes Nygard. Comparable on professional ice hockey operations across the DACH region and talent flows.

Regional players

• SC Freiburg (Sport-Club Freiburg e.V.): Major Freiburg sports club sharing the same city and regional sponsorship base. Comparable as a same-city registered sports club (e.V.) competing for regional sponsorship euros and fan attention, though operating in football at a larger scale.

Others

• Große Spiele – Teamsport Freiburg: Freiburg hall-sports cooperation involving EHC Freiburg and other regional clubs. Directly connected as a partnership channel for bundled ticketing, cross-promotion, and joint season events.
• Reservix: Ticketing platform provider powering EHC Freiburg's online ticket sales. Comparable as an infrastructure/technology enabler for the club's direct-to-consumer ticketing and season-ticket operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ehc_freiburg
• YouTubeyoutube.com/@ehcfreiburg
• Facebookfacebook.com/ehcfreiburg
• LinkedInlinkedin.com/company/ehc-freiburg
• Instagraminstagram.com/ehcfreiburg
• TikToktiktok.com/@ehcfreiburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHC Freiburg