What Dresdner Eislöwen does

Dresdner Eislöwen is a professional ice hockey team based in Dresden, Saxony, Germany, operating under the umbrella of the registered sports association Eissportclub Dresden e.V. (founded 1990). The team competes in the Deutsche Eishockey Liga 2 (DEL2), the second tier of German professional ice hockey, and won the DEL2 championship for the 2024/2025 season by defeating the Ravensburg Towerstars in a seven-game final series. Home games are played at the JOYNEXT Arena, where JOYNEXT holds naming rights. The organization has secured its license for the 2026/2027 DEL2 season, confirming continued league participation.

The business operates as a member-owned e.V. (eingetragener Verein) with a lean staff of roughly 23 employees, generating revenue through four primary streams: ticketing (day tickets, season tickets/Dauerkarten, away-fan and guest tickets, special-access tickets), corporate sponsorship (a tiered system including a platinum partner in Beyond Imaging plus main partners SSS Gruppe, Sachsen Energie, JOYNEXT, Feldschlößchen, Infineon, and Sachsenlotto), merchandise sales through the eislöwen-fanshop.de online store, and VIP/hospitality offerings. Supplementary income derives from youth development programs (Eislöwen Kids Club, Kita-/Schulprojekt), community fundraisers (e.g., cup-deposit collection of 8,085 cups), jersey-patron sponsorship (Trikotpaten), the Club 1909 membership tier, and EU/Freistaat Sachsen EFRE-ESF public funding.

Distribution is multi-channel and regionally focused in Dresden and Saxony: online ticketing via etix.com, authorized advance-sale points (VVK-Stellen), on-site box office at the JOYNEXT Arena, a direct merchandise e-commerce site, a mobile app, podcast distribution, and an active Instagram presence. The organization does not disclose revenue figures, has no disclosed AI/ML capability, and serves local ice hockey fans and families (consumer side) alongside regional corporate sponsors seeking brand visibility (B2B side).

Name

Dresdner Eislöwen

Legal name

Eissportclub Dresden e.V.

Website

https://eisloewen.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Dresdner Eislöwen is a Dresden-based, member-owned professional ice hockey team competing in Germany's second-tier DEL2 league, recently crowned 2024/2025 champions. It generates revenue from ticketing, corporate sponsorship, merchandise, and VIP hospitality at JOYNEXT Arena, serving local fans and regional business sponsors.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional ice hockey
• Sports entertainment
• Game ticket sales
• Corporate sponsorship
• Team merchandise

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from selling day tickets, season tickets (Dauerkarten), guest tickets, away tickets, special wheelchair/disabled tickets, and VIP hospitality packages at JOYNEXT Arena for DEL2 ice hockey games.
2. Sponsorship: Multiple sponsorship tiers including platinum partner (Beyond Imaging), main sponsors (SSS Gruppe, Sachsen Energie, Joynext, etc.), LED perimeter advertising, jersey sponsors (Trikotpaten), Club 1909 membership, and job bully sponsorship program.
3. Merchandise Sales: Sales of team merchandise through the eislöwen-fanshop.de online store.
4. Youth Development Programs: Revenue from Unterstützeraktionen including cup deposit collection (8085 cups collected) where proceeds go to youth work; also Eislöwen Kids Club membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Dresdner Eislöwen is a professional ice hockey team competing in DEL2 (Deutsche Eishockey Liga 2), Germany's second-tier professional ice hockey league, playing home games at the JOYNEXT Arena in Dresden. The club's commercial offering centers on live game-day attendance through day tickets and season tickets (Dauerkarten), premium VIP/hospitality packages, away fan tickets, and team merchandise sold through the eislöwen-fanshop.de online store. Revenue is complemented by multi-tier corporate sponsorship packages (platinum, main, LED perimeter, jersey sponsorship) and fan-engagement/community programs including the Eislöwen Kids Club and Kita-/Schulprojekt youth outreach.

Product overview

Dresdner Eislöwen is a professional ice hockey team from Dresden, Germany, competing in the Deutsche Eishockey Liga 2 (DEL2). The organization operates as a unified offering of live sports entertainment, providing game attendance through single tickets, season tickets, and VIP hospitality packages, supported by a dedicated merchandise e-commerce operation (Fanshop). The team's portfolio includes fan engagement programs such as the Eislöwen Kids Club and podcast content, alongside community initiatives like the Kita-/Schulprojekt educational outreach program. The Eissportclub Dresden e.V. (founded 1990) serves as the parent organization, and the team plays home games at the JOYNEXT Arena. The portfolio functions as a single integrated sports entertainment offering rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Einzeltickets (Tageskarten) Individual game tickets for Dresdner Eislöwen home matches at the JOYNEXT Arena, including special tickets for wheelchair users and severely disabled attendees, sold through etix.com and authorized channels.
• Dauerkarten (Season Tickets) Annual season ticket memberships granting access to all regular-season DEL2 home games of the Dresdner Eislöwen at the JOYNEXT Arena.
• VIP / Hospitality Packages Premium hospitality offerings including VIP boxes, corporate seating, and exclusive event access at home games of the Dresdner Eislöwen.
• Gästetickets (Away Fan Tickets) Away fan tickets allocated for opposing team supporters attending Dresdner Eislöwen home games at the JOYNEXT Arena.
• Fanshop (Team Merchandise) Online fan shop offering Dresdner Eislöwen team merchandise including jerseys, apparel, and accessories, sold via eislöwen-fanshop.de.
• Eislöwen Kids Club Membership-based youth fan club program for children to engage with the Dresdner Eislöwen team and ice hockey.
• Corporate Sponsorship Packages Multi-tier corporate sponsorship offerings including platinum partnership (Beyond Imaging), main sponsors (SSS Gruppe, Sachsen Energie, JOYNEXT), LED perimeter advertising, jersey sponsorship (Trikotpaten), and Club 1909 membership.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Beyond ImagingcoreStrategic or Co-development Partner · 6 July 2026Beyond Imaging continues as platinum partner of the Dresdner Eislöwen, providing ongoing sponsorship support.
• ElbphysiominorStrategic or Co-development Partner · 25 June 2026Elbphysio became a new partner of the Dresdner Eislöwen, providing physiotherapy services for the team.
• JOYNEXTcoreStrategic or Co-development PartnerJOYNEXT is the naming rights sponsor for the arena where Dresdner Eislöwen play home games (JOYNEXT Arena).
• FeldschlößchencoreGTM or Marketing PartnerFeldschlößchen brewery sponsors free beer (1 liter per goal scored) for fans. Current counter at 121 liters. Also sponsors the team.
• SSS GruppecoreGTM or Marketing PartnerMain sponsor of the Dresdner Eislöwen.
• Sachsen EnergiecoreGTM or Marketing PartnerMain sponsor providing energy sector partnership.
• Eissportclub Dresden e.V.coreStrategic or Co-development PartnerThe parent organization founded in 1990 from which the professional team originated.
• HeinrichsthalerminorGTM or Marketing PartnerKönigliche Käsespezialitäten since 1880 - cheese specialty sponsor.
• Parkhotel DresdenminorGTM or Marketing PartnerHotel partner for team accommodation and hospitality.
• InfineonminorGTM or Marketing PartnerTechnology company sponsor based in Dresden.
• SachsenlottominorGTM or Marketing PartnerState lottery sponsor.
• etix.comcoreChannel Partner/ Reseller/ DistributorOfficial ticket service provider for online ticket sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heilbronner Falken: DEL2 club with comparable operating model in a regional German city. Direct league and structural peer, with similar reliance on ticketing, sponsorship, and community programs.
• Ravensburg Towerstars: Another DEL2 club; direct competitor that Dresdner Eislöwen defeated in the 2024/2025 DEL2 championship finals in a 7-game series. Operates the same league and business model (ticket sales, sponsorship, merchandise) in a similarly sized German market.
• ESV Kaufbeuren: DEL2 club with comparable structure (eingetragener Verein, regional sponsors, season tickets) operating in a smaller Bavarian city. Direct peer in same league tier and similar revenue profile.
• EV Landshut: DEL2 competitor with comparable revenue mix (ticketing, sponsorship, merchandise) and a similar traditional club structure in a smaller German city. Direct on-ice rival and operational comparable.
• Bietigheim Steelers: DEL2 competitor with comparable revenue model and operational structure. Same league tier, similar sponsorship-driven business model targeting a regional German market.
• Lausitzer Füchse: DEL2 club in eastern Germany, structurally and competitively similar to Dresdner Eislöwen. Direct league rival and operational comparable in a similar-sized regional market.

Broad incumbents

• Löwen Frankfurt: DEL club operating in a major German metropolitan market with similar traditional club identity and revenue streams. Useful benchmark for what a DEL promotion path looks like for a regionally-rooted ice hockey brand.
• Adler Mannheim: Established DEL club with traditional sponsor base, premium hospitality, and large season-ticket operation. Comparable business model at top-tier scale, illustrating the upside of DEL-level operations.
• Eisbären Berlin: Top-tier DEL club and Germany's most successful ice hockey franchise. Operates in the same sport with the same revenue model (ticketing, sponsorship, merchandise, hospitality) but at much larger scale; useful benchmark for DEL-level upside potential.

Regional players

• Eispiraten Crimmitschau: DEL2 club based in Saxony (Crimmitschau), the closest regional peer to Dresdner Eislöwen. Comparable structure, league tier, and Saxon sponsorship market with direct competition for regional fans and sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eisloewen_dd
• LinkedInlinkedin.com/company/dresdner-eisl-wen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dresdner Eislöwen