EHC Freiburg
EHC Freiburg e.V. is a German nonprofit ice hockey club competing in DEL2 (second tier) from its Echte Helden Arena in Freiburg, operating a professional team alongside a youth development pipeline (ages 4-20), public skating, women's and para-ice hockey programs, and community-focused sponsorship and membership revenue.
- Company typePrivate
- Founded1984
- HeadquartersFreiburg, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What EHC Freiburg does
EHC Freiburg e.V. is a registered German ice sports club (eingetragener Verein) founded in 1984 as the successor to ERC Freiburg, operating from the Echte Helden Arena at Ensisheimerstraße 1 in Freiburg im Breisgau, Germany. The club competes in DEL2, the second tier of German professional ice hockey, and is currently in its 12th consecutive DEL2 season (2026/27). Beyond the professional team, EHC Freiburg operates a comprehensive community sports platform spanning a Laufschule (learn-to-skate program for ages 4-8), competitive youth teams from U7 through U20, a women's team, a para-ice hockey program, and recreational ice stock sport (Eisstockschießen).
The club's business model operates through a hybrid direct-to-consumer and partnership-driven structure. Ticketing revenue derives from season tickets (Dauerkarten, €19.84 to €1,000 across seating blocks and age categories) and single-game sales distributed via the Reservix-powered online shop and on-site arena box office. A multi-tiered sponsorship program anchored by Badische Staatsbrauerei Rothaus AG as main sponsor, plus Diamond sponsors (Müller GmbH, Rudolf Sexauer GmbH), Platinum, Gold, Silver, Bronze, and Classic tiers, contributes a second major revenue stream. Membership fees (€50-160 annually), public ice skating (€4-7.50 per session, €210-250 season pass), merchandise through the online Fanshop, summer camps (€350-400), VIP packages (€175), and a youth Förderkreis (~120 members) round out the revenue base.
EHC Freiburg maintains a multi-channel digital presence across Facebook, Instagram, TikTok, X/Twitter, YouTube, LinkedIn, and WhatsApp, with Sport-Europe.TV providing live streaming of all games. Marketing is event-driven through themed matchdays (Teddy Bear Toss, Kids Day, Club Day) and community engagement. The club's core technology is limited to standard third-party integrations (Reservix ticketing, Google Calendar, Borlabs Cookie, ManageWP) with no disclosed proprietary platform, AI/ML capabilities, or data assets. Corporate governance rests with President Kai Veser, a managing executive board (Michael Müller as 1st Chairman, Volker Sexauer as 2nd Chairman, Jens Ziser as Treasurer, David Danner as Youth Director), and operational leads including Kaufmännischer Leiter Janis Wagner, Sportdirektor Simon Danner, and Head Coach Johannes Nygard.
EHC Freiburg firmographics
Firmographics- Name
- EHC Freiburg
- Legal name
- Eishockeyclub Freiburg e. V. (EHC Freiburg e. V.)
- Website
- https://ehcf.de
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- EHC Freiburg e.V. is a German nonprofit ice hockey club competing in DEL2 (second tier) from its Echte Helden Arena in Freiburg, operating a professional team alongside a youth development pipeline (ages 4-20), public skating, women's and para-ice hockey programs, and community-focused sponsorship and membership revenue.
- Ownership category
- akta.pro rank
EHC Freiburg industry classification
Industry- Product category
- Professional Ice Hockey / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
- akta.pro secondary industries
- Ice Rinks & Winter Sports Facilities (MPAKAEAG), Ice Hockey Leagues (MPAKAAAE)
Keywords
Where EHC Freiburg is headquartered
LocationHeadquarters
- HQ city
- Freiburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
EHC Freiburg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket sales: Revenue from single-game tickets and season tickets (Dauerkarten) for DEL2 home games. Season tickets include all pre-season home games and main round matches.
- Sponsorship: Multi-tiered sponsorship program including main sponsor (Badische Staatsbrauerei Rothaus AG), diamond, platinum, gold, silver, bronze, and classic sponsors. Also includes VIP partners, health partners, and health partners across various industries.
- Membership fees: Annual membership fees ranging from 50 EUR (passive, under 18) to 160 EUR (active non-youth members). Includes voting rights at general assemblies and discounts on tickets and merchandise.
- Public ice skating: Revenue from public skating sessions (Publikumslauf), including single tickets (4-7.5 EUR), 10-ride cards (60-70 EUR), and season passes (210-250 EUR). Skate rental available for additional fee.
- Merchandise sales: Fan shop (Fanshop) selling club merchandise including jerseys, apparel, and accessories via shop.ehcf.de.
- Youth programs and summer camps: Revenue from the EHC Summer Camp (350-400 EUR per participant) and youth team participation. Also includes Laufschule (skating school) membership fees of 110 EUR plus monthly ice fees.
- VIP packages: VIP daily tickets at 175 EUR including arena seating, VIP lounge access, and catering provided by Sonne Malterdingen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standing room season ticket - full price |
| Subscription | Annual | Standing room season ticket - reduced |
| Subscription | Annual | Standing room season ticket - child |
| Subscription | Annual | Standing room season ticket - junior |
| Subscription | Annual | Seat Block A season ticket |
| Subscription | Annual | Seat Block B1 season ticket |
| Subscription | Annual | Seat Block C/D season ticket |
| Subscription | Annual | Seat Block F/G/H/J season ticket |
| Subscription | Annual | Seat Block GG/HH season ticket |
| One time/ perpetual license | Pay-as-you-go | Single-game standing room |
| One time/ perpetual license | Pay-as-you-go | Single-game seats Block A |
| One time/ perpetual license | Pay-as-you-go | Single-game seats Block C/D |
| One time/ perpetual license | Pay-as-you-go | Single-game seats Block F/G/H/J |
| One time/ perpetual license | Pay-as-you-go | Single-game seats Block GG/HH |
| One time/ perpetual license | Pay-as-you-go | VIP daily ticket |
| Unit Pricing | Pay-as-you-go | Public skating single ticket |
| Unit Pricing | Pay-as-you-go | Public skating 10-ride card |
| Subscription | Annual | Public skating season ticket |
| Unit Pricing | Pay-as-you-go | Skate rental |
| Unit Pricing | Pay-as-you-go | Summer Camp 2026 |
| Subscription | Annual | Membership fees |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels12 records
EHC Freiburg product offering
Product offeringCore offering
EHC Freiburg operates a professional DEL2 ice hockey club (the Wölfe) playing home games at the Echte Helden Arena in Freiburg, Germany. Beyond the professional team, the club runs a public ice skating facility, a youth development program (U7 to U20), a learn-to-skate school (Laufschule), para-ice hockey and women's teams, summer training camps, and sells merchandise through its own fanshop. Revenue is generated from ticket sales, sponsorships, memberships, public skating fees, merchandise, and youth programs.
Product overview
EHC Freiburg is a professional ice hockey club competing in DEL2 with a comprehensive portfolio including professional team operations, public ice skating facilities, and extensive youth development programs spanning from learn-to-skate (Laufschule, ages 4-8) through competitive youth teams (U7-U20). The organization offers ticket products (single game and season passes), an official fanshop, summer training camps, and special recreational divisions including para-hockey, women's hockey, and ice stock sports. The club operates the Echte Helden Arena as its home venue.
Differentiator
Problem solved
Functional benefit
Products and services
- DEL2 Professional Ice Hockey Team (Wölfe) Professional ice hockey team competing in DEL2 (Deutsche Eishockey Liga 2), the second-highest tier of German ice hockey. The team plays home games at the Echte Helden Arena.
- Public Ice Skating (Eislaufen) Public ice skating sessions at the Echte Helden Arena, available from October to early April. Offers single tickets, 10-ride cards, and season passes with equipment rental available on-site.
- Youth Development Program (Nachwuchs) Comprehensive youth hockey program with competitive teams from U7 to U20 age groups, including learn-to-skate program (Laufschule). Earned four-star DEB youth rating in April 2026.
- Match Tickets and Season Passes (Einzeltickets & Dauerkarten) Individual game tickets and annual season passes for DEL2 home games. Season passes include all preparation and main round home games with special offers and discounts. Available via Reservix online shop and arena box office.
- Fanshop (Merchandise Store) Official online merchandise store offering team apparel, jerseys, souvenirs, and fan accessories for EHC Freiburg supporters. Also offers gift vouchers redeemable at the box office.
- EHC Summer Camp 2026 Annual summer training camp for children and adolescents, featuring two daily ice sessions, athletics training, camp giveaway, and lunch. Pricing: 350 EUR (members), 250 EUR (siblings), 400 EUR (non-members).
- Laufschule (Skating School) Learn-to-skate program for children aged 4-8 who cannot yet skate, offering four free trial sessions. Membership fee: 110 EUR per season plus monthly ice fees.
- Para Ice Hockey Para ice hockey program where players use sleds for mobility. Teams include players of all genders with and without disabilities.
- Women's Ice Hockey Team (Damen-Mannschaft) Women's ice hockey team providing opportunities for female players to engage in competitive ice hockey.
- Eisstockschießen (Ice Stock Sport) Ice stock sport (similar to curling) offered as a recreational activity for interested participants at the Echte Helden Arena.
- Club Membership (Vereinsmitgliedschaft) Club membership offering voting rights at general assemblies, discounts on tickets, fan shop discounts, reduced public skating rates, and opportunities for voluntary involvement. Annual fees range from 50 EUR (passive, under 18) to 160 EUR (active non-youth members).
- VIP Daily Ticket Package VIP daily ticket at 175 EUR including main tribune seat, VIP lounge access, and catering provided by Sonne Malterdingen. Available in packages of 2 or 4 tickets.
Quantifiable outcome
- DEL2 license successfully renewed for 2026/27 season as part of 14-team league
- +1 more outcomes
Companies that use EHC Freiburg
Customer profileSegments5 records
Ideal customer profiles4 records
EHC Freiburg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
EHC Freiburg partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered primary, core and minor.
- Badische Staatsbrauerei Rothaus AGprimaryBadische Staatsbrauerei Rothaus AG, a traditional brewery from the Black Forest established in 1791, serves as the main sponsor (Hauptsponsor) of EHC Freiburg. Known for its 'Tannenzäpfle' brand, the brewery represents the club's deepest commercial partnership, providing primary financial sponsorship support.
- Große Spiele – Teamsport FreiburgcoreGroße Spiele is a Freiburg sports cooperation bringing together four regional hall sports clubs to offer joint season highlights with bundled ticket packages. It provides EHC Freiburg with cross-promotional opportunities and additional marketing reach through combined events.
- INITIATIVE für unsere Kinder- und Jugendklinik Freiburg e.V.coreThe INITIATIVE für unsere Kinder- und Jugendklinik Freiburg e.V. is the club's social responsibility partner that inspired the arena's name 'Echte Helden Arena' (Real Heroes Arena), honoring young patients of the Freiburg children's clinic. The partnership includes charity events, stadium visits for patients, and joint fundraising campaigns. This partnership drives the club's CSR identity and differentiates the EHC brand.
- Müller GmbH (Elektro – Gebäude – Solar)coreMüller GmbH, a regional crafts business from Freiburg operating since 1992 with over 80 employees, provides electrical, building, and solar services as a Diamond sponsor. Represents one of the club's mid-tier commercial partnerships.
- Rudolf Sexauer GmbHcoreRudolf Sexauer GmbH, a family-owned company from Bötzingen specializing in heating, plumbing, and modern building technology for over 60 years, serves as a Diamond sponsor. Another key regional commercial partner in the club's sponsorship structure.
- ReservixcoreReservix provides the ticketing platform infrastructure for EHC Freiburg's online ticket sales, season tickets, and event management at ehcf.reservix.de.
- Sport-Europe.TVcoreSport-Europe.TV is the official streaming partner providing live broadcasts of all EHC Freiburg games, enabling the club to reach international audiences beyond the local arena.
- Sonne MalterdingenminorSonne Malterdingen provides catering services for the VIP lounge as part of the VIP daily ticket package, enhancing the premium matchday experience.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
EHC Freiburg competitors and assessment
Company assessmentDirect peers
- ESV Kaufbeuren: Fellow DEL2 club appearing on EHC Freiburg's 2026/27 schedule. Directly comparable as a same-tier German professional ice hockey club with similar revenue mix of tickets, sponsorships, public skating, and youth development in a smaller Bavarian city.
- Bietigheim Steelers: Direct DEL2 peer and 2026/27 opponent of EHC Freiburg. Compares on professional second-tier operations, multi-revenue-stream model (tickets, sponsorship, arena events), and similar regional-community positioning.
- EHC Basel: DEL2 opponent on EHC Freiburg's schedule and fellow cross-border professional ice hockey club. Comparable on league-level competition, professional operations, and cross-regional sponsorship capture.
- Dresdner Eislöwen: DEL2 club referenced in the same 2026/27 licensing announcement. Closely comparable as a same-tier German professional ice hockey club with shared league economics, youth academy, and ticketing/sponsorship structure.
Broad incumbents
- Adler Mannheim: One of Germany's most established professional ice hockey clubs (DEL). Comparable on sport and category but operates at a much larger scale with DEL economics, broader fan base, and substantially higher revenue ceiling.
- ERC Ingolstadt: DEL club and former employer of EHC Freiburg's assistant coach. Comparable on ice hockey category and German professional operations but at top-tier scale, providing a benchmark for promotion upside.
Emerging players
- Pioneers Vorarlberg: Austrian ICE Hockey League club and former employer of EHC Freiburg's head coach Johannes Nygard. Comparable on professional ice hockey operations across the DACH region and talent flows.
Regional players
- SC Freiburg (Sport-Club Freiburg e.V.): Major Freiburg sports club sharing the same city and regional sponsorship base. Comparable as a same-city registered sports club (e.V.) competing for regional sponsorship euros and fan attention, though operating in football at a larger scale.
Others
- Große Spiele – Teamsport Freiburg: Freiburg hall-sports cooperation involving EHC Freiburg and other regional clubs. Directly connected as a partnership channel for bundled ticketing, cross-promotion, and joint season events.
- Reservix: Ticketing platform provider powering EHC Freiburg's online ticket sales. Comparable as an infrastructure/technology enabler for the club's direct-to-consumer ticketing and season-ticket operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EHC Freiburg social profiles
Digital presenceEHC Freiburg financial estimates
Financial estimateRevenue estimate
Valuation estimate
EHC Freiburg leadership team
Management profileNumber of profiles
Profiles12 records
EHC Freiburg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EHC Freiburg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EHC Freiburg
What does EHC Freiburg do?
EHC Freiburg operates a professional DEL2 ice hockey club (the Wölfe) playing home games at the Echte Helden Arena in Freiburg, Germany. Beyond the professional team, the club runs a public ice skating facility, a youth development program (U7 to U20), a learn-to-skate school (Laufschule), para-ice hockey and women's teams, summer training camps, and sells merchandise through its own fanshop. Revenue is generated from ticket sales, sponsorships, memberships, public skating fees, merchandise, and youth programs.
Is EHC Freiburg a public or private company?
EHC Freiburg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was EHC Freiburg founded?
EHC Freiburg was founded in 1984. It employs 501 to 1,000 people.
Where is EHC Freiburg based?
EHC Freiburg is headquartered in Freiburg, Germany, in the Europe region.
How does EHC Freiburg make money?
Seven revenue lines are on record. Ticket sales are the primary driver. The others are sponsorship, membership fees, public ice skating, merchandise sales, youth programs and summer camps and VIP packages.
Who are EHC Freiburg's main competitors?
Direct peers on record are ESV Kaufbeuren, Bietigheim Steelers, EHC Basel and Dresdner Eislöwen. Broad incumbents are Adler Mannheim and ERC Ingolstadt. Pioneers Vorarlberg is listed as an emerging player. SC Freiburg (Sport-Club Freiburg e.V.) is listed as a regional player. Others are Große Spiele – Teamsport Freiburg and Reservix.
Does EHC Freiburg have an API?
No public API is recorded for EHC Freiburg.
What industry is EHC Freiburg in?
EHC Freiburg's product category is Professional Ice Hockey / Sports Entertainment. Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.), with a secondary code of MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 711211 and its SIC code is 7997.