Plantours Kreuzfahrten

What Plantours Kreuzfahrten does

Plantours Kreuzfahrten is the consumer-facing brand of plantours & Partner GmbH, a privately held German cruise operator headquartered in Hamburg. The company runs a fleet of 8 ships spanning one ocean vessel (MS Hamburg) and seven river cruise ships (MS Lady Diletta, MS Lady Cristina, MS Sans Souci, MS Elegant Lady, MS Rousse Prestige, MS Monte Carlo, and MS La Marguerite), with itineraries catalogued through 2028 across European rivers (Rhine, Danube, Elbe, Moselle, Nile, Mekong), Atlantic islands, the Mediterranean, the Caribbean, Antarctica, Greenland, and other expedition destinations. Product mix ranges from 6-day regional European river cruises starting around €1,034 per person to a 147-day World Cruise 2027 starting at €18,999 per person, with themed and event cruises (Stars on Board, Kieler Woche, Christmas markets, Carnival) as a distinct vertical. The business operates a dual-channel model combining direct-to-consumer online booking with phone-based personal consultation (Monday-Friday 09:00-20:00, Saturday 09:00-14:00) and a B2B travel agency (Reisebüros) channel supported by a dedicated partner portal, flyers, and image database. Underlying technology is a standard website booking platform with Exp360 virtual ship tours, SSL-secured transactions, German/English multilingual support, and GDPR-compliant data handling, with no proprietary AI or data systems disclosed. Revenue streams include cruise package bookings, beverage packages, cabin upgrades, shore excursions, bundled transportation, and partner-sourced travel insurance via Hanse Merkur, with forward visibility anchored by 165+ cruise offerings.

Name

Plantours Kreuzfahrten

Legal name

plantours & Partner GmbH

Website

https://plantours-partner.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Plantours Kreuzfahrten is a Hamburg-based German cruise operator running 8 ships across ocean (MS Hamburg) and European river segments, offering 165+ itineraries through 2028 to German-speaking consumers via direct online booking and travel agency partners.

Ownership category

akta.pro rank

Product category

Cruise Line Services

NAICS

Scenic and Sightseeing Transportation, Water (487210), Deep Sea Passenger Transportation (483112)

SIC

Water Transportation (4400)

akta.pro primary industry

Boutique Small-Ship River Cruises (THAEACAC)

akta.pro secondary industries

Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK), Theme & Specialty River Cruises (Culinary/Wellness/Music/etc.) (THAEACAL), Hotel + Pre/Post-Cruise Land Stays (Cruisetours) (THAEAHAC)

Keywords

• River cruises
• Ocean cruises
• Cruise vacations
• Small-ship cruises
• Leisure travel

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Cruise Package Bookings: Full cruise packages including cabin accommodation, meals, entertainment, and selected activities. Pricing varies by ship, route, duration, and cabin type.
2. Beverage Packages: Optional drink packages available for purchase during cruise booking or on board
3. Cabin Upgrades: Upgrade program allowing passengers to upgrade their cabin category
4. Shore Excursions: Land excursion programs at ports of call, sold as add-on to cruise packages
5. Travel Insurance: Partnership with Hanse Merkur for travel insurance products offered during booking process
6. Transportation Services: An- und Abreise (arrival and departure transportation) including flights and transfers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Plantours Kreuzfahrten operates and sells cruise voyages on a fleet of eight river and ocean ships, offering more than 165 itineraries to leisure travelers. The product is the cruise experience itself — cabin accommodation, meals, onboard programming, and port calls marketed primarily to German-speaking consumers under the plantours brand.

Product overview

Plantours Kreuzfahrten operates a fleet of 9 cruise ships comprising one ocean-going vessel (MS Hamburg) and eight river cruise ships (MS Lady Diletta, MS Lady Cristina, MS Sans Souci, MS Elegant Lady, MS Rousse Prestige, MS Monte Carlo, MS La Marguerite, and one additional vessel). The company offers two primary service categories: ocean/high-sea cruises visiting destinations worldwide (Antarctica, Greenland, Caribbean, Mediterranean, etc.) and river cruises on European waterways (Rhine, Danube, Elbe, Moselle, etc.) as well as Nile cruises. The fleet operates under a unified brand with MS Hamburg serving as the flagship ocean vessel while MS Lady Diletta functions as the river fleet flagship. The company also offers specialized themed cruises, event voyages, and combination packages. The company is based in Hamburg, Germany, operating as a brand of Plantours & Partner GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• MS Hamburg ocean cruises Ocean cruise voyages operated on the MS Hamburg ship, marketed to German-speaking leisure travelers as part of the plantours fleet.
• MS Lady Diletta river cruises River cruise voyages operated on the MS Lady Diletta ship as part of the plantours river cruise program.
• MS Lady Cristina river cruises River cruise voyages operated on the MS Lady Cristina ship as part of the plantours river cruise program.
• MS Sans Souci cruises Cruise voyages operated on the MS Sans Souci ship within the plantours fleet itinerary portfolio.
• MS Elegant Lady cruises Cruise voyages operated on the MS Elegant Lady ship within the plantours fleet itinerary portfolio.
• MS Rousse Prestige river cruises River cruise voyages operated on the MS Rousse Prestige ship on the Danube as part of the plantours river cruise program.
• MS Monte Carlo cruises Cruise voyages operated on the MS Monte Carlo ship within the plantours fleet itinerary portfolio.
• MS La Marguerite river cruises River cruise voyages operated on the MS La Marguerite ship on the Mekong as part of the plantours river cruise program.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hanse MerkurminorStrategic or Co-development PartnerPartnership for travel insurance products. Hanse Merkur provides travel insurance offerings that are promoted during the booking process on the Plantours Kreuzfahrten website, providing customers with integrated insurance options for their cruises.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AIDA Cruises: Largest German-speaking ocean cruise brand; competes with Plantours on the same German customer base but with vastly larger ships, broader itineraries, and a club/loyalty proposition Plantours cannot match.
• Hapag-Lloyd Cruises: Premium German cruise operator with both expedition and luxury ocean ships; overlaps Plantours on expedition style (Antarctica, Greenland, Spitsbergen) and German premium clientele but at a higher price point.
• Mein Schiff (TUI Cruises): German-market ocean cruise brand with a large modern fleet; competes with Plantours for German-speaking ocean travelers but with much larger scale, broader itinerary coverage, and stronger travel-agency distribution.

Emerging players

• 1AVista Reisen: Smaller German cruise and river operator with overlapping DACH target market and river itineraries; comparable on size and niche positioning though with a more limited fleet and shorter itinerary portfolio.

Direct peers

• Phoenix Reisen: German cruise operator offering ocean and river itineraries under a similar mid-market positioning to Plantours; directly comparable on DACH target customer, mixed ocean/river product, and small-ship boutique style.
• nicko cruises: German-speaking river and ocean cruise brand with comparable itinerary mix across European rivers and selected ocean routes; competes head-to-head with Plantours for the same DACH customer and travel-agency channel.
• A-ROSA Flussschiff GmbH: Major German river cruise line operating a fleet of contemporary river ships on Rhine, Danube, Main and other European waterways; the most direct scale competitor to Plantours' river segment on routes and customer profile.
• Hurtigruten (HX): Expedition and small-ship cruise operator offering Antarctic, Greenland, Iceland, and Spitsbergen itineraries that overlap directly with Plantours' expedition ocean product on MS Hamburg.
• Viking Cruises: Global river and ocean cruise operator with boutique small-ship itineraries on Rhine, Danube, Main and matching ocean routes; closest functional competitor on combined river+ocean small-ship boutique model.
• Ponant: French small-ship and expedition cruise line operating boutique ocean vessels to Antarctica, Arctic, and tropical destinations; comparable to Plantours on expedition positioning and small-ship intimacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Plantoursreisen
• Facebookfacebook.com/PlantoursKreuzfahrten

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantours Kreuzfahrten