Profitec

What Profitec does

Profitec GmbH Bürotechnik is a privately held German office technology solutions provider headquartered in Geesthacht (Schleswig-Holstein), in continuous operation since 1979. The company supplies German business customers with a bundled portfolio spanning IT hardware (notebooks, PC systems, servers, storage systems, thin clients, displays, and firewall solutions — predominantly the TERRA product line), software products in single and volume licenses, and office accessories, with consultative planning of workstation setups in compliance with the German Bildschirmarbeitsplätze norms.

The business operates as a value-added reseller with a sales-led, direct go-to-market targeting the domestic German market. Pricing is per-unit in euros, ranging from approximately €243 for entry-level nettops (TERRA PC 2500 GREENLINE) to roughly €769 for higher-end silent business desktops, with prices listed both excluding and including 19% VAT; volume licensing for software is available on inquiry. Marketing is conducted primarily through the company website (profitec-gmbh.de), with structured navigation across hardware, software, accessories, and renewal product categories.

The firm is organized as a private GmbH under sole managing director Thomas Brodeßer (Geschäftsführer), with 11-50 employees and a single-country footprint. The company has no disclosed parent entity, no funding history, no M&A activity, no partnerships beyond implicit vendor relationships, no proprietary technology, no AI/ML capabilities, and no app or API surface — indicating a stable, traditional SMB IT reseller rather than a technology-led business.

Name

Profitec

Legal name

Profitec GmbH

Website

https://profitec-gmbh.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Profitec GmbH Bürotechnik is a Geesthacht, Germany-based private IT and office technology reseller founded in 1979, supplying German business customers with TERRA-branded PCs, servers, displays, software, and accessories, plus consultative workstation planning.

Ownership category

akta.pro rank

Product category

Office Technology & IT Hardware Resale

SIC

Computer & Office Equipment (3570)

akta.pro industry

PRIMARYHDACAAAB

Business Desktops (Commercial PCs)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Personal Computing Devices (Desktops, Laptops, Workstations)

Keywords

• Office technology solutions
• Business computer hardware
• IT infrastructure products
• Server and storage systems
• Professional office equipment

Headquarters

HQ city

Geesthacht

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hardware Sales: Sale of IT hardware including notebooks, PC systems, server systems, storage systems, thin clients, displays, and firewall systems
2. Software Sales: Sale of software products in single or volume licenses
3. Professional Services: Consulting and planning services for office technology solutions, installation and setup

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Profitec GmbH Bürotechnik is an office technology solutions firm that sells IT hardware (TERRA PC systems, notebooks, server systems, storage systems, thin clients, displays, firewall solutions), software products (single and volume licenses), and accessories to business customers in Germany. The company also provides professional planning, consulting, and installation services for compliant screen-based workplace setups in accordance with applicable German workplace standards.

Product overview

Profitec GmbH Bürotechnik is a professional office technology company offering a comprehensive portfolio of hardware products, software solutions, and accessories. The core offerings include TERRA PC systems (business computers in various form factors including mini nettops, slim PCs, and standard desktops), server systems, storage systems, thin clients, displays, firewall solutions, and related accessories. The company operates as a value-added reseller, providing planning services for compliant workstation setups according to applicable standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardware (Notebooks, PC Systems, Server Systems, Storage Systems, Thin Clients, Displays, Firewall) IT hardware portfolio including notebooks, PC systems, server systems, storage systems, thin clients, displays, and firewall solutions for business workstations and office technology setups.
• Software products (single and volume licenses)
• Zubehör (Accessories)
• TERRA PC 2500 GREENLINE
• TERRA PC 4000 BUSINESS
• TERRA PC 4000 SILENT
• TERRA PC 5000
• Office technology planning and consulting services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Wortmann AG: German IT system house and manufacturer of the TERRA brand that Profitec resells. Wortmann is the closest direct peer: same German SMB/mid-market customer base, same hardware-plus-services model, and operates as both a supplier and competitor to Profitec in the business-PC and server segment.
• Bechtle AG: Europe's largest IT system house with deep German roots. Directly comparable as a multi-tier IT reseller selling hardware, software, and services to business customers; vastly larger scale but the same core offering mix Profitec competes against in the German market.
• TAROX AG: German IT system house with a comparable mid-market positioning, selling business PCs, servers, storage, and software licenses to SMB and enterprise customers in Germany. Similar size bracket to Profitec with an overlapping product and customer profile.
• ALSO Group: European IT distributor and reseller with significant DACH operations. Directly comparable as a broadline IT hardware and software distributor serving resellers and business customers in Germany, competing for the same SMB/mid-market buyers as Profitec.
• CANCOM SE: Listed German IT services provider and reseller offering hardware, software, and managed services to mid-market and enterprise customers. Overlaps with Profitec on the hardware/software distribution side while extending into higher-margin services.
• Medion AG: German computer and electronics brand selling PCs, notebooks, and related hardware. Comparable as a German-headquartered PC seller targeting value-conscious consumers and small businesses, with some overlap in product categories Profitec offers.

Broad incumbents

• HP Inc. Global incumbent PC, workstation, and print vendor. Competes broadly in the same categories (business desktops, notebooks, displays) that Profitec resells, but operates at global scale and through a broader portfolio including direct enterprise sales.
• Dell Technologies: Global incumbent PC, server, and storage vendor. Sells the same core product categories as Profitec (business PCs, servers, storage, displays) and increasingly goes direct to enterprise, competing with Profitec's value-added reseller positioning.
• Lenovo: Global incumbent PC, server, and workstation vendor with a strong DACH presence. Overlaps with Profitec's hardware categories (notebooks, business desktops, servers) and competes for the same German business-buyer wallet.
• Acer: Global incumbent PC and display vendor. Sells the same core categories (notebooks, desktops, monitors) that Profitec offers, including via German distribution channels, but at global scale and through broader product portfolios.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profitec