The Meunier Counter

What The Meunier Counter does

Le Comptoir Meunier is a France-based private SME founded in 2008 and headquartered in Briare (Loiret, 45), operating as a wholly-owned subsidiary of the Banette group. The company specializes in the milling and blending of composite flours and specialty grain/seed mixes for professional bakers, pâtissiers, and restaurateurs. Its product portfolio spans composed flours for specialty breads (country, whole grain, rye, corn, seed, fiber, sports, Italian-style), viennoiserie and pastry mixes, bakery improvers (améliorants), seeds and flakes, a catalog of specific flours (stone-milled rye, spelt, buckwheat, durum, etc.), and bespoke 'à la carte' custom formulations supported by an internal panification testing laboratory (Labo Meunier). All flours are sourced 100% from French wheat without insecticide treatment during storage.

Technically, the company operates industrial-grade Bühler mixing equipment alongside a Scandinavian stone mill (Le Scandinave MEUNIER) and a proprietary in-house quality analysis laboratory (Labo Meunier) used for QC and R&D on custom flour compositions. It holds FSSC 22000 food safety certification (2024), ISO 9001 within its quality framework, and the highest-grade AFNOR Engagé RSE 'Exemplaire' label (upgraded March 2025 from confirmed level in 2020).

Commercially, Le Comptoir Meunier runs a B2B sales-led go-to-market targeting artisan bakeries and food-service professionals in France, combining direct field sales with a website-based contact funnel, e-commerce ordering, and a local SEO presence across the Loiret and Yonne departments. Revenue is generated through one-time sales of custom-blended flour products and specialty ingredients, with pricing negotiated per inquiry and not publicly disclosed. Stated share capital is €500,000, the entity operates with 11–50 employees, and no venture capital, private equity, or public-market ownership signals are present.

Name

The Meunier Counter

Legal name

Le Comptoir Meunier

Website

https://comptoirmeunier.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Comptoir Meunier is a France-based subsidiary of the Banette group that mills and blends composite flours and specialty grain mixes for professional bakers, pâtissiers, and restaurateurs across the Loiret and Yonne regions.

Ownership category

akta.pro rank

Product category

Specialty Flour Milling & Bakery Ingredient Manufacturing

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Bakery Products (2050)

akta.pro primary industry

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

Keywords

• Composite flour blends
• Specialty flour milling
• Bakery ingredient supply
• Seed and grain mixes
• Custom flour formulation

Headquarters

HQ city

Briare

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Composite Flour and Specialty Grain Product Sales: Le Comptoir Meunier generates revenue through the manufacture and sale of composite flour blends and seed/grain mixes for specialty breads, targeting professional bakers. Products are available on a custom (à la carte) basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Le Comptoir Meunier manufactures and sells composite (compound) flour blends and specialty seed/grain mixes tailored for special breads, viennoiseries, and pâtisseries. The company also offers bakery improvers, specific flours, and custom (à la carte) flour formulation with in-house panification testing. Customers are professional bakers, artisan boulangeries, pâtisseries, and restaurateurs in France.

Product overview

Le Comptoir Meunier is a flour milling and blending company that offers a comprehensive portfolio of composed flours and specialty ingredients for professional bakers. The core offering consists of composed flours for special breads (farines composées) and specialized mixes for viennoiseries and pâtisseries. These are supplemented by add-on modules including bakery improvers (améliorants), seeds and flakes (graines & flocons), specific flours, and custom-made product services with R&D capabilities. The company operates as a subsidiary of the Banette group since 2008.

Differentiator

Problem solved

Functional benefit

Brands

• Labo Meunier: Internal laboratory for analyses supporting product quality and development

Products and services

• Composite Flours for Special Breads (Farines composées pour pains spéciaux)

Quantifiable outcome

• 100% of flours sourced from French wheat with no insecticide treatment during storage
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BanettecoreOthers · 1 January 2008Banette is the parent company (propriétaire/filiale) of Le Comptoir Meunier. Founded in 2008 as a subsidiary of the Banette group, Le Comptoir Meunier operates as part of the Banette family, leveraging the group's brand reputation and distribution network in the French professional bakery market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Minoterie Suire: French regional flour miller producing flours, mixes and improvers for artisan bakers and food service. Comparable as a B2B supplier of composite flours and improvers to professional bakers in France.
• Minoterie du Puy: French regional flour miller specializing in specialty and traditional flours for artisan bakers, with custom blending and R&D support. Closely comparable to Le Comptoir Meunier in size, specialty/artisan positioning, custom formulation, and B2B bakery channel in France.
• Eurogerm: French-based developer and manufacturer of bakery improvers, mixes and functional flour blends for industrial and craft bakers. Directly comparable in the bakery improvers and custom mix/additive product category, with similar B2B bakery customer base in France and internationally.
• Les Moulins de Brasseuil: French regional flour mill producing specialty flours, mixes, seeds and bakery ingredients for artisan and organic bakers. Directly comparable product portfolio (composite flours, mixes, seeds) and similar B2B bakery customer profile in France.
• Minoterie Piveteau: French family-run miller offering flours, mixes and bakery ingredients for artisan bakers, including specialty and custom blends. Comparable in size, geography, B2B bakery focus, and product breadth of flours/mixes/seeds.

Broad incumbents

• King Arthur Baking Company: US-based specialty flour and baking ingredients brand, with extensive lines of flours, mixes, and seeds for bakers and consumers. Comparable in specialty/composite flour product breadth and focus on artisan/professional baking, though serving primarily North American retail and pro markets at larger scale.
• Bob's Red Mill: US-based specialty miller offering a broad range of whole grain, gluten-free, organic and specialty flours, mixes, seeds and flakes. Comparable in the composite flour / specialty mix / seed product portfolio and artisan baking positioning, but at much larger scale and with consumer retail as a primary channel.
• Moulins Soufflet (InVivo): Major French and European flour miller, now part of InVivo group, supplying industrial and artisan bakeries with standard and specialty flours. Comparable in customer base (French professional bakers) and product overlap (composite and specialty flours), but operates at industrial scale with national distribution.
• Grands Moulins de Paris (Vivescia): France's largest flour miller and part of Vivescia cooperative, supplying standard and specialty flours to bakeries, food service and industry. Comparable as a French B2B flour/ingredient supplier to professional bakers, but at vastly larger scale and a much broader commodity-plus-specialty product range.

Others

• Banette (Vivescia Bakery): Parent company and French bakery brand (part of Vivescia), supplying bread/baguette programs to artisan bakeries across France. Related as the parent and key channel for Le Comptoir Meunier's products, with overlapping customer base (French artisan bakers) and shared flour/ingredient ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/le-comptoir-meunier

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Meunier Counter