Phoenix Counseling Center

What Phoenix Counseling Center does

Phoenix Counseling Center is a private, non-profit behavioral health organization founded in 2003 and headquartered in Gastonia, North Carolina. It delivers a full continuum of behavioral health services — 24/7 mobile crisis response, two 16-bed Facility Based Crisis Centers (Cleveland and Gaston Crisis & Recovery Centers), an 8-bed women's residential recovery home (Gaylain's House of Hope), outpatient services (SACOT, SAIOP, Partial Hospitalization, Peer Support), Medication-Assisted Treatment, adolescent outreach through the MORES program, Guardianship Services, and NC Medicaid Tailored Care Management. The organization holds CARF International accreditation and operates under HIPAA, 42 CFR Part 2, CMS Conditions of Participation, and NC GS Chapter 122C.

Phoenix serves individuals across Gaston, Lincoln, and Cleveland counties, with Guardianship Services extended to Mecklenburg, Wake, and Pitt counties. It accepts NC Medicaid and major commercial insurers (BCBS, Aetna, Humana, Cigna, Tri-Care) and maintains a written commitment to not refuse services for inability to pay, supported via sliding-scale provisions. Its technology footprint is operational rather than transformative: HIPAA-compliant secure text messaging with BAA-compliant vendors, role-based access controls, audit logs, encryption, and EHR documentation integration.

Revenue mechanics are payer-driven and recurring: NC Medicaid (including Tailored Care Management and behavioral health, I/DD, and substance use benefits) is the primary stream, supplemented by commercial insurance reimbursement and charity/sliding-scale care. The referral ecosystem — Partners Behavioral Health (Gaston/Lincoln MCO), Vaya Health (Cleveland MCO), NC DHHS, and three county DSS offices — channels clients into the network. The organization is governed by a Board of Directors chaired by Pamela Poteat and led operationally by founder/CEO Kevin Oliver (30+ years in behavioral health). Reporting structure includes a CFO, Chief Programs Officer, Chief Quality and Compliance Officer, and Chief Resource & Communications Officer, with program-level directors and facility managers across each service line. As a private nonprofit, Phoenix does not have disclosed revenue, equity, or a parent company.

Name

Phoenix Counseling Center

Legal name

Phoenix Counseling Center

Website

https://phoenixcc.us

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Phoenix Counseling Center is a private nonprofit behavioral health organization in North Carolina providing 24/7 crisis, residential, outpatient, and care management services across Gaston, Lincoln, and Cleveland counties under CARF accreditation and NC Medicaid funding.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK), Residential Mental Health Treatment Centers (HLAFACAC), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Behavioral health services
• Crisis intervention
• Mental health counseling
• Substance use treatment
• Mobile crisis response

Headquarters

HQ city

Gastonia

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. NC Medicaid: Primary revenue stream from NC Medicaid for behavioral health services including mental health, substance use disorders, intellectual/developmental disabilities, and Tailored Care Management services.
2. Commercial Insurance: Revenue from major commercial insurers including BCBS, Aetna, Humana, Cigna, and Tri-Care for outpatient services, crisis services, and medication management.
3. Charitable Care/Sliding Scale: Organization commits to not refusing services due to inability to pay, indicating sliding scale or charity care provisions for uninsured or underinsured individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Phoenix Counseling Center is a private nonprofit behavioral health organization providing a continuum of care that includes crisis intervention, facility-based crisis stabilization, women's residential recovery, outpatient mental health and substance use treatment, medication management (including Medication-Assisted Treatment for opioid use disorder), tailored care management for NC Medicaid members, and guardianship services. Services are delivered through outpatient offices, two 16-bed facility-based crisis centers, an 8-bed women's residential home, and 24/7/365 mobile crisis response across Gaston, Lincoln, and Cleveland counties in North Carolina.

Product overview

Phoenix Counseling Center offers a comprehensive behavioral health services portfolio consisting of crisis intervention, residential, outpatient, and care management programs across Gaston, Lincoln, and Cleveland Counties in North Carolina. The core service offerings include Mobile Crisis Management Services providing 24/7 response, Facility Based Crisis Services with two 16-bed residential stabilization centers, Women's Residential Services at Gaylain's House of Hope (8-bed facility), Tailored Care Management Services for whole-person care coordination, Medication Management including MAT for opioid use disorder, and Outpatient Services encompassing SACOT, SAIOP, Partial Hospitalization, and Peer Support. Additional services include Guardianship Services for court-adjudicated individuals and MORES for child/adolescent behavioral health. The organization operates multiple outpatient offices in Shelby, Gastonia, and Lincolnton, providing a continuum of care from screening and evaluation through crisis stabilization and ongoing treatment.

Differentiator

Problem solved

Functional benefit

Brands

• Gaylain's House of Hope: An eight-bed women's residential home for individuals recovering from substance use disorders, operated by Phoenix Counseling Center.

Products and services

• Mobile Crisis Management Services 24/7/365 mobile crisis response serving Cleveland, Gaston, and Lincoln County communities with immediate evaluation, triage, and access to acute mental health, intellectual/developmental disabilities, or substance abuse services, including telephonic crisis assessment. Intended for individuals in behavioral health crisis.
• Facility Based Crisis Services Short-term residential crisis stabilization in two 16-bed facilities (Cleveland Crisis and Recovery Center and Gaston Crisis and Recovery Center) for mental health emergencies, dangerous behaviors, or intoxication from drugs and/or alcohol, delivered in a safe and secure environment.
• Women's Residential Services (Gaylain's House of Hope) Eight-bed women's residential home (Gaylain's House of Hope Halfway House for Women) for individuals recovering from substance use disorders, providing a safe and secure environment with outpatient group therapy and supportive recovery housing operating 24/7/365 with average length of stay of 12 months.
• Tailored Care Management Services Whole-person care management delivered by a Certified Care Management Agency to NC Medicaid members in Cleveland, Gaston, and Lincoln counties, with a single-designated Care Manager and multidisciplinary team addressing physical health, behavioral health, intellectual/developmental disabilities, traumatic brain injuries, pharmacy, and long-term services and supports.
• Medication Management Services Medication-Assisted Treatment (MAT) for opioid use disorder and medication management for other mental health disorders, combining medications with group and/or individual counseling.
• Substance Abuse Comprehensive Outpatient Treatment (SACOT) Adult-focused intensive outpatient substance abuse treatment requiring 20 hours per week for 8-12 weeks, emphasizing substance use reduction, social support, vocational skills, and family functioning.
• Substance Abuse Intensive Outpatient Services (SAIOP) Outpatient substance abuse treatment serving adults and adolescents with 9 hours per week commitment for 8-12 weeks, emphasizing vocational and life skills development.
• Partial Hospitalization Services Enhanced outpatient service providing intensive daytime treatment for individuals requiring more support than standard outpatient but less than residential care.
• Peer Support Services Support services provided by certified peer support specialists who use their lived experience to assist individuals in recovery from mental health and substance use disorders.
• Guardianship Services Legal guardianship services for individuals alleged or adjudicated incompetent by the court, including assessment, guardian location, petitioning, and ongoing casework for the State of North Carolina in Gaston, Cleveland, Lincoln, Mecklenburg, Wake, and Pitt Counties.
• Mobile Outreach, Engagement, and Stabilization (MORES) Services Children and adolescent services within Phoenix's Mobile Crisis program providing emotional and behavioral support through clinicians, mental health professionals, and family partners working with the child and family for up to eight weeks in Gaston County.
• 24/7 Crisis Hotline Toll-free 24/7 crisis hotline providing immediate access to behavioral health support for substance use, domestic violence, sexual assault trauma, and mental health issues, with linkage to Mobile Crisis, Facility Based Crisis, and outpatient services.

Quantifiable outcome

• 98% of clients stated Phoenix Staff were sensitive to their cultural background
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Atrium HealthminorOthersHealthcare system partnership displaying logo on website. Atrium Health is a major healthcare provider in the Charlotte region serving Gaston and surrounding counties.
• CaroMont HealthminorOthersLocal health system partnership displaying logo on website. CaroMont Health serves Gaston County and surrounding areas.
• NAMI (National Alliance on Mental Illness)minorOthersMental health advocacy organization partnership displaying logo on website. NAMI provides education, support, and advocacy for individuals and families affected by mental illness.
• Partners Behavioral Health ManagementcoreOthersManaged Care Organization (MCO) providing behavioral health services management for Gaston and Lincoln counties. Partners Behavioral Health manages NC Medicaid funded mental health, substance use, and intellectual/developmental disability services in the service area.
• Vaya HealthcoreOthersManaged Care Organization (MCO) providing behavioral health services management for Cleveland county. Vaya Health manages NC Medicaid funded mental health, substance use, and intellectual/developmental disability services.
• United WayminorOthersNonprofit partnership displaying logo on website. United Way provides resources and support for community health and human services across Gaston, Cleveland, and Lincoln counties.
• North Carolina DHHScoreOthersState government agency partnership displaying logo on website. NC DHHS oversees behavioral health services, Medicaid programs, and regulates human service providers including Phoenix Counseling Center's guardianship and care management services.
• Gaston County Department of Social ServicescoreOthersCounty government partner providing professional resource links for individuals seeking behavioral health and social services. Phoenix Counseling Center provides guardianship services for Gaston County.
• Cleveland County Department of Social ServicescoreOthersCounty government partner providing professional resource links. Phoenix Counseling Center operates Cleveland Crisis & Recovery Center and provides guardianship services for Cleveland County.
• Lincoln County Department of Social ServicescoreOthersCounty government partner providing professional resource links. Phoenix Counseling Center provides Lincoln Outpatient Office and guardianship services for Lincoln County.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daymark Recovery Services: A North Carolina-based nonprofit behavioral health provider operating multiple outpatient, crisis, and substance use programs across many counties. Directly comparable to Phoenix on multi-county crisis + outpatient continuum, CARF-aligned quality posture, and Medicaid-funded service mix.
• RHA Health Services: A multi-state behavioral health and I/DD provider headquartered in NC operating crisis, residential, outpatient, and Tailored Care Management services. Closely comparable to Phoenix in MCO contracting, crisis continuum, and Tailored Care Management certification footprint.
• Monarch (NC): NC-based nonprofit providing behavioral health, I/DD, and substance use services across multiple counties with crisis, residential, and case management offerings. Comparable on service breadth, NC Medicaid MCO contracting, and geographic regional scaling strategy.
• EasterSeals UCP North Carolina & Virginia: Nonprofit providing behavioral health, I/DD, and case management across NC and VA with crisis and care management services. Comparable as a multi-county NC-based nonprofit with I/DD focus, MCO contracts, and Tailored Care Management play.

Regional players

• Coastal Horizons Center: NC-based nonprofit providing crisis, outpatient, substance use, and care management services primarily along the southeastern NC coast. Comparable service mix to Phoenix (crisis + outpatient + care management) but operating in a different NC region rather than the Charlotte/western corridor.

Broad incumbents

• Centerstone: National nonprofit behavioral health and human services provider operating crisis, outpatient, residential, and case management across many states. Comparable on continuum-of-care model and CARF accreditation posture, but operates at substantially larger scale and broader geographic footprint than Phoenix.

Others

• Atrium Health (Advocate Health): Major regional health system serving the Charlotte region including Gaston County. Relevant as a referral partner and health-system incumbent around whom Phoenix's crisis and outpatient services orbit, and competing for behavioral health talent in the same local labor market.
• NAMI (National Alliance on Mental Illness): National mental health advocacy and peer support organization with local NC affiliates that Phoenix partners with. Comparable as a behavioral health ecosystem player rather than a direct service competitor, providing peer support and advocacy that complements Phoenix's clinical services.
• Partners Behavioral Health Management: NC Managed Care Organization (LME/MCO) responsible for Medicaid behavioral health, I/DD, and SUD services in Gaston and Lincoln counties. Comparable as a payer/contractual counterparty that determines reimbursement rates and network inclusion for Phoenix's Medicaid revenue.
• Vaya Health: NC Managed Care Organization (LME/MCO) responsible for Medicaid behavioral health and I/DD services in Cleveland County. Functions as the primary payer and network gatekeeper for Phoenix's Cleveland County operations, making it a critical counterpart and de facto ecosystem anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61582854590908
• LinkedInlinkedin.com/company/phoenix-counseling-center-nc/?viewAsMember=true
• Instagraminstagram.com/phoenixcounselinggastonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Counseling Center