ACE Feet in Motion

What ACE Feet in Motion does

ACE Feet in Motion is a Cardiff-based podiatry and lower limb injury clinic founded in 2001 by Bob Cooper, operating as a subsidiary of The PTH Group, a family-owned diversified healthcare conglomerate formed in 2020 when Cooper siblings Paul, Tom and Hayley completed a buyout of their father. The company specialises in biomechanical gait analysis and the manufacture of custom orthotic insoles. Its core clinical offering is a tiered assessment portfolio — from entry-level Shockwave Assessment (£50) and Running Shoe Assessment (£60) up to 3D Gait Analysis Gold (£220) and Platinum (£300) — built on a Vicon motion-capture platform (39 reflective markers, 200 data points per second) used in its 20m running track gait lab. The companion Insolace® 3D Print Farm houses more than 30 industrial 3D printers and, via an exclusive 2025 LutraCAD partnership, runs a fully digital SCAN→DESIGN→PRINT→FINISH workflow producing Nimbus® (EVA-like), Titanis® (PP-like) and PA12 MDR-compliant orthoses, with the flagship insoles-while-you-wait service exclusive to the Cardiff HQ.

The business operates a hybrid B2C/B2B model. Revenue streams include clinical assessment fees (£50–£300), treatment services (shockwave therapy, orthotic therapy, nail surgery, Swift verruca, chiropody), B2B orthotic manufacturing (~10,000 pairs annually for clinics, NHS, MoD, Emirates, Under Armour EU, Premier League clubs, Welsh Rugby Union), and trade distribution of LutraCAD scanners (LX500, LX800 Plus, Structure Sensor 3) and proprietary filaments via the own-brand online shop and Orthotix trade channel. Customer segments split between the general public with lower limb injuries, elite athletes and sports teams (Welsh Athletics, WRU, Cardiff City FC, Scarlets, Cardiff Dragons, Cardiff Met FC), corporate employers (occupational podiatry), and other healthcare professionals (manufacturing and digital workflow sales). Distribution is via four owned Welsh clinics (Cardiff HQ, Pontypridd, Canton, Whitchurch), an e-commerce shop, and field sales to enterprise sports/government accounts.

The PTH Group encompasses five specialist healthcare brands (ACE Feet in Motion, Orthotix, Orthotix Healthcare, Daceys, The Healthcare Hub) and is publicly described as approaching £10m in group turnover. The group has professionalised its leadership in 2024 with the appointments of Mervyn Ham as Group Chairman and Nick Gale as Group Financial Director, completed Phase Three of its Cardiff headquarters redevelopment, and consolidated its digital manufacturing position via the exclusive three-year LutraCAD partnership announced in 2025.

Name

ACE Feet in Motion

Legal name

Ace Orthotics Ltd

Website

https://feetinmotion.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ACE Feet in Motion is a Cardiff-based podiatry clinic and orthotic manufacturer specialising in 3D gait analysis and custom insoles. A PTH Group subsidiary, it serves the public, elite athletes, and healthcare professionals across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Podiatry and Orthotic Services

NAICS

Offices of Podiatrists (621391), Footwear Manufacturing (316210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Podiatry services
• Biomechanical assessment
• Custom orthotic manufacturing
• 3D gait analysis
• Lower limb injury treatment

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Clinical Assessment Services: Revenue from biomechanical assessments, gait analysis (2D and 3D), running shoe assessments, and consultations. Tiered pricing from £50-£300 per appointment.
2. Treatment Services: Shockwave therapy, orthotic therapy, nail surgery, Swift verruca treatment, and chiropody services provided to patients.
3. Custom Orthotic Manufacturing: In-house manufacture of prescription insoles for clinics and healthcare professionals. Produces approximately 10,000 pairs annually. Products include EVA, polypropylene, and MJF/PA12 rigid shell orthoses.
4. 3D Printing Products and Materials: Sale of 3D scanners (LX500, LX800 Plus, Structure Sensor 3), filaments (Nimbus®, Titanis®), and accessories through online shop.
5. Corporate Services: Occupational podiatry services for employers and professional sports team partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ACE Feet in Motion is a podiatry-led specialist lower limb injury clinic providing biomechanical assessments, gait analysis (including 2D pressure plate and 3D Vicon motion capture), and therapeutic treatments such as orthotic therapy, shockwave therapy, and chiropody. The company also operates the Insolace 3D Print Farm for in-house custom orthotic manufacturing and distributes LutraCAD 3D scanners and filaments to healthcare professionals.

Product overview

ACE Feet in Motion operates as a podiatry-led specialist lower limb injury clinic offering a tiered clinical service portfolio built around biomechanical assessment and gait analysis technology. The core assessment pathway progresses from entry-level consultations through to premium 3D motion capture tiers: the Bronze (advice/walking) and Silver (running) tiers use 2D dynamic pressure plate analysis; the Gold tier (Walk3D/Run3D) adds Vicon 3D motion capture with 39 reflective markers generating real-time 3D biomechanical models at 200 data points per second; and the Platinum tier combines 3D motion capture with 2D pressure plate analysis and full musculoskeletal testing for the most comprehensive evaluation. Treatment services span orthotic therapy (with insole manufacture), shockwave therapy, nail surgery, Swift verruca treatment, and strength & rehabilitation. The manufacturing division produces custom orthoses via the Insolace® 3D Print Farm using LutraCAD digital workflows, producing Nimbus® (flexible), Titanis® (semi-rigid), and PA12 (rigid) 3D-printed insoles. As a LutraCAD trade reseller, the company also distributes a portfolio of clinical scanning hardware (LX800 Plus, LX500 Compact, Structure Sensor 3) and specialist filaments (Nimbus®, Titanis®) to other healthcare professionals and clinics.

Differentiator

Problem solved

Functional benefit

Brands

• Insolace® 3D Print Farm: UK-based 3D printing service for orthotic insoles, operating from solar-powered Cardiff facility with more than 30 industrial-grade 3D printers using MDR-compliant materials Nimbus, Titanis, and Nylon 12.

Products and services

• Run3D Assessment 3D gait analysis using Vicon motion capture with 39 reflective markers on pelvis, hips, knees and ankles, generating 3D models capturing movement in three planes at 200 data points per second. Available at Cardiff HQ only.
• Walk3D Assessment Gold-standard 3D gait and musculoskeletal analysis using marker-based motion capture performed during walking on a treadmill, designed to identify causes of foot, ankle, knee, hip and lower back pain.
• 3D Gait Analysis (Gold) 60-minute assessment tier featuring Walk3D or Run3D 3D gait analysis with Vicon infrared cameras, static posture analysis, range of movement testing, detailed written report, and treatment plan. Priced at £220.
• 3D Gait Analysis + (Platinum) 90-minute premium tier combining Walk3D/Run3D 3D motion capture with 2-meter dynamic pressure plate analysis and full musculoskeletal testing including strength, range of motion, alignment and function. Priced at £300.
• Biomechanical Assessment Clinical assessment evaluating lower limb structure and function to diagnose biomechanical causes of injury, guide treatment planning, and inform orthotic prescription.
• Gait Analysis 2D dynamic pressure plate analysis assessing plantar pressure distribution, ground reaction forces, and timing of foot contact phases during walking or standing.
• Running Shoe Assessment Footwear-focused assessment evaluating range of movement, foot shape, resting foot posture, and dynamic movement during walking and running to guide running shoe selection. Priced at £60.
• Orthotic Therapy Prescription of custom orthotic insoles manufactured in-house to correct abnormal gait, produced while patients wait using CAD-CAM technology and 3D printing. Insoles-while-you-wait exclusively at Cardiff HQ.
• Shockwave Therapy Extracorporeal Shock Wave Therapy (ESWT) for treating chronic lower limb injuries including plantar fasciitis and Achilles tendinopathy, delivered over 4 weekly sessions after the condition has persisted for more than 4 months. Assessment priced at £50.
• Strength & Rehabilitation Targeted strength and rehabilitation programme designed to address tissue loading issues and support recovery from lower limb injuries, used in conjunction with other treatments such as shockwave therapy.
• Nail Surgery Permanent resolution of ingrowing toenails or thickened, damaged nails via partial or full nail removal under local anaesthetic, with chemical application to prevent regrowth. Includes follow-up care at 24-48 hours.
• Swift Verruca Treatment Microwave-based verruca treatment using Swift technology for targeted elimination of verrucae.
• Chiropody General podiatry and chiropody services including nail care, corn and callus treatment, and general foot health management. Available at Healthcare Hub clinics in Canton, Whitchurch, and Pontypridd.
• Insolace 3D Print Farm In-house additive manufacturing service for custom orthotic insoles, operating from a solar-powered Cardiff facility with over 30 industrial-grade 3D printers. Uses LutraCAD digital workflows to produce Nimbus, Titanis, and MJF/PA12 rigid shell orthoses via three workflow models.
• Orthotic Manufacture (for Healthcare Professionals) In-house orthotic manufacturing service for healthcare professionals, offering prescription insole design and fabrication using CAD-CAM technology and 3D printing. Manufactures bespoke EVA-like flexible insoles, polypropylene-like devices, MJF/PA12 rigid shells, traditional milled EVA, vacuum-formed thermoplastic, and carbon shells for clients including Emirates, Ministry of Defence, NHS, Under Armour (EU), Premier League, and Welsh Rugby Union.
• Corporate Services Package of services for corporate clients including Occupational Podiatry, Professional Sports Team partnerships, ACE Innovations, and orthotic manufacturing for organisations. Encompasses official partnerships with elite sporting organisations.
• LutraCAD LX800 Plus 3D Foot Scanner High-precision 2D and 3D foot scanner with up to 0.5mm accuracy, capturing full foot geometry in approximately 5-9 seconds. Equipped with 5 cameras, supports loaded/unloaded scanning up to 200kg. Distributed by ACE Feet in Motion as a LutraCAD trade reseller. Priced at £8,395.
• LutraCAD LX500 Compact Flatbed 3D Scanner Portable 3D/2D foot scanner with compact flatbed design weighing 6kg, capturing plantar foot scans in 5-7 seconds with accuracy up to ±1mm. Tripod-compatible, supports patients up to 200kg. Distributed by ACE Feet in Motion as a LutraCAD trade reseller. Priced at £7,195.
• Structure Sensor 3 Lightweight 3D scanner accessory that attaches to iPad for portable foot and lower limb scanning, capturing scans with accuracy of approximately ±1mm. Integrates with LutraCAD workflow software. Distributed by ACE Feet in Motion. Priced at £1,195.
• Foot Scan Platform (Perspex) Purpose-built accessory for use with Structure Sensor 3, elevates the foot to allow complete 3D scan access and reduce patient movement during scanning. Enables semi-weight bearing scans for improved accuracy. Distributed by ACE Feet in Motion. Priced at £475.
• Titanis Filament High-strength, semi-rigid MDR-compliant 3D printing filament with polypropylene-like properties, designed for orthotic and prosthetic applications including rigid shell insoles, AFOs, and brace components. Sold as 1KG spool (Black). Distributed by ACE Feet in Motion. Priced at £99.95.
• Nimbus Filament Soft, flexible MDR-compliant 3D printing filament with EVA-like feel, offering cushioning and durability for flexible orthotic insole applications. Available in Black, Dark Blue, or Red, 1KG spool. Distributed by ACE Feet in Motion. Priced at £84.95.

Quantifiable outcome

• 3D Gait Analysis produces comprehensive report with data, recommendations, exercises, and injury resolution pathway
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LutraCADcoreTechnology or Integration · 1 January 2025Exclusive three-year strategic partnership with Dutch developer of advanced CAD software, digital workflow systems, and specialist 3D printing technologies. ACE Feet in Motion and Daceys fully integrate LutraCAD's technology across clinical and manufacturing operations. Orthotix appointed as exclusive UK & Ireland distributor.
• Welsh AthleticscoreStrategic or Co-development Partner · 1 January 2022Exclusive partnership providing biomechanical assessment and lower limb injury management until 2023. Includes provision of orthoses manufactured at ACE facility in Canton, Cardiff. Partnership since 2015. Welsh Athletics is the national governing body for athletics in Wales covering grassroots to Commonwealth Games level.
• Cardiff Dragons NetballcoreStrategic or Co-development PartnerOfficial Podiatrist to Cardiff Dragons Netball team. One of several elite sporting organization partnerships.
• Welsh Rugby UnioncoreStrategic or Co-development PartnerOfficial Podiatry partner providing custom orthotics for WRU players. Works closely with WRU medical team including consultant sport physician Geoff Davies.
• Cardiff City FCcoreStrategic or Co-development PartnerOngoing partnership providing biomechanical gait assessment and ongoing foot care for Bluebirds players including Joe Ralls, Danny Ward, and Sean Morrison (Captain).
• Scarlets RugbycoreStrategic or Co-development PartnerCustom made orthotics provided to Scarlets players including Captain Josh Macleod to improve foot posture and reduce risk of lower limb injuries.
• Cardiff Met FCminorStrategic or Co-development PartnerReferral pathway for Cardiff Met FC players including Ryan Reynolds and Tom Price for biomechanical assessment and orthotic therapy.
• Morgans ConsultminorImplementation/ SI/ Consulting PartnerExternal consultancy engaged for Phase Three building redevelopment external signage and design elements.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Orthotix: Sister company under The PTH Group and exclusive UK & Ireland distributor for LutraCAD. Directly comparable as a UK orthotic manufacturer and trade reseller operating in the same digital orthotics workflow stack.
• TalarMade: UK-based manufacturer and distributor of orthotic products and lower-limb medical devices. Directly comparable as a B2B orthotic manufacturer serving podiatrists and clinics across the UK.
• Peacocks Medical Group: One of the UK's largest orthotic manufacturers, producing custom-made orthoses and footwear from a Newcastle facility. Directly comparable as a UK orthotic manufacturer serving NHS and private clinics.
• Langer Biomechanics (Langer UK): UK arm of a US-based orthotic manufacturer producing prescription foot orthoses and biomechanical products. Comparable as a B2B orthotic manufacturer and biomechanics supplier serving podiatry clinics.
• Salts Healthcare: UK manufacturer of orthotic and prosthetic devices, stoma care, and custom-made orthoses. Directly comparable as a UK-based orthotic manufacturer serving NHS and private podiatry customers.
• Healthy Step (Part of Sano Avocado): UK chain of podiatry clinics offering biomechanical assessments, gait analysis, and custom orthotic services. Directly comparable as a multi-site clinical podiatry provider competing for the same patient segments.
• Daceys (Sister company, PTH Group): Sister company under The PTH Group that also integrates LutraCAD's digital workflow. Comparable as a UK orthotic manufacturer co-located within the same parent group structure.

Emerging players

• Footbalance Medical: Finnish-origin custom insole brand using 3D foot scanning and in-store fitting, expanding in the UK and Europe. Comparable as a digital custom-insole provider targeting the same gait-correction and orthotic use cases.

Others

• Vicon Motion Systems: UK-based motion capture technology supplier whose Vicon cameras underpin ACE's Run3D/Walk3D gait analysis suite. Comparable as the enabling infrastructure provider for ACE's clinical differentiator.
• Run3D (Oxford Brookes University spinout): UK developer of 3D gait analysis software used by ACE and other clinical and research sites. Comparable as the underlying software and analysis methodology that powers ACE's premium assessment tiers.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/feetinmotionace
• YouTubeyoutube.com/@acefeetinmotion3157
• Facebookfacebook.com/Acefeetinmotion
• LinkedInlinkedin.com/company/ace-feet-in-motion
• Instagraminstagram.com/acefeetinmotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Feet in Motion